Трендовые продукты: более 50 новых продуктов и нишевых идей для продажи в Интернете в 2021 году

Мы несколько раз обсуждали в этом блоге популярные продукты и то, как их найти, и с каждым годом продолжают появляться все более интересные инновации и прорывные тенденции, которые проникают в покупательские привычки потребителей. В этом посте о трендовых продуктах мы показали вам все ресурсы, которые мы используем для выявления ниш и продуктов, которые стремительно растут, а в этом посте мы расскажем обо всех трендовых продуктах на 2021 год, которые мы обнаружили с помощью этих ресурсов.

Многие из этих продуктов, вероятно, будут продолжать расти в популярности и привлекать еще больше поклонников в течение года и в следующем году, поэтому мы будем следить за ними.

Некоторые из этих трендовых продуктов и ниш являются отличной отправной точкой для новых предприятий, другие - полезным направлением для уже существующих предприятий, на которых они могут сосредоточить свое внимание в течение года. Некоторые из этих тенденций могут быть мимолетными - только время покажет, однако мы ожидаем, что многие из них сохранятся надолго.

Итак, загляните в этот пост, чтобы получить представление о том, что делает продукт или тренд популярным, о вещах, о которых следует подумать, прежде чем выходить на конкурентный рынок, и о будущем электронной коммерции с 50 трендовыми продуктами и нишами на 2021 год!

Что делает популярный продукт вирусным?

Есть несколько факторов, которые влияют на виральность продукта, и они варьируются от эмоционального воздействия до видимости продукта.

• Эмоциональное воздействие: все, что вызывает эмоциональную реакцию у потребителей, автоматически формирует с ними связь. После напряженного или плохого дня люди хотят избавиться от стресса и иметь что-то, что поможет им скрасить свой день. Когда продукт способен обеспечить эмоциональную разрядку, он, скорее всего, станет вирусным.
• Практическая ценность: продукт, который действительно полезен и помогает решить проблему для потребителей или помогает им работать более продуктивно, с большей вероятностью будет рекомендован ими. Практическая ценность может превосходить эстетическую или номинальную стоимость некоторых продуктов и может помочь продукту достичь этой вирусной стадии. Часто конкурирующие бренды в рамках одной отрасли опираются на базовую практическую ценность продукта и добавляют эстетики, чтобы повысить продажи и дать клиентам именно то, что они хотят. Это помогает повысить вирусный статус популярного продукта.
• Социальная валюта: когда продукт помогает сформировать у потребителя имидж человека, который «идет в ногу со временем» и опережает социальную кривую, он превращается в предмет, который необходимо иметь. Этот атрибут очень помогает в виральности трендового продукта.
• Заметность и узнаваемость: продукт, который выделяется и легко узнается покупателями, - это продукт, который, вероятно, будет иметь тенденцию, поскольку позиционирование бренда является очевидным и желательным.

О чем следует подумать перед выходом на конкурентный рынок

Там, где есть трендовые товары, обычно есть и конкурентные рынки, потому что многие торговцы пытаются получить долю популярности. Если ваш трендовый продукт или ниша может противостоять следующим вопросам, скорее всего, у вас есть шанс получить прибыль на конкурентном рынке:

• Решает ли мой продукт или услуга конкретную проблему для определенной группы людей?
• Насколько конкурентоспособен рынок и есть ли место для большего числа предприятий?
• Какие начальные затраты связаны с этим бизнесом?
• Через какое время после старта я смогу стать прибыльным?
• Как я могу быть новатором на этом уже существующем рынке?

Эти вопросы представляют собой базовую основу, которая поможет вам справиться с насыщенным рынком и придумать стратегию, которая будет работать в вашу пользу (Источник).

Причуда, тренд или растущий рынок?

Хотите верьте, хотите нет, но на самом деле есть три разных типа категорий, в которые могут попадать трендовые продукты. Каждая категория определяет, как долго прослужит трендовый продукт в будущем, что, как продавцу электронной коммерции, является важной информацией, которую необходимо знать, прежде чем вы начнете строить бизнес вокруг продукта, чтобы вы могли понять долговечность продукта на рынке.

Некоторые продукты будут иметь огромные успехи в течение короткого периода времени, а затем внезапно упадут с лица земли. Это известно как причуда. Другие продукты проникнут в жизнь потребителей и будут оставаться там один, два, три или даже четыре года, а затем постепенно выйдут из моды. Эти продукты - тренды. И, наконец, есть продукты, которых на самом деле не было раньше, но теперь, когда они есть, клиенты не могут представить свою жизнь без них, и они будут продолжать использовать и покупать продукты на протяжении всей своей жизни. Эти типы продуктов являются частью растущего рынка. Мы обсуждали эти концепции в нашей статье «Обратный инжиниринг идеального продукта», но мы также разберем их здесь:

• Причуды: эти продукты горят ярко и быстро. Они очень быстро начинают в тренде и очень внезапно перестают быть в тренде. Причуды длятся максимум один-два года.
• Тенденции: эти продукты, скорее, требуют медленного начала и остаются на некоторое время, но в конечном итоге они не выдерживают испытание временем. Тенденции последних 5 лет, максимум.
• Растущие рынки: эти тенденции начинаются с нуля и превращаются в стабильный рынок, который выдерживает испытание временем. Эти продукты входят в моду, но никогда не выходят из моды, потому что со временем потребительский спрос продолжает расти. Растущие рынки могут длиться десятилетиями.

Просматривая этот список трендовых продуктов, подумайте о том, что каждый продукт может быть увлечением, трендом или растущим рынком. Ни одна категория не может быть лучше другой, вам, как продавцу, просто полезно учитывать долговечность продукта, прежде чем строить бизнес на его основе, чтобы вы могли спланировать и соответствующим образом рассчитать стратегию входа и выхода. Не все предприятия существуют вечно, и это нормально, если вы готовы извлечь выгоду из спроса, когда он существует, и готовы выйти из бизнеса, когда спрос падает.

Если вам нужен бизнес, который вы можете начать быстро и обналичить через пару лет, выберите модный продукт. Если вы хотите, чтобы бизнес развивался в течение нескольких лет, но он не будет длиться вечно, тогда выберите трендовый продукт. Если вам нужен бизнес, который будет расти со временем и который будет столь же актуален сейчас, как и через десять лет, тогда выбирайте продукт на растущем рынке.

Уловка во всем этом заключается в том, что нет абсолютного способа окончательно узнать, какой продукт окажется модным, трендом или растущим рынком, поэтому вам придется провести собственное исследование, проявить должную осмотрительность, сделать свой собственный осознанные решения и следуйте своим инстинктам.

Самые популярные продукты и ниши на 2021 год

Тенденции в области продуктов питания, здоровья и хорошего самочувствия

Жевательные витамины

Все виды жевательных витаминов - это большая тенденция прямо сейчас, в том числе для здоровья волос и ногтей, улучшения сна и витаминов со свойствами CBD. По оценкам, к 2026 году рынок этих витаминов, которые легко жевать и глотать, достигнет более 9,3 миллиарда долларов, что на 6,5% больше, чем в 2019 году!

Вы можете не только создавать мармеладные витаминные продукты, подобные тем, которые уже представлены на рынке, но также создавать инновационные формулы жевательных витаминов, соответствующие потребностям потребителей, на которые еще не нацелены. Спросите себя: какие проблемы со здоровьем хотят улучшить потребители, и как жевательные витамины могут им помочь?

Если вы решите реализовать эту идею продукта, убедитесь, что вы провели необходимую комплексную проверку и проконсультируетесь с квалифицированными специалистами, когда дело доходит до создания ваших формул. Крайне важно, чтобы вы работали с авторитетным и квалифицированным поставщиком жевательных витаминов и принимали во внимание все юридические обязательства, которые вам необходимо выполнить при продаже расходных материалов.

Коллаген

Краткий обзор Instagram, Facebook и Google дает понять, что продукты с коллагеном есть во многих виртуальных и физических полках магазинов.

Однако многие считают, что польза коллагена не единодушно признана всеми авторитетами. Однако это, похоже, не отталкивает потребителей. Большинство потребителей заинтересованы в пользе коллагена для здоровья, такой как улучшенная эластичность кожи и здоровье суставов, и они заинтересованы в потреблении коллагена во многих различных формах, таких как порошки, масла, сыворотки, добавки, кремы и даже кофе с коллагеном!

Имеющиеся данные свидетельствуют о том, что в период с 2020 по 2027 год рынок продолжит расти на 5,9%, так что, возможно, стоит вмешаться прямо сейчас.

Твердый чайный гриб

Чайный гриб существует уже почти 2000 лет, он родом из Китая. Но в последнее время из-за растущей популярности чайного гриба начали появляться продукты с изюминкой, а именно твердый чайный гриб.

Традиционный чайный гриб уже имеет низкое содержание алкоголя около 0,5%. Однако твердый чайный гриб создается так же, как и его менее мощный кузен, но он проходит дополнительный цикл ферментации, чтобы значительно повысить уровень алкоголя.

В настоящее время количество запросов в Google по запросу чайный гриб в США составляет около 368 000 запросов в месяц, а глобальные запросы Google по запросу чайный гриб выросли на 383% за последние два года.

Если вы заинтересованы в продаже крепкого чайного гриба, стоит принять во внимание несколько вещей:

• Когда дело доходит до написания копии продукта, не забудьте указать содержание алкоголя в твердом чайном грибе (обычно около 4,5–7%), а также указать, есть ли у него разные вкусы.
• Вы также можете пояснить, что, хотя крепкий чайный гриб имеет такое же содержание алкоголя, как некоторые сорта пива и лагера, это не пиво или лагер. Как это ни странно, Налоговое и торговое бюро определяет это как таковое, что может означать необходимость размещения слова «пиво» ​​на ваших этикетках.

Итак, сделайте некоторую домашнюю работу, чтобы убедиться, что ваши товарные этикетки и маркетинговые материалы соответствуют вашим местным правилам и нормам.

Безалкогольный алкоголь

«Трезвое любопытство» - это новая тенденция, поскольку взрослые пьющего возраста ищут альтернативы безалкогольным напиткам, чтобы заменить или дополнить свое обычное потребление алкоголя. Типичные причины для такого выбора образа жизни включают личные предпочтения, фитнес-цели и здоровье, а также озабоченность по поводу негативных последствий для здоровья злоупотребления алкоголем.

Из-за этого потребители ищут интересные, вкусные, хорошо известные безалкогольные напитки, которые являются ступенью выше альтернативы газировке / воде / крепким напиткам. Тот факт, что некоторые потребители предпочитают не употреблять алкоголь, не означает, что они не заинтересованы в инновационных и захватывающих комбинациях напитков!

Вот почему все больше и больше брендов предлагают безалкогольные коктейли и заменители спирта.

Если вы стартап в сфере электронной коммерции и ищете захватывающее предприятие, обратите внимание на такие бренды, как Seedlip и Zero Proof, которые достигли рекордных продаж в 2020 году. Итак, если вы хотите занять эту нишу, сейчас самое время вскочить на подножку! Особенно если учесть, что выручка на рынке безалкогольных напитков прогнозируется на уровне более 322 миллионов долларов в 2021 году.

В дополнение к безалкогольным напиткам вы также можете предложить безалкогольные фирменные аксессуары, такие как коктейльные шейкеры, стеклянная посуда и экологически чистые соломинки. Возможности в этой нише кажутся безграничными.

CBD продукты

Продукты CBD продолжают оставаться в тренде в этом году.

Каннабидиол впервые появился на рынке в 1940 году и является вторым по распространенности активным ингредиентом каннабиса. Сегодня его можно найти в качестве активного ингредиента во многих продуктах в нишах для ухода за кожей, здоровья и благополучия.

Было проведено много исследований о том, как продукты CBD могут положительно влиять на людей, испытывающих беспокойство, хроническую боль и проблемы со сном, поэтому неудивительно, что общий интерес и поиск в Google по CBD растут. Ежемесячные данные о поиске в Google в США в настоящее время составляют 450 000 запросов в месяц, а глобальный рост поисковых запросов за последние пять лет вырос на 335%.

Если мы погрузимся немного глубже и посмотрим на результаты поиска по конкретным продуктам CBD, то можно будет найти следующее:

• CBD для кожи: за последние пять лет количество поисковых запросов во всем мире увеличилось на 1440%.
• CBD Gummies: на 8300% увеличилось количество поисковых запросов во всем мире за последние пять лет.
• CBD Oil: за последние пять лет международный поиск увеличился на 700%.

Эти продукты определенно выглядят так, как будто они здесь, чтобы остаться, поэтому, если вы хотите прорваться в нишу CBD, стоит найти авторитетного поставщика CBD, которому вы можете доверять. Это означает, что нужно тратить время на тщательную проверку безопасности, качества и соответствия своей продукции Программе Управления по конопле США.

Молоко с орехами макадамии

В альтернативах молоку нет ничего нового - из повсеместных вариантов, таких как овсяное, соевое, миндальное, кешью, конопля и кокосовое молоко - все мы, вероятно, хорошо знакомы с тем, что уже есть на рынке.

Фактически, по данным The Good Food Institute, закупки растительного молока выросли на 5% за последний год и на 14% за последние два года, в результате чего рынок растительного молока только в США оценивается в 2 миллиарда долларов.

Хотя есть множество вариантов на выбор, другой, гораздо более новой альтернативой, является молоко из орехов макадамия.

Молоко из орехов макадамии - это новый и интересный вариант, который можно предложить покупателям, и сейчас самое время вывести на рынок новое ореховое молоко, поскольку потребители, очевидно, очень заинтересованы в нем. Если вы ищете инновационный продукт, который понравится рынкам веганской, растительной и здоровой пищи, возможно, стоит подумать о молоке из орехов макадамии.

Коробки для закусок, выпаса и конфет

Коробки для закусок - это интересный способ употребления конфет или угощений или даже уникальная презентация досок для закусок, которые люди могут заказать через Интернет и доставить домой.

Ежемесячный поиск коробок с закусками составляет около 22 200 запросов на момент написания, а за последний год глобальный поиск увеличился на 67%. Продажи закусок в целом составляют 40% рынка упакованных продуктов питания в США, и это в основном приписывается миллениалам, которые, по-видимому, перекусывают больше, чем любое другое поколение.

Бокс для еды

В настоящее время очень популярны такие услуги, как HelloFresh. Эти коробки для еды обычно продаются по подписке и часто позиционируются как альтернатива заказу, делая приготовление еды в домашних условиях более простым и менее трудоемким.

Типичные УТП для обслуживания коробок для еды включают новаторские, быстрые и простые идеи здорового и безотходного питания. Они также сокращают время, которое люди проводят в супермаркетах.

На момент написания статьи в Google было 14 800 ежемесячных поисков наборов еды только в США, а только за последний год глобальный поиск увеличился на 43%, так что очевидно, что интерес к услугам по доставке еды в коробках растет.

Запуская услугу доставки еды и еды, вы можете сосредоточиться на нишевых диетических предпочтениях, таких как веганская или палеодиета. Или подумайте о том, чтобы сосредоточиться на демографии потребителей, страдающих аллергией на молочные продукты, глютен или орехи. Прямо сейчас есть много способов выделиться в сфере обслуживания коробок для еды.

Тенденции в сфере красоты, гигиены и ухода за собой

Дезинфицирующее средство для рук

Нет никаких наград за то, чтобы угадать, что эта идея продукта попадет в наши самые популярные продукты на 2021 год.

Хотя год или два назад, возможно, было всего несколько типов дезинфицирующих средств для рук, сегодняшние потребители ищут больше вариантов.

В начале марта 2020 года продажи дезинфицирующих средств для рук выросли на 470% по сравнению с тем же периодом 2019 года. Перенесемся в декабрь 2020 года, и потребители теперь проверяют все различные типы предлагаемых дезинфицирующих средств для рук, независимо от того, ароматизированы ли они, без запаха, поставляются с дозатором насоса, распылительной насадкой, разных цветов, высококачественных брендов или просто от вашего стандартного химика. Из-за популярности дезинфицирующих средств для рук FDA даже составило викторину по дезинфицирующим средствам для рук, чтобы проверить знания потребителей о продукте!

Если вы хотите начать свое маркетинговое исследование, то к одним из самых популярных в настоящее время дезинфицирующих средств высокого класса относятся такие от таких брендов, как Aesop, Byredo, Tammy Fender, SanRe и Herban Essentials.

Если вы заинтересованы в продаже этого продукта, перед выбором надежного и безопасного поставщика для работы стоит ознакомиться с рекомендациями FDA по приготовлению дезинфицирующего средства для рук.

Ушные капли

Ушные капли - это классическое средство, используемое для устранения ушных инфекций или смягчения ушной серы. Они существуют уже несколько десятилетий, но новое поколение натуральных и гомеопатических брендов в этой нише привело к увеличению числа запросов, связанных с ушными каплями, на 70% за последние пять лет.

Популярны такие бренды, как Natrulo, которые содержат такие ингредиенты, как «экстракт коровяка и луковиц чеснока». Кроме того, ушные капли, не содержащие спирта и консервантов, - еще один привлекательный выбор для тех, кто хочет натуральное средство для смягчения ушной серы.

Патчи от прыщей / Патчи от прыщей

Работа пятен от прыщей и прыщей состоит в том, чтобы ускорить процесс заживления пятен за счет поглощения токсинов. Они используют гидроколлоидную технологию для поглощения токсинов прыщей и создания влажной среды для ускорения заживления. При этом пятно защищено от внешних бактерий, а воспаление уменьшается. Также доказано, что они полезны для предотвращения того, чтобы владелец поцарапал или сдавил место.

Самый крупный рынок сейчас интересуется невидимыми или прозрачными круглыми пятнами разных размеров, но есть некоторый интерес к красочным альтернативам или к патчам забавной формы.

За последние пять лет поисковые запросы Google по этому продукту выросли на 2 800%, причем только в США ежемесячно выполняется более 40 000 запросов в Google.

Инструменты для ухода за кожей

По прогнозам, к 2024 году мировой рынок средств по уходу за кожей вырастет до более чем 180 миллиардов долларов, и данные Spate (по данным Vogue Business) показали, что повышенный интерес к средствам ухода за кожей был одной из основных новых тенденций во время пандемии.

В связи с тем, что спа-салоны и салоны красоты периодически закрываются, средства по уходу за кожей позволили потребителям позаботиться о своем цвете в домашних условиях, создавая успокаивающий домашний спа-салон.

Вот некоторые из самых популярных средств по уходу за кожей на данный момент:

• Красные и синие световые маски
• Наборы для микродермабразии
• Гуа шас
• Валики для лица из кварца, нефрита и аметиста
• Отпариватели для лица

И многое другое!

Если посмотреть только на фэйс-роллеры, то только в США поисковые запросы Google выполняли 8100 запросов в месяц.

Сенсорные инструменты

Из-за пандемии возрос интерес к «сенсорным инструментам». Будь то дверные ручки, кнопки лифта, поручни, тележки для покупок, что угодно - в условиях глобальной пандемии мы хотим прикасаться к ним как можно меньше.

Решение? Сенсорные инструменты.

Сенсорные инструменты специально разработаны, чтобы открывать и закрывать двери, нажимать кнопки и, как правило, быть продолжением наших пальцев и рук, чтобы мы могли заниматься повседневной жизнью, не касаясь общих поверхностей так часто или вообще.

Эти простые и небольшие устройства можно хранить в кармане или сумочке, прикрепить к брелоку или привязать к шнурку в офисе. Они стали обязательным аксессуаром, и многие компании диверсифицируются и предлагают их. Ознакомьтесь с сенсорными инструментами Printful, чтобы получить представление о том, как они выглядят!

Многоразовые ватные палочки

Добавление этой экологически чистой и устойчивой альтернативы традиционным хлопковым наушникам в ваш интернет-магазин дает несколько преимуществ. Самым очевидным является то, что они маленькие и легкие, поэтому их доставка не будет стоить дорого.

Кроме того, легко увидеть, как вы могли бы их продать. Экологичность этих силиконовых тампонов заключается в том, что их легко мыть мыльной водой, и они пригодятся для самых разных вещей. Например, чистка мелких предметов, удаление макияжа, чистка ушей и т. Д.

Мода и аксессуары Трендовые товары

Маски для лица

Вот самый популярный продукт, который, вероятно, сохранится еще какое-то время: маски для лица. Это новая нормальность, и мы, вероятно, можем ожидать увидеть их в течение некоторого времени.

Когда дело доходит до этого популярного продукта, существует много разнообразия, поскольку маски для лица могут быть многоразовыми, одноразовыми, они могут быть сделаны из разных тканей, таких как хлопок или шелк, они могут быть простыми или иметь интересный дизайн, они могут включать носовые проволоки для предотвращения запотевание очков и даже сделанное из прозрачных панелей, чтобы людям было легче читать по губам.

Это делает продажу масок для лица идеальной возможностью либо для создания уникального продукта, либо для масок, соответствующих конкретным потребностям потребителей.

Добавьте маски для лица в свой интернет-магазин, чтобы получить очень востребованный недорогой продукт с недорогой доставкой!

Спортивные штаны

В этом году потребители по-прежнему следят за самой горячей тенденцией 2020 года в офисной одежде…

Спортивные штаны!

Каждый, кто работает из дома - независимо от того, связан ли он с собраниями Zoom или иным образом - теперь знаком с радостью отсутствия рабочей одежды, чтобы… Что ж, на работу.

Самое приятное то, что даже если вас вызвали на встречу Zoom, вы можете надеть аккуратно отглаженную рубашку, чтобы выглядеть элегантно от талии вверх, и по-прежнему холодно в ваших спортивных штанах от талии вниз. Может быть, поэтому только за последний год поиски спортивных костюмов выросли на 100%.

Легенда моды Карл Лагерфельд, возможно, сказал: «Спортивные штаны - это признак поражения», но после многих лет насмешек спортивные штаны, несомненно, возвращаются - и их срок годности, вероятно, продлится намного дольше срока изоляции.

Несколько модных брендов сообщили об огромном росте продаж спортивных штанов в 2020 году, в том числе Wholeworld Скотта Стернберга, сообщившего о росте продаж на 662% после пандемии. Так что спортивные штаны - отличное дополнение к вашему интернет-магазину или отличная бизнес-идея для запуска в целом.

Домашние тапочки

Продажи обуви во время COVID-19 сильно пострадали, чего нельзя сказать о тапочках. Поскольку работа на дому становится новой нормой, рост продаж тапочек отражает потребность потребителей в удобной обуви для дома. По данным службы отслеживания розничной торговли NPD, продажи тапочек с 2019 по 2020 год увеличились вдвое, увеличившись на 12% в марте, когда во многих местах началась блокировка.

Шелковые пижамы

Если ваша аудитория склоняется к более премиальным вкусам, то шелковые пижамы станут прекрасной заменой спортивным штанам.

За последний год количество запросов в Google о пижамах увеличилось на 26%, при этом только в США ежемесячно выполняется 246 000 запросов в Google. Фактически, Adobe Analytics заявила, что продажи онлайн-пижам в апреле 2020 года выросли на 143% по сравнению с мартом.

В зависимости от характера ваших клиентов вы можете выбрать более доступные пары из атласа или более высококачественные пары из чистого шелка. Главное здесь - сосредоточиться на роскошном комфорте, который потребители могут испытать дома.

Туристические ботинки

С тех пор, как COVID-19 поразил мир, подход потребителей к физическим упражнениям изменился из-за закрытия тренажерных залов и резкого сокращения активности и развлечений. Таким образом, многие люди стали заниматься активным отдыхом на свежем воздухе.

Следовательно, поисковые запросы о походных ботинках в Интернете выросли более чем на 200%.

Прелесть добавления походных ботинок в ваш интернет-магазин заключается в том, что вы можете продавать их для тренировок на свежем воздухе и (в зависимости от вашей целевой аудитории) в качестве модных предметов.

Тенденции в образе жизни

Микросвадьбы

Будь то ограничения на поездки или местные ограничения, будущее свадеб выглядит совсем иначе. С марта 2020 года количество запросов по запросу «микросвадьба» увеличилось на 600%, что привело к изменению темпов развития свадебной индустрии.

Для розничных продавцов мы увидели волну продуктов для микросвадебных микросервисов, таких как персонализированные подарки и украшения для стола, но идеи продуктов на этом не заканчиваются! Подумайте, какие интимные и индивидуальные отношения могут быть на микросвадебах, а также продукты, которые вы можете предложить, чтобы дополнить эти чувства.

Хотя потребители могут стремиться уменьшить количество принимаемых ими гостей, это не означает, что они будут сокращать количество гостей, учитывая особенность дня, поэтому качество, скорее всего, будет занимать первое место в списке продуктов для микросвадебных мероприятий, а не количество.

Программы домашнего обучения

Влияние COVID-19 на обучение широко известно: в некоторых частях мира временное закрытие школ и обучение на дому имеют приоритетное значение.

Следовательно, мы наблюдаем рост числа поисковых запросов в Google, связанных с домашним обучением, а точнее, на 12% в 2020 году. Тем не менее, это явно тенденция, которая началась еще до COVID, поскольку количество запросов, связанных с домашним обучением, увеличилось на 60% за последние два года.

По состоянию на весну 2019 года в США насчитывается 2,5 миллиона детей, обучающихся на дому, а в Великобритании этот показатель вырос на 40% за последние три года. Будь то связанное с пандемией или просто общее недовольство общеобразовательной школой, ясно, что домашнее обучение никуда не денется, и материалы, программы и веб-сайты становятся все популярнее, чтобы отразить эту потребность.

Если у вас есть возможность создавать программы домашнего обучения для учителей или родителей / опекунов, то сейчас самое подходящее время для выхода на рынок. Несомненно, будет большой интерес к инновациям в этой области, так что будет место для роста.

Функциональные напитки

«Функциональные напитки» - это напитки, предназначенные для определенной цели или результата. Хорошо известным примером функционального напитка является Gatorade - напиток, который помогает потребителям, заботящимся о своем здоровье, достичь своих целей в области фитнеса и благополучия.

Другие примеры этой растущей тенденции включают кофе с грибами, энергетические напитки без сахара, напитки CBD и заменители кофе, такие как латте с маття и куркумой.

Отчет Business Research Company за август 2020 года показал, что больше потребителей, чем когда-либо, ищут альтернативы здоровой пище и напиткам. А после пандемии все больше и больше потребителей ищут способы укрепить свою иммунную систему и общее состояние здоровья.

Крупные бренды, такие как Coca Cola и PepsiCo Inc., уже участвуют в этой модной категории продуктов и представляют свои собственные функциональные напитки, такие как Coca-Cola with Coffee и PepsiCo's Driftwell. Это неудивительно, поскольку ожидается, что рынок функциональных напитков будет расти со среднегодовым темпом роста (CAGR) 6,96% в период с 2020 по 2025 год!

Актуальные товары для дома и офиса

Подставки для ноутбуков

Удаленная работа в 2020 году резко выросла по очевидным причинам, и поэтому многие люди работают со своих ноутбуков. Простая подставка для ноутбука - полезный аксессуар для уменьшения боли в спине и улучшения осанки при работе из дома.

За последний год количество запросов на подставки для ноутбуков увеличилось на 113%, что делает их интересной нишей. У этого компактного аксессуара есть несколько вариантов - алюминий, пластик и акрил, и это лишь некоторые из них - плюс есть варианты складывания, легкие варианты и те, которые даже присасываются к окнам, чтобы максимально использовать вид из домашнего офиса!

Постоянные столы

Рынок стоячих столов был оценен в 1,3 миллиарда долларов в 2019 году с прогнозируемым ростом более чем на 10% к 2028 году. Поскольку удаленная работа набирает обороты, а здоровье и фитнес по-прежнему являются приоритетом в жизни многих потребителей, рынок стоячих столов продолжает расти. .

Многие сотрудники обращаются к стоячим столам, чтобы оставаться активными, бдительными и сохранять осанку во время работы. Некоторые стоячие столы также регулируются в соответствии с разной высотой и рабочим положением, что позволяет пользователю легко переключаться между сидением и стоянием.

Эргономичные офисные стулья

В прошлом компании покупали эргономичные кресла для своих сотрудников. Перенесемся в сегодняшний день, и примерно половина всех американских рабочих сейчас работают из дома, и, следовательно, потребительский спрос на копирование их офисной среды растет.

Бывшие офисные работники, в первую очередь связанные с новой работой из дома, стараются избегать болей в спине и добиваться максимального комфорта в течение рабочего дня. Ежемесячный поиск в Google для этой идеи продукта вырос на 110%, поэтому, если вы хотите внедрить инновации на рынке, который ранее был больше ориентирован на розничную торговлю B2B, вы могли бы подумать о создании привлекательных эргономичных офисных стульев для B2C с чутьем DTC.

Оборудование для домашних тренировок

Сейчас в тренде все виды оборудования для домашних тренировок, включая, помимо прочего, складные беговые дорожки, велотренажеры, гири, коврики для йоги, тренировочные ленты, утяжелители для лодыжек, эспандеры и т. Д.

Хотя прогнозируется, что в период с 2020 по 2025 год рынок вырастет чуть менее чем на 3%, нам просто нужно посмотреть, что ожидает в ближайшие несколько месяцев общественные тренажерные залы и классы тренировок. В таких компаниях, как Peloton, продажи выросли на 172% из-за пандемии, и более миллиона человек подписались на их стриминговые классы, так что, очевидно, есть спрос на тренировки на дому.

В свете всего этого, продажа удобного для дома оборудования для тренировок и аксессуаров может стать одним из самых популярных продуктов, на которые стоит обратить внимание. В конце концов, учитывая растущий интерес потребителей к здоровью и фитнесу в сочетании с ограничениями и ограничениями, эта тенденция, вероятно, сохранится некоторое время.

Чтобы узнать, как максимально использовать растущий интерес потребителей к фитнесу, ознакомьтесь с нашей статьей «Советы по маркетингу для брендов, специализирующихся на здоровье и фитнесе».

Безотходные чистящие средства

В нише для уборки наблюдается рост интереса к безотходным чистящим средствам как попытка сократить использование пластика.

На данный момент популярным продуктом являются таблетки с очищающим раствором. Потребители могут просто добавить эти таблетки в бутылки или контейнеры, которые у них уже есть дома, долить их водой, и тогда будет создан чистящий раствор!

Таблетки представляют собой обезвоженные жидкие концентраты, которые растворяются при контакте с водой. Если учесть, что большинство жидких чистящих средств в любом случае содержат около 90% воды, имеет смысл перейти на безотходные альтернативы!

Air-Purifying Plants

As consumers are spending more and more time indoors, their indoor space is becoming even more important to them. For many, sprucing up their indoor space means adding a little bit of nature.

But, there are more benefits to bringing nature into the home than just aesthetics.

It was NASA who, in 1989, discovered that indoor plants help to remove air pollution. So, given the current events of the world, air-purifying plants have an even more attractive quality to them. This is clear by the 71% increase in global Google searches for air-purifying plants over the last five years.

According to NASA's study, they recommend having two to three indoor plants for every 100 square feet, so for many consumers, that likely means having multiple plants in one household. As an ecommerce plant seller, you could assist your customers by creating a lookbook of suggestions about where to best place air-purifying plants for maximum health benefits.

Living Walls (Wall Gardens)

If you've never heard of a living wall, it's a vertical outdoor or indoor garden that's attached to a wall.

Searches for living walls have risen by almost 100% in the past year. This increased interest could be attributed to people wanting to improve their homes as they spend more time indoors, and to people also wanting to bring the outdoors inside in a reasonable way.

Resin Homewares & Accessories

If you're already scouring Pinterest and Instagram for the latest homeware trends to capitalize on, you likely can't help but notice the increased interest in resin homewares and accessories.

The furnishings world is seeing all sorts of products being made with resin, like lamps, chairs, coasters, ring trays, bookmarks, jewelry, vases, spoons, and much more.

A quick peek at the many resin products sold on Etsy tells us that this isn't a trend that's going away anytime soon. Plus, we've also noticed that worldwide Google searches for resin has increased by 43% in the past year, so if you're looking for a product idea you can make from home, or an innovative way to make existing homeware products, then look no further than resin.

Electronics Trending Products

Under-Desk Treadmills

In an effort to stay active while working from home, consumers are making use of under-desk treadmills—also known as a Cubii.

This piece of equipment is ergonomically designed, portable, and has a low impact on joints. Not only that, but it can connect to your FitBit, iPhone, or Android device to track your movement throughout the day.

Searches for the Cubii have grown 9% in the past year and 1,266% in the last five, making them an innovative trending product to pursue if you want to target the health and fitness niche.

Massage Guns

As the pandemic restricted many people's ability to visit gyms and health centers, it brought health and fitness lovers to look for other ways to nurture their wellbeing. One such way is to use a muscle massage gun.

These tools are easy to use and combat soft tissue aches and pains by providing quick bursts of pressure into the muscle, which enhances blood flow to the affected area.

Interest in these devices has grown enormously, with a 4,900% increase in Google searches over the past five years and 201,000 monthly searches over the last year alone. As such, massage guns are proving to be more than just a passing trend.

LED Lights

While it's been an enormous source of fun and much-needed diversion during the pandemic, TikTok is also responsible for bringing to light a huge new trend: LED lights.

These products are especially popular amongst teens who use them in their bedrooms to create a tranquil space they can switch up at the change of a button. But, not only do they create a calm ambiance, they also make for interesting backgrounds behind video content that users post to their social feeds.

At the time of writing, monthly US Google searches for LED lamps stand at 18,100 searches per month, with a 58% growth in global searches over the past five years.

If you're interested in jumping on board this trend, you'll find that LED lights come in multiple colors and are often sold in strips that switch between different colors and lighting modes.

Air Purifiers

Since the population at large is spending more time indoors, and paired with the focus on general health and wellbeing due to the pandemic, it's no wonder that consumers are increasingly concerned about the quality of the air they're breathing.

Cue, air purifiers.

Air purifiers rid spaces of indoor pollutants, allergens, and particles and right now, there's no better time to sell a product that does those things.

According to a report from AP News, the air purifier industry is expected to increase by around 10% between 2019 and 2029. This projected increase is attributed mainly to broader concerns about air quality since the pandemic started.

If you're considering selling air purifiers, it's essential to clarify what they do and don't do. The last thing you want is to make any unsubstantiated promises to your customers!

UV Sanitizers

UV sanitizers are hand-held lights or table-top boxes that can sanitize small objects such as watches, pens, cell phones, headphones, etc. to rid them of bacteria and germs

Since the start of the pandemic, consumers are taking a step up from just sanitizing their hands and are looking for ways to sanitize the things they regularly touch, too. Global Google searches for UV sanitizers rose by 50% over the past year and startups specializing in video conferencing equipment, phone cleaning products, and UV lights for cleaning medical equipment also reported a surge in interest.

The beauty of selling a product like a hand-held UV sanitizer is that it can be inexpensive and easy to ship. Whether you're picking a niche for a new ecommerce store or wanting to expand your product selection, UV sanitizers could be the way to go. There's a vast array of shapes and sizes available, all of which are simple to source from wholesale outlets like AliExpress.

Air Fryers

Finding a healthy way to eat fried food was never going to be unpopular. The statistics support this, with the air fryer market size expected to grow from almost $895 million in 2018 to $1,425.7 million by 2026—and global Google searches rising by 608% over the past five years.

From an ecommerce seller's perspective, emphasizing the benefits of air fryers—such as their ability to remove high fat and calorie-dense oils from the cooking process—makes a strong sales pitch.

There are multiple versions of the air fryer out there, with prices retailing as low as $50 on Amazon to higher-end models for hundreds of dollars. It's also worth considering selling air fryer accessories on your online store, such as paper liners and cookbooks.

Mini Waffle Makers

We all love to treat ourselves to something sweet to eat every now and again, and the mini waffle maker certainly satisfies that craving! It's the perfect kitchen accessory and doesn't hog too much space.

Not only that, but they are relatively inexpensive to buy, lightweight, and easy to store. One popular model is the Dash Mini Waffle Maker retailing at $10, which is hugely popular on Amazon, earning thousands of 5-star reviews.

If you're contemplating setting up a homeware ecommerce store or looking for new and exciting products to add to your inventory, consider mini waffle makers! Not only are they easy to source, but they also come in a range of prices and colors, making them a suitable option for all kinds of demographics.

Sleep Trackers

One possible way for consumers to improve their sleep hygiene is to invest in a sleep tracker. This wearable device monitors your sleep patterns and provides data on sleep quality and duration.

The number of global online searches for information on sleep hygiene has increased by 82% over the last five years so it's little surprise that the worldwide sleep tracker market is expected to grow at around 8.4% between 2018-2028.

Sleep trackers are lightweight, easy to wear, and most models make it easy to view sleep data from your smartphone. All in all, if you're already selling other tech items or sleep hygiene products, sleep trackers could be an excellent fit for your business.

Video Doorbells

This handy gadget boasts two immediate advantages: it acts as both a doorbell and a security device.

While global Google searches for video doorbells have declined over the past year (68%), interest over the last five years has increased by 377%.

This suggests that while we're all languishing at home during the pandemic, we have a less immediate need for these gadgets. That said, there's potential for market growth here and these products could be a welcome addition to an ecommerce store.

Ring Lights

Ring lights are circle-shaped lights often used by content creators, video streamers, or Instagram influencers.

Online searches for this product have more than doubled in the past year, and monthly US Google searches during the same period sit at a whopping 450,000 searches!

But, before you dive in and start stocking ring lights, it's worth doing some research. By understanding what the right lights do, you can better market them and create content on how to use them. But to help get the ball rolling, most ring lights basically allow the light to wrap itself around whatever you're videoing/photographing. This means light falls on both sides of the lens, eliminating any shadow. This creates a far more flattering image and provides the photo or video with way more detail.

USB Microphones

While many consumers rely on their laptops or mobile device's built-in microphone for their video meetings, there's a market of consumers that want to take their video quality up a notch, and that involves improving the sound quality.

These devices can be plugged into personal computers and used for video calls, podcasting, video recording, streaming games, or recording music.

One particular USB microphone that's trending is the Yeti from Blue Microphones, with worldwide searches up by 45% in the past year.

Epilators

Current COVID-19 restrictions across many US states and countries worldwide have resulted in salons having to close their doors. As such, in-person professional hair removal isn't an option.

Consequently, at-home hair-removal products using laser technology to remove unwanted body and facial hair are the perfect solution. They also tend to be a more economical option long-term.

Epilators are a hair-removal tool that can be used at-home, and interest in the product has been rising as more consumers are looking for at-home solutions to hair removal, and hair-removal tools that offer long-term results.

Video Projectors

Cinemas around the world remain primarily closed so one possible solution to the pain movie buffs feel at the loss of the traditional cinema experience is to use a video projector.

Video projectors bring the movie theatre experience to the home without busting the bank balance and with so many people stuck at home looking for any way to elevate their at-home living experience, now is one of the best times to capitalize on consumers' growing interest in video projectors.

Fairy Lights

Fairy lights have been a popular product for a while—but consumer interest in them continues to grow over the years.

These items are a cute, dainty way to decorate interior spaces, and they often help create a cozy atmosphere. But they can even extend to outdoor use, with outdoor-friendly fairy lights on the rise as well.

One of the best things about these products is how versatile they can be. Customers are interested in new and innovative designs, seasonal versions, plain white lights and colorful lights, battery-powered options and electricity-powered options, lights for indoor use and outdoor use, etc. There seems to be no limit to the kinds of fairy lights that consumers are interested in and the market for them continues to grow.

Pets, Hobbies & Games Trending Products

Pet Ear-Drops

Just as ear drops are a trending product for humans, it seems that consumers are interested in maintaining the ear health of their furry pets, too. Searches for this remedy have risen globally by a whopping 825% over the past five years, with solutions for mites, ear irritation, and blocked ears being the main concerns.

But, before diving into this product idea, ensure that you source your products with care. This is a health product for pets just like it's a health product for humans, so ensure that your product meets all health, safety, and legal requirements.

Luxury Cat Litter

Anyone who's owned a cat knows that cat litter doesn't smell like a bed of roses—far from it, in fact. That's just one reason why searches for luxury cat litter, and brands like PrettyLitter, have surged.

This type of cat litter is made from silica which absorbs unpleasant odors and it also helps cat owners detect possible health issues that their feline might have due to changes in urine pH levels.

While it might seem like a niche product idea, there are over 95 million house cats in the USA, and it's likely that their owners are very open to innovation in the cat litter market. It's also a product that a subscription delivery service can be built around, which can increase consumer loyalty and bring in recurring revenue, which is obviously good for business.

Gaming Glasses & Blue Light Glasses

There are 2.7 billion gamers worldwide, with the Asia Pacific region taking the lion's share, followed by Europe, the Middle East, Africa, Latin America, and then the US. Gaming is big business, and gamers need (and love) accessories.

One rising trend is gaming and blue light glasses. Consumers are interested in the product's apparent ability to reduce eye fatigue, eye strain, and headaches caused by many hours of gaming. Searches for these products have risen by an astonishing 2,800% over the past five years.

The glasses are meant to filter out blue light given off by digital devices, which is often the root cause of the symptoms listed above.

There are plenty of places to source blue light glasses nowadays, so whether you're interested in dropshipping, manufacturing, private labeling, or wholesaling, you should be able to find an option that suits your needs.

Puzzles & Tabletop Activities

Jigsaw puzzles and board games are long-established pastimes enjoyed by people of all ages. Interestingly, global searches for jigsaw puzzles have grown by 94% in the past year. A CNBC report in April 2020 also found that jigsaw puzzle sales for one US game maker, Ravensburger, rose by 370% over the past two years!

Given the amount of time consumers are spending indoors, it's no surprise that they're looking for creative ways to fill their time. Add to this the added pressure of parents homeschooling kids who can't attend school due to lockdowns, and it's easy to see why sales of tabletop activities are on the rise.

Forbes reported back in April 2020 that sales of board games, puzzles, and crafts had risen enormously as Americans were forced to stay at home. One retailer reported its sales increased by 4,000% in the last week in March 2020 as the pandemic struck the US.

Global searches for tabletop games rose by 44% in the last year, with monthly US Google searches sitting at 110,000.

Online Games

Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Here we're talking about things like online board games, online card games, online bingo, etc.

Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic. If games are your passion or you have a good idea for an online game people can play over video calls, now's the time to launch it!

Chess

The Netflix series The Queen's Gambit has gripped viewers since its launch in October 2020, with a total of 62 million households having watched it!

One interesting by-product of The Queen's Gambit is a renewed interest in chess. In the past three months alone, global searches for chess boards have risen by 354%. Also, since the show's launch, the New York Times reported a 125% rise in chessboard sales, with some retailers reporting increases as high as 1000%!

The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options.

Past Top Trending Products & Niches

We've created trending product roundup posts for many years, so we thought we'd include some past trending product ideas to help spark some more product ideas. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.

But—there's still lots of value here so check out these past trending product and niches and see what gems you can find!

Food, Health & Wellness Trending Products

Green Tea

Not only has green tea consistently been climbing as a trend since the early 2000s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.

Matcha

Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it's a high-end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentration of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract.

For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you're interested in learning more about the set-up process.

Detox Products

“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It's likely that you've seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.

If you choose to pursue detox teas or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product, and take into consideration the legal responsibilities you'll face as a business for selling consumable products.

Nootropics (“Smart Drugs”)

Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer, and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you'll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.

Macronutrients & Workout Enhancing Powders

Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people's interests are rapidly shifting towards their health, diet, and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product's macronutrients at the forefront of their marketing campaigns.

Protein powder is a well-known workout enhancement powder that helps muscles repair after a workout, but it's nothing new. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.

While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.

Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.

Active Holidays

Perhaps it's thanks to the booming fitness industry, the number of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.

Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience.

If you're able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that's not in your realm of expertise, base a business around providing gear, accessories, or gadgets to active holiday providers or to customers who participate in active holidays.

Keto Foods

The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.

There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.

While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.

Vegan Foods

The vegan food industry is booming and it is a market with a large scope as it isn't quite in the mainstream yet. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential.

Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc.—it's an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.

Beauty, Hygiene & Personal Grooming Trending Products

Coffee Scrubs

We've talked about trending tea products already and now tea's arch-nemesis, coffee, is also making an appearance in the trend forecast in the form of a body scrub. It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Don't just think about coffee—also consider what other products can re-purposed beyond their initial use.

Coconut Oil Based Products

Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.

Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Maybe there's a use for coconut oil that consumers haven't heard of yet, or maybe you can package coconut oil in a more convenient way for consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!

Масло для бороды

Beard oil has been trending for the last few years and it appears that the trend is continuing. Lately, this market has become pretty saturated with a lot of new companies but there's likely still room for those that get a little more creative and tighten their focus to serve narrow niches within the beard grooming category.

Charcoal Beauty Products

Everywhere we look—be it Facebook, Instagram, or even in actual stores (both online and brick-and-mortar)—there are charcoal beauty products on the shelves. These products boast the presence of activated charcoal which apparently has several benefits: In toothpaste it's purported to act as a natural whitening agent and in face washes and face masks it supposedly acts as a purifier and helps to detoxify the skin.

On the vendor's side of things, charcoal beauty products are one of the best-selling products in the beauty and makeup niche. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.

Balayage Products

Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights. While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales.

The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products (shampoos, masks, conditioners, etc.), and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.

Body Wipes (“Dude Wipes”)

Men's hygiene is a niche that doesn't get the attention it really deserves and, despite that, it's certainly on an upswing right now. In this case, there are manufacturers that already create hygiene wipes for children and women, however, smaller vendors have recently noticed that there's a great opportunity to supply a similar sort of product for men as well.

The “dude wipes” are targeted to men across the board—from those who enjoy camping and outdoor activities, to those who have busy urban lifestyles and commute a lot. Due to the fact that body wipes are a product that needs to be purchased regularly as it falls into the fast-moving consumer goods (FMCG) group, manufacturers are making “customers for life.” For a vendor, that offer the potential for subscription purchases or automated re-ordering.

Silicone Makeup Sponges

The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. As soon as this product hit stores it piqued consumer's interest and started to sell. Online, this product went viral and has attained a cult status.

Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers. However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch.

Anti-Cellulite Cup

The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area. Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is.

This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product.

Fake Eyelashes

Fake eyelashes have been around for a while, however, in recent years they've experienced a massive overhaul in both style and innovation to make them more beautiful and functional than ever before.

Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result. There's lots of room in this niche for innovation and creativity and consumers are open to trying new things.

The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido, a luxury false eyelash company.

Bamboo Toothbrushes

Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list.

While this product has been around for a while, popularity-wise, it still hasn't reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can provide advantages later on as the product continues to gain momentum.

While you are at it, look into the “zero-waste” trend to see which other major markets could potentially be disrupted in the future—soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn't just a lucrative business path but it also has a feel-good factor to it, making it almost irresistible to the new age of eco-friendly or trend-savvy entrepreneurs.

Night Face Masks

The beauty and skincare industry is something that will perhaps always be around as a “trending market” which is why it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.

Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as becoming the next “hot product.” If you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products should be a no-brainer.

Makeup Brush Cleaners

Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly. The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. What's surprising is that statistically, 61% of makeup wearers don't clean their brushes every month due to the effort and lack of general know-how. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin.

This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.

Clothing & Accessories Trending Products

Niche-Specific Branded Apparel & Hyper-Local Apparel

Companies like Printful are making it increasingly easy to create a clothing brand. As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.

Niche-specific apparel refers to clothing items that are only relevant to a certain type of consumer whether that's because of the clothing item's style, functionality, or even the designs on it. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24-hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations.

Here are some other examples of hyper-local apparel brands:

• Detroit vs. Everybody (Detroit)
• Drake General Store (Toronto)

Эмалированные булавки

Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades. These days, enamel pins are trending again due to the capability and ease of designing and/or personalizing your own pins.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.

Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. If you're interested in learning more about how to start your own enamel pin business, check out this article.

Beanie Hats

While most stores don't stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.

When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.

For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.

Fitness Leggings

Another great product for dropshippers is fitness leggings. These have been around for a couple of years now and by the looks of it, they don't seem to be going anywhere anytime soon. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand.

Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store.

Titanium Rings

Titanium rings have become increasingly popular and are trending in a niche that is relatively harder to tackle: Men's fashion, accessories, and jewelry. This product is the perfect amalgamation of aesthetics and masculinity which is the key combination to “making it” in this particular niche. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information.

Novelty Socks

Socks. Да, ты читаешь это правильно. Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays.

They're a perfect product: They're comfortable, aren't restricted to a specific gender, age, or style and are simple to coordinate with an outfit, too. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Novelty socks are a great alternative to the more traditional ones as the market is still growing.

Unicorn Pajamas

Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic! Anything unicorn-themed has been trending for the past couple of years and the trend isn't slowing down, on the contrary, it's rising steadily.

There was an uptick in the sales of unicorn pajamas and stores that specialize in women's clothing found the product to be a winner as it sets a tone for their brand and sets them apart from the competition!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around.

Leather Bracelets

Leather bracelets have been gaining traction for a while and cater to several different niches. Leather is a premium material that can be styled to suit the customer's taste and needs which means it provides a very important function—variety!

As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too.

Shapewear

With a projection of $5.6 billion in sales by 2022, as a merchant, you should definitely be interested in selling shapewear. Shapewear comes in multiple styles—some can be worn under clothing, some over, and some come in the form of lingerie. You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers.

With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette—which means that this trend is not going anywhere for a while.

Athleisure

Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes. This clothing trend emphasizes comfort, durability, and style which is exactly why it's been trending in recent years. As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc.

What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Fashion + Comfort = Recipe for success!

Minimalist Watches

Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late.

If you do decide to break into or explore this niche and start a watch brand, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns. This may help boost engagement with your brand and drive up those sales.

Backpacks

Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. While the August to September back-to-school period is definitely peak sales time for this product, it doesn't mean that the product won't sell year-round, especially for a more professional crowd.

As a merchant, stock and sell different types of backpacks that could be targeted to different age groups, activities, and styles—such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different directions that one product can take you in.

Homewares & Appliances Trending Products

Mattresses

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved.

Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers, and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders—the choices are vast and the technology is constantly evolving. There are even mattresses that come bundled up in a box so they're easy to move into new places, they're compact enough to fit in elevators or to be carried up stairs. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche.

Essential Oil Diffusers

People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils. Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes. The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals.

If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based (works with candles) diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit, or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales. Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while.

Chalk Paint

Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media—specifically Instagram and Pinterest—on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares that customers can apply chalk paint to.

Террариумы

Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sorts of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. They're appealing to consumers because they add a bit of greenery to any space and are extremely low-maintenance since a majority of them are self-sustained and need little to no attention.

As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools, and decorative accessories separately. If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift-givers. For more information on how to start a terrarium business from scratch, check out this post.

Vegetable Spiralizers

Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution. Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etc.

There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers, and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers.

Grill Mat

Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well. Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

Fairy Lights

Fairy lights are another product that has become extremely popular due to social media sites like Instagram and Pinterest. People have been using these lights for home decor, in restaurants to create a cozy ambiance, as holiday decorations, and more.

There are even entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste! These lights are often bought in bundles and can be sold with other decorative products, too.

Car Windshield Protectors

Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run (towards the end of the year) and they can beat pricing surges when the demand drives them up.

The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

Electronics Trending Products

LED Lighting

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. It's much more energy-efficient, lasts exponentially longer than regular bulbs, is a lot more controllable, and better for the environment. This trend is only going to keep growing and in particular, there seems to be a growing trend for colored LED lighting to improve ambiance, and for “smart” LED lighting that can be controlled by apps and smart devices.

Drones & Drone Accessories

In recent years you've likely heard more and more about drones. Whether it's about the military using them for missions, Amazon using them to deliver packages to homes, or just consumers playing with them as a hobby, drones have been huge in recent years. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

Auto-Follow Drones & Underwater Drones

Not only are drones trending, but there are new types of drones coming into consumer's lives. In the past few years, we've seen drones rise swiftly into popularity as they became a more justifiable purchase for consumers to make but throughout the years, drone technology has continued to advance and the way people utilize them in their everyday lives has continued to evolve.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto-follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way. Also on the rise are underwater drones which help users to locate fish and chart underwater landscapes.

Consider how drone technology can enhance people's lives: Is there a way drones can be used for consumers or businesses that they aren't being utilized for yet? Find a gap in the market. If harnessing drone technology isn't your specialty, think about how your business can enhance a consumer's experience with their drone. What kind of products can you sell to make their experience more streamlined, stylish, or user friendly, no matter what they use their drone for.

Virtual & Augmented Reality

This kind of technology is finally becoming a reality in consumers' lives, available for them to use, experience, and purchase for themselves.

There may not be a huge consumer market yet but it's trending upwards as we speak, so by the time you do your research, formulate a product and produce something for consumers to purchase, you might just hit the first wave of consumers gearing up to try virtual and augmented reality for themselves.

Either get into the virtual/augmented reality game itself or get into the market for the respective accessories. Accessories are one of the best ways to get into a market you don't have the technological experience to actually create a central product for, so creating a supporting product that makes the main product function better is a great way to attract enthusiastic consumers.

Accessories of Accessories

For many businesses, this is going to be the largest window of opportunity when it comes to finding the perfect product to sell online. With consumers adding more and more technological products into their daily routines there is more interest in accessorizing these devices to make them more stylish, streamlined, and functional.

These accessories can add style to the device itself whether it be a phone, computer, camera, drone, etc, or these accessories can be a more stylish version of something you regularly use in tandem with a device such as docking stations, power banks, cords, chargers, etc. Some popular accessory items include the iRing and PopSockets which add additional functionality to the smartphone devices, AirPod Skins add style and protection to the Apple Airpods, or even sweaters for drones and Airpod floss stickers. Yep. Those are a thing.

Take advantage of the demand for stylish, sleek, streamlined, and functional accessories and create a new product that makes an existing device or accessory better. The beauty of this approach is that it doesn't have to be complicated. Spend some time thinking of the devices you use every day and what small accessory would make them either function or look even better. You don't have to reinvent the wheel here, just think about useful, functional, quirky, or customizable additions that make existing devices better.

Smartwatches & Wearable Technology

The release and popularity of the Apple Watch and the Fitbit has resulted in a rise of other smartwatches and wearable devices from other companies throughout the year, and it isn't expected to slow down anytime soon.

Cropping up all over the internet are things like smartwatches for kids, mindfulness watches, GPS pet trackers, wearable sunlight trackers, posture devices and more, that are riding the wave of the wearable technology trend. Each device is getting more and more specific with the intention of helping consumers find a technological solution or monitoring system to any one of their problems.

Similar to the Virtual Reality trend, either start developing your own useful device (remember to find a niche and solve a pain point) or, if that's not in your realm of expertise, focus more on accessories like cases, stands, covers, cleaners, cables or chargers.

Smart Home Appliances

Along the same wavelength, smart accessories are seeping into other aspects of consumers' shopping habits. Appliances such as the Google Home, Amazon Echo, and even smart toothbrushes and cutting boards are aimed at helping consumers improve their day-to-day lives, and they're becoming more popular.

Anything and everything seems to be on the table and there's no telling where the future will take us. These smart appliances are slowly becoming a part of the average consumer's daily life and we expect to see them become even more normalized as they continue to improve and consumers start to see real benefits to integrating them into their lifestyle.

Pay attention to your daily life: Where can you see smarter innovations being made in your home, no matter how seemingly small the innovation might be. Smart appliances are the future and we'll definitely see their popularity rise throughout the year.

Wireless Headphones

Technology is forever changing, streamlining, and minimizing which means the fewer cords and plug-ins, the better. Lately, this has meant that headphones are now becoming wireless and operating via Bluetooth rather than through the headphone jack.

Currently, consumers are starting to purchase wireless headphones rather than the generic wired ones that have dominated for so long, however, the technology is still being developed and the average consumer is still wary about cost, battery life, and sound quality. With giants like Apple and Google excluding the headphone jacks from their products, wireless is definitely becoming the way of the future and we expect to see wireless headphones improve drastically over the coming years and anticipate consumers will start making more and more purchases in their direction as it does.

In this case, less is more, so get ready to drop the wires from your headphones while this shift starts to take shape. Looking for a product idea? Start looking up manufacturers who can supply you with this product so you can get in on this trend as soon as possible.

3D Printing

Finally, 3D printing is on its way to becoming part of mainstream business and consumer's daily lives. For so long it seemed like a futuristic experiment that we mere mortals could only dream of but the time has come where owning a 3D printer can be a reality.

The technology and development are finally coming to a place where it's an approachable item for some consumers to purchase. It hasn't become a fully justifiable purchase for the mainstream market yet, however, we expect to see leaps and bounds of growth over the course of the next couple of years. Keep an eye on its progression and start getting your ideas in place ready to take advantage of this trend as it becomes an active part of consumer's lives.

It's likely that you don't have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories. Once it launches into the lives of the masses they'll be eager for add ons that make the experience even more streamlined.

360 Degree Camera

Photography is such a vast and varied segment that there is a niche for almost everything—niches that relate to the style, ones that are specific to technical skills, etc. One of the newer trends in the industry is that of 360 Degree cameras. Initially, photographers would take multiple high definition photos and stitch them together using software to create a 360-degree photo, but in recent times cameras that can actually shoot (both photo and videos) in 360-degree landscape, have become easily available.

This breed of cameras also come in a variety of styles, but most use 2 fisheye lens cameras to get the job done. However, it is important to note that different kinds of activities will require different cameras, therefore as a potential seller, you should make sure that you stock up on different models and types (battery life and resolution differ from model to model) to ensure that you are catering to a wider audience base. Also pay attention to other details such as live streaming capabilities, 4K res, etc.

One of the major reasons that 360-degree cameras have been trending and are projected to do well over a longer time span is because they are essentially “future-proof”. The 360-degree format is keeping true to virtual reality and possible applications for consumers in the near future.

Video Security Cameras & Doorbells

The physical security industry has been growing at a rapid pace and doesn't seem to be slowing down anytime soon. One thing that has been clear for a while now, is how consumer technology has pushed the barriers for innovation within the security industry. From biometrics to remote surveillance, there is a market out there for it all.

Video security cameras and doorbells are some of the tools that have become increasingly popular within this segment—and with good reason. With crime and violence in urban areas, consumers have started taking safety more seriously and this seems to be an ideology that will be around for a long time and evolve with the advancements in technology.

Breaking into this industry will truly require a lot of research and the ability to keep up with trends in the segment—but once you are able to do so, this can be an incredibly lucrative niche.

Smart Lighting

As children, we all probably wished that we wouldn't have to get up from our comfortable position on the couch or bed to turn the lights on or off. We wished we could just clap and voila! Job done. Welcome to the future! Not only are there smart lights that respond to clapping but there is an entire universe of smart lighting systems and smart lights. A few to mention are eco-friendly lighting, automatic timing for lights, mood settings, color control, remote access to lighting systems in places with wifi, motion-activated lighting, and more. There are endless options!

As the options in the industry grow by the second, so does the consumer base. Customers have become more sustainability-centric, and have created a demand for smart lighting companies to get creative with the products that are offered.

Listen to the customers: Create a product that they're asking for that isn't available, or a tweaked version of an existing one. Smart lighting is the future of home lighting and it's picking up steam now so it would be a good idea to jump into the sector when you can.

Bluetooth & Wifi Speakers

Bluetooth speakers seem to have been around for ages yet they're still getting better and better each year with added features and additional functionalities so consumers are still turning towards them as their speakers of choice. Especially as technology becomes even more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that's where Bluetooth and wifi speakers come into play.

“The Bluetooth technology roadmap is a powerful expression of our mission to continue as a catalyst for industry innovation,” Mark Powell, executive director, Bluetooth SIG, said in the statement. “Bluetooth has been adopted by countless developers and manufacturers as their connectivity solution of choice for the IoT. The new functionality we will soon be adding will further solidify Bluetooth as the backbone of IoT technology.” (Dealerscope)

This statement makes it clear that Bluetooth and wifi technologies will be around for a while and thus, is an advantageous industry to be in. It is, however, beginning to become a saturated market so consider how you can make a Bluetooth or wifi speaker with additional features or functionalities to make it an even better product for consumers. Do that, and you'll stand out in this growing market.

GPS Trackers for Keys

These little nuggets of technology have become extremely popular due to their practicality and functionality. Tile is a Bluetooth tracker that is paired with an intuitive app which makes it easy to find any object that it is attached to such as keys, wallets, bags, etc.

The key to the success of this product is simple: It provides a solution for a problem that nearly everyone faces at some point in their day-to-day lives. With Bluetooth technology becoming more involved in our everyday lives, it would make sense to look into simple solutions that customers are looking for. What other products could a GPS tracker be useful for?

Phone Accessories

With the advent of the smartphone, a new market was formed: Smartphone accessories.

The variety of products in this niche can range from unique and custom phone cases, screen protectors, chargers, USB converters, stickers, earphones (both the wired and wireless kinds), and much more. The more that smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance their smartphone experience.

The problem with this market, however, is that it is extremely saturated, and there many competitors. Unless you have an extremely niche product idea, such as this company that only creates premium wood finished phone cases, there is a chance that your store might not even get noticed. The key to gaining success in this niche is to have the right combination of a premium quality product, an impactful marketing campaign, brilliant customer service, and consistency.

Portable LED Projectors

Portable LED Projectors come in different styles and types and can be used for multiple niches, which makes them a versatile product. They can be used by consumers at home to watch movies on, they can be used at schools as a tool for teachers, they can be used in the workplace for presentations and, most importantly, they can be used on the go with minimal equipment and set up required.

Some projectors work by attaching to mobile devices or laptops which make them great for people on the go, other projectors can project starscapes or constellations onto walls and ceilings which make them great for decor or educational purposes.

Hobbies & Toys Trending Products

Adult Coloring Books

Adult coloring books became popular a few years ago and since then have turned from a fad product into a growing market. They've remained popular as time has gone on and consumers have continued to express interest in their meditative and calming effects.

The success behind the adult coloring book trend stems from the fact that they incorporate other relevant trends into the contents of their pages. For example, new coloring books are released all the time that depict scenes from popular movies and TV shows or other pop culture trends at the moment. Adult coloring books can apply to so many different niches and markets of people, it all depends on the contents of the coloring book. Think about what niche you could cater an adult coloring book to.

Journaling

Again, not a new innovation by any stretch, however, it all comes down to how it's delivered to the end consumer. Journaling has started to rise into popularity as people are looking for ways to destress, reflect, and practice mindfulness or gratefulness in an effort to take care of their mental and emotional health.

Products such as The Five Minute Journal, The Bullet Journal, The Happiness Planner, The Anxiety Journal, The Passion Planner, and the SELF Journal have become popular in recent years. Consumers will tell you that these simple tools reap so many benefits that lead to improving their overall quality of life.

Do you have a great idea for a journal or a journaling system you want to share with the world? Start developing and refining your idea and turn it into a journal business! It's too early to tell if it'll last long term or be a fleeting fad, but nevertheless, there's room for more growth in this market.

Fidget Spinners & Fidget Toys

Every year there is this one product that turns into a phenomenon that tends to last for quite a while. The last year was dominated by fidget spinners and other related fidgeting toys. Be it the spinner toy, the fidget cubes, or the squishy toys that you can attach to your phone or laptop, they all were selling out like crazy.

The fidget spinner, however, enjoyed cult status with its own social media challenges cropping up all over. The demand for these toys was so high that at some point the manufacturers that created the ball bearings being used in the toys were under pressure to create more than their capacity allowed.

Even though these toys were initially created for those with anxiety and/or autism and have been around for over 25 years, this now became one of the must-have office toys. Now is a good time to jump in and stock up on these items, for adults and kids alike. Is there another niche you could target fidget toys to, or is there another type of fidget toy you can create?

Plush Toys

Plush toys are the perfect addition to your store if you run a home or lifestyle business geared towards products for children. These types of toys have always been popular, however, there's always a new type of plush toy that becomes the talk of the children's community and is a must-have for every parent and child out there.

Research into popular plush toys at the moment and consider how you can make a plush toy that's irresistible to children, or one that has special functions or additional benefits that parents might be interested in.

Вывод

We hope this post gives you a sense of what this year has in store for ecommerce businesses as old trends fade away and new trends rise to take their place. Take these trending products and niche ideas into account and either integrate aspects of them into your existing business or use them as inspiration to develop something new that consumers can get excited about.

These are the top trends we've noticed— but what do you think will be trending this year? We'll be interested to see which of these ideas lasts long-term and which will be a fleeting fad. Only time will tell!