熱門產品：2021 年將有 50 多種新產品和利基創意在線銷售

我們在此博客上多次討論了熱門產品以及如何找到它們，並且每年都會有更多令人興奮的創新和突破性趨勢滲透到消費者的購買習慣中。 在這篇關於熱門產品的文章中，我們向您展示了我們用來發現快速增長的利基和產品的所有資源，在這篇文章中，我們將分享我們使用這些資源發現的 2021 年的所有熱門產品。

其中許多產品可能會繼續流行，並在全年和明年產生更多的追隨者，因此我們將密切關注它們。

其中一些趨勢產品和利基市場是新業務的絕佳起點，而其他一些則是成熟企業全年關注的有用方向。 其中一些趨勢可能會轉瞬即逝——只有時間會證明一切——但是，我們希望其中許多趨勢能夠長期堅持下去。

因此，請深入研究這篇文章，以了解是什麼讓產品或趨勢成為病毒式傳播，在進入競爭激烈的市場之前您應該考慮的事情，以及 2021 年有 50 種趨勢產品和利基市場的電子商務的未來！

是什麼讓熱門產品變得流行？

有幾個因素會影響產品的病毒式傳播，它們的範圍從情感影響到產品提供的可見性。

• 情感影響：任何引起消費者情感反應的東西都會自動與他們形成聯繫。 在經歷了緊張或糟糕的一天之後，人們希望能夠減壓並擁有一些可以幫助他們度過美好一天的事情。 當產品能夠提供這種情感釋放時，它很可能會傳播開來。
• 實用價值：真正有用並有助於為消費者解決問題或幫助他們提高生產力的產品更有可能被他們推薦。 實用價值可以擊敗某些產品的美學或面值，並可以幫助產品達到病毒式傳播階段。 通常，同一行業內的競爭品牌建立在產品的基本實用價值之上，並增加美感以促進銷售並為客戶提供他們想要的東西。 這有助於建立趨勢產品的病毒狀態。
• 社會貨幣：當產品幫助消費者樹立“與時俱進”並走在社會曲線之前的形象時，它就將自己確立為必備品。 此屬性極大地有助於流行產品的病毒式傳播。
• 可見性和認知度：突出且易於被客戶識別的產品是一種可能隨著品牌定位的明顯和可取而趨於流行的產品。

進入競爭市場之前要考慮的事情

有流行產品的地方通常也有競爭市場，因為許多商家都想從流行中分一杯羹。 如果您的熱門產品或利基市場能夠承受以下問題，那麼您很有可能在競爭激烈的市場中獲利：

• 我的產品或服務是否為特定人群解決了特定問題？
• 市場的競爭程度如何，是否有更多業務的空間？
• 與這項業務相關的啟動成本是多少？
• 開始後多久我可以盈利？
• 我如何才能在這個已有的市場中創新？

這些問題提供了一個基本框架，可幫助您應對飽和的市場並提出對您有利的策略（來源）。

它是時尚、趨勢還是成長中的市場？

信不信由你，趨勢產品實際上可以分為三種不同類型的類別。 每個類別都決定了趨勢產品在未來的持續時間——作為電子商務商家，這是您開始圍繞產品開展業務之前需要了解的重要信息，以便您了解產品在市場上的壽命。

有些產品會在短時間內大受歡迎，然後突然從地球上消失。 這些被稱為時尚。 其他產品會慢慢進入消費者的生活，並存在一、兩年、三年甚至四年，然後它們就會慢慢地過時。 這些產品是趨勢。 最後，有些產品以前並不存在，但現在確實存在，客戶無法想像沒有它們的生活，他們將在他們的一生中繼續使用和重新購買這些產品。 這些類型的產品是不斷增長的市場的一部分。 我們在逆向工程完美產品文章中討論了這些概念，但我們也將在這里分解：

• 時尚：這些產品燃燒得又快又亮。 他們很快開始流行，然後突然停止流行。 時尚最多持續一到兩年。
• 趨勢：這些產品更像是一種緩慢燃燒的開始並堅持一段時間，但最終它們經不起時間的考驗。 趨勢持續 5 年，頂部。
• 成長中的市場：這些趨勢從無到有，並成長為經得起時間考驗的穩定市場。 這些產品就像一種趨勢，但實際上從未過時，因為消費者的需求會隨著時間的推移而不斷增長。 不斷增長的市場可以持續數十年。

在瀏覽此趨勢產品列表時，請考慮每種產品必須成為時尚、趨勢或不斷增長的市場的潛力。 沒有一個類別比另一個類別更好，作為商家，在圍繞產品開展業務之前考慮產品的壽命對您很有幫助，這樣您就可以計劃並適當安排進場和退出策略的時間。 並非所有企業都能永遠持續下去，如果您準備好在需求存在時利用它並準備在需求減少時退出您的企業，那也沒關係。

如果您想要一家可以快速啟動並在幾年內兌現的企業，請選擇時尚產品。 如果你想要一個可以在幾年內發展但不會永遠持續下去的企業，那麼選擇一個流行的產品。 如果您想要一家可以隨著時間的推移而發展的企業，並且現在和十年後都一樣重要，那麼請在不斷增長的市場中選擇一種產品。

這一切的訣竅在於，沒有絕對的方法可以明確地知道哪種產品會成為時尚、趨勢或不斷增長的市場，因此您必須進行自己的研究，進行自己的盡職調查，製作自己的產品做出明智的決定並遵循您的直覺。

2021 年最熱門的產品和細分市場

食品、健康和保健趨勢產品

軟糖維生素

各種膠狀維生素現在是一個大趨勢，包括用於頭髮和指甲健康、改善睡眠的維生素以及具有 CBD 特性的維生素。 這些易於咀嚼和吞嚥的維生素選擇的市場估計到 2026 年將超過 93 億美元，自 2019 年以來增長了 6.5%！

您不僅可以製造市場上已有的維生素軟糖產品，還可以開發創新的維生素軟糖配方，以滿足尚未成為目標的消費者需求。 問問自己：消費者希望改善哪些健康問題，膠狀維生素如何幫助他們？

如果您選擇追求這個產品理念，請確保在創建配方時進行必要的盡職調查並諮詢合格的專業人士。 您必須與信譽良好且合格的維生素軟糖供應商合作，並考慮在銷售消費品時需要承擔的任何法律責任。

膠原

快速瀏覽 Instagram、Facebook 和 Google 可以清楚地看到，膠原蛋白產品在許多虛擬和實體商店貨架上都有。

長期以來，許多人將其視為皮膚救星，然而，膠原蛋白的好處並未得到所有權威人士的一致同意。 不過，這似乎並沒有讓消費者望而卻步。 大多數消費者對膠原蛋白的健康益處感興趣，例如改善皮膚彈性和關節健康，並且他們對以多種不同形式攝入膠原蛋白感興趣，例如通過粉末、油、精華、補充劑、面霜，甚至膠原蛋白咖啡！

有證據表明，市場將在 2020 年至 2027 年間繼續增長 5.9%，因此現在可能值得一試。

硬康普茶

康普茶起源於中國，已有近 2000 年的歷史。 但最近，由於其越來越受歡迎，康普茶產品開始出現扭曲——即硬康普茶。

傳統康普茶的酒精含量已經很低，約為 0.5%。 然而，硬康普茶的製作方式與其效力較低的表親相同，但它經過額外一輪的發酵以顯著提高其酒精含量。

目前，美國谷歌對康普茶的搜索量約為每月 368,000 次，全球谷歌對硬康普茶的搜索量在過去兩年中增長了 383%。

如果您有興趣銷售硬康普茶，則值得考慮以下幾點：

• 在撰寫產品副本時，請務必包括您的硬康普茶所含的酒精含量（通常約為 4.5%–7%）以及它是否有不同的口味。
• 您可能還想澄清，雖然硬康普茶的酒精含量與某些啤酒和貯藏啤酒相似，但它不是啤酒或貯藏啤酒。 令人困惑的是，稅務和貿易局將其定義為這樣，這可能意味著必須在您的標籤上放置“啤酒”一詞。

因此，請做一些功課以確保您的產品標籤和營銷材料符合您當地的法規。

無酒精酒精

“清醒好奇”是一種新趨勢，因為飲酒年齡的成年人正在尋找非酒精飲料替代品來替代或補充他們通常的酒精攝入量。 選擇這種生活方式的典型原因包括個人偏好、健身和健康目標，以及對酗酒對健康的負面影響的擔憂。

因此，消費者正在尋找比蘇打水/水/甜酒替代品更有趣、美味、品牌良好的無酒精飲料。 僅僅因為一些消費者選擇不喝酒，並不意味著他們對創新和令人興奮的飲料組合不感興趣！

這就是為什麼越來越多的品牌提供無酒精雞尾酒和烈酒替代品的原因。

如果您是一家電子商務初創公司，正在尋找令人興奮的風險投資，請關注 Seedlip 和 Zero Proof 等品牌，它們在 2020 年的銷售額創下歷史新高。因此，如果您想進入這個細分市場，現在是時候加入這一潮流了！ 尤其是當您考慮到 2021 年非酒精飲料市場的收入預計將超過 3.22 億美元時。

除了不含酒精的飲料，您還可以提供不含酒精的品牌配件，例如雞尾酒調酒器、玻璃器皿和環保吸管。 這個利基市場的可能性似乎是無窮無盡的。

CBD產品

CBD 產品今年繼續流行。

大麻二酚於 1940 年首次出現，是大麻中第二大流行的活性成分。 今天，它可以作為一種活性成分出現在護膚、健康和保健領域的多種產品中。

關於 CBD 產品如何對經歷焦慮、慢性疼痛和睡眠問題的人產生積極影響的研究已經很多，所以難怪人們對 CBD 的普遍興趣和谷歌搜索量正在上升。 每月美國谷歌搜索數據目前為每月 450,000 次搜索，過去五年全球搜索量增長了 335%。

如果我們深入研究並查看特定 CBD 產品的搜索結果，可以找到以下內容：

• CBD for Skin：過去五年全球搜索量增長了 1440%
• CBD Gummies：過去五年全球搜索量增長了 8300%
• CBD 石油：過去五年國際搜索量增加了 700%

這些產品看起來肯定會留下來，所以如果你想打入 CBD 的利基市場，那麼尋找一家值得信賴的信譽良好的 CBD 供應商是值得的。 這意味著花時間徹底驗證其產品的安全性、質量以及對美國大麻管理局計劃的合規性。

澳洲堅果牛奶

牛奶替代品並不是什麼新鮮事物——從無處不在的選擇，如燕麥、大豆、杏仁、腰果、大麻和椰奶——我們可能都非常熟悉市場上已有的東西。

事實上，根據 The Good Food Institute 的數據，過去一年植物性牛奶的購買量增長了 5%，過去兩年增長了 14%，僅在美國，植物性牛奶市場就價值 20 億美元。

雖然有很多選擇可供選擇，但另一種更新的選擇是澳洲堅果奶。

澳洲堅果奶是為客戶提供的一種令人興奮的新選擇，現在是將新的堅果奶推向市場的時候了，因為消費者顯然對它們非常感興趣。 如果您正在尋找一種吸引純素、植物性和健康食品市場的創新產品，澳洲堅果奶可能值得考慮。

零食、放牧和糖果盒

零食盒是一種消費糖果或零食的有趣方式，甚至是人們可以在線訂購併送貨到家的熟食板的獨特展示。

在撰寫本文時，零食盒的每月搜索量約為 22,200 次，在過去一年中，全球搜索量增加了 67%。 總體而言，零食銷售額占美國包裝食品市場的 40%，這主要歸功於千禧一代，他們顯然比其他任何一代人都多吃零食。

餐盒服務

目前，HelloFresh 等食品餐盒服務非常受歡迎。 這些餐盒通常以訂閱方式出售，它們通常被定位為點餐的替代品，同時使家庭烹飪更簡單、更省時。

典型的餐盒服務 USP 包括創新、快速和簡單的健康且無浪費的膳食創意。 它們還減少了人們在超市消費的時間。

在撰寫本文時，僅在美國，每月有 14,800 次 Google 搜索餐包，僅在過去一年中，全球搜索量就增加了 43%，因此很明顯，人們對餐盒服務的興趣正在增長。

在開始食品餐盒服務時，您可以專注於小眾飲食偏好，例如純素食或原始飲食。 或者，考慮關注對乳製品、麩質或堅果過敏的消費者人口統計數據。 現在有很多方法可以在餐盒服務行業中脫穎而出。

美容、衛生和個人美容趨勢產品

洗手液

猜測這個產品創意會成為我們 2021 年的熱門產品，這是沒有懸念的。

雖然在一兩年前，可能只有幾種洗手液可供選擇，但今天的消費者正在尋找更多選擇。

2020 年 3 月初，洗手液的銷量與 2019 年同期相比增長了 470%。快進到 2020 年 12 月，消費者現在正在查看提供的所有不同類型的洗手液，無論它們是否帶有香味，無味，配備泵式分配器、噴嘴、不同顏色、高端品牌，或僅來自您的沼澤標準化學家。 由於洗手液產品的流行，FDA 甚至組織了洗手液測驗來測試消費者對產品的了解！

如果您想開始市場研究，目前流行的一些頂級高端消毒劑包括來自 Aesop、Byredo、Tammy Fender、SanRe 和 Herban Essentials 等品牌的消毒劑。

如果您有興趣銷售該產品，在選擇與信譽良好且安全的供應商合作之前，值得查看 FDA 關於洗手液製備的建議。

滴耳液

滴耳液是用於清除耳部感染或軟化耳垢的經典產品。 它們已經存在了幾十年，但在過去五年中，這一細分市場中的新型天然和順勢療法品牌導致與滴耳劑相關的搜索量增加了 70%。

像 Natrulo 這樣含有“毛蕊花和大蒜鱗莖提取物”等成分的品牌很受歡迎。 此外，不含酒精和防腐劑的滴耳液對於那些想要使用自然療法軟化耳垢的人來說是另一個有吸引力的選擇。

粉刺貼/粉刺貼

粉刺貼和粉刺貼的作用是通過吸收毒素來加速瑕疵的癒合過程。 他們使用水膠體技術來吸收青春痘的毒素並創造一個潮濕的環境來促進癒合。 一直以來，斑點都受到保護，免受外部細菌的侵害，炎症也減少了。 它們還被證明可用於防止佩戴者刮傷或擠壓該部位。

目前最大的市場對不同尺寸的隱形或透明圓形貼片感興趣——但也有人對彩色替代品或有趣形狀的替代品感興趣。

在過去五年中，Google 對該產品的搜索量增長了 2,800%，僅在美國，每月的 Google 搜索量就超過 40,000 次。

護膚工具

到 2024 年，全球護膚市場預計將增加到 1800 億美元以上，來自 Spate 的數據（據 Vogue Business 報導）表明，對護膚工具的興趣增加是大流行期間最重要的新興趨勢之一。

隨著美容水療中心和沙龍間歇性關閉，護膚工具使消費者能夠在家中照顧自己的膚色，同時創造平靜的在家水療體驗。

這些是目前最流行的護膚工具：

• 紅藍光面罩
• 磨皮套件
• 刮痧
• 石英、玉石和紫水晶面滾輪
• 蒸臉器

以及更多！

僅看面部滾輪，僅在美國，Google 搜索量就達到每月 8,100 次。

觸控工具

由於大流行，人們對“觸摸工具”的興趣越來越大。 無論是門把手、電梯按鈕、扶手、購物車，應有盡有——在全球大流行中，我們希望盡可能少地接觸它們。

解決方案？ 觸摸工具。

觸摸工具專門設計用於打開和關閉門、按下按鈕，並且通常是我們手指和手的延伸，因此我們可以在日常生活中不必經常或根本不需要觸摸公共表面。

這些簡單而小巧的設備可以放在口袋或手提包中，掛在鑰匙圈上，或在辦公室時系在掛繩上。 它們已成為必備配件，許多公司開始提供多樣化服務。 查看 Printful 的觸摸工具以了解它們的外觀！

可重複使用的棉籤

將這種環保、可持續的替代傳統棉耳塞添加到您的電子商務商店有幾個優點。 最明顯的是它們又小又輕，所以運輸成本不會很高。

此外，很容易了解如何營銷它們。 這些矽拭子的環保方面是它們很容易用肥皂水清潔，並且可以方便地處理各種事情。 例如清潔小物件、卸妝、清潔耳朵等。

時尚及配飾 熱門產品

面罩

這是一種可能會持續一段時間的熱門產品：口罩。 它們是新常態，我們很可能會在一段時間內看到它們。

這種流行產品有很多種類，因為口罩可以重複使用、一次性使用，它們可以由不同的面料製成，如棉或絲綢，它們可以是素色的或有有趣的設計，它們可以包括鼻線以防止霧化眼鏡，甚至由透明面板製成，使人們更容易讀唇。

這使得銷售口罩成為製造獨特產品或採購適合特定消費者需求的口罩的理想機會。

將口罩添加到您的在線商店，以低廉的運輸成本獲得需求量大、成本低的產品創意！

運動褲

今年，消費者繼續擁抱 2020 年最熱門的辦公服裝趨勢……

運動褲！

任何在家工作的人——無論他們是參加 Zoom 會議還是其他方式——現在都熟悉不必穿著工作服去……嗯，工作的樂趣。

最好的部分是，即使你被召集到 Zoom 會議，你也可以穿上一件整齊的襯衫，從腰部開始看起來很聰明，而從腰部以下的運動褲仍然很酷。 也許這就是為什麼僅在過去一年中運動服的搜索量就增加了 100%。

時尚傳奇人物卡爾·拉格菲爾德（Karl Lagerfeld）可能會說： “運動褲是失敗的標誌”，但經過多年的嘲笑，運動褲無疑正在捲土重來——它們的保質期很可能會超過鎖定期。

多個時尚品牌報告稱，2020 年運動褲銷量大幅增長，其中包括 Scott Sternberg 的 Entireworld 報告稱，自大流行以來銷量增長了 662%。 因此，運動褲顯然是您電子商務商店的一個很好的補充，或者是一個很好的商業創意。

拖鞋

COVID-19 期間的鞋類銷售受到重創，但拖鞋卻並非如此。 隨著在家工作成為新常態，拖鞋銷量的增長反映了消費者需要舒適的鞋子在家裡穿。 根據 NPD 的零售跟踪服務，從 2019 年到 2020 年，拖鞋銷售額翻了一番——在許多地方開始封鎖時，3 月份增長了 12%。

真絲睡衣

如果您的觀眾傾向於更高級的品味，那麼真絲睡衣是運動褲的完美替代品。

在過去的一年裡，谷歌對睡衣的搜索量增加了 26%，僅在美國，每月就有 246,000 次谷歌搜索。 事實上，Adobe Analytics 表示，與 3 月相比，2020 年 4 月在線睡衣銷售額增長了 143%。

根據您的客戶角色，您可以選擇銷售更實惠的緞面對或更優質的純絲對。 這裡的關鍵是專注於消費者可以在家中體驗的奢華舒適感。

登山靴

自從 COVID-19 席捲全球以來，由於健身房關閉以及活動和娛樂活動的急劇減少，消費者的鍛煉方式發生了變化。 因此，許多人轉向戶外運動來鍛煉身體。

因此，登山靴的在線搜索量增加了 200% 以上。

將登山靴添加到您的電子商務商店的美妙之處在於，您可以將它們作為戶外運動和（取決於您的目標受眾）作為時尚商品進行營銷。

生活方式趨勢產品

微型婚禮

無論是由於旅行限制還是當地限制，婚禮的未來看起來都大不相同。 自 2020 年 3 月以來，“微婚禮”一詞的搜索量增加了 600%，這促使婚禮行業發生了變化。

對於零售商來說，我們已經看到了一波微型婚禮產品，例如定制的個性化禮品和餐桌裝飾——但產品創意並不止於此！ 考慮一下微型婚禮可以提供的親密和個性，以及您可以提供的產品來補充這些感覺。

雖然消費者可能希望減少他們接待的客人數量，但這並不意味著他們會減少當天的特殊情況，因此質量可能會在微型婚禮產品列表中佔據重要位置，而不是數量。

家庭學校課程

COVID-19 對學習的影響廣為人知，在世界某些地區，學校暫時關閉和在家學習成為優先事項。

因此，我們看到圍繞在家自學主題的 Google 搜索有所增加——準確地說，2020 年增加了 12%。 也就是說，這顯然是在 COVID 之前就開始的趨勢，因為與家庭學校相關的搜索量在過去兩年中增長了 60%。

截至 2019 年春季，美國有 250 萬在家上學的孩子，而在英國，這一數字在過去三年中增長了 40%。 無論是與流行病有關還是只是對主流學校教育的普遍不滿，很明顯，家庭教育將繼續存在，材料、課程和網站正在興起以反映這種需求。

如果您有能力為教師或家長/監護人創建家庭教育計劃，那麼現在是進入市場的最佳時機。 毫無疑問，人們會對這個領域的創新產生很大的興趣，因此會有增長的空間。

功能飲料

“功能性飲料”是具有預期用途或結果的飲料。 功能性飲料的一個眾所周知的例子是佳得樂——一種幫助注重健康的消費者實現健康目標的飲料。

這種增長趨勢的其他例子包括蘑菇咖啡、無糖能量飲料、CBD 飲料以及抹茶和薑黃拿鐵等咖啡替代品。

商業研究公司 2020 年 8 月的一份報告發現，尋找健康食品和飲料替代品的消費者比以往任何時候都多。 自從大流行以來，越來越多的消費者似乎正在尋找增強免疫系統和整體健康的方法。

可口可樂和百事可樂等大品牌已經加入了這一熱門產品類別，並推出了自己的功能性飲料，如可口可樂加咖啡和百事可樂的 Driftwell。 難怪他們是，因為功能飲料市場預計在 2020 年至 2025 年間以 6.96% 的複合年增長率 (CAGR) 增長！

家庭和辦公趨勢產品

筆記本電腦支架

出於顯而易見的原因，遠程工作在 2020 年呈指數級增長，許多人使用筆記本電腦工作。 一個有用的配件可以減輕背痛并幫助在家工作時保持更好的姿勢，是簡單的筆記本電腦支架。

在過去一年中，筆記本電腦支架的搜索量增加了 113%，使其成為一個令人興奮的利基市場。 這款小巧的配件有多種選擇——鋁、塑料和亞克力，僅舉幾例——此外，還有折疊選項、輕量選項，甚至可以吸到窗戶上的選項，以充分利用家庭辦公室的景色！

站立式辦公桌

站立式辦公桌市場在 2019 年的價格為 13 億美元，預計到 2028 年將增長 10% 以上。 隨著遠程工作的興起，健康和健身仍然是許多消費者生活中的首要任務，站立式辦公桌市場正在繼續增長.

許多員工將站立式辦公桌作為一種在工作時保持活躍、警覺和保持更好姿勢的方式。 一些站立式辦公桌還可以調節以適應不同的高度和工作位置，使用戶可以輕鬆地在坐姿和站姿之間切換。

人體工學辦公椅

過去，企業往往會為員工購買符合人體工學的椅子。 快進到今天，大約一半的美國工人現在在家工作，因此，消費者復制辦公環境的需求正在增長。

主要歸功於家庭文化的新工作，前上班族熱衷於避免背部疼痛并在工作日獲得最大的舒適度。 對此產品創意的每月 Google 搜索量增加了 110%，因此，如果您想創新一個以前更專注於 B2B 零售的市場，您可以考慮為 B2C 製作具有吸引力的符合人體工程學的辦公椅，並具有 DTC 的風格。

在家鍛煉設備

現在各種家用健身器材都在流行，包括但不限於折疊跑步機、室內健身車、重量、瑜伽墊、健身帶、腳踝重量、阻力帶等。

儘管預計市場在 2020 年至 2025 年之間的增長率將略低於 3%，但我們只需要看看未來幾個月公共健身房和健身課程會發生什麼。 由於大流行，像 Peloton 這樣的公司的銷售額猛增了 172%，並且有超過 100 萬人訂閱了他們的流媒體課程，因此顯然對在家鍛煉有需求。

鑑於所有這些，銷售適合家庭使用的健身器材和配件可能是值得考慮的趨勢產品。 畢竟，隨著消費者對健康和健身越來越感興趣，再加上封鎖和限制，這種趨勢可能會持續一段時間。

有關如何充分利用消費者對健身日益增長的興趣的提示，請查看我們關於健康和健身品牌的創作者營銷提示的文章。

零廢物清潔產品

作為減少塑料使用的努力，清潔利基市場對零廢物清潔產品的興趣日益濃厚。

目前流行的產品是清潔液片劑。 消費者可以簡單地將這些藥片加入他們家裡已有的瓶子或容器中，加滿水，然後創建清潔溶液！

片劑基本上是脫水的濃縮液體，當它們與水接觸時會溶解。 當您考慮到大多數液體清潔產品無論如何都包含大約 90% 的水時，切換到零浪費替代品是合乎邏輯的！

空氣淨化植物

As consumers are spending more and more time indoors, their indoor space is becoming even more important to them. For many, sprucing up their indoor space means adding a little bit of nature.

But, there are more benefits to bringing nature into the home than just aesthetics.

It was NASA who, in 1989, discovered that indoor plants help to remove air pollution. So, given the current events of the world, air-purifying plants have an even more attractive quality to them. This is clear by the 71% increase in global Google searches for air-purifying plants over the last five years.

According to NASA's study, they recommend having two to three indoor plants for every 100 square feet, so for many consumers, that likely means having multiple plants in one household. As an ecommerce plant seller, you could assist your customers by creating a lookbook of suggestions about where to best place air-purifying plants for maximum health benefits.

Living Walls (Wall Gardens)

If you've never heard of a living wall, it's a vertical outdoor or indoor garden that's attached to a wall.

Searches for living walls have risen by almost 100% in the past year. This increased interest could be attributed to people wanting to improve their homes as they spend more time indoors, and to people also wanting to bring the outdoors inside in a reasonable way.

Resin Homewares & Accessories

If you're already scouring Pinterest and Instagram for the latest homeware trends to capitalize on, you likely can't help but notice the increased interest in resin homewares and accessories.

The furnishings world is seeing all sorts of products being made with resin, like lamps, chairs, coasters, ring trays, bookmarks, jewelry, vases, spoons, and much more.

A quick peek at the many resin products sold on Etsy tells us that this isn't a trend that's going away anytime soon. Plus, we've also noticed that worldwide Google searches for resin has increased by 43% in the past year, so if you're looking for a product idea you can make from home, or an innovative way to make existing homeware products, then look no further than resin.

Electronics Trending Products

Under-Desk Treadmills

In an effort to stay active while working from home, consumers are making use of under-desk treadmills—also known as a Cubii.

This piece of equipment is ergonomically designed, portable, and has a low impact on joints. Not only that, but it can connect to your FitBit, iPhone, or Android device to track your movement throughout the day.

Searches for the Cubii have grown 9% in the past year and 1,266% in the last five, making them an innovative trending product to pursue if you want to target the health and fitness niche.

Massage Guns

As the pandemic restricted many people's ability to visit gyms and health centers, it brought health and fitness lovers to look for other ways to nurture their wellbeing. One such way is to use a muscle massage gun.

These tools are easy to use and combat soft tissue aches and pains by providing quick bursts of pressure into the muscle, which enhances blood flow to the affected area.

Interest in these devices has grown enormously, with a 4,900% increase in Google searches over the past five years and 201,000 monthly searches over the last year alone. As such, massage guns are proving to be more than just a passing trend.

LED Lights

While it's been an enormous source of fun and much-needed diversion during the pandemic, TikTok is also responsible for bringing to light a huge new trend: LED lights.

These products are especially popular amongst teens who use them in their bedrooms to create a tranquil space they can switch up at the change of a button. But, not only do they create a calm ambiance, they also make for interesting backgrounds behind video content that users post to their social feeds.

At the time of writing, monthly US Google searches for LED lamps stand at 18,100 searches per month, with a 58% growth in global searches over the past five years.

If you're interested in jumping on board this trend, you'll find that LED lights come in multiple colors and are often sold in strips that switch between different colors and lighting modes.

Air Purifiers

Since the population at large is spending more time indoors, and paired with the focus on general health and wellbeing due to the pandemic, it's no wonder that consumers are increasingly concerned about the quality of the air they're breathing.

Cue, air purifiers.

Air purifiers rid spaces of indoor pollutants, allergens, and particles and right now, there's no better time to sell a product that does those things.

According to a report from AP News, the air purifier industry is expected to increase by around 10% between 2019 and 2029. This projected increase is attributed mainly to broader concerns about air quality since the pandemic started.

If you're considering selling air purifiers, it's essential to clarify what they do and don't do. The last thing you want is to make any unsubstantiated promises to your customers!

UV Sanitizers

UV sanitizers are hand-held lights or table-top boxes that can sanitize small objects such as watches, pens, cell phones, headphones, etc. to rid them of bacteria and germs

Since the start of the pandemic, consumers are taking a step up from just sanitizing their hands and are looking for ways to sanitize the things they regularly touch, too. Global Google searches for UV sanitizers rose by 50% over the past year and startups specializing in video conferencing equipment, phone cleaning products, and UV lights for cleaning medical equipment also reported a surge in interest.

The beauty of selling a product like a hand-held UV sanitizer is that it can be inexpensive and easy to ship. Whether you're picking a niche for a new ecommerce store or wanting to expand your product selection, UV sanitizers could be the way to go. There's a vast array of shapes and sizes available, all of which are simple to source from wholesale outlets like AliExpress.

Air Fryers

Finding a healthy way to eat fried food was never going to be unpopular. The statistics support this, with the air fryer market size expected to grow from almost $895 million in 2018 to $1,425.7 million by 2026—and global Google searches rising by 608% over the past five years.

From an ecommerce seller's perspective, emphasizing the benefits of air fryers—such as their ability to remove high fat and calorie-dense oils from the cooking process—makes a strong sales pitch.

There are multiple versions of the air fryer out there, with prices retailing as low as $50 on Amazon to higher-end models for hundreds of dollars. It's also worth considering selling air fryer accessories on your online store, such as paper liners and cookbooks.

Mini Waffle Makers

We all love to treat ourselves to something sweet to eat every now and again, and the mini waffle maker certainly satisfies that craving! It's the perfect kitchen accessory and doesn't hog too much space.

Not only that, but they are relatively inexpensive to buy, lightweight, and easy to store. One popular model is the Dash Mini Waffle Maker retailing at $10, which is hugely popular on Amazon, earning thousands of 5-star reviews.

If you're contemplating setting up a homeware ecommerce store or looking for new and exciting products to add to your inventory, consider mini waffle makers! Not only are they easy to source, but they also come in a range of prices and colors, making them a suitable option for all kinds of demographics.

Sleep Trackers

One possible way for consumers to improve their sleep hygiene is to invest in a sleep tracker. This wearable device monitors your sleep patterns and provides data on sleep quality and duration.

The number of global online searches for information on sleep hygiene has increased by 82% over the last five years so it's little surprise that the worldwide sleep tracker market is expected to grow at around 8.4% between 2018-2028.

Sleep trackers are lightweight, easy to wear, and most models make it easy to view sleep data from your smartphone. All in all, if you're already selling other tech items or sleep hygiene products, sleep trackers could be an excellent fit for your business.

Video Doorbells

This handy gadget boasts two immediate advantages: it acts as both a doorbell and a security device.

While global Google searches for video doorbells have declined over the past year (68%), interest over the last five years has increased by 377%.

This suggests that while we're all languishing at home during the pandemic, we have a less immediate need for these gadgets. That said, there's potential for market growth here and these products could be a welcome addition to an ecommerce store.

Ring Lights

Ring lights are circle-shaped lights often used by content creators, video streamers, or Instagram influencers.

Online searches for this product have more than doubled in the past year, and monthly US Google searches during the same period sit at a whopping 450,000 searches!

But, before you dive in and start stocking ring lights, it's worth doing some research. By understanding what the right lights do, you can better market them and create content on how to use them. But to help get the ball rolling, most ring lights basically allow the light to wrap itself around whatever you're videoing/photographing. This means light falls on both sides of the lens, eliminating any shadow. This creates a far more flattering image and provides the photo or video with way more detail.

USB Microphones

While many consumers rely on their laptops or mobile device's built-in microphone for their video meetings, there's a market of consumers that want to take their video quality up a notch, and that involves improving the sound quality.

These devices can be plugged into personal computers and used for video calls, podcasting, video recording, streaming games, or recording music.

One particular USB microphone that's trending is the Yeti from Blue Microphones, with worldwide searches up by 45% in the past year.

Epilators

Current COVID-19 restrictions across many US states and countries worldwide have resulted in salons having to close their doors. As such, in-person professional hair removal isn't an option.

Consequently, at-home hair-removal products using laser technology to remove unwanted body and facial hair are the perfect solution. They also tend to be a more economical option long-term.

Epilators are a hair-removal tool that can be used at-home, and interest in the product has been rising as more consumers are looking for at-home solutions to hair removal, and hair-removal tools that offer long-term results.

Video Projectors

Cinemas around the world remain primarily closed so one possible solution to the pain movie buffs feel at the loss of the traditional cinema experience is to use a video projector.

Video projectors bring the movie theatre experience to the home without busting the bank balance and with so many people stuck at home looking for any way to elevate their at-home living experience, now is one of the best times to capitalize on consumers' growing interest in video projectors.

Fairy Lights

Fairy lights have been a popular product for a while—but consumer interest in them continues to grow over the years.

These items are a cute, dainty way to decorate interior spaces, and they often help create a cozy atmosphere. But they can even extend to outdoor use, with outdoor-friendly fairy lights on the rise as well.

One of the best things about these products is how versatile they can be. Customers are interested in new and innovative designs, seasonal versions, plain white lights and colorful lights, battery-powered options and electricity-powered options, lights for indoor use and outdoor use, etc. There seems to be no limit to the kinds of fairy lights that consumers are interested in and the market for them continues to grow.

Pets, Hobbies & Games Trending Products

Pet Ear-Drops

Just as ear drops are a trending product for humans, it seems that consumers are interested in maintaining the ear health of their furry pets, too. Searches for this remedy have risen globally by a whopping 825% over the past five years, with solutions for mites, ear irritation, and blocked ears being the main concerns.

But, before diving into this product idea, ensure that you source your products with care. This is a health product for pets just like it's a health product for humans, so ensure that your product meets all health, safety, and legal requirements.

Luxury Cat Litter

Anyone who's owned a cat knows that cat litter doesn't smell like a bed of roses—far from it, in fact. That's just one reason why searches for luxury cat litter, and brands like PrettyLitter, have surged.

This type of cat litter is made from silica which absorbs unpleasant odors and it also helps cat owners detect possible health issues that their feline might have due to changes in urine pH levels.

While it might seem like a niche product idea, there are over 95 million house cats in the USA, and it's likely that their owners are very open to innovation in the cat litter market. It's also a product that a subscription delivery service can be built around, which can increase consumer loyalty and bring in recurring revenue, which is obviously good for business.

Gaming Glasses & Blue Light Glasses

There are 2.7 billion gamers worldwide, with the Asia Pacific region taking the lion's share, followed by Europe, the Middle East, Africa, Latin America, and then the US. Gaming is big business, and gamers need (and love) accessories.

One rising trend is gaming and blue light glasses. Consumers are interested in the product's apparent ability to reduce eye fatigue, eye strain, and headaches caused by many hours of gaming. Searches for these products have risen by an astonishing 2,800% over the past five years.

The glasses are meant to filter out blue light given off by digital devices, which is often the root cause of the symptoms listed above.

There are plenty of places to source blue light glasses nowadays, so whether you're interested in dropshipping, manufacturing, private labeling, or wholesaling, you should be able to find an option that suits your needs.

Puzzles & Tabletop Activities

Jigsaw puzzles and board games are long-established pastimes enjoyed by people of all ages. Interestingly, global searches for jigsaw puzzles have grown by 94% in the past year. A CNBC report in April 2020 also found that jigsaw puzzle sales for one US game maker, Ravensburger, rose by 370% over the past two years!

Given the amount of time consumers are spending indoors, it's no surprise that they're looking for creative ways to fill their time. Add to this the added pressure of parents homeschooling kids who can't attend school due to lockdowns, and it's easy to see why sales of tabletop activities are on the rise.

Forbes reported back in April 2020 that sales of board games, puzzles, and crafts had risen enormously as Americans were forced to stay at home. One retailer reported its sales increased by 4,000% in the last week in March 2020 as the pandemic struck the US.

Global searches for tabletop games rose by 44% in the last year, with monthly US Google searches sitting at 110,000.

Online Games

Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Here we're talking about things like online board games, online card games, online bingo, etc.

Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic. If games are your passion or you have a good idea for an online game people can play over video calls, now's the time to launch it!

棋

The Netflix series The Queen's Gambit has gripped viewers since its launch in October 2020, with a total of 62 million households having watched it!

One interesting by-product of The Queen's Gambit is a renewed interest in chess. In the past three months alone, global searches for chess boards have risen by 354%. Also, since the show's launch, the New York Times reported a 125% rise in chessboard sales, with some retailers reporting increases as high as 1000%!

The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options.

Past Top Trending Products & Niches

We've created trending product roundup posts for many years, so we thought we'd include some past trending product ideas to help spark some more product ideas. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.

But—there's still lots of value here so check out these past trending product and niches and see what gems you can find!

Food, Health & Wellness Trending Products

Green Tea

Not only has green tea consistently been climbing as a trend since the early 2000s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.

Matcha

Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it's a high-end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentration of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract.

For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you're interested in learning more about the set-up process.

Detox Products

“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It's likely that you've seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.

If you choose to pursue detox teas or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product, and take into consideration the legal responsibilities you'll face as a business for selling consumable products.

Nootropics (“Smart Drugs”)

Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer, and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you'll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.

Macronutrients & Workout Enhancing Powders

Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people's interests are rapidly shifting towards their health, diet, and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product's macronutrients at the forefront of their marketing campaigns.

Protein powder is a well-known workout enhancement powder that helps muscles repair after a workout, but it's nothing new. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.

While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.

Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.

Active Holidays

Perhaps it's thanks to the booming fitness industry, the number of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.

Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience.

If you're able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that's not in your realm of expertise, base a business around providing gear, accessories, or gadgets to active holiday providers or to customers who participate in active holidays.

Keto Foods

The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.

There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.

While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.

Vegan Foods

The vegan food industry is booming and it is a market with a large scope as it isn't quite in the mainstream yet. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential.

Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc.—it's an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.

Beauty, Hygiene & Personal Grooming Trending Products

Coffee Scrubs

We've talked about trending tea products already and now tea's arch-nemesis, coffee, is also making an appearance in the trend forecast in the form of a body scrub. It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Don't just think about coffee—also consider what other products can re-purposed beyond their initial use.

Coconut Oil Based Products

Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.

Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Maybe there's a use for coconut oil that consumers haven't heard of yet, or maybe you can package coconut oil in a more convenient way for consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!

鬍鬚油

Beard oil has been trending for the last few years and it appears that the trend is continuing. Lately, this market has become pretty saturated with a lot of new companies but there's likely still room for those that get a little more creative and tighten their focus to serve narrow niches within the beard grooming category.

Charcoal Beauty Products

Everywhere we look—be it Facebook, Instagram, or even in actual stores (both online and brick-and-mortar)—there are charcoal beauty products on the shelves. These products boast the presence of activated charcoal which apparently has several benefits: In toothpaste it's purported to act as a natural whitening agent and in face washes and face masks it supposedly acts as a purifier and helps to detoxify the skin.

On the vendor's side of things, charcoal beauty products are one of the best-selling products in the beauty and makeup niche. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.

Balayage Products

Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights. While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales.

The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products (shampoos, masks, conditioners, etc.), and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.

Body Wipes (“Dude Wipes”)

Men's hygiene is a niche that doesn't get the attention it really deserves and, despite that, it's certainly on an upswing right now. In this case, there are manufacturers that already create hygiene wipes for children and women, however, smaller vendors have recently noticed that there's a great opportunity to supply a similar sort of product for men as well.

The “dude wipes” are targeted to men across the board—from those who enjoy camping and outdoor activities, to those who have busy urban lifestyles and commute a lot. Due to the fact that body wipes are a product that needs to be purchased regularly as it falls into the fast-moving consumer goods (FMCG) group, manufacturers are making “customers for life.” For a vendor, that offer the potential for subscription purchases or automated re-ordering.

Silicone Makeup Sponges

The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. As soon as this product hit stores it piqued consumer's interest and started to sell. Online, this product went viral and has attained a cult status.

Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers. However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch.

Anti-Cellulite Cup

The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area. Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is.

This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product.

Fake Eyelashes

Fake eyelashes have been around for a while, however, in recent years they've experienced a massive overhaul in both style and innovation to make them more beautiful and functional than ever before.

Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result. There's lots of room in this niche for innovation and creativity and consumers are open to trying new things.

The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido, a luxury false eyelash company.

Bamboo Toothbrushes

Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list.

While this product has been around for a while, popularity-wise, it still hasn't reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can provide advantages later on as the product continues to gain momentum.

While you are at it, look into the “zero-waste” trend to see which other major markets could potentially be disrupted in the future—soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn't just a lucrative business path but it also has a feel-good factor to it, making it almost irresistible to the new age of eco-friendly or trend-savvy entrepreneurs.

Night Face Masks

The beauty and skincare industry is something that will perhaps always be around as a “trending market” which is why it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.

Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as becoming the next “hot product.” If you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products should be a no-brainer.

Makeup Brush Cleaners

Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly. The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. What's surprising is that statistically, 61% of makeup wearers don't clean their brushes every month due to the effort and lack of general know-how. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin.

This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.

Clothing & Accessories Trending Products

Niche-Specific Branded Apparel & Hyper-Local Apparel

Companies like Printful are making it increasingly easy to create a clothing brand. As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.

Niche-specific apparel refers to clothing items that are only relevant to a certain type of consumer whether that's because of the clothing item's style, functionality, or even the designs on it. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24-hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations.

Here are some other examples of hyper-local apparel brands:

• Detroit vs. Everybody (Detroit)
• Drake General Store (Toronto)

搪瓷別針

Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades. These days, enamel pins are trending again due to the capability and ease of designing and/or personalizing your own pins.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.

Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. If you're interested in learning more about how to start your own enamel pin business, check out this article.

Beanie Hats

While most stores don't stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.

When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.

For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.

Fitness Leggings

Another great product for dropshippers is fitness leggings. These have been around for a couple of years now and by the looks of it, they don't seem to be going anywhere anytime soon. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand.

Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store.

Titanium Rings

Titanium rings have become increasingly popular and are trending in a niche that is relatively harder to tackle: Men's fashion, accessories, and jewelry. This product is the perfect amalgamation of aesthetics and masculinity which is the key combination to “making it” in this particular niche. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information.

Novelty Socks

Socks. 是的，你沒看錯。 Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays.

They're a perfect product: They're comfortable, aren't restricted to a specific gender, age, or style and are simple to coordinate with an outfit, too. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Novelty socks are a great alternative to the more traditional ones as the market is still growing.

Unicorn Pajamas

Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic! Anything unicorn-themed has been trending for the past couple of years and the trend isn't slowing down, on the contrary, it's rising steadily.

There was an uptick in the sales of unicorn pajamas and stores that specialize in women's clothing found the product to be a winner as it sets a tone for their brand and sets them apart from the competition!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around.

Leather Bracelets

Leather bracelets have been gaining traction for a while and cater to several different niches. Leather is a premium material that can be styled to suit the customer's taste and needs which means it provides a very important function—variety!

As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too.

Shapewear

With a projection of $5.6 billion in sales by 2022, as a merchant, you should definitely be interested in selling shapewear. Shapewear comes in multiple styles—some can be worn under clothing, some over, and some come in the form of lingerie. You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers.

With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette—which means that this trend is not going anywhere for a while.

Athleisure

Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes. This clothing trend emphasizes comfort, durability, and style which is exactly why it's been trending in recent years. As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc.

What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Fashion + Comfort = Recipe for success!

Minimalist Watches

Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late.

If you do decide to break into or explore this niche and start a watch brand, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns. This may help boost engagement with your brand and drive up those sales.

Backpacks

Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. While the August to September back-to-school period is definitely peak sales time for this product, it doesn't mean that the product won't sell year-round, especially for a more professional crowd.

As a merchant, stock and sell different types of backpacks that could be targeted to different age groups, activities, and styles—such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different directions that one product can take you in.

Homewares & Appliances Trending Products

Mattresses

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved.

Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers, and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders—the choices are vast and the technology is constantly evolving. There are even mattresses that come bundled up in a box so they're easy to move into new places, they're compact enough to fit in elevators or to be carried up stairs. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche.

Essential Oil Diffusers

People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils. Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes. The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals.

If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based (works with candles) diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit, or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales. Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while.

Chalk Paint

Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media—specifically Instagram and Pinterest—on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares that customers can apply chalk paint to.

玻璃容器

Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sorts of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. They're appealing to consumers because they add a bit of greenery to any space and are extremely low-maintenance since a majority of them are self-sustained and need little to no attention.

As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools, and decorative accessories separately. If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift-givers. For more information on how to start a terrarium business from scratch, check out this post.

Vegetable Spiralizers

Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution. Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etc.

There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers, and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers.

Grill Mat

Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well. Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

Fairy Lights

Fairy lights are another product that has become extremely popular due to social media sites like Instagram and Pinterest. People have been using these lights for home decor, in restaurants to create a cozy ambiance, as holiday decorations, and more.

There are even entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste! These lights are often bought in bundles and can be sold with other decorative products, too.

Car Windshield Protectors

Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run (towards the end of the year) and they can beat pricing surges when the demand drives them up.

The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

Electronics Trending Products

LED Lighting

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. It's much more energy-efficient, lasts exponentially longer than regular bulbs, is a lot more controllable, and better for the environment. This trend is only going to keep growing and in particular, there seems to be a growing trend for colored LED lighting to improve ambiance, and for “smart” LED lighting that can be controlled by apps and smart devices.

Drones & Drone Accessories

In recent years you've likely heard more and more about drones. Whether it's about the military using them for missions, Amazon using them to deliver packages to homes, or just consumers playing with them as a hobby, drones have been huge in recent years. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

Auto-Follow Drones & Underwater Drones

Not only are drones trending, but there are new types of drones coming into consumer's lives. In the past few years, we've seen drones rise swiftly into popularity as they became a more justifiable purchase for consumers to make but throughout the years, drone technology has continued to advance and the way people utilize them in their everyday lives has continued to evolve.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto-follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way. Also on the rise are underwater drones which help users to locate fish and chart underwater landscapes.

Consider how drone technology can enhance people's lives: Is there a way drones can be used for consumers or businesses that they aren't being utilized for yet? Find a gap in the market. If harnessing drone technology isn't your specialty, think about how your business can enhance a consumer's experience with their drone. What kind of products can you sell to make their experience more streamlined, stylish, or user friendly, no matter what they use their drone for.

Virtual & Augmented Reality

This kind of technology is finally becoming a reality in consumers' lives, available for them to use, experience, and purchase for themselves.

There may not be a huge consumer market yet but it's trending upwards as we speak, so by the time you do your research, formulate a product and produce something for consumers to purchase, you might just hit the first wave of consumers gearing up to try virtual and augmented reality for themselves.

Either get into the virtual/augmented reality game itself or get into the market for the respective accessories. Accessories are one of the best ways to get into a market you don't have the technological experience to actually create a central product for, so creating a supporting product that makes the main product function better is a great way to attract enthusiastic consumers.

Accessories of Accessories

For many businesses, this is going to be the largest window of opportunity when it comes to finding the perfect product to sell online. With consumers adding more and more technological products into their daily routines there is more interest in accessorizing these devices to make them more stylish, streamlined, and functional.

These accessories can add style to the device itself whether it be a phone, computer, camera, drone, etc, or these accessories can be a more stylish version of something you regularly use in tandem with a device such as docking stations, power banks, cords, chargers, etc. Some popular accessory items include the iRing and PopSockets which add additional functionality to the smartphone devices, AirPod Skins add style and protection to the Apple Airpods, or even sweaters for drones and Airpod floss stickers. 是的。 Those are a thing.

Take advantage of the demand for stylish, sleek, streamlined, and functional accessories and create a new product that makes an existing device or accessory better. The beauty of this approach is that it doesn't have to be complicated. Spend some time thinking of the devices you use every day and what small accessory would make them either function or look even better. You don't have to reinvent the wheel here, just think about useful, functional, quirky, or customizable additions that make existing devices better.

Smartwatches & Wearable Technology

The release and popularity of the Apple Watch and the Fitbit has resulted in a rise of other smartwatches and wearable devices from other companies throughout the year, and it isn't expected to slow down anytime soon.

Cropping up all over the internet are things like smartwatches for kids, mindfulness watches, GPS pet trackers, wearable sunlight trackers, posture devices and more, that are riding the wave of the wearable technology trend. Each device is getting more and more specific with the intention of helping consumers find a technological solution or monitoring system to any one of their problems.

Similar to the Virtual Reality trend, either start developing your own useful device (remember to find a niche and solve a pain point) or, if that's not in your realm of expertise, focus more on accessories like cases, stands, covers, cleaners, cables or chargers.

Smart Home Appliances

Along the same wavelength, smart accessories are seeping into other aspects of consumers' shopping habits. Appliances such as the Google Home, Amazon Echo, and even smart toothbrushes and cutting boards are aimed at helping consumers improve their day-to-day lives, and they're becoming more popular.

Anything and everything seems to be on the table and there's no telling where the future will take us. These smart appliances are slowly becoming a part of the average consumer's daily life and we expect to see them become even more normalized as they continue to improve and consumers start to see real benefits to integrating them into their lifestyle.

Pay attention to your daily life: Where can you see smarter innovations being made in your home, no matter how seemingly small the innovation might be. Smart appliances are the future and we'll definitely see their popularity rise throughout the year.

Wireless Headphones

Technology is forever changing, streamlining, and minimizing which means the fewer cords and plug-ins, the better. Lately, this has meant that headphones are now becoming wireless and operating via Bluetooth rather than through the headphone jack.

Currently, consumers are starting to purchase wireless headphones rather than the generic wired ones that have dominated for so long, however, the technology is still being developed and the average consumer is still wary about cost, battery life, and sound quality. With giants like Apple and Google excluding the headphone jacks from their products, wireless is definitely becoming the way of the future and we expect to see wireless headphones improve drastically over the coming years and anticipate consumers will start making more and more purchases in their direction as it does.

In this case, less is more, so get ready to drop the wires from your headphones while this shift starts to take shape. Looking for a product idea? Start looking up manufacturers who can supply you with this product so you can get in on this trend as soon as possible.

3D Printing

Finally, 3D printing is on its way to becoming part of mainstream business and consumer's daily lives. For so long it seemed like a futuristic experiment that we mere mortals could only dream of but the time has come where owning a 3D printer can be a reality.

The technology and development are finally coming to a place where it's an approachable item for some consumers to purchase. It hasn't become a fully justifiable purchase for the mainstream market yet, however, we expect to see leaps and bounds of growth over the course of the next couple of years. Keep an eye on its progression and start getting your ideas in place ready to take advantage of this trend as it becomes an active part of consumer's lives.

It's likely that you don't have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories. Once it launches into the lives of the masses they'll be eager for add ons that make the experience even more streamlined.

360 Degree Camera

Photography is such a vast and varied segment that there is a niche for almost everything—niches that relate to the style, ones that are specific to technical skills, etc. One of the newer trends in the industry is that of 360 Degree cameras. Initially, photographers would take multiple high definition photos and stitch them together using software to create a 360-degree photo, but in recent times cameras that can actually shoot (both photo and videos) in 360-degree landscape, have become easily available.

This breed of cameras also come in a variety of styles, but most use 2 fisheye lens cameras to get the job done. However, it is important to note that different kinds of activities will require different cameras, therefore as a potential seller, you should make sure that you stock up on different models and types (battery life and resolution differ from model to model) to ensure that you are catering to a wider audience base. Also pay attention to other details such as live streaming capabilities, 4K res, etc.

One of the major reasons that 360-degree cameras have been trending and are projected to do well over a longer time span is because they are essentially “future-proof”. The 360-degree format is keeping true to virtual reality and possible applications for consumers in the near future.

Video Security Cameras & Doorbells

The physical security industry has been growing at a rapid pace and doesn't seem to be slowing down anytime soon. One thing that has been clear for a while now, is how consumer technology has pushed the barriers for innovation within the security industry. From biometrics to remote surveillance, there is a market out there for it all.

Video security cameras and doorbells are some of the tools that have become increasingly popular within this segment—and with good reason. With crime and violence in urban areas, consumers have started taking safety more seriously and this seems to be an ideology that will be around for a long time and evolve with the advancements in technology.

Breaking into this industry will truly require a lot of research and the ability to keep up with trends in the segment—but once you are able to do so, this can be an incredibly lucrative niche.

Smart Lighting

As children, we all probably wished that we wouldn't have to get up from our comfortable position on the couch or bed to turn the lights on or off. We wished we could just clap and voila! Job done. 歡迎來到未來！ Not only are there smart lights that respond to clapping but there is an entire universe of smart lighting systems and smart lights. A few to mention are eco-friendly lighting, automatic timing for lights, mood settings, color control, remote access to lighting systems in places with wifi, motion-activated lighting, and more. There are endless options!

As the options in the industry grow by the second, so does the consumer base. Customers have become more sustainability-centric, and have created a demand for smart lighting companies to get creative with the products that are offered.

Listen to the customers: Create a product that they're asking for that isn't available, or a tweaked version of an existing one. Smart lighting is the future of home lighting and it's picking up steam now so it would be a good idea to jump into the sector when you can.

Bluetooth & Wifi Speakers

Bluetooth speakers seem to have been around for ages yet they're still getting better and better each year with added features and additional functionalities so consumers are still turning towards them as their speakers of choice. Especially as technology becomes even more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that's where Bluetooth and wifi speakers come into play.

“The Bluetooth technology roadmap is a powerful expression of our mission to continue as a catalyst for industry innovation,” Mark Powell, executive director, Bluetooth SIG, said in the statement. “Bluetooth has been adopted by countless developers and manufacturers as their connectivity solution of choice for the IoT. The new functionality we will soon be adding will further solidify Bluetooth as the backbone of IoT technology.” (Dealerscope)

This statement makes it clear that Bluetooth and wifi technologies will be around for a while and thus, is an advantageous industry to be in. It is, however, beginning to become a saturated market so consider how you can make a Bluetooth or wifi speaker with additional features or functionalities to make it an even better product for consumers. Do that, and you'll stand out in this growing market.

GPS Trackers for Keys

These little nuggets of technology have become extremely popular due to their practicality and functionality. Tile is a Bluetooth tracker that is paired with an intuitive app which makes it easy to find any object that it is attached to such as keys, wallets, bags, etc.

The key to the success of this product is simple: It provides a solution for a problem that nearly everyone faces at some point in their day-to-day lives. With Bluetooth technology becoming more involved in our everyday lives, it would make sense to look into simple solutions that customers are looking for. What other products could a GPS tracker be useful for?

Phone Accessories

With the advent of the smartphone, a new market was formed: Smartphone accessories.

The variety of products in this niche can range from unique and custom phone cases, screen protectors, chargers, USB converters, stickers, earphones (both the wired and wireless kinds), and much more. The more that smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance their smartphone experience.

The problem with this market, however, is that it is extremely saturated, and there many competitors. Unless you have an extremely niche product idea, such as this company that only creates premium wood finished phone cases, there is a chance that your store might not even get noticed. The key to gaining success in this niche is to have the right combination of a premium quality product, an impactful marketing campaign, brilliant customer service, and consistency.

Portable LED Projectors

Portable LED Projectors come in different styles and types and can be used for multiple niches, which makes them a versatile product. They can be used by consumers at home to watch movies on, they can be used at schools as a tool for teachers, they can be used in the workplace for presentations and, most importantly, they can be used on the go with minimal equipment and set up required.

Some projectors work by attaching to mobile devices or laptops which make them great for people on the go, other projectors can project starscapes or constellations onto walls and ceilings which make them great for decor or educational purposes.

Hobbies & Toys Trending Products

Adult Coloring Books

Adult coloring books became popular a few years ago and since then have turned from a fad product into a growing market. They've remained popular as time has gone on and consumers have continued to express interest in their meditative and calming effects.

The success behind the adult coloring book trend stems from the fact that they incorporate other relevant trends into the contents of their pages. For example, new coloring books are released all the time that depict scenes from popular movies and TV shows or other pop culture trends at the moment. Adult coloring books can apply to so many different niches and markets of people, it all depends on the contents of the coloring book. Think about what niche you could cater an adult coloring book to.

Journaling

Again, not a new innovation by any stretch, however, it all comes down to how it's delivered to the end consumer. Journaling has started to rise into popularity as people are looking for ways to destress, reflect, and practice mindfulness or gratefulness in an effort to take care of their mental and emotional health.

Products such as The Five Minute Journal, The Bullet Journal, The Happiness Planner, The Anxiety Journal, The Passion Planner, and the SELF Journal have become popular in recent years. Consumers will tell you that these simple tools reap so many benefits that lead to improving their overall quality of life.

Do you have a great idea for a journal or a journaling system you want to share with the world? Start developing and refining your idea and turn it into a journal business! It's too early to tell if it'll last long term or be a fleeting fad, but nevertheless, there's room for more growth in this market.

Fidget Spinners & Fidget Toys

Every year there is this one product that turns into a phenomenon that tends to last for quite a while. The last year was dominated by fidget spinners and other related fidgeting toys. Be it the spinner toy, the fidget cubes, or the squishy toys that you can attach to your phone or laptop, they all were selling out like crazy.

The fidget spinner, however, enjoyed cult status with its own social media challenges cropping up all over. The demand for these toys was so high that at some point the manufacturers that created the ball bearings being used in the toys were under pressure to create more than their capacity allowed.

Even though these toys were initially created for those with anxiety and/or autism and have been around for over 25 years, this now became one of the must-have office toys. Now is a good time to jump in and stock up on these items, for adults and kids alike. Is there another niche you could target fidget toys to, or is there another type of fidget toy you can create?

Plush Toys

Plush toys are the perfect addition to your store if you run a home or lifestyle business geared towards products for children. These types of toys have always been popular, however, there's always a new type of plush toy that becomes the talk of the children's community and is a must-have for every parent and child out there.

Research into popular plush toys at the moment and consider how you can make a plush toy that's irresistible to children, or one that has special functions or additional benefits that parents might be interested in.

結論

We hope this post gives you a sense of what this year has in store for ecommerce businesses as old trends fade away and new trends rise to take their place. Take these trending products and niche ideas into account and either integrate aspects of them into your existing business or use them as inspiration to develop something new that consumers can get excited about.

These are the top trends we've noticed— but what do you think will be trending this year? We'll be interested to see which of these ideas lasts long-term and which will be a fleeting fad. Only time will tell!