Prodotti di tendenza: oltre 50 nuovi prodotti e idee di nicchia da vendere online nel 2021

Abbiamo discusso più volte dei prodotti di tendenza e di come trovarli su questo blog, e ogni anno continuano ad esserci innovazioni ancora più interessanti e tendenze rivoluzionarie che si insinuano nelle abitudini di acquisto dei consumatori. In questo post sui prodotti di tendenza, ti abbiamo mostrato tutte le risorse che utilizziamo per scoprire nicchie e prodotti che stanno esplodendo in crescita e in questo post condividiamo tutti i prodotti di tendenza per il 2021 che abbiamo scoperto utilizzando tali risorse.

È probabile che molti di questi prodotti continueranno a crescere in popolarità e a generare ancora più seguito durante tutto l'anno e nel prossimo anno, quindi li terremo d'occhio.

Alcuni di questi prodotti e nicchie di tendenza sono un ottimo punto di partenza per nuove imprese, altri sono una direzione utile per le aziende consolidate su cui focalizzare la loro attenzione durante tutto l'anno. Alcune di queste tendenze potrebbero essere fugaci, solo il tempo lo dirà, tuttavia, molte di esse prevediamo che resistano a lungo termine.

Quindi, approfondisci questo post per dare un'occhiata a ciò che rende virale un prodotto o una tendenza, le cose a cui dovresti pensare prima di entrare in un mercato competitivo e il futuro dell'e-commerce con 50 prodotti e nicchie di tendenza per il 2021!

Cosa rende virale un prodotto di tendenza?

Ci sono diversi fattori che influenzano la viralità di un prodotto e vanno dall'impatto emotivo alla visibilità che il prodotto offre.

• Impatto emotivo: tutto ciò che suscita una risposta emotiva all'interno dei consumatori formerà automaticamente una connessione con loro. Dopo una giornata stressante o brutta, le persone vogliono essere in grado di liberarsi dallo stress e avere qualcosa che li aiuti a rallegrare la giornata. Quando un prodotto è in grado di fornire quel rilascio emotivo, è probabile che diventi virale.
• Valore pratico: un prodotto che è veramente utile e aiuta a risolvere un problema per i consumatori o li aiuta a essere più produttivi ha maggiori probabilità di essere consigliato da loro. Il valore pratico può battere il valore estetico o facciale di alcuni prodotti e può aiutare un prodotto a raggiungere quella fase virale. Spesso, i marchi concorrenti all'interno dello stesso settore si basano sul valore pratico di base di un prodotto e aggiungono l'estetica per aumentare le vendite e offrire ai clienti esattamente ciò che desiderano. Questo aiuta a costruire lo stato virale di un prodotto di tendenza.
• Valuta sociale: quando un prodotto aiuta a stabilire l'immagine di un consumatore come qualcuno che è "al passo con i tempi" e in anticipo rispetto alla curva sociale, si afferma come un elemento indispensabile. Questo attributo aiuta immensamente nella viralità di un prodotto di tendenza.
• Visibilità e riconoscimento: un prodotto che si distingue ed è facilmente riconoscibile dai clienti è un prodotto che probabilmente farà tendenza poiché il posizionamento del marchio è evidente e desiderabile.

Cose a cui pensare prima di entrare in un mercato competitivo

Dove ci sono prodotti di tendenza, di solito ci sono anche mercati competitivi perché molti commercianti stanno cercando di ottenere una fetta della popolarità. Se il tuo prodotto di tendenza o la tua nicchia può resistere alle seguenti domande, è probabile che tu abbia una possibilità di trarre profitto in un mercato competitivo:

• Il mio prodotto o servizio risolve un problema specifico per un gruppo specifico di persone?
• Quanto è competitivo il mercato e c'è spazio per più imprese?
• Quali sono i costi di avvio associati a questa attività?
• Quanto tempo dopo l'inizio posso diventare redditizio?
• Come posso essere innovativo in questo mercato preesistente?

Queste domande forniscono un quadro di base per aiutarti ad affrontare un mercato saturo e a elaborare una strategia che funzionerà a tuo favore (fonte).

È una moda, una tendenza o un mercato in crescita?

Che ci crediate o no, in realtà ci sono tre diversi tipi di categorie in cui possono rientrare i prodotti di tendenza. Ogni categoria determina per quanto tempo durerà un prodotto di tendenza nel futuro, che, come commerciante di e-commerce, è un'informazione importante da sapere prima di iniziare a costruire un'attività attorno a un prodotto in modo da poter comprendere la longevità del prodotto sul mercato.

Alcuni prodotti avranno un enorme successo per un breve periodo di tempo e poi cadranno improvvisamente dalla faccia della terra. Questi sono conosciuti come mode. Altri prodotti si insinueranno nella vita dei consumatori e rimarranno in giro per uno, due, tre o anche quattro anni, e poi passeranno lentamente di moda. Questi prodotti sono tendenze. E infine, ci sono prodotti che prima non esistevano davvero, ma ora che lo fanno, i clienti non possono immaginare la loro vita senza di loro e continueranno a utilizzare e riacquistare i prodotti per tutta la vita. Questi tipi di prodotti fanno parte di un mercato in crescita. Abbiamo discusso questi concetti nel nostro articolo Reverse Engineering the Perfect Product, ma lo analizzeremo anche qui:

• Moda: questi prodotti bruciano in modo brillante e veloce. Iniziano a fare tendenza molto rapidamente e smettono di fare tendenza molto improvvisamente. Le mode durano fino a uno o due anni, al massimo.
• Tendenze: questi prodotti sono più a lenta combustione all'inizio e durano per un po', ma alla fine non durano nel tempo. Le tendenze degli ultimi 5 anni, al massimo.
• Mercati in crescita: queste tendenze partono dal nulla e crescono in un mercato stabile che dura nel tempo. Questi prodotti entrano come una tendenza, ma in realtà non passano mai di moda perché la domanda dei consumatori continua a crescere nel tempo. I mercati in crescita possono durare decenni.

Mentre esamini questo elenco di prodotti di tendenza, considera il potenziale che ogni prodotto deve essere una moda, una tendenza o un mercato in crescita. Nessuna categoria è migliore dell'altra, è solo utile per te come commerciante considerare la longevità di un prodotto prima di costruire un'attività attorno ad esso in modo da poter pianificare e programmare in modo appropriato la tua strategia di ingresso e uscita. Non tutte le attività durano per sempre e va bene se sei pronto a capitalizzare la domanda quando esiste e sei pronto a uscire dalla tua attività quando la domanda diminuisce.

Se vuoi un'attività che puoi avviare rapidamente e incassare in un paio d'anni, scegli un prodotto di moda. Se vuoi un'attività che può crescere in un periodo di pochi anni ma che non durerà per sempre, scegli un prodotto di tendenza. Se vuoi un'attività che possa crescere nel tempo e che sia rilevante ora come lo sarà tra dieci anni, allora scegli un prodotto in un mercato in crescita.

Il trucco di tutto questo è che non esiste un modo assoluto per sapere con certezza quale prodotto si rivelerà essere una moda, una tendenza o un mercato in crescita, quindi dovrai condurre le tue ricerche, fare la tua due diligence, crearne uno tuo decisioni informate e segui il tuo istinto.

I migliori prodotti e nicchie di tendenza per il 2021

Prodotti di tendenza per cibo, salute e benessere

Vitamine gommose

Le vitamine gommose di tutti i tipi sono una grande tendenza in questo momento, comprese quelle per la salute dei capelli e delle unghie, per il miglioramento del sonno e quelle con proprietà di CBD. Si stima che il mercato di queste opzioni vitaminiche facili da masticare e deglutire raggiungerà oltre $ 9,3 miliardi entro il 2026, con una crescita del 6,5% dal 2019!

Non solo potresti creare prodotti vitaminici gommosi come quelli che sono già sul mercato, ma potresti anche creare formule vitaminiche gommose innovative per soddisfare le esigenze dei consumatori che non sono già state prese di mira. Chiediti: quali problemi di salute stanno cercando di migliorare i consumatori e in che modo le vitamine gommose potrebbero aiutarli?

Se scegli di perseguire questa idea di prodotto, assicurati di condurre la necessaria due diligence e di consultare professionisti qualificati quando si tratta di creare le tue formule. È imperativo lavorare con un fornitore di vitamine gommose affidabile e qualificato e considerare tutte le responsabilità legali che devi soddisfare quando vendi prodotti di consumo.

collagene

Un rapido tour su Instagram, Facebook e Google chiarisce che i prodotti a base di collagene si trovano su molti scaffali dei negozi virtuali e fisici.

A lungo abbracciato da molti come un salvatore della pelle, tuttavia, i benefici del collagene non sono concordati all'unanimità da tutte le autorità. Tuttavia, ciò non sembra scoraggiare i consumatori. La maggior parte dei consumatori è interessata ai benefici per la salute del collagene, come una migliore elasticità della pelle e la salute delle articolazioni, e sono interessati a consumare collagene in molte forme diverse, ad esempio attraverso polveri, oli, sieri, integratori, creme e persino caffè al collagene!

L'evidenza suggerisce che il mercato continuerà a crescere del 5,9% tra il 2020 e il 2027, quindi potrebbe valere la pena fare un salto ora.

Kombucha duro

Kombucha esiste da quasi 2000 anni, originario della Cina. Ma ultimamente, a causa della sua crescente popolarità, hanno iniziato a emergere prodotti kombucha con una svolta, vale a dire il kombucha duro.

Il kombucha tradizionale ha già una bassa gradazione alcolica di circa lo 0,5%. Il kombucha duro, tuttavia, viene creato allo stesso modo del suo cugino meno potente, ma subisce un ulteriore ciclo di fermentazione per aumentare significativamente il suo livello di alcol.

Attualmente, le ricerche di Google negli Stati Uniti per kombucha si trovano a circa 368.000 ricerche al mese e le ricerche globali su Google per hard kombucha sono aumentate del 383% negli ultimi due anni.

Se sei interessato a vendere hard kombucha, vale la pena prendere in considerazione alcune cose:

• Quando si tratta di scrivere la copia del prodotto, assicurati di includere il contenuto di alcol contenuto nel tuo hard kombucha (in genere intorno al 4,5%–7%) e se è disponibile in diversi gusti.
• Potresti anche voler chiarire che mentre l'hard kombucha ha un contenuto alcolico simile ad alcune birre e lager, non è una birra o una lager. Confusamente, l'Ufficio delle imposte e del commercio lo definisce come tale, il che potrebbe significare dover apporre la parola "birra" sulle etichette.

Quindi, fai dei compiti a casa per assicurarti che le etichette dei prodotti e i materiali di marketing siano conformi alle norme e ai regolamenti locali.

Alcol senza alcol

"Sober curioso" è una nuova tendenza poiché gli adulti in età da bere sono alla ricerca di alternative alle bevande non alcoliche per sostituire o integrare la loro consueta assunzione di alcol. Le ragioni tipiche di questa scelta di stile di vita includono preferenze personali, obiettivi di fitness e salute e preoccupazione per le implicazioni negative sulla salute del binge drinking.

Per questo motivo, i consumatori sono alla ricerca di bevande interessanti, deliziose, di marca e senza alcol che siano un gradino sopra le alternative soda/acqua/cordiali. Solo perché alcuni consumatori scelgono di non bere alcolici, non significa che non siano interessati a combinazioni di bevande innovative ed eccitanti!

Questo è il motivo per cui sempre più marchi offrono cocktail analcolici e sostituti dello spirito.

Se sei una startup di e-commerce in cerca di un'impresa entusiasmante, guarda a marchi come Seedlip e Zero Proof che hanno registrato vendite record nel 2020. Quindi, se vuoi entrare in questa nicchia, ora è il momento di saltare sul carro! Soprattutto se si considera che si prevede che le entrate nel mercato delle bevande analcoliche raggiungeranno oltre $ 322 milioni nel 2021.

Oltre alle bevande analcoliche, puoi offrire anche accessori di marca analcolici come shaker, bicchieri e cannucce ecocompatibili. Le possibilità all'interno di questa nicchia sono apparentemente infinite.

Prodotti CBD

I prodotti CBD continuano ad essere di tendenza quest'anno.

Il cannabidiolo è apparso per la prima volta sulla scena nel 1940 ed è il secondo ingrediente attivo più diffuso nella cannabis. Oggi può essere trovato come ingrediente attivo in più prodotti nelle nicchie della cura della pelle, della salute e del benessere.

Molto è stato studiato su come i prodotti CBD possono avere un impatto positivo sulle persone che soffrono di ansia, dolore cronico e problemi di sonno, quindi non c'è da meravigliarsi se l'interesse generale e le ricerche su Google per il CBD sono in aumento. I dati mensili di ricerca di Google negli Stati Uniti stanno attualmente arrivando a 450.000 ricerche al mese e un aumento globale delle ricerche è aumentato del 335% negli ultimi cinque anni.

Se ci immergiamo un po' più a fondo e guardiamo i risultati di ricerca per prodotti CBD specifici, ecco cosa si può trovare:

• CBD for Skin: un aumento del 1440% nelle ricerche globali negli ultimi cinque anni
• CBD Gummies: un aumento dell'8300 % delle ricerche in tutto il mondo negli ultimi cinque anni
• Olio di CBD: un aumento del 700% nelle ricerche internazionali negli ultimi cinque anni

Questi prodotti sembrano sicuramente destinati a restare, quindi se stai cercando di entrare nella nicchia del CBD, vale la pena trovare un fornitore affidabile di CBD di cui ti puoi fidare. Ciò significa prendersi il tempo necessario per verificare accuratamente la sicurezza, la qualità e la conformità dei propri prodotti con il programma dell'Autorità per la canapa degli Stati Uniti.

Latte di noci di macadamia

Le alternative al latte non sono una novità: dalle opzioni onnipresenti come avena, soia, mandorle, anacardi, canapa e latte di cocco, probabilmente abbiamo tutti molta familiarità con ciò che è già sul mercato.

Secondo The Good Food Institute, infatti, gli acquisti di latte vegetale sono cresciuti del 5% nell'ultimo anno e del 14% negli ultimi due anni, portando il mercato del latte vegetale a valere 2 miliardi di dollari solo negli Stati Uniti.

Sebbene ci siano molte opzioni tra cui scegliere, un'altra alternativa molto più recente è il latte di noce di macadamia.

Il latte di noci di macadamia è un'opzione nuova ed entusiasmante da offrire ai clienti, e questo è il momento di portare nuovi latti di noci sul mercato poiché i consumatori sono ovviamente molto interessati a loro. Se stai cercando un prodotto innovativo che piaccia ai mercati vegani, a base vegetale e salutare, potrebbe valere la pena prendere in considerazione il latte di noce di macadamia.

Scatole per snack, pascolo e caramelle

Le scatole per snack sono un modo divertente per consumare caramelle o dolcetti, o anche una presentazione unica di taglieri di salumi che le persone possono ordinare online e consegnare a casa.

Le ricerche mensili per scatole di snack si attestano a circa 22.200 ricerche al momento della stesura e nell'ultimo anno le ricerche globali sono aumentate del 67%. Le vendite di snack, in generale, rappresentano il 40% del mercato degli alimenti confezionati negli Stati Uniti, e questo è attribuito principalmente ai Millennial che a quanto pare fanno snack più di ogni altra generazione.

Servizi di scatola dei pasti

I servizi di food box come HelloFresh sono molto popolari al momento. Queste scatole per pasti vengono solitamente vendute su abbonamento e sono spesso posizionate come alternativa all'ordinazione, rendendo la cucina casalinga più semplice e meno dispendiosa in termini di tempo.

Gli USP tipici del servizio di scatola dei pasti includono idee pasto innovative, veloci e semplici che sono salutari e prive di sprechi. Riducono anche la quantità di tempo che le persone devono trascorrere nei supermercati.

Ci sono state 14.800 ricerche mensili su Google per kit pasto nei soli Stati Uniti al momento della stesura e un aumento del 43% delle ricerche globali solo nell'ultimo anno, quindi è chiaro che l'interesse per i servizi di pasti è in crescita.

Quando avvii un servizio di scatola di pasti alimentari, puoi concentrarti su preferenze dietetiche di nicchia come diete vegane o paleo. Oppure, considera di concentrarti sui dati demografici dei consumatori che affrontano allergie a latticini, glutine o noci. Ci sono molti modi per distinguersi nel settore dei servizi di ristorazione in questo momento.

Prodotti di tendenza per la bellezza, l'igiene e la cura personale

Igienizzante mani

Non ci sono premi per indovinare che questa idea di prodotto sarebbe entrata nei nostri prodotti di tendenza per il 2021.

Mentre un anno o due fa potevano esserci solo alcuni tipi di disinfettante per le mani tra cui scegliere, i consumatori di oggi cercano più scelte.

All'inizio di marzo 2020, le vendite di disinfettanti per le mani sono aumentate del 470% rispetto allo stesso periodo del 2019. Avanzando rapidamente fino a dicembre 2020, i consumatori stanno ora controllando tutti i diversi tipi di disinfettanti per le mani in offerta, siano essi profumati, inodore, vieni con un erogatore a pompa, un ugello spray, diversi colori, marchi di fascia alta o semplicemente dal tuo chimico standard di palude. A causa della popolarità dei prodotti igienizzanti per le mani, la FDA ha persino messo insieme un quiz sull'igienizzante per le mani per testare la conoscenza del prodotto da parte del consumatore!

Se stai cercando di avviare la tua ricerca di mercato, alcuni dei migliori disinfettanti di fascia alta attualmente di tendenza includono quelli di marchi come Aesop, Byredo, Tammy Fender, SanRe e Herban Essentials.

Se sei interessato a vendere questo prodotto, vale la pena controllare le raccomandazioni della FDA sulla preparazione del disinfettante per le mani prima di scegliere un fornitore affidabile e sicuro con cui lavorare.

Gocce per le orecchie

Le gocce per le orecchie sono un prodotto classico utilizzato per eliminare le infezioni alle orecchie o ammorbidire il cerume. Sono in circolazione da decenni, ma una nuova generazione di marchi naturali e omeopatici in questa nicchia ha portato a un aumento del 70% delle ricerche relative alle gocce auricolari negli ultimi cinque anni.

I marchi come Natrulo che contengono ingredienti come "verbasco e estratto di bulbo d'aglio" sono popolari. Inoltre, le gocce per le orecchie prive di alcol e conservanti sono un'altra scelta interessante per coloro che desiderano un rimedio naturale per ammorbidire il cerume.

Cerotti per l'acne / Cerotti per brufoli

Il compito dei cerotti per l'acne e dei cerotti per i brufoli è quello di accelerare il processo di guarigione delle imperfezioni assorbendo le tossine. Usano la tecnologia idrocolloide per assorbire le tossine del brufolo e creare un ambiente umido per favorire la guarigione. Nel frattempo, il punto è protetto dai batteri esterni e l'infiammazione è ridotta. Si sono anche dimostrati utili per impedire a chi li indossa di graffiare o schiacciare il punto.

Il mercato più grande in questo momento è interessato a toppe rotonde invisibili o trasparenti di diverse dimensioni, ma c'è un certo interesse per alternative colorate o con forme divertenti.

Le ricerche su Google per questo prodotto sono cresciute del 2.800% negli ultimi cinque anni, con oltre 40.000 ricerche mensili su Google solo negli Stati Uniti.

Strumenti per la cura della pelle

Si prevede che il mercato globale della cura della pelle aumenterà fino a superare i 180 miliardi di dollari entro il 2024 e i dati di Spate (come riportato da Vogue Business) hanno identificato che un maggiore interesse per gli strumenti per la cura della pelle è stata una delle principali tendenze emergenti durante la pandemia.

Con le spa e i saloni di bellezza che si chiudono a intermittenza, gli strumenti per la cura della pelle hanno consentito ai consumatori di prendersi cura della propria carnagione a casa, creando un'esperienza rilassante e rilassante a casa propria.

Questi sono alcuni degli strumenti per la cura della pelle più popolari al momento:

• Maschere a luce rossa e blu
• Kit di microdermoabrasione
• Gua shas
• Rulli facciali in quarzo, giada e ametista
• Vaporizzatori facciali

E altro ancora!

Guardando solo ai rulli facciali, le ricerche su Google sono arrivate a 8.100 ricerche al mese solo negli Stati Uniti.

Strumenti tattili

C'è stato un crescente interesse per gli "strumenti tattili" a causa della pandemia. Che si tratti di maniglie delle porte, pulsanti degli ascensori, corrimano, carrelli della spesa, lo chiami, in mezzo alla pandemia globale, vogliamo toccarli il meno possibile.

La soluzione? Strumenti tattili.

Gli strumenti tattili sono progettati specificamente per aprire e chiudere porte, premere pulsanti e generalmente per essere un'estensione delle nostre dita e delle nostre mani in modo da poter svolgere la nostra vita quotidiana senza dover toccare le superfici comuni altrettanto spesso o del tutto.

Questi dispositivi semplici e piccoli possono essere tenuti in tasca o in borsa, attaccati a un portachiavi o fissati a un cordino quando sei in ufficio. Sono diventati un accessorio indispensabile, con molte aziende che si sono diversificate nell'offrirli. Dai un'occhiata agli strumenti tattili di Printful per avere un'idea di come sono!

Q-Tips riutilizzabili

Ci sono diversi vantaggi nell'aggiungere questa alternativa ecologica e sostenibile ai tradizionali auricolari in cotone al tuo negozio di e-commerce. Il più ovvio è che sono piccoli e leggeri, quindi non costeranno molto la spedizione.

Inoltre, è semplice vedere come commercializzarli. Gli aspetti ecologici di questi tamponi di silicone sono che sono facili da pulire con acqua e sapone e sono utili per tutti i tipi di cose. Ad esempio, pulire piccoli oggetti, rimuovere il trucco, pulire le orecchie, ecc.

Moda e accessori Prodotti di tendenza

Maschere per il viso

Ecco un prodotto di tendenza che probabilmente continuerà per un po': le maschere per il viso. Sono la nuova normalità e probabilmente possiamo aspettarci di vederli in giro per un po' di tempo.

C'è molta varietà quando si tratta di questo prodotto di tendenza, poiché le maschere per il viso possono essere riutilizzabili, usa e getta, possono essere realizzate con tessuti diversi come cotone o seta, possono essere semplici o avere disegni interessanti, possono includere fili per il naso per prevenire gli occhiali si appannano e sono anche realizzati con pannelli trasparenti per facilitare la lettura labiale.

Ciò rende la vendita di maschere per il viso un'opportunità ideale per realizzare un prodotto unico o creare maschere che soddisfino le esigenze specifiche dei consumatori.

Aggiungi le maschere per il viso al tuo negozio online per un'idea di prodotto molto richiesta e a basso costo con costi di spedizione economici!

pantaloni della tuta

Quest'anno, i consumatori continuano ad abbracciare la tendenza più in voga del 2020 nell'abbigliamento da ufficio...

Pantaloni della tuta!

Chiunque lavori da casa, sia che sia legato a riunioni Zoom o altro, ora ha familiarità con le gioie di non dover indossare abiti da lavoro per... beh, lavorare.

La parte migliore è che anche se vieni convocato a una riunione Zoom, puoi indossare una maglietta ben stirata per sembrare elegante dalla vita in su, e comunque rilassarti nei pantaloni della tuta dalla vita in giù. Forse è per questo che le ricerche di tute da ginnastica sono aumentate del 100% solo nell'ultimo anno.

La leggenda della moda Karl Lagerfeld potrebbe aver detto: "I pantaloni della tuta sono un segno di sconfitta", ma dopo anni di derisione, i pantaloni della tuta stanno indubbiamente tornando alla ribalta e la loro durata probabilmente durerà ben oltre la vita di blocco.

Diversi marchi di moda hanno registrato enormi aumenti nelle vendite di pantaloni della tuta nel 2020, tra cui Entireworld di Scott Sternberg che ha riportato un aumento delle vendite del 662% dalla pandemia. Quindi i pantaloni della tuta sono chiaramente un'ottima aggiunta al tuo negozio di e-commerce o un'ottima idea imprenditoriale da lanciare del tutto.

Pantofole

Le vendite di scarpe durante il COVID-19 sono state duramente colpite, ma lo stesso non si può dire per le pantofole. Poiché il lavoro da casa diventa la nuova normalità, l'aumento delle vendite di pantofole riflette il bisogno dei consumatori di calzature comode da indossare in casa. Secondo il Retail Tracking Service di NPD, le vendite di pantofole dal 2019 al 2020 sono raddoppiate, aumentando del 12% a marzo, quando è iniziato il blocco in molte località.

Pigiama di seta

Se il tuo pubblico tende a gusti più esclusivi, allora i pigiami di seta sono un perfetto sostituto dei pantaloni della tuta.

Le ricerche su Google relative ai pigiami sono aumentate del 26% nell'ultimo anno, con 246.000 ricerche mensili su Google solo negli Stati Uniti. Infatti, Adobe Analytics ha affermato che le vendite di pigiami online sono aumentate del 143% ad aprile 2020 rispetto a marzo.

A seconda delle persone dei tuoi clienti, potresti scegliere di vendere paia di raso più convenienti o più pregiati in pura seta. La chiave qui è concentrarsi sul comfort di lusso che i consumatori possono sperimentare a casa.

Scarponi da Trekking

Da quando il COVID-19 ha colpito il mondo, l'approccio dei consumatori all'esercizio fisico è cambiato a causa della chiusura delle palestre e della drastica riduzione delle attività e dell'intrattenimento. Pertanto, molte persone si sono rivolte ai grandi spazi aperti per fare esercizio.

Di conseguenza, le ricerche online di scarpe da trekking sono aumentate di oltre il 200%.

La bellezza di aggiungere scarponi da trekking al tuo negozio di e-commerce è che puoi commercializzarli per l'esercizio all'aperto e (a seconda del tuo pubblico di destinazione) come articoli di moda.

Prodotti di tendenza dello stile di vita

Micro-matrimoni

Che si tratti di restrizioni di viaggio o restrizioni locali, il futuro dei matrimoni sembra molto diverso. Le ricerche per il termine "micro-matrimonio" sono aumentate del 600% da marzo 2020, il che ha indotto un cambio di passo nel settore dei matrimoni.

Per i rivenditori, abbiamo visto un'ondata di prodotti per micro-matrimonio come regali personalizzati su misura e decorazioni per la tavola, ma le idee sui prodotti non si fermano qui! Considera l'intimità e la personalità che i micro-matrimoni possono avere e i prodotti che puoi offrire per completare questi sentimenti.

Mentre i consumatori potrebbero voler ridimensionare il numero di ospiti che ospitano, ciò non significa che ridurranno le dimensioni della giornata, quindi è probabile che la qualità sia in cima alla lista dei prodotti per micro-matrimonio, piuttosto che la quantità.

Programmi Homeschool

L'impatto del COVID-19 sull'apprendimento è ampiamente noto, con la chiusura temporanea delle scuole e l'apprendimento da casa che hanno la priorità in alcune parti del mondo.

Di conseguenza, abbiamo assistito a un aumento delle ricerche su Google relative al tema dell'istruzione a casa: un aumento del 12% nel 2020, per la precisione. Detto questo, questa è chiaramente una tendenza iniziata prima del COVID, poiché le ricerche relative all'homeschooling vantano un aumento del 60% negli ultimi due anni.

Ci sono 2,5 milioni di bambini istruiti a casa negli Stati Uniti a partire dalla primavera del 2019 e nel Regno Unito è aumentato del 40% negli ultimi tre anni. Che si tratti di pandemia o semplicemente di insoddisfazione generale per l'istruzione tradizionale, è chiaro che l'istruzione a casa è qui per restare e materiali, programmi e siti Web stanno decollando per riflettere tale esigenza.

Se hai le capacità per creare programmi di homeschooling per insegnanti o genitori/tutori, allora questo è il momento giusto per lanciarsi nel mercato. Ci sarà indubbiamente molto interesse nell'innovare quest'area, quindi ci sarà spazio per crescere.

Bevande Funzionali

Le "bevande funzionali" sono bevande con uno scopo o un risultato previsto. Un noto esempio di bevanda funzionale è il Gatorade, una bevanda che aiuta i consumatori attenti alla salute a raggiungere i propri obiettivi di fitness e benessere.

Altri esempi di questa tendenza in crescita includono caffè ai funghi, bevande energetiche senza zucchero, bevande al CBD e sostituti del caffè come matcha e latte alla curcuma.

Un rapporto dell'agosto 2020 della Business Research Company ha rilevato che più consumatori che mai sono alla ricerca di alternative salutari per cibi e bevande. E dopo la pandemia, sempre più consumatori sembrano essere alla ricerca di modi per rafforzare il proprio sistema immunitario e la salute generale.

Grandi marchi come Coca Cola e PepsiCo Inc. sono già a bordo di questa categoria di prodotti di tendenza e stanno introducendo le proprie bevande funzionali come Coca-Cola with Coffee e Driftwell di PepsiCo. Non c'è da meravigliarsi se lo sono, dal momento che si prevede che il mercato delle bevande funzionali crescerà a un tasso di crescita annuale composto (CAGR) del 6,96% tra il 2020 e il 2025!

Prodotti di tendenza per la casa e l'ufficio

Supporti per laptop

Il lavoro a distanza è aumentato in modo esponenziale nel 2020 per ovvie ragioni e questo ha portato molte persone a lavorare dai propri laptop. Un utile accessorio per ridurre il mal di schiena e aiutare con una migliore postura quando si lavora da casa è il semplice supporto per laptop.

Le ricerche di supporti per laptop sono aumentate del 113% nell'ultimo anno, rendendoli una nicchia interessante da considerare. Esistono molteplici versioni di questo accessorio compatto: alluminio, plastica e acrilico, per citarne alcuni, inoltre, ci sono opzioni pieghevoli, opzioni leggere e quelle che aspirano persino sulle finestre per sfruttare al meglio le viste dell'ufficio di casa!

Scrivanie in piedi

Il mercato dello stand desk ha un prezzo di $ 1,3 miliardi nel 2019, con una crescita prevista di oltre il 10% entro il 2028. Con il lavoro a distanza in aumento e la salute e il fitness ancora una priorità nella vita di molti consumatori, il mercato dello stand desk continua a crescere .

Molti lavoratori si rivolgono alle scrivanie in piedi come un modo per rimanere attivi, vigili e mantenere una postura migliore mentre lavorano. Alcune scrivanie in piedi sono anche regolabili per adattarsi a diverse altezze e posizioni di lavoro, rendendo facile per l'utente passare dalla posizione seduta a quella in piedi.

Sedie da ufficio ergonomiche

In passato, le sedie ergonomiche tendevano ad essere acquistate dalle aziende per i propri dipendenti. Avanti veloce fino ad oggi, e circa la metà di tutti i lavoratori americani ora lavora da casa e, di conseguenza, la domanda dei consumatori di replicare il proprio ambiente di ufficio è in crescita.

Principalmente attribuito al nuovo lavoro della cultura domestica, gli ex impiegati sono desiderosi di evitare il mal di schiena e ottenere il massimo comfort durante la giornata lavorativa. Le ricerche mensili su Google per questa idea di prodotto sono aumentate del 110%, quindi se stai cercando di innovare un mercato che in precedenza era più focalizzato sulla vendita al dettaglio B2B, potresti prendere in considerazione la realizzazione di sedie da ufficio ergonomiche accattivanti per B2C, con un tocco per DTC.

Attrezzatura per l'allenamento a casa

Tutti i tipi di attrezzature per l'allenamento a casa sono di tendenza in questo momento, inclusi, a titolo esemplificativo, tapis roulant pieghevoli, cyclette per interni, pesi, tappetini per lo yoga, fasce per l'allenamento, pesi per caviglie, fasce di resistenza, ecc.

Anche se si prevede che il mercato crescerà di poco meno del 3% tra il 2020 e il 2025, non ci resta che vedere cosa hanno in serbo i prossimi mesi per le palestre pubbliche e le lezioni di allenamento. Aziende come Peloton hanno visto le loro vendite aumentare di un enorme 172% a causa della pandemia e oltre un milione di persone si sono iscritte alle loro lezioni di streaming, quindi c'è ovviamente la domanda di allenamenti a casa.

Alla luce di tutto ciò, la vendita di attrezzature e accessori per l'allenamento a casa potrebbe essere un prodotto di tendenza che vale la pena considerare. Dopotutto, con il crescente interesse dei consumatori per la salute e il fitness insieme a blocchi e restrizioni, questa è una tendenza che probabilmente continuerà per un po'.

Per suggerimenti su come sfruttare al meglio il crescente interesse dei consumatori per il fitness, dai un'occhiata al nostro articolo sui suggerimenti per il marketing dei creator per i marchi di salute e fitness.

Prodotti per la pulizia a zero rifiuti

La nicchia della pulizia ha visto un crescente interesse per i prodotti per la pulizia a rifiuti zero come sforzo per ridurre l'uso di plastica.

Un prodotto popolare al momento è la pulizia delle compresse di soluzione. I consumatori possono semplicemente aggiungere queste compresse in bottiglie o contenitori che hanno già a casa, rabboccare con acqua e quindi viene creata la soluzione detergente!

Le compresse sono fondamentalmente concentrati liquidi disidratati che si dissolvono quando entrano in contatto con l'acqua. Se si considera che la maggior parte dei prodotti per la pulizia liquidi contengono comunque circa il 90% di acqua, è logico passare ad alternative a rifiuti zero!

Air-Purifying Plants

As consumers are spending more and more time indoors, their indoor space is becoming even more important to them. For many, sprucing up their indoor space means adding a little bit of nature.

But, there are more benefits to bringing nature into the home than just aesthetics.

It was NASA who, in 1989, discovered that indoor plants help to remove air pollution. So, given the current events of the world, air-purifying plants have an even more attractive quality to them. This is clear by the 71% increase in global Google searches for air-purifying plants over the last five years.

According to NASA's study, they recommend having two to three indoor plants for every 100 square feet, so for many consumers, that likely means having multiple plants in one household. As an ecommerce plant seller, you could assist your customers by creating a lookbook of suggestions about where to best place air-purifying plants for maximum health benefits.

Living Walls (Wall Gardens)

If you've never heard of a living wall, it's a vertical outdoor or indoor garden that's attached to a wall.

Searches for living walls have risen by almost 100% in the past year. This increased interest could be attributed to people wanting to improve their homes as they spend more time indoors, and to people also wanting to bring the outdoors inside in a reasonable way.

Resin Homewares & Accessories

If you're already scouring Pinterest and Instagram for the latest homeware trends to capitalize on, you likely can't help but notice the increased interest in resin homewares and accessories.

The furnishings world is seeing all sorts of products being made with resin, like lamps, chairs, coasters, ring trays, bookmarks, jewelry, vases, spoons, and much more.

A quick peek at the many resin products sold on Etsy tells us that this isn't a trend that's going away anytime soon. Plus, we've also noticed that worldwide Google searches for resin has increased by 43% in the past year, so if you're looking for a product idea you can make from home, or an innovative way to make existing homeware products, then look no further than resin.

Electronics Trending Products

Under-Desk Treadmills

In an effort to stay active while working from home, consumers are making use of under-desk treadmills—also known as a Cubii.

This piece of equipment is ergonomically designed, portable, and has a low impact on joints. Not only that, but it can connect to your FitBit, iPhone, or Android device to track your movement throughout the day.

Searches for the Cubii have grown 9% in the past year and 1,266% in the last five, making them an innovative trending product to pursue if you want to target the health and fitness niche.

Massage Guns

As the pandemic restricted many people's ability to visit gyms and health centers, it brought health and fitness lovers to look for other ways to nurture their wellbeing. One such way is to use a muscle massage gun.

These tools are easy to use and combat soft tissue aches and pains by providing quick bursts of pressure into the muscle, which enhances blood flow to the affected area.

Interest in these devices has grown enormously, with a 4,900% increase in Google searches over the past five years and 201,000 monthly searches over the last year alone. As such, massage guns are proving to be more than just a passing trend.

LED Lights

While it's been an enormous source of fun and much-needed diversion during the pandemic, TikTok is also responsible for bringing to light a huge new trend: LED lights.

These products are especially popular amongst teens who use them in their bedrooms to create a tranquil space they can switch up at the change of a button. But, not only do they create a calm ambiance, they also make for interesting backgrounds behind video content that users post to their social feeds.

At the time of writing, monthly US Google searches for LED lamps stand at 18,100 searches per month, with a 58% growth in global searches over the past five years.

If you're interested in jumping on board this trend, you'll find that LED lights come in multiple colors and are often sold in strips that switch between different colors and lighting modes.

Air Purifiers

Since the population at large is spending more time indoors, and paired with the focus on general health and wellbeing due to the pandemic, it's no wonder that consumers are increasingly concerned about the quality of the air they're breathing.

Cue, air purifiers.

Air purifiers rid spaces of indoor pollutants, allergens, and particles and right now, there's no better time to sell a product that does those things.

According to a report from AP News, the air purifier industry is expected to increase by around 10% between 2019 and 2029. This projected increase is attributed mainly to broader concerns about air quality since the pandemic started.

If you're considering selling air purifiers, it's essential to clarify what they do and don't do. The last thing you want is to make any unsubstantiated promises to your customers!

UV Sanitizers

UV sanitizers are hand-held lights or table-top boxes that can sanitize small objects such as watches, pens, cell phones, headphones, etc. to rid them of bacteria and germs

Since the start of the pandemic, consumers are taking a step up from just sanitizing their hands and are looking for ways to sanitize the things they regularly touch, too. Global Google searches for UV sanitizers rose by 50% over the past year and startups specializing in video conferencing equipment, phone cleaning products, and UV lights for cleaning medical equipment also reported a surge in interest.

The beauty of selling a product like a hand-held UV sanitizer is that it can be inexpensive and easy to ship. Whether you're picking a niche for a new ecommerce store or wanting to expand your product selection, UV sanitizers could be the way to go. There's a vast array of shapes and sizes available, all of which are simple to source from wholesale outlets like AliExpress.

Air Fryers

Finding a healthy way to eat fried food was never going to be unpopular. The statistics support this, with the air fryer market size expected to grow from almost $895 million in 2018 to $1,425.7 million by 2026—and global Google searches rising by 608% over the past five years.

From an ecommerce seller's perspective, emphasizing the benefits of air fryers—such as their ability to remove high fat and calorie-dense oils from the cooking process—makes a strong sales pitch.

There are multiple versions of the air fryer out there, with prices retailing as low as $50 on Amazon to higher-end models for hundreds of dollars. It's also worth considering selling air fryer accessories on your online store, such as paper liners and cookbooks.

Mini Waffle Makers

We all love to treat ourselves to something sweet to eat every now and again, and the mini waffle maker certainly satisfies that craving! It's the perfect kitchen accessory and doesn't hog too much space.

Not only that, but they are relatively inexpensive to buy, lightweight, and easy to store. One popular model is the Dash Mini Waffle Maker retailing at $10, which is hugely popular on Amazon, earning thousands of 5-star reviews.

If you're contemplating setting up a homeware ecommerce store or looking for new and exciting products to add to your inventory, consider mini waffle makers! Not only are they easy to source, but they also come in a range of prices and colors, making them a suitable option for all kinds of demographics.

Sleep Trackers

One possible way for consumers to improve their sleep hygiene is to invest in a sleep tracker. This wearable device monitors your sleep patterns and provides data on sleep quality and duration.

The number of global online searches for information on sleep hygiene has increased by 82% over the last five years so it's little surprise that the worldwide sleep tracker market is expected to grow at around 8.4% between 2018-2028.

Sleep trackers are lightweight, easy to wear, and most models make it easy to view sleep data from your smartphone. All in all, if you're already selling other tech items or sleep hygiene products, sleep trackers could be an excellent fit for your business.

Video Doorbells

This handy gadget boasts two immediate advantages: it acts as both a doorbell and a security device.

While global Google searches for video doorbells have declined over the past year (68%), interest over the last five years has increased by 377%.

This suggests that while we're all languishing at home during the pandemic, we have a less immediate need for these gadgets. That said, there's potential for market growth here and these products could be a welcome addition to an ecommerce store.

Ring Lights

Ring lights are circle-shaped lights often used by content creators, video streamers, or Instagram influencers.

Online searches for this product have more than doubled in the past year, and monthly US Google searches during the same period sit at a whopping 450,000 searches!

But, before you dive in and start stocking ring lights, it's worth doing some research. By understanding what the right lights do, you can better market them and create content on how to use them. But to help get the ball rolling, most ring lights basically allow the light to wrap itself around whatever you're videoing/photographing. This means light falls on both sides of the lens, eliminating any shadow. This creates a far more flattering image and provides the photo or video with way more detail.

USB Microphones

While many consumers rely on their laptops or mobile device's built-in microphone for their video meetings, there's a market of consumers that want to take their video quality up a notch, and that involves improving the sound quality.

These devices can be plugged into personal computers and used for video calls, podcasting, video recording, streaming games, or recording music.

One particular USB microphone that's trending is the Yeti from Blue Microphones, with worldwide searches up by 45% in the past year.

Epilators

Current COVID-19 restrictions across many US states and countries worldwide have resulted in salons having to close their doors. As such, in-person professional hair removal isn't an option.

Consequently, at-home hair-removal products using laser technology to remove unwanted body and facial hair are the perfect solution. They also tend to be a more economical option long-term.

Epilators are a hair-removal tool that can be used at-home, and interest in the product has been rising as more consumers are looking for at-home solutions to hair removal, and hair-removal tools that offer long-term results.

Video Projectors

Cinemas around the world remain primarily closed so one possible solution to the pain movie buffs feel at the loss of the traditional cinema experience is to use a video projector.

Video projectors bring the movie theatre experience to the home without busting the bank balance and with so many people stuck at home looking for any way to elevate their at-home living experience, now is one of the best times to capitalize on consumers' growing interest in video projectors.

Fairy Lights

Fairy lights have been a popular product for a while—but consumer interest in them continues to grow over the years.

These items are a cute, dainty way to decorate interior spaces, and they often help create a cozy atmosphere. But they can even extend to outdoor use, with outdoor-friendly fairy lights on the rise as well.

One of the best things about these products is how versatile they can be. Customers are interested in new and innovative designs, seasonal versions, plain white lights and colorful lights, battery-powered options and electricity-powered options, lights for indoor use and outdoor use, etc. There seems to be no limit to the kinds of fairy lights that consumers are interested in and the market for them continues to grow.

Pets, Hobbies & Games Trending Products

Pet Ear-Drops

Just as ear drops are a trending product for humans, it seems that consumers are interested in maintaining the ear health of their furry pets, too. Searches for this remedy have risen globally by a whopping 825% over the past five years, with solutions for mites, ear irritation, and blocked ears being the main concerns.

But, before diving into this product idea, ensure that you source your products with care. This is a health product for pets just like it's a health product for humans, so ensure that your product meets all health, safety, and legal requirements.

Luxury Cat Litter

Anyone who's owned a cat knows that cat litter doesn't smell like a bed of roses—far from it, in fact. That's just one reason why searches for luxury cat litter, and brands like PrettyLitter, have surged.

This type of cat litter is made from silica which absorbs unpleasant odors and it also helps cat owners detect possible health issues that their feline might have due to changes in urine pH levels.

While it might seem like a niche product idea, there are over 95 million house cats in the USA, and it's likely that their owners are very open to innovation in the cat litter market. It's also a product that a subscription delivery service can be built around, which can increase consumer loyalty and bring in recurring revenue, which is obviously good for business.

Gaming Glasses & Blue Light Glasses

There are 2.7 billion gamers worldwide, with the Asia Pacific region taking the lion's share, followed by Europe, the Middle East, Africa, Latin America, and then the US. Gaming is big business, and gamers need (and love) accessories.

One rising trend is gaming and blue light glasses. Consumers are interested in the product's apparent ability to reduce eye fatigue, eye strain, and headaches caused by many hours of gaming. Searches for these products have risen by an astonishing 2,800% over the past five years.

The glasses are meant to filter out blue light given off by digital devices, which is often the root cause of the symptoms listed above.

There are plenty of places to source blue light glasses nowadays, so whether you're interested in dropshipping, manufacturing, private labeling, or wholesaling, you should be able to find an option that suits your needs.

Puzzles & Tabletop Activities

Jigsaw puzzles and board games are long-established pastimes enjoyed by people of all ages. Interestingly, global searches for jigsaw puzzles have grown by 94% in the past year. A CNBC report in April 2020 also found that jigsaw puzzle sales for one US game maker, Ravensburger, rose by 370% over the past two years!

Given the amount of time consumers are spending indoors, it's no surprise that they're looking for creative ways to fill their time. Add to this the added pressure of parents homeschooling kids who can't attend school due to lockdowns, and it's easy to see why sales of tabletop activities are on the rise.

Forbes reported back in April 2020 that sales of board games, puzzles, and crafts had risen enormously as Americans were forced to stay at home. One retailer reported its sales increased by 4,000% in the last week in March 2020 as the pandemic struck the US.

Global searches for tabletop games rose by 44% in the last year, with monthly US Google searches sitting at 110,000.

Online Games

Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Here we're talking about things like online board games, online card games, online bingo, etc.

Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic. If games are your passion or you have a good idea for an online game people can play over video calls, now's the time to launch it!

Chess

The Netflix series The Queen's Gambit has gripped viewers since its launch in October 2020, with a total of 62 million households having watched it!

One interesting by-product of The Queen's Gambit is a renewed interest in chess. In the past three months alone, global searches for chess boards have risen by 354%. Also, since the show's launch, the New York Times reported a 125% rise in chessboard sales, with some retailers reporting increases as high as 1000%!

The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options.

Past Top Trending Products & Niches

We've created trending product roundup posts for many years, so we thought we'd include some past trending product ideas to help spark some more product ideas. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.

But—there's still lots of value here so check out these past trending product and niches and see what gems you can find!

Food, Health & Wellness Trending Products

Green Tea

Not only has green tea consistently been climbing as a trend since the early 2000s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.

Matcha

Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it's a high-end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentration of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract.

For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you're interested in learning more about the set-up process.

Detox Products

“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It's likely that you've seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.

If you choose to pursue detox teas or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product, and take into consideration the legal responsibilities you'll face as a business for selling consumable products.

Nootropics (“Smart Drugs”)

Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer, and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you'll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.

Macronutrients & Workout Enhancing Powders

Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people's interests are rapidly shifting towards their health, diet, and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product's macronutrients at the forefront of their marketing campaigns.

Protein powder is a well-known workout enhancement powder that helps muscles repair after a workout, but it's nothing new. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.

While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.

Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.

Active Holidays

Perhaps it's thanks to the booming fitness industry, the number of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.

Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience.

If you're able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that's not in your realm of expertise, base a business around providing gear, accessories, or gadgets to active holiday providers or to customers who participate in active holidays.

Keto Foods

The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.

There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.

While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.

Vegan Foods

The vegan food industry is booming and it is a market with a large scope as it isn't quite in the mainstream yet. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential.

Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc.—it's an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.

Beauty, Hygiene & Personal Grooming Trending Products

Coffee Scrubs

We've talked about trending tea products already and now tea's arch-nemesis, coffee, is also making an appearance in the trend forecast in the form of a body scrub. It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Don't just think about coffee—also consider what other products can re-purposed beyond their initial use.

Coconut Oil Based Products

Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.

Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Maybe there's a use for coconut oil that consumers haven't heard of yet, or maybe you can package coconut oil in a more convenient way for consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!

Olio da barba

Beard oil has been trending for the last few years and it appears that the trend is continuing. Lately, this market has become pretty saturated with a lot of new companies but there's likely still room for those that get a little more creative and tighten their focus to serve narrow niches within the beard grooming category.

Charcoal Beauty Products

Everywhere we look—be it Facebook, Instagram, or even in actual stores (both online and brick-and-mortar)—there are charcoal beauty products on the shelves. These products boast the presence of activated charcoal which apparently has several benefits: In toothpaste it's purported to act as a natural whitening agent and in face washes and face masks it supposedly acts as a purifier and helps to detoxify the skin.

On the vendor's side of things, charcoal beauty products are one of the best-selling products in the beauty and makeup niche. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.

Balayage Products

Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights. While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales.

The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products (shampoos, masks, conditioners, etc.), and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.

Body Wipes (“Dude Wipes”)

Men's hygiene is a niche that doesn't get the attention it really deserves and, despite that, it's certainly on an upswing right now. In this case, there are manufacturers that already create hygiene wipes for children and women, however, smaller vendors have recently noticed that there's a great opportunity to supply a similar sort of product for men as well.

The “dude wipes” are targeted to men across the board—from those who enjoy camping and outdoor activities, to those who have busy urban lifestyles and commute a lot. Due to the fact that body wipes are a product that needs to be purchased regularly as it falls into the fast-moving consumer goods (FMCG) group, manufacturers are making “customers for life.” For a vendor, that offer the potential for subscription purchases or automated re-ordering.

Silicone Makeup Sponges

The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. As soon as this product hit stores it piqued consumer's interest and started to sell. Online, this product went viral and has attained a cult status.

Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers. However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch.

Anti-Cellulite Cup

The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area. Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is.

This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product.

Fake Eyelashes

Fake eyelashes have been around for a while, however, in recent years they've experienced a massive overhaul in both style and innovation to make them more beautiful and functional than ever before.

Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result. There's lots of room in this niche for innovation and creativity and consumers are open to trying new things.

The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido, a luxury false eyelash company.

Bamboo Toothbrushes

Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list.

While this product has been around for a while, popularity-wise, it still hasn't reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can provide advantages later on as the product continues to gain momentum.

While you are at it, look into the “zero-waste” trend to see which other major markets could potentially be disrupted in the future—soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn't just a lucrative business path but it also has a feel-good factor to it, making it almost irresistible to the new age of eco-friendly or trend-savvy entrepreneurs.

Night Face Masks

The beauty and skincare industry is something that will perhaps always be around as a “trending market” which is why it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.

Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as becoming the next “hot product.” If you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products should be a no-brainer.

Makeup Brush Cleaners

Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly. The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. What's surprising is that statistically, 61% of makeup wearers don't clean their brushes every month due to the effort and lack of general know-how. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin.

This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.

Clothing & Accessories Trending Products

Niche-Specific Branded Apparel & Hyper-Local Apparel

Companies like Printful are making it increasingly easy to create a clothing brand. As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.

Niche-specific apparel refers to clothing items that are only relevant to a certain type of consumer whether that's because of the clothing item's style, functionality, or even the designs on it. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24-hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations.

Here are some other examples of hyper-local apparel brands:

• Detroit vs. Everybody (Detroit)
• Drake General Store (Toronto)

Perni smaltati

Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades. These days, enamel pins are trending again due to the capability and ease of designing and/or personalizing your own pins.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.

Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. If you're interested in learning more about how to start your own enamel pin business, check out this article.

Beanie Hats

While most stores don't stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.

When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.

For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.

Fitness Leggings

Another great product for dropshippers is fitness leggings. These have been around for a couple of years now and by the looks of it, they don't seem to be going anywhere anytime soon. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand.

Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store.

Titanium Rings

Titanium rings have become increasingly popular and are trending in a niche that is relatively harder to tackle: Men's fashion, accessories, and jewelry. This product is the perfect amalgamation of aesthetics and masculinity which is the key combination to “making it” in this particular niche. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information.

Novelty Socks

Socks. Sì, hai letto bene. Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays.

They're a perfect product: They're comfortable, aren't restricted to a specific gender, age, or style and are simple to coordinate with an outfit, too. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Novelty socks are a great alternative to the more traditional ones as the market is still growing.

Unicorn Pajamas

Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic! Anything unicorn-themed has been trending for the past couple of years and the trend isn't slowing down, on the contrary, it's rising steadily.

There was an uptick in the sales of unicorn pajamas and stores that specialize in women's clothing found the product to be a winner as it sets a tone for their brand and sets them apart from the competition!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around.

Leather Bracelets

Leather bracelets have been gaining traction for a while and cater to several different niches. Leather is a premium material that can be styled to suit the customer's taste and needs which means it provides a very important function—variety!

As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too.

Shapewear

With a projection of $5.6 billion in sales by 2022, as a merchant, you should definitely be interested in selling shapewear. Shapewear comes in multiple styles—some can be worn under clothing, some over, and some come in the form of lingerie. You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers.

With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette—which means that this trend is not going anywhere for a while.

Athleisure

Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes. This clothing trend emphasizes comfort, durability, and style which is exactly why it's been trending in recent years. As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc.

What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Fashion + Comfort = Recipe for success!

Minimalist Watches

Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late.

If you do decide to break into or explore this niche and start a watch brand, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns. This may help boost engagement with your brand and drive up those sales.

Backpacks

Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. While the August to September back-to-school period is definitely peak sales time for this product, it doesn't mean that the product won't sell year-round, especially for a more professional crowd.

As a merchant, stock and sell different types of backpacks that could be targeted to different age groups, activities, and styles—such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different directions that one product can take you in.

Homewares & Appliances Trending Products

Mattresses

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved.

Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers, and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders—the choices are vast and the technology is constantly evolving. There are even mattresses that come bundled up in a box so they're easy to move into new places, they're compact enough to fit in elevators or to be carried up stairs. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche.

Essential Oil Diffusers

People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils. Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes. The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals.

If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based (works with candles) diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit, or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales. Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while.

Chalk Paint

Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media—specifically Instagram and Pinterest—on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares that customers can apply chalk paint to.

terrari

Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sorts of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. They're appealing to consumers because they add a bit of greenery to any space and are extremely low-maintenance since a majority of them are self-sustained and need little to no attention.

As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools, and decorative accessories separately. If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift-givers. For more information on how to start a terrarium business from scratch, check out this post.

Vegetable Spiralizers

Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution. Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etc.

There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers, and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers.

Grill Mat

Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well. Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

Fairy Lights

Fairy lights are another product that has become extremely popular due to social media sites like Instagram and Pinterest. People have been using these lights for home decor, in restaurants to create a cozy ambiance, as holiday decorations, and more.

There are even entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste! These lights are often bought in bundles and can be sold with other decorative products, too.

Car Windshield Protectors

Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run (towards the end of the year) and they can beat pricing surges when the demand drives them up.

The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

Electronics Trending Products

LED Lighting

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. It's much more energy-efficient, lasts exponentially longer than regular bulbs, is a lot more controllable, and better for the environment. This trend is only going to keep growing and in particular, there seems to be a growing trend for colored LED lighting to improve ambiance, and for “smart” LED lighting that can be controlled by apps and smart devices.

Drones & Drone Accessories

In recent years you've likely heard more and more about drones. Whether it's about the military using them for missions, Amazon using them to deliver packages to homes, or just consumers playing with them as a hobby, drones have been huge in recent years. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

Auto-Follow Drones & Underwater Drones

Not only are drones trending, but there are new types of drones coming into consumer's lives. In the past few years, we've seen drones rise swiftly into popularity as they became a more justifiable purchase for consumers to make but throughout the years, drone technology has continued to advance and the way people utilize them in their everyday lives has continued to evolve.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto-follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way. Also on the rise are underwater drones which help users to locate fish and chart underwater landscapes.

Consider how drone technology can enhance people's lives: Is there a way drones can be used for consumers or businesses that they aren't being utilized for yet? Find a gap in the market. If harnessing drone technology isn't your specialty, think about how your business can enhance a consumer's experience with their drone. What kind of products can you sell to make their experience more streamlined, stylish, or user friendly, no matter what they use their drone for.

Virtual & Augmented Reality

This kind of technology is finally becoming a reality in consumers' lives, available for them to use, experience, and purchase for themselves.

There may not be a huge consumer market yet but it's trending upwards as we speak, so by the time you do your research, formulate a product and produce something for consumers to purchase, you might just hit the first wave of consumers gearing up to try virtual and augmented reality for themselves.

Either get into the virtual/augmented reality game itself or get into the market for the respective accessories. Accessories are one of the best ways to get into a market you don't have the technological experience to actually create a central product for, so creating a supporting product that makes the main product function better is a great way to attract enthusiastic consumers.

Accessories of Accessories

For many businesses, this is going to be the largest window of opportunity when it comes to finding the perfect product to sell online. With consumers adding more and more technological products into their daily routines there is more interest in accessorizing these devices to make them more stylish, streamlined, and functional.

These accessories can add style to the device itself whether it be a phone, computer, camera, drone, etc, or these accessories can be a more stylish version of something you regularly use in tandem with a device such as docking stations, power banks, cords, chargers, etc. Some popular accessory items include the iRing and PopSockets which add additional functionality to the smartphone devices, AirPod Skins add style and protection to the Apple Airpods, or even sweaters for drones and Airpod floss stickers. Yep. Those are a thing.

Take advantage of the demand for stylish, sleek, streamlined, and functional accessories and create a new product that makes an existing device or accessory better. The beauty of this approach is that it doesn't have to be complicated. Spend some time thinking of the devices you use every day and what small accessory would make them either function or look even better. You don't have to reinvent the wheel here, just think about useful, functional, quirky, or customizable additions that make existing devices better.

Smartwatches & Wearable Technology

The release and popularity of the Apple Watch and the Fitbit has resulted in a rise of other smartwatches and wearable devices from other companies throughout the year, and it isn't expected to slow down anytime soon.

Cropping up all over the internet are things like smartwatches for kids, mindfulness watches, GPS pet trackers, wearable sunlight trackers, posture devices and more, that are riding the wave of the wearable technology trend. Each device is getting more and more specific with the intention of helping consumers find a technological solution or monitoring system to any one of their problems.

Similar to the Virtual Reality trend, either start developing your own useful device (remember to find a niche and solve a pain point) or, if that's not in your realm of expertise, focus more on accessories like cases, stands, covers, cleaners, cables or chargers.

Smart Home Appliances

Along the same wavelength, smart accessories are seeping into other aspects of consumers' shopping habits. Appliances such as the Google Home, Amazon Echo, and even smart toothbrushes and cutting boards are aimed at helping consumers improve their day-to-day lives, and they're becoming more popular.

Anything and everything seems to be on the table and there's no telling where the future will take us. These smart appliances are slowly becoming a part of the average consumer's daily life and we expect to see them become even more normalized as they continue to improve and consumers start to see real benefits to integrating them into their lifestyle.

Pay attention to your daily life: Where can you see smarter innovations being made in your home, no matter how seemingly small the innovation might be. Smart appliances are the future and we'll definitely see their popularity rise throughout the year.

Wireless Headphones

Technology is forever changing, streamlining, and minimizing which means the fewer cords and plug-ins, the better. Lately, this has meant that headphones are now becoming wireless and operating via Bluetooth rather than through the headphone jack.

Currently, consumers are starting to purchase wireless headphones rather than the generic wired ones that have dominated for so long, however, the technology is still being developed and the average consumer is still wary about cost, battery life, and sound quality. With giants like Apple and Google excluding the headphone jacks from their products, wireless is definitely becoming the way of the future and we expect to see wireless headphones improve drastically over the coming years and anticipate consumers will start making more and more purchases in their direction as it does.

In this case, less is more, so get ready to drop the wires from your headphones while this shift starts to take shape. Looking for a product idea? Start looking up manufacturers who can supply you with this product so you can get in on this trend as soon as possible.

3D Printing

Finally, 3D printing is on its way to becoming part of mainstream business and consumer's daily lives. For so long it seemed like a futuristic experiment that we mere mortals could only dream of but the time has come where owning a 3D printer can be a reality.

The technology and development are finally coming to a place where it's an approachable item for some consumers to purchase. It hasn't become a fully justifiable purchase for the mainstream market yet, however, we expect to see leaps and bounds of growth over the course of the next couple of years. Keep an eye on its progression and start getting your ideas in place ready to take advantage of this trend as it becomes an active part of consumer's lives.

It's likely that you don't have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories. Once it launches into the lives of the masses they'll be eager for add ons that make the experience even more streamlined.

360 Degree Camera

Photography is such a vast and varied segment that there is a niche for almost everything—niches that relate to the style, ones that are specific to technical skills, etc. One of the newer trends in the industry is that of 360 Degree cameras. Initially, photographers would take multiple high definition photos and stitch them together using software to create a 360-degree photo, but in recent times cameras that can actually shoot (both photo and videos) in 360-degree landscape, have become easily available.

This breed of cameras also come in a variety of styles, but most use 2 fisheye lens cameras to get the job done. However, it is important to note that different kinds of activities will require different cameras, therefore as a potential seller, you should make sure that you stock up on different models and types (battery life and resolution differ from model to model) to ensure that you are catering to a wider audience base. Also pay attention to other details such as live streaming capabilities, 4K res, etc.

One of the major reasons that 360-degree cameras have been trending and are projected to do well over a longer time span is because they are essentially “future-proof”. The 360-degree format is keeping true to virtual reality and possible applications for consumers in the near future.

Video Security Cameras & Doorbells

The physical security industry has been growing at a rapid pace and doesn't seem to be slowing down anytime soon. One thing that has been clear for a while now, is how consumer technology has pushed the barriers for innovation within the security industry. From biometrics to remote surveillance, there is a market out there for it all.

Video security cameras and doorbells are some of the tools that have become increasingly popular within this segment—and with good reason. With crime and violence in urban areas, consumers have started taking safety more seriously and this seems to be an ideology that will be around for a long time and evolve with the advancements in technology.

Breaking into this industry will truly require a lot of research and the ability to keep up with trends in the segment—but once you are able to do so, this can be an incredibly lucrative niche.

Smart Lighting

As children, we all probably wished that we wouldn't have to get up from our comfortable position on the couch or bed to turn the lights on or off. We wished we could just clap and voila! Job done. Welcome to the future! Not only are there smart lights that respond to clapping but there is an entire universe of smart lighting systems and smart lights. A few to mention are eco-friendly lighting, automatic timing for lights, mood settings, color control, remote access to lighting systems in places with wifi, motion-activated lighting, and more. There are endless options!

As the options in the industry grow by the second, so does the consumer base. Customers have become more sustainability-centric, and have created a demand for smart lighting companies to get creative with the products that are offered.

Listen to the customers: Create a product that they're asking for that isn't available, or a tweaked version of an existing one. Smart lighting is the future of home lighting and it's picking up steam now so it would be a good idea to jump into the sector when you can.

Bluetooth & Wifi Speakers

Bluetooth speakers seem to have been around for ages yet they're still getting better and better each year with added features and additional functionalities so consumers are still turning towards them as their speakers of choice. Especially as technology becomes even more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that's where Bluetooth and wifi speakers come into play.

“The Bluetooth technology roadmap is a powerful expression of our mission to continue as a catalyst for industry innovation,” Mark Powell, executive director, Bluetooth SIG, said in the statement. “Bluetooth has been adopted by countless developers and manufacturers as their connectivity solution of choice for the IoT. The new functionality we will soon be adding will further solidify Bluetooth as the backbone of IoT technology.” (Dealerscope)

This statement makes it clear that Bluetooth and wifi technologies will be around for a while and thus, is an advantageous industry to be in. It is, however, beginning to become a saturated market so consider how you can make a Bluetooth or wifi speaker with additional features or functionalities to make it an even better product for consumers. Do that, and you'll stand out in this growing market.

GPS Trackers for Keys

These little nuggets of technology have become extremely popular due to their practicality and functionality. Tile is a Bluetooth tracker that is paired with an intuitive app which makes it easy to find any object that it is attached to such as keys, wallets, bags, etc.

The key to the success of this product is simple: It provides a solution for a problem that nearly everyone faces at some point in their day-to-day lives. With Bluetooth technology becoming more involved in our everyday lives, it would make sense to look into simple solutions that customers are looking for. What other products could a GPS tracker be useful for?

Phone Accessories

With the advent of the smartphone, a new market was formed: Smartphone accessories.

The variety of products in this niche can range from unique and custom phone cases, screen protectors, chargers, USB converters, stickers, earphones (both the wired and wireless kinds), and much more. The more that smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance their smartphone experience.

The problem with this market, however, is that it is extremely saturated, and there many competitors. Unless you have an extremely niche product idea, such as this company that only creates premium wood finished phone cases, there is a chance that your store might not even get noticed. The key to gaining success in this niche is to have the right combination of a premium quality product, an impactful marketing campaign, brilliant customer service, and consistency.

Portable LED Projectors

Portable LED Projectors come in different styles and types and can be used for multiple niches, which makes them a versatile product. They can be used by consumers at home to watch movies on, they can be used at schools as a tool for teachers, they can be used in the workplace for presentations and, most importantly, they can be used on the go with minimal equipment and set up required.

Some projectors work by attaching to mobile devices or laptops which make them great for people on the go, other projectors can project starscapes or constellations onto walls and ceilings which make them great for decor or educational purposes.

Hobbies & Toys Trending Products

Adult Coloring Books

Adult coloring books became popular a few years ago and since then have turned from a fad product into a growing market. They've remained popular as time has gone on and consumers have continued to express interest in their meditative and calming effects.

The success behind the adult coloring book trend stems from the fact that they incorporate other relevant trends into the contents of their pages. For example, new coloring books are released all the time that depict scenes from popular movies and TV shows or other pop culture trends at the moment. Adult coloring books can apply to so many different niches and markets of people, it all depends on the contents of the coloring book. Think about what niche you could cater an adult coloring book to.

Journaling

Again, not a new innovation by any stretch, however, it all comes down to how it's delivered to the end consumer. Journaling has started to rise into popularity as people are looking for ways to destress, reflect, and practice mindfulness or gratefulness in an effort to take care of their mental and emotional health.

Products such as The Five Minute Journal, The Bullet Journal, The Happiness Planner, The Anxiety Journal, The Passion Planner, and the SELF Journal have become popular in recent years. Consumers will tell you that these simple tools reap so many benefits that lead to improving their overall quality of life.

Do you have a great idea for a journal or a journaling system you want to share with the world? Start developing and refining your idea and turn it into a journal business! It's too early to tell if it'll last long term or be a fleeting fad, but nevertheless, there's room for more growth in this market.

Fidget Spinners & Fidget Toys

Every year there is this one product that turns into a phenomenon that tends to last for quite a while. The last year was dominated by fidget spinners and other related fidgeting toys. Be it the spinner toy, the fidget cubes, or the squishy toys that you can attach to your phone or laptop, they all were selling out like crazy.

The fidget spinner, however, enjoyed cult status with its own social media challenges cropping up all over. The demand for these toys was so high that at some point the manufacturers that created the ball bearings being used in the toys were under pressure to create more than their capacity allowed.

Even though these toys were initially created for those with anxiety and/or autism and have been around for over 25 years, this now became one of the must-have office toys. Now is a good time to jump in and stock up on these items, for adults and kids alike. Is there another niche you could target fidget toys to, or is there another type of fidget toy you can create?

Plush Toys

Plush toys are the perfect addition to your store if you run a home or lifestyle business geared towards products for children. These types of toys have always been popular, however, there's always a new type of plush toy that becomes the talk of the children's community and is a must-have for every parent and child out there.

Research into popular plush toys at the moment and consider how you can make a plush toy that's irresistible to children, or one that has special functions or additional benefits that parents might be interested in.

Conclusione

We hope this post gives you a sense of what this year has in store for ecommerce businesses as old trends fade away and new trends rise to take their place. Take these trending products and niche ideas into account and either integrate aspects of them into your existing business or use them as inspiration to develop something new that consumers can get excited about.

These are the top trends we've noticed— but what do you think will be trending this year? We'll be interested to see which of these ideas lasts long-term and which will be a fleeting fad. Only time will tell!