Produits tendance : plus de 50 nouveaux produits et idées de niche à vendre en ligne en 2021

Nous avons discuté des produits tendance et de la façon de les trouver plusieurs fois sur ce blog, et chaque année, il continue d'y avoir des innovations encore plus excitantes et des tendances révolutionnaires qui se glissent dans les habitudes d'achat des consommateurs. Dans cet article sur les produits tendance, nous vous avons montré toutes les ressources que nous utilisons pour découvrir des niches et des produits qui explosent en croissance, et dans cet article, nous partageons tous les produits tendance pour 2021 que nous avons découverts en utilisant ces ressources.

Beaucoup de ces produits sont susceptibles de continuer à gagner en popularité et à générer encore plus d'adeptes tout au long de l'année et l'année prochaine, nous garderons donc un œil sur eux.

Certains de ces produits et niches tendance sont un excellent point de départ pour les nouvelles entreprises, d'autres sont une direction utile pour les entreprises établies sur lesquelles concentrer leur attention tout au long de l'année. Certaines de ces tendances peuvent être éphémères – seul le temps nous le dira – cependant, nous prévoyons que bon nombre d'entre elles perdureront sur le long terme.

Alors, creusez dans cet article pour avoir un aperçu de ce qui rend un produit ou une tendance virale, les choses auxquelles vous devriez penser avant d'entrer sur un marché concurrentiel et l'avenir du commerce électronique avec 50 produits et niches tendance pour 2021 !

Qu'est-ce qui rend un produit tendance viral ?

Il existe plusieurs facteurs qui influencent la viralité d'un produit et ils vont de l'impact émotionnel à la visibilité que le produit offre.

• Impact émotionnel : Tout ce qui suscite une réponse émotionnelle chez les consommateurs formera automatiquement une connexion avec eux. Après une journée stressante ou mauvaise, les gens veulent pouvoir se détendre et avoir quelque chose qui les aide à égayer leur journée. Lorsqu'un produit est capable de fournir cette libération émotionnelle, il est susceptible de devenir viral.
• Valeur pratique : Un produit qui est vraiment utile et aide à résoudre un problème pour les consommateurs ou les aide à être plus productifs est plus susceptible d'être recommandé par eux. La valeur pratique peut battre la valeur esthétique ou nominale de certains produits et peut aider un produit à atteindre ce stade viral. Souvent, les marques concurrentes au sein du même secteur s'appuient sur la valeur pratique de base d'un produit et ajoutent l'esthétique pour stimuler les ventes et donner aux clients exactement ce qu'ils veulent. Cela aide à construire le statut viral d'un produit tendance.
• Monnaie sociale : Lorsqu'un produit aide à établir l'image d'un consommateur comme quelqu'un qui est « dans l'air du temps » et en avance sur la courbe sociale, il s'impose comme un article incontournable. Cet attribut contribue énormément à la viralité d'un produit tendance.
• Visibilité & Reconnaissance : Un produit qui se démarque et qui est facilement reconnaissable par les clients est un produit susceptible d'avoir une tendance car le positionnement de la marque est apparent et souhaitable.

Éléments à prendre en compte avant d'entrer sur un marché concurrentiel

Là où il y a des produits tendance, il y a aussi généralement des marchés concurrentiels car de nombreux commerçants essaient d'obtenir une part de la popularité. Si votre produit ou niche tendance peut répondre aux questions suivantes, il y a de fortes chances que vous ayez une chance de profiter d'un marché concurrentiel :

• Mon produit ou service résout-il un problème spécifique pour un groupe spécifique de personnes ?
• Dans quelle mesure le marché est-il concurrentiel et y a-t-il de la place pour plus d'entreprises ?
• Quels sont les coûts de démarrage associés à cette entreprise?
• Combien de temps après avoir commencé avant que je puisse devenir rentable ?
• Comment puis-je être innovant sur ce marché préexistant ?

Ces questions fournissent un cadre de base pour vous aider à faire face à un marché saturé et à proposer une stratégie qui fonctionnera en votre faveur (Source).

S'agit-il d'une mode, d'une tendance ou d'un marché en croissance ?

Croyez-le ou non, il existe en fait trois types de catégories différentes dans lesquelles les produits tendance peuvent appartenir. Chaque catégorie détermine la durée de vie d'un produit tendance, ce qui, en tant que commerçant en ligne, est une information importante à connaître avant de commencer à créer une entreprise autour d'un produit afin que vous puissiez comprendre la longévité du produit sur le marché.

Certains produits seront d'énormes succès pendant une courte période de temps, puis ils tomberont soudainement de la surface de la terre. Ceux-ci sont connus comme les modes. D'autres produits s'insinueront dans la vie des consommateurs et traîneront pendant un, deux, trois ou même quatre ans, puis ils se démoderont lentement. Ces produits sont des tendances. Et enfin, il y a des produits qui n'existaient pas vraiment auparavant, mais maintenant qu'ils existent, les clients ne peuvent plus imaginer leur vie sans eux et ils continueront à utiliser et à racheter les produits tout au long de leur vie. Ces types de produits font partie d'un marché en pleine croissance. Nous avons discuté de ces concepts dans notre article sur l'ingénierie inverse du produit parfait, mais nous le détaillerons également ici :

• Modes : ces produits brûlent rapidement et rapidement. Ils commencent à avoir une tendance très rapidement et ils arrêtent de tendance très soudainement. Les modes durent jusqu'à un à deux ans, maximum.
• Tendances : ces produits sont plutôt à combustion lente à démarrer et à rester un peu, mais finalement ils ne résistent pas à l'épreuve du temps. Les tendances durent 5 ans, les sommets.
• Marchés en croissance : Ces tendances partent de rien et se transforment en un marché stable qui résiste à l'épreuve du temps. Ces produits arrivent comme une tendance mais ne se démodent jamais car la demande des consommateurs continue de croître au fil du temps. Les marchés en croissance peuvent durer des décennies.

En parcourant cette liste de produits tendance, tenez compte du potentiel que chaque produit doit être une mode, une tendance ou un marché en croissance. Aucune catégorie n'est meilleure qu'une autre, il est simplement utile pour vous, en tant que commerçant, de considérer la longévité d'un produit avant de créer une entreprise autour de celui-ci afin que vous puissiez planifier et chronométrer de manière appropriée votre stratégie d'entrée et de sortie. Toutes les entreprises ne durent pas éternellement et ce n'est pas grave si vous êtes prêt à capitaliser sur la demande lorsqu'elle existe et prêt à quitter votre entreprise lorsque la demande diminue.

Si vous voulez une entreprise que vous pouvez démarrer rapidement et encaisser dans quelques années, choisissez un produit à la mode. Si vous voulez une entreprise que vous pouvez développer sur une période de quelques années mais qui ne durera pas éternellement, alors choisissez un produit tendance. Si vous voulez une entreprise que vous pouvez développer au fil du temps et qui sera aussi pertinente maintenant que dans dix ans, choisissez un produit sur un marché en croissance.

L'astuce à tout cela est qu'il n'y a aucun moyen absolu de savoir avec certitude quel produit se révélera être une mode, une tendance ou un marché en croissance, vous devrez donc effectuer vos propres recherches, faire votre propre diligence raisonnable, faire votre propre décisions éclairées et suivez votre instinct.

Les produits et niches les plus tendance pour 2021

Produits tendances en matière d'alimentation, de santé et de bien-être

Vitamines gommeuses

Les vitamines gommeuses de toutes sortes sont une grande tendance en ce moment, y compris celles pour la santé des cheveux et des ongles, l'amélioration du sommeil et celles avec des propriétés CBD. Le marché de ces options de vitamines faciles à mâcher et à avaler devrait atteindre plus de 9,3 milliards de dollars d'ici 2026, soit une croissance de 6,5 % depuis 2019 !

Non seulement vous pourriez créer des produits vitaminés gommeux comme ceux qui sont déjà sur le marché, mais vous pourriez également créer des formules de vitamines gommeuses innovantes pour répondre aux besoins des consommateurs qui ne sont pas déjà ciblés. Posez-vous la question suivante : quels problèmes de santé les consommateurs cherchent-ils à améliorer et comment les vitamines gélifiées pourraient-elles les aider ?

Si vous choisissez de poursuivre cette idée de produit, assurez-vous de faire preuve de diligence raisonnable et de consulter des professionnels qualifiés lorsqu'il s'agit de créer vos formules. Il est impératif que vous travailliez avec un fournisseur de vitamines gommeuses réputé et qualifié et que vous preniez en compte toutes les responsabilités légales que vous devez assumer lors de la vente de produits consommables.

Collagène

Un rapide tour d'Instagram, Facebook et Google montre clairement que les produits à base de collagène se trouvent sur de nombreuses étagères de magasins virtuels et physiques.

Longtemps adopté par beaucoup comme un sauveur de la peau, cependant, les avantages du collagène ne sont pas unanimement reconnus par toutes les autorités. Cela ne semble pas rebuter les consommateurs, cependant. La plupart des consommateurs s'intéressent aux bienfaits du collagène pour la santé, tels que l'amélioration de l'élasticité de la peau et de la santé des articulations.

Les preuves suggèrent que le marché continuera de croître de 5,9% entre 2020 et 2027, il peut donc valoir la peine de se lancer maintenant.

Kombucha dur

Kombucha existe depuis près de 2000 ans, originaire de Chine. Mais dernièrement, en raison de sa popularité croissante, des produits de kombucha avec une touche ont commencé à émerger, à savoir le kombucha dur.

Le kombucha traditionnel a déjà une faible teneur en alcool d'environ 0,5%. Le kombucha dur, cependant, est créé de la même manière que son cousin moins puissant, mais il subit un cycle de fermentation supplémentaire pour augmenter considérablement son niveau d'alcool.

Actuellement, les recherches Google aux États-Unis pour le kombucha représentent environ 368 000 recherches par mois, et les recherches mondiales sur Google pour le kombucha dur ont augmenté de 383 % au cours des deux dernières années.

Si vous êtes intéressé par la vente de kombucha dur, il convient de prendre en compte quelques éléments :

• Lorsqu'il s'agit de rédiger la copie de votre produit, assurez-vous d'inclure la teneur en alcool que contient votre kombucha dur (généralement environ 4,5% à 7%) et s'il est disponible en différentes saveurs.
• Vous voudrez peut-être également préciser que même si le kombucha dur a une teneur en alcool similaire à celle de certaines bières et lagers, ce n'est pas une bière ou une lager. De manière confuse, le Tax and Trade Bureau le définit comme tel, ce qui peut signifier devoir placer le mot «bière» sur vos étiquettes.

Alors, faites quelques devoirs pour vous assurer que les étiquettes de vos produits et vos supports marketing sont conformes à vos règles et réglementations locales.

Alcool sans alcool

« Sobre curieux » est une nouvelle tendance, car les adultes en âge de boire se tournent vers des boissons non alcoolisées pour remplacer ou compléter leur consommation habituelle d'alcool. Les raisons typiques de ce choix de mode de vie comprennent les préférences personnelles, les objectifs de forme physique et de santé, et les inquiétudes concernant les conséquences négatives sur la santé de la consommation excessive d'alcool.

Pour cette raison, les consommateurs recherchent des boissons intéressantes, délicieuses, bien marquées et sans alcool, qui surpassent les alternatives soda/eau/cordial. Ce n'est pas parce que certains consommateurs choisissent de ne pas boire d'alcool qu'ils ne sont pas intéressés par des combinaisons de boissons innovantes et excitantes !

C'est pourquoi de plus en plus de marques proposent des cocktails sans alcool et des substituts de spiritueux.

Si vous êtes une startup de commerce électronique à la recherche d'une entreprise passionnante, recherchez des marques comme Seedlip et Zero Proof qui ont enregistré des ventes record en 2020. Donc, si vous voulez vous lancer dans ce créneau, c'est le moment de sauter dans le train ! Surtout si l'on considère que les revenus du marché des boissons non alcoolisées devraient atteindre plus de 322 millions de dollars en 2021.

En plus des boissons non alcoolisées, vous pouvez également proposer des accessoires de marque non alcoolisés tels que des shakers à cocktails, de la verrerie et des pailles respectueuses de l'environnement. Les possibilités au sein de ce créneau sont apparemment infinies.

Produits CBD

Les produits CBD continuent d'être tendance cette année.

Le cannabidiol est apparu pour la première fois en 1940 et est le deuxième ingrédient actif le plus répandu dans le cannabis. Aujourd'hui, il peut être trouvé comme ingrédient actif dans de nombreux produits dans les créneaux des soins de la peau, de la santé et du bien-être.

Beaucoup de recherches ont été faites sur la façon dont les produits à base de CBD peuvent avoir un impact positif sur les personnes souffrant d'anxiété, de douleurs chroniques et de problèmes de sommeil, il n'est donc pas étonnant que l'intérêt général et les recherches Google pour le CBD soient à la hausse. Les chiffres de recherche mensuels de Google aux États-Unis s'élèvent actuellement à 450 000 recherches par mois, et une augmentation mondiale des recherches a augmenté de 335% au cours des cinq dernières années.

Si nous approfondissons un peu et regardons les résultats de recherche de produits CBD spécifiques, voici ce que l'on peut trouver :

• CBD pour la peau : Une augmentation de 1440 % des recherches mondiales au cours des cinq dernières années
• CBD Gummies : Une augmentation de 8300 % des recherches dans le monde au cours des cinq dernières années
• Huile de CBD : Une augmentation de 700% des recherches internationales au cours des cinq dernières années

Ces produits ont certainement l'air d'être là pour rester, donc si vous cherchez à percer le créneau du CBD, cela vaut la peine de trouver un fournisseur de CBD réputé en qui vous pouvez avoir confiance. Cela signifie prendre le temps de vérifier minutieusement la sécurité, la qualité et la conformité de leurs produits avec le programme US Hemp Authority.

Lait de noix de macadamia

Les alternatives au lait ne sont pas nouvelles - des options omniprésentes comme l'avoine, le soja, l'amande, la noix de cajou, le chanvre et le lait de coco - nous connaissons probablement tous très bien ce qui est déjà sur le marché.

En fait, selon The Good Food Institute, les achats de lait végétal ont augmenté de 5% au cours de la dernière année et de 14% au cours des deux dernières années, ce qui porte le marché du lait végétal à 2 milliards de dollars rien qu'aux États-Unis.

Bien qu'il existe de nombreuses options parmi lesquelles choisir, une autre alternative beaucoup plus récente est le lait de noix de macadamia.

Le lait de noix de macadamia est une nouvelle option passionnante à offrir aux clients, et c'est le moment de mettre de nouveaux laits de noix sur le marché car les consommateurs s'y intéressent évidemment beaucoup. Si vous recherchez un produit innovant qui plaira aux marchés végétaliens, à base de plantes et des aliments sains, le lait de noix de macadamia pourrait être intéressant.

Snack, pâturage et boîtes de bonbons

Les boîtes à collation sont une façon amusante de consommer des bonbons ou des friandises, ou même une présentation unique de planches de charcuterie que les gens peuvent commander en ligne et se faire livrer à domicile.

Les recherches mensuelles de boîtes de collations s'élèvent à environ 22 200 recherches au moment de la rédaction, et au cours de la dernière année, les recherches mondiales ont augmenté de 67%. Les ventes de collations, en général, représentent 40 % du marché américain des aliments emballés, et cela est principalement attribué aux Millennials qui grignotent apparemment plus que toute autre génération.

Services de boîtes-repas

Les services de boîtes de repas tels que HelloFresh sont très populaires en ce moment. Ces boîtes-repas sont généralement vendues sur abonnement, et elles sont souvent positionnées comme une alternative à la commande, tout en simplifiant et en prenant moins de temps à cuisiner à la maison.

Les USP de service de boîtes de repas typiques incluent des idées de repas innovantes, rapides et simples qui sont saines et sans déchets. Ils réduisent également le temps que les gens doivent passer dans les supermarchés.

Au moment de la rédaction de cet article, il y avait 14 800 recherches mensuelles de kits de repas sur Google, et une augmentation de 43 % des recherches mondiales au cours de la dernière année, il est donc clair que l'intérêt pour les services de boîtes de repas augmente.

Lorsque vous démarrez un service de boîtes de repas, vous pouvez vous concentrer sur des préférences alimentaires de niche comme les régimes végétaliens ou paléo. Ou envisagez de vous concentrer sur les données démographiques des consommateurs confrontés aux allergies aux produits laitiers, au gluten ou aux noix. Il existe de nombreuses façons de se démarquer dans l'industrie des services de boîtes-repas en ce moment.

Produits tendance de beauté, d'hygiène et de soins personnels

Gel hydroalcoolique

Il n'y a pas de prix pour deviner que cette idée de produit ferait partie de nos produits les plus tendance pour 2021.

Alors qu'il y a un an ou deux, il n'y avait peut-être que quelques types de désinfectant pour les mains parmi lesquels choisir, les consommateurs d'aujourd'hui recherchent plus de choix.

Début mars 2020, les ventes de désinfectants pour les mains ont augmenté de 470% par rapport à la même période en 2019. Avance rapide jusqu'en décembre 2020, et les consommateurs vérifient maintenant tous les différents types de désinfectants pour les mains proposés, qu'ils soient parfumés, non parfumé, livré avec un distributeur à pompe, une buse de pulvérisation, différentes couleurs, des marques haut de gamme ou tout simplement chez votre pharmacien standard. En raison de la popularité des produits désinfectants pour les mains, la FDA a même mis en place un quiz sur le désinfectant pour les mains pour tester les connaissances des consommateurs sur le produit !

Si vous cherchez à lancer votre étude de marché, certains des meilleurs désinfectants haut de gamme actuellement à la mode incluent ceux de marques comme Aesop, Byredo, Tammy Fender, SanRe et Herban Essentials.

Si vous souhaitez vendre ce produit, il vaut la peine de consulter les recommandations de la FDA sur la préparation du désinfectant pour les mains avant de choisir un fournisseur fiable et sûr avec lequel travailler.

Gouttes pour les oreilles

Les gouttes auriculaires sont un produit classique utilisé pour éliminer les infections de l'oreille ou adoucir le cérumen. Ils existent depuis des décennies, mais une nouvelle génération de marques naturelles et homéopathiques dans ce créneau a entraîné une augmentation de 70 % des recherches liées aux gouttes auriculaires au cours des cinq dernières années.

Des marques comme Natrulo qui contiennent des ingrédients comme «l'extrait de molène et de bulbe d'ail» sont populaires. De plus, les gouttes auriculaires sans alcool et sans conservateur sont un autre choix attrayant pour ceux qui recherchent un remède naturel pour ramollir le cérumen.

Patchs d'acné / Patchs de boutons

Le travail des patchs d'acné et des patchs de boutons est d'accélérer le processus de guérison des imperfections en absorbant les toxines. Ils utilisent la technologie hydrocolloïde pour absorber les toxines du bouton et créer un environnement humide pour favoriser la guérison. Pendant tout ce temps, la tache est protégée des bactéries externes et l'inflammation est réduite. Ils se sont également avérés utiles pour empêcher le porteur de se gratter ou de serrer la tache.

Le plus grand marché à l'heure actuelle s'intéresse aux patchs ronds invisibles ou transparents de différentes tailles, mais il existe un certain intérêt pour des alternatives colorées ou aux formes amusantes.

Les recherches Google pour ce produit ont augmenté de 2 800 % au cours des cinq dernières années, avec plus de 40 000 recherches Google par mois rien qu'aux États-Unis.

Outils de soins de la peau

Le marché mondial des soins de la peau devrait atteindre plus de 180 milliards de dollars d'ici 2024 et les données de Spate (telles que rapportées par Vogue Business) ont identifié qu'un intérêt accru pour les outils de soins de la peau était l'une des principales tendances émergentes pendant la pandémie.

Avec la fermeture intermittente des spas et des salons de beauté, les outils de soins de la peau ont permis aux consommateurs de prendre soin de leur teint à la maison tout en créant une expérience de spa apaisante à domicile.

Voici quelques-uns des outils de soin de la peau les plus populaires en ce moment :

• Masques de lumière rouge et bleu
• Kits de microdermabrasion
• Gua shas
• Rouleaux de visage en quartz, jade et améthyste
• Vapeurs pour le visage

Et beaucoup plus!

En ne regardant que les rouleaux de visage, les recherches Google ont atteint 8 100 recherches par mois aux États-Unis seulement.

Outils tactiles

Il y a eu un intérêt accru pour les « outils tactiles » en raison de la pandémie. Qu'il s'agisse de poignées de porte, de boutons d'ascenseur, de mains courantes, de caddies, etc., au milieu de la pandémie mondiale, nous voulons les toucher le moins possible.

La solution? Outils tactiles.

Les outils tactiles sont spécialement conçus pour ouvrir et fermer les portes, appuyer sur des boutons et généralement pour être une extension de nos doigts et de nos mains afin que nous puissions vaquer à nos occupations quotidiennes sans avoir à toucher les surfaces communes aussi souvent ou pas du tout.

Ces appareils simples et petits peuvent être rangés dans une poche ou un sac à main, attachés à un porte-clés ou attachés à un cordon lorsque vous êtes au bureau. Ils sont devenus un accessoire incontournable, de nombreuses entreprises se diversifiant pour les proposer. Découvrez les outils tactiles de Printful pour avoir une idée de leur apparence !

Q-Tips réutilisables

Il y a plusieurs avantages à ajouter cette alternative écologique et durable aux écouteurs en coton traditionnels à votre boutique en ligne. Le plus évident est qu'ils sont petits et légers, donc ils ne coûteront pas cher à expédier.

De plus, il est simple de voir comment vous pourriez les commercialiser. Les aspects écologiques de ces tampons en silicone sont qu'ils sont faciles à nettoyer avec de l'eau savonneuse et qu'ils sont utiles pour toutes sortes de choses. Par exemple, nettoyer de petits objets, se démaquiller, nettoyer les oreilles, etc.

Mode & Accessoires Tendance Produits

Masques faciaux

Voici un produit très tendance qui devrait également continuer pendant un certain temps : les masques faciaux. Ils sont la nouvelle norme, et nous pouvons probablement nous attendre à les voir autour pendant un certain temps.

Il y a beaucoup de variété en ce qui concerne ce produit tendance, car les masques faciaux peuvent être réutilisables, jetables, ils peuvent être faits de différents tissus comme le coton ou la soie, ils peuvent être unis ou avoir des designs intéressants, ils peuvent inclure des fils de nez pour empêcher des verres embués et même des panneaux transparents pour faciliter la lecture sur les lèvres.

Cela fait de la vente de masques faciaux une occasion idéale de fabriquer un produit unique ou de s'approvisionner en masques répondant aux besoins spécifiques des consommateurs.

Ajoutez des masques faciaux à votre boutique en ligne pour une idée de produit très demandée et à faible coût avec des frais d'expédition peu coûteux !

les pantalons de survêtement

Cette année, les consommateurs continuent d'adopter la tendance la plus en vogue de 2020 en matière de vêtements de bureau…

Les pantalons de survêtement!

Toute personne travaillant à domicile, qu'elle soit liée à des réunions Zoom ou autre, connaît désormais les joies de ne pas avoir à porter de vêtements de travail pour…

La meilleure partie est que même si vous êtes convoqué à une réunion Zoom, vous pouvez enfiler une chemise soigneusement repassée pour avoir l'air élégant de la taille vers le haut, et toujours vous détendre dans votre pantalon de survêtement de la taille vers le bas. C'est peut-être pour cette raison que les recherches de survêtements ont augmenté de 100 % au cours de la seule année écoulée.

La légende de la mode Karl Lagerfeld a peut-être dit: "Les pantalons de survêtement sont un signe de défaite", mais après des années de dérision, les pantalons de survêtement font sans aucun doute un retour - et leur durée de vie durera probablement bien au-delà de la durée de verrouillage.

Plusieurs marques de mode ont signalé une énorme augmentation des ventes de pantalons de survêtement en 2020, y compris Entireworld de Scott Sternberg signalant une augmentation de 662% des ventes depuis la pandémie. Les pantalons de survêtement sont donc clairement un excellent ajout à votre boutique de commerce électronique, ou une excellente idée commerciale à lancer complètement.

Chaussons

Les ventes de chaussures pendant COVID-19 ont été durement touchées, mais on ne peut pas en dire autant des pantoufles. Alors que le travail à domicile devient la nouvelle norme, l'augmentation des ventes de pantoufles reflète le besoin des consommateurs de chaussures confortables à porter à la maison. Selon le Retail Tracking Service de NPD, les ventes de pantoufles de 2019 à 2020 ont doublé, augmentant de 12% en mars, lorsque le verrouillage a commencé dans de nombreux endroits.

Pyjama en soie

Si votre public penche vers des goûts plus haut de gamme, les pyjamas en soie sont un substitut parfait aux pantalons de survêtement.

Les recherches Google pour les pyjamas ont augmenté de 26% au cours de la dernière année, avec 246 000 recherches Google mensuelles rien qu'aux États-Unis. En fait, Adobe Analytics a déclaré que les ventes de pyjamas en ligne avaient augmenté de 143% en avril 2020 par rapport à mars.

En fonction de la personnalité de vos clients, vous pouvez choisir de vendre des paires de satin plus abordables ou des paires de pure soie de qualité supérieure. La clé ici est de se concentrer sur le confort luxueux que les consommateurs peuvent ressentir à la maison.

Bottes de randonnée

Depuis que COVID-19 a frappé le monde, l'approche des consommateurs en matière d'exercice a changé en raison des fermetures de gymnases et d'une réduction drastique des activités et des divertissements. En tant que tel, de nombreuses personnes se sont tournées vers les grands espaces pour faire de l'exercice.

Par conséquent, les recherches en ligne de chaussures de randonnée ont augmenté de plus de 200 %.

L'avantage d'ajouter des chaussures de randonnée à votre boutique en ligne est que vous pouvez les commercialiser pour l'exercice en plein air et (selon votre public cible) comme articles de mode.

Produits tendance de style de vie

Micro-Mariages

Que ce soit en raison de restrictions de voyage ou de restrictions locales, l'avenir des mariages s'annonce très différent. Les recherches pour le terme « micro-mariage » ont augmenté de 600 % depuis mars 2020, ce qui a entraîné un changement de rythme dans l'industrie du mariage.

Pour les détaillants, nous avons vu une vague de produits de micro-mariage tels que des cadeaux personnalisés sur mesure et des décorations de table, mais les idées de produits ne s'arrêtent pas là ! Considérez l'intimité et la personnalité que les micro-mariages peuvent avoir, et les produits que vous pouvez offrir pour compléter ces sentiments.

Bien que les consommateurs cherchent peut-être à réduire le nombre d'invités qu'ils accueillent, cela ne signifie pas qu'ils vont réduire la spécialité de la journée, de sorte que la qualité est susceptible de figurer en bonne place sur la liste des produits de micro-mariage, plutôt que la quantité.

Programmes d'enseignement à domicile

L'impact de COVID-19 sur l'apprentissage est largement noté, les fermetures temporaires d'écoles et l'apprentissage à domicile étant prioritaires dans certaines parties du monde.

Par conséquent, nous avons constaté une augmentation des recherches Google sur le thème de l'enseignement à domicile, une augmentation de 12% en 2020, pour être précis. Cela dit, il s'agit clairement d'une tendance qui a commencé avant COVID, car les recherches liées à l'école-maison ont augmenté de 60% au cours des deux dernières années.

Il y avait 2,5 millions d'enfants scolarisés à domicile aux États-Unis au printemps 2019, et au Royaume-Uni, il a augmenté de 40 % au cours des trois dernières années. Qu'il s'agisse d'une pandémie ou d'un simple mécontentement général à l'égard de l'enseignement ordinaire, il est clair que l'enseignement à domicile est là pour rester, et le matériel, les programmes et les sites Web prennent leur envol pour refléter ce besoin.

Si vous avez la capacité de créer des programmes d'enseignement à domicile pour les enseignants ou les parents/tuteurs, le moment est venu de vous lancer sur le marché. Il y aura sans aucun doute beaucoup d'intérêt à innover dans ce domaine, il y aura donc de la place pour grandir.

Boissons fonctionnelles

Les « boissons fonctionnelles » sont des boissons ayant un but ou un résultat prévu. Un exemple bien connu de boisson fonctionnelle est le Gatorade, une boisson qui aide les consommateurs soucieux de leur santé à atteindre leurs objectifs de remise en forme et de bien-être.

D'autres exemples de cette tendance croissante incluent le café aux champignons, les boissons énergisantes sans sucre, les boissons au CBD et les substituts de café tels que le matcha et les lattes au curcuma.

Un rapport d'août 2020 de la Business Research Company a révélé que plus de consommateurs que jamais recherchent des alternatives saines aux aliments et aux boissons. Et depuis la pandémie, de plus en plus de consommateurs semblent chercher des moyens de renforcer leur système immunitaire et leur santé globale.

De grandes marques telles que Coca Cola et PepsiCo Inc. sont déjà à bord avec cette catégorie de produits tendance et lancent leurs propres boissons fonctionnelles telles que Coca-Cola avec café et Driftwell de PepsiCo. Il n'est pas étonnant qu'ils le soient, puisque le marché des boissons fonctionnelles devrait croître à un taux de croissance annuel composé (TCAC) de 6,96 % entre 2020 et 2025 !

Produits tendance pour la maison et le bureau

Supports pour ordinateur portable

Le travail à distance a augmenté de façon exponentielle en 2020 pour des raisons évidentes, et de nombreuses personnes travaillent depuis leur ordinateur portable. Un accessoire utile pour réduire les maux de dos et aider à une meilleure posture lorsque vous travaillez à domicile est le simple support pour ordinateur portable.

Les recherches de supports pour ordinateurs portables ont augmenté de 113% au cours de la dernière année, ce qui en fait un créneau passionnant à considérer. Il existe plusieurs versions de cet accessoire compact - aluminium, plastique et acrylique, pour n'en nommer que quelques-uns - en plus, il existe des options de pliage, des options légères et d'autres qui aspirent même les fenêtres pour tirer le meilleur parti des vues du bureau à domicile !

Bureaux debout

Le marché des bureaux debout était évalué à 1,3 milliard de dollars en 2019, avec une croissance prévue de plus de 10 % d'ici 2028. Le travail à distance étant en hausse et la santé et la forme physique toujours une priorité dans la vie de nombreux consommateurs, le marché des bureaux debout continue de croître. .

De nombreux travailleurs se tournent vers les bureaux debout pour rester actifs, alertes et garder une meilleure posture pendant qu'ils travaillent. Certains bureaux debout sont également réglables pour s'adapter à différentes hauteurs et positions de travail, ce qui permet à l'utilisateur de basculer facilement entre la position assise et la position debout.

Chaises de bureau ergonomiques

Dans le passé, les chaises ergonomiques avaient tendance à être achetées par les entreprises pour leurs employés. Avance rapide jusqu'à aujourd'hui, et environ la moitié de tous les travailleurs américains travaillent désormais à domicile, et par conséquent, la demande des consommateurs pour reproduire leur environnement de bureau est en croissance.

Principalement attribués à la nouvelle culture du travail à domicile, les anciens employés de bureau tiennent à éviter les maux de dos et à obtenir un confort maximal pendant leur journée de travail. Les recherches mensuelles sur Google pour cette idée de produit ont augmenté de 110 %, donc si vous cherchez à innover sur un marché qui était auparavant davantage axé sur la vente au détail B2B, vous pouvez envisager de créer des chaises de bureau ergonomiques attrayantes pour le B2C, avec un flair pour le DTC.

Équipement d'entraînement à domicile

Toutes sortes d'équipements d'entraînement à domicile sont à la mode en ce moment, y compris, mais sans s'y limiter, les tapis roulants pliants, les vélos d'exercice d'intérieur, les poids, les tapis de yoga, les bandes d'entraînement, les poids pour les chevilles, les bandes de résistance, etc.

Bien que le marché devrait croître d'un peu moins de 3% entre 2020 et 2025, il suffit de voir ce que les prochains mois réservent aux gymnases publics et aux cours d'entraînement. Des entreprises comme Peloton ont vu leurs ventes augmenter de 172% en raison de la pandémie, et plus d'un million de personnes se sont abonnées à leurs cours de streaming, il y a donc évidemment une demande pour des entraînements à domicile.

À la lumière de tout cela, la vente d'équipements et d'accessoires d'entraînement adaptés à la maison pourrait être un produit tendance à considérer. Après tout, avec l'intérêt croissant des consommateurs pour la santé et la forme physique associé à des blocages et des restrictions, il s'agit d'une tendance qui devrait persister pendant un certain temps.

Pour obtenir des conseils sur la façon de tirer le meilleur parti de l'intérêt croissant des consommateurs pour le fitness, consultez notre article sur les conseils marketing des créateurs pour les marques de santé et de fitness.

Produits de nettoyage zéro déchet

Le créneau du nettoyage a connu un intérêt croissant pour les produits de nettoyage zéro déchet dans le but de réduire l'utilisation de plastique.

Un produit populaire en ce moment est les pastilles de solution de nettoyage. Les consommateurs peuvent simplement ajouter ces comprimés dans des bouteilles ou des récipients qu'ils ont déjà à la maison, les remplir d'eau, puis la solution de nettoyage est créée !

Les comprimés sont essentiellement des concentrés liquides déshydratés qui se dissolvent au contact de l'eau. Lorsque l'on considère que la plupart des produits de nettoyage liquides contiennent environ 90 % d'eau de toute façon, il est logique de passer à des alternatives zéro déchet !

Air-Purifying Plants

As consumers are spending more and more time indoors, their indoor space is becoming even more important to them. For many, sprucing up their indoor space means adding a little bit of nature.

But, there are more benefits to bringing nature into the home than just aesthetics.

It was NASA who, in 1989, discovered that indoor plants help to remove air pollution. So, given the current events of the world, air-purifying plants have an even more attractive quality to them. This is clear by the 71% increase in global Google searches for air-purifying plants over the last five years.

According to NASA's study, they recommend having two to three indoor plants for every 100 square feet, so for many consumers, that likely means having multiple plants in one household. As an ecommerce plant seller, you could assist your customers by creating a lookbook of suggestions about where to best place air-purifying plants for maximum health benefits.

Living Walls (Wall Gardens)

If you've never heard of a living wall, it's a vertical outdoor or indoor garden that's attached to a wall.

Searches for living walls have risen by almost 100% in the past year. This increased interest could be attributed to people wanting to improve their homes as they spend more time indoors, and to people also wanting to bring the outdoors inside in a reasonable way.

Resin Homewares & Accessories

If you're already scouring Pinterest and Instagram for the latest homeware trends to capitalize on, you likely can't help but notice the increased interest in resin homewares and accessories.

The furnishings world is seeing all sorts of products being made with resin, like lamps, chairs, coasters, ring trays, bookmarks, jewelry, vases, spoons, and much more.

A quick peek at the many resin products sold on Etsy tells us that this isn't a trend that's going away anytime soon. Plus, we've also noticed that worldwide Google searches for resin has increased by 43% in the past year, so if you're looking for a product idea you can make from home, or an innovative way to make existing homeware products, then look no further than resin.

Electronics Trending Products

Under-Desk Treadmills

In an effort to stay active while working from home, consumers are making use of under-desk treadmills—also known as a Cubii.

This piece of equipment is ergonomically designed, portable, and has a low impact on joints. Not only that, but it can connect to your FitBit, iPhone, or Android device to track your movement throughout the day.

Searches for the Cubii have grown 9% in the past year and 1,266% in the last five, making them an innovative trending product to pursue if you want to target the health and fitness niche.

Massage Guns

As the pandemic restricted many people's ability to visit gyms and health centers, it brought health and fitness lovers to look for other ways to nurture their wellbeing. One such way is to use a muscle massage gun.

These tools are easy to use and combat soft tissue aches and pains by providing quick bursts of pressure into the muscle, which enhances blood flow to the affected area.

Interest in these devices has grown enormously, with a 4,900% increase in Google searches over the past five years and 201,000 monthly searches over the last year alone. As such, massage guns are proving to be more than just a passing trend.

LED Lights

While it's been an enormous source of fun and much-needed diversion during the pandemic, TikTok is also responsible for bringing to light a huge new trend: LED lights.

These products are especially popular amongst teens who use them in their bedrooms to create a tranquil space they can switch up at the change of a button. But, not only do they create a calm ambiance, they also make for interesting backgrounds behind video content that users post to their social feeds.

At the time of writing, monthly US Google searches for LED lamps stand at 18,100 searches per month, with a 58% growth in global searches over the past five years.

If you're interested in jumping on board this trend, you'll find that LED lights come in multiple colors and are often sold in strips that switch between different colors and lighting modes.

Air Purifiers

Since the population at large is spending more time indoors, and paired with the focus on general health and wellbeing due to the pandemic, it's no wonder that consumers are increasingly concerned about the quality of the air they're breathing.

Cue, air purifiers.

Air purifiers rid spaces of indoor pollutants, allergens, and particles and right now, there's no better time to sell a product that does those things.

According to a report from AP News, the air purifier industry is expected to increase by around 10% between 2019 and 2029. This projected increase is attributed mainly to broader concerns about air quality since the pandemic started.

If you're considering selling air purifiers, it's essential to clarify what they do and don't do. The last thing you want is to make any unsubstantiated promises to your customers!

UV Sanitizers

UV sanitizers are hand-held lights or table-top boxes that can sanitize small objects such as watches, pens, cell phones, headphones, etc. to rid them of bacteria and germs

Since the start of the pandemic, consumers are taking a step up from just sanitizing their hands and are looking for ways to sanitize the things they regularly touch, too. Global Google searches for UV sanitizers rose by 50% over the past year and startups specializing in video conferencing equipment, phone cleaning products, and UV lights for cleaning medical equipment also reported a surge in interest.

The beauty of selling a product like a hand-held UV sanitizer is that it can be inexpensive and easy to ship. Whether you're picking a niche for a new ecommerce store or wanting to expand your product selection, UV sanitizers could be the way to go. There's a vast array of shapes and sizes available, all of which are simple to source from wholesale outlets like AliExpress.

Air Fryers

Finding a healthy way to eat fried food was never going to be unpopular. The statistics support this, with the air fryer market size expected to grow from almost $895 million in 2018 to $1,425.7 million by 2026—and global Google searches rising by 608% over the past five years.

From an ecommerce seller's perspective, emphasizing the benefits of air fryers—such as their ability to remove high fat and calorie-dense oils from the cooking process—makes a strong sales pitch.

There are multiple versions of the air fryer out there, with prices retailing as low as $50 on Amazon to higher-end models for hundreds of dollars. It's also worth considering selling air fryer accessories on your online store, such as paper liners and cookbooks.

Mini Waffle Makers

We all love to treat ourselves to something sweet to eat every now and again, and the mini waffle maker certainly satisfies that craving! It's the perfect kitchen accessory and doesn't hog too much space.

Not only that, but they are relatively inexpensive to buy, lightweight, and easy to store. One popular model is the Dash Mini Waffle Maker retailing at $10, which is hugely popular on Amazon, earning thousands of 5-star reviews.

If you're contemplating setting up a homeware ecommerce store or looking for new and exciting products to add to your inventory, consider mini waffle makers! Not only are they easy to source, but they also come in a range of prices and colors, making them a suitable option for all kinds of demographics.

Sleep Trackers

One possible way for consumers to improve their sleep hygiene is to invest in a sleep tracker. This wearable device monitors your sleep patterns and provides data on sleep quality and duration.

The number of global online searches for information on sleep hygiene has increased by 82% over the last five years so it's little surprise that the worldwide sleep tracker market is expected to grow at around 8.4% between 2018-2028.

Sleep trackers are lightweight, easy to wear, and most models make it easy to view sleep data from your smartphone. All in all, if you're already selling other tech items or sleep hygiene products, sleep trackers could be an excellent fit for your business.

Video Doorbells

This handy gadget boasts two immediate advantages: it acts as both a doorbell and a security device.

While global Google searches for video doorbells have declined over the past year (68%), interest over the last five years has increased by 377%.

This suggests that while we're all languishing at home during the pandemic, we have a less immediate need for these gadgets. That said, there's potential for market growth here and these products could be a welcome addition to an ecommerce store.

Ring Lights

Ring lights are circle-shaped lights often used by content creators, video streamers, or Instagram influencers.

Online searches for this product have more than doubled in the past year, and monthly US Google searches during the same period sit at a whopping 450,000 searches!

But, before you dive in and start stocking ring lights, it's worth doing some research. By understanding what the right lights do, you can better market them and create content on how to use them. But to help get the ball rolling, most ring lights basically allow the light to wrap itself around whatever you're videoing/photographing. This means light falls on both sides of the lens, eliminating any shadow. This creates a far more flattering image and provides the photo or video with way more detail.

USB Microphones

While many consumers rely on their laptops or mobile device's built-in microphone for their video meetings, there's a market of consumers that want to take their video quality up a notch, and that involves improving the sound quality.

These devices can be plugged into personal computers and used for video calls, podcasting, video recording, streaming games, or recording music.

One particular USB microphone that's trending is the Yeti from Blue Microphones, with worldwide searches up by 45% in the past year.

Epilators

Current COVID-19 restrictions across many US states and countries worldwide have resulted in salons having to close their doors. As such, in-person professional hair removal isn't an option.

Consequently, at-home hair-removal products using laser technology to remove unwanted body and facial hair are the perfect solution. They also tend to be a more economical option long-term.

Epilators are a hair-removal tool that can be used at-home, and interest in the product has been rising as more consumers are looking for at-home solutions to hair removal, and hair-removal tools that offer long-term results.

Video Projectors

Cinemas around the world remain primarily closed so one possible solution to the pain movie buffs feel at the loss of the traditional cinema experience is to use a video projector.

Video projectors bring the movie theatre experience to the home without busting the bank balance and with so many people stuck at home looking for any way to elevate their at-home living experience, now is one of the best times to capitalize on consumers' growing interest in video projectors.

Fairy Lights

Fairy lights have been a popular product for a while—but consumer interest in them continues to grow over the years.

These items are a cute, dainty way to decorate interior spaces, and they often help create a cozy atmosphere. But they can even extend to outdoor use, with outdoor-friendly fairy lights on the rise as well.

One of the best things about these products is how versatile they can be. Customers are interested in new and innovative designs, seasonal versions, plain white lights and colorful lights, battery-powered options and electricity-powered options, lights for indoor use and outdoor use, etc. There seems to be no limit to the kinds of fairy lights that consumers are interested in and the market for them continues to grow.

Pets, Hobbies & Games Trending Products

Pet Ear-Drops

Just as ear drops are a trending product for humans, it seems that consumers are interested in maintaining the ear health of their furry pets, too. Searches for this remedy have risen globally by a whopping 825% over the past five years, with solutions for mites, ear irritation, and blocked ears being the main concerns.

But, before diving into this product idea, ensure that you source your products with care. This is a health product for pets just like it's a health product for humans, so ensure that your product meets all health, safety, and legal requirements.

Luxury Cat Litter

Anyone who's owned a cat knows that cat litter doesn't smell like a bed of roses—far from it, in fact. That's just one reason why searches for luxury cat litter, and brands like PrettyLitter, have surged.

This type of cat litter is made from silica which absorbs unpleasant odors and it also helps cat owners detect possible health issues that their feline might have due to changes in urine pH levels.

While it might seem like a niche product idea, there are over 95 million house cats in the USA, and it's likely that their owners are very open to innovation in the cat litter market. It's also a product that a subscription delivery service can be built around, which can increase consumer loyalty and bring in recurring revenue, which is obviously good for business.

Gaming Glasses & Blue Light Glasses

There are 2.7 billion gamers worldwide, with the Asia Pacific region taking the lion's share, followed by Europe, the Middle East, Africa, Latin America, and then the US. Gaming is big business, and gamers need (and love) accessories.

One rising trend is gaming and blue light glasses. Consumers are interested in the product's apparent ability to reduce eye fatigue, eye strain, and headaches caused by many hours of gaming. Searches for these products have risen by an astonishing 2,800% over the past five years.

The glasses are meant to filter out blue light given off by digital devices, which is often the root cause of the symptoms listed above.

There are plenty of places to source blue light glasses nowadays, so whether you're interested in dropshipping, manufacturing, private labeling, or wholesaling, you should be able to find an option that suits your needs.

Puzzles & Tabletop Activities

Jigsaw puzzles and board games are long-established pastimes enjoyed by people of all ages. Interestingly, global searches for jigsaw puzzles have grown by 94% in the past year. A CNBC report in April 2020 also found that jigsaw puzzle sales for one US game maker, Ravensburger, rose by 370% over the past two years!

Given the amount of time consumers are spending indoors, it's no surprise that they're looking for creative ways to fill their time. Add to this the added pressure of parents homeschooling kids who can't attend school due to lockdowns, and it's easy to see why sales of tabletop activities are on the rise.

Forbes reported back in April 2020 that sales of board games, puzzles, and crafts had risen enormously as Americans were forced to stay at home. One retailer reported its sales increased by 4,000% in the last week in March 2020 as the pandemic struck the US.

Global searches for tabletop games rose by 44% in the last year, with monthly US Google searches sitting at 110,000.

Online Games

Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Here we're talking about things like online board games, online card games, online bingo, etc.

Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic. If games are your passion or you have a good idea for an online game people can play over video calls, now's the time to launch it!

Chess

The Netflix series The Queen's Gambit has gripped viewers since its launch in October 2020, with a total of 62 million households having watched it!

One interesting by-product of The Queen's Gambit is a renewed interest in chess. In the past three months alone, global searches for chess boards have risen by 354%. Also, since the show's launch, the New York Times reported a 125% rise in chessboard sales, with some retailers reporting increases as high as 1000%!

The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options.

Past Top Trending Products & Niches

We've created trending product roundup posts for many years, so we thought we'd include some past trending product ideas to help spark some more product ideas. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.

But—there's still lots of value here so check out these past trending product and niches and see what gems you can find!

Food, Health & Wellness Trending Products

Green Tea

Not only has green tea consistently been climbing as a trend since the early 2000s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.

Matcha

Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it's a high-end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentration of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract.

For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you're interested in learning more about the set-up process.

Detox Products

“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It's likely that you've seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.

If you choose to pursue detox teas or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product, and take into consideration the legal responsibilities you'll face as a business for selling consumable products.

Nootropics (“Smart Drugs”)

Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer, and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you'll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.

Macronutrients & Workout Enhancing Powders

Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people's interests are rapidly shifting towards their health, diet, and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product's macronutrients at the forefront of their marketing campaigns.

Protein powder is a well-known workout enhancement powder that helps muscles repair after a workout, but it's nothing new. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.

While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.

Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.

Active Holidays

Perhaps it's thanks to the booming fitness industry, the number of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.

Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience.

If you're able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that's not in your realm of expertise, base a business around providing gear, accessories, or gadgets to active holiday providers or to customers who participate in active holidays.

Keto Foods

The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.

There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.

While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.

Vegan Foods

The vegan food industry is booming and it is a market with a large scope as it isn't quite in the mainstream yet. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential.

Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc.—it's an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.

Beauty, Hygiene & Personal Grooming Trending Products

Coffee Scrubs

We've talked about trending tea products already and now tea's arch-nemesis, coffee, is also making an appearance in the trend forecast in the form of a body scrub. It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Don't just think about coffee—also consider what other products can re-purposed beyond their initial use.

Coconut Oil Based Products

Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.

Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Maybe there's a use for coconut oil that consumers haven't heard of yet, or maybe you can package coconut oil in a more convenient way for consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!

Huile à Barbe

Beard oil has been trending for the last few years and it appears that the trend is continuing. Lately, this market has become pretty saturated with a lot of new companies but there's likely still room for those that get a little more creative and tighten their focus to serve narrow niches within the beard grooming category.

Charcoal Beauty Products

Everywhere we look—be it Facebook, Instagram, or even in actual stores (both online and brick-and-mortar)—there are charcoal beauty products on the shelves. These products boast the presence of activated charcoal which apparently has several benefits: In toothpaste it's purported to act as a natural whitening agent and in face washes and face masks it supposedly acts as a purifier and helps to detoxify the skin.

On the vendor's side of things, charcoal beauty products are one of the best-selling products in the beauty and makeup niche. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.

Balayage Products

Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights. While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales.

The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products (shampoos, masks, conditioners, etc.), and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.

Body Wipes (“Dude Wipes”)

Men's hygiene is a niche that doesn't get the attention it really deserves and, despite that, it's certainly on an upswing right now. In this case, there are manufacturers that already create hygiene wipes for children and women, however, smaller vendors have recently noticed that there's a great opportunity to supply a similar sort of product for men as well.

The “dude wipes” are targeted to men across the board—from those who enjoy camping and outdoor activities, to those who have busy urban lifestyles and commute a lot. Due to the fact that body wipes are a product that needs to be purchased regularly as it falls into the fast-moving consumer goods (FMCG) group, manufacturers are making “customers for life.” For a vendor, that offer the potential for subscription purchases or automated re-ordering.

Silicone Makeup Sponges

The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. As soon as this product hit stores it piqued consumer's interest and started to sell. Online, this product went viral and has attained a cult status.

Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers. However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch.

Anti-Cellulite Cup

The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area. Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is.

This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product.

Fake Eyelashes

Fake eyelashes have been around for a while, however, in recent years they've experienced a massive overhaul in both style and innovation to make them more beautiful and functional than ever before.

Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result. There's lots of room in this niche for innovation and creativity and consumers are open to trying new things.

The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido, a luxury false eyelash company.

Bamboo Toothbrushes

Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list.

While this product has been around for a while, popularity-wise, it still hasn't reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can provide advantages later on as the product continues to gain momentum.

While you are at it, look into the “zero-waste” trend to see which other major markets could potentially be disrupted in the future—soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn't just a lucrative business path but it also has a feel-good factor to it, making it almost irresistible to the new age of eco-friendly or trend-savvy entrepreneurs.

Night Face Masks

The beauty and skincare industry is something that will perhaps always be around as a “trending market” which is why it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.

Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as becoming the next “hot product.” If you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products should be a no-brainer.

Makeup Brush Cleaners

Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly. The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. What's surprising is that statistically, 61% of makeup wearers don't clean their brushes every month due to the effort and lack of general know-how. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin.

This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.

Clothing & Accessories Trending Products

Niche-Specific Branded Apparel & Hyper-Local Apparel

Companies like Printful are making it increasingly easy to create a clothing brand. As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.

Niche-specific apparel refers to clothing items that are only relevant to a certain type of consumer whether that's because of the clothing item's style, functionality, or even the designs on it. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24-hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations.

Here are some other examples of hyper-local apparel brands:

• Detroit vs. Everybody (Detroit)
• Drake General Store (Toronto)

Épingles en émail

Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades. These days, enamel pins are trending again due to the capability and ease of designing and/or personalizing your own pins.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.

Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. If you're interested in learning more about how to start your own enamel pin business, check out this article.

Beanie Hats

While most stores don't stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.

When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.

For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.

Fitness Leggings

Another great product for dropshippers is fitness leggings. These have been around for a couple of years now and by the looks of it, they don't seem to be going anywhere anytime soon. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand.

Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store.

Titanium Rings

Titanium rings have become increasingly popular and are trending in a niche that is relatively harder to tackle: Men's fashion, accessories, and jewelry. This product is the perfect amalgamation of aesthetics and masculinity which is the key combination to “making it” in this particular niche. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information.

Novelty Socks

Socks. Oui, vous avez bien lu. Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays.

They're a perfect product: They're comfortable, aren't restricted to a specific gender, age, or style and are simple to coordinate with an outfit, too. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Novelty socks are a great alternative to the more traditional ones as the market is still growing.

Unicorn Pajamas

Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic! Anything unicorn-themed has been trending for the past couple of years and the trend isn't slowing down, on the contrary, it's rising steadily.

There was an uptick in the sales of unicorn pajamas and stores that specialize in women's clothing found the product to be a winner as it sets a tone for their brand and sets them apart from the competition!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around.

Leather Bracelets

Leather bracelets have been gaining traction for a while and cater to several different niches. Leather is a premium material that can be styled to suit the customer's taste and needs which means it provides a very important function—variety!

As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too.

Shapewear

With a projection of $5.6 billion in sales by 2022, as a merchant, you should definitely be interested in selling shapewear. Shapewear comes in multiple styles—some can be worn under clothing, some over, and some come in the form of lingerie. You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers.

With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette—which means that this trend is not going anywhere for a while.

Athleisure

Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes. This clothing trend emphasizes comfort, durability, and style which is exactly why it's been trending in recent years. As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc.

What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Fashion + Comfort = Recipe for success!

Minimalist Watches

Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late.

If you do decide to break into or explore this niche and start a watch brand, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns. This may help boost engagement with your brand and drive up those sales.

Backpacks

Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. While the August to September back-to-school period is definitely peak sales time for this product, it doesn't mean that the product won't sell year-round, especially for a more professional crowd.

As a merchant, stock and sell different types of backpacks that could be targeted to different age groups, activities, and styles—such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different directions that one product can take you in.

Homewares & Appliances Trending Products

Mattresses

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved.

Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers, and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders—the choices are vast and the technology is constantly evolving. There are even mattresses that come bundled up in a box so they're easy to move into new places, they're compact enough to fit in elevators or to be carried up stairs. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche.

Essential Oil Diffusers

People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils. Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes. The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals.

If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based (works with candles) diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit, or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales. Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while.

Chalk Paint

Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media—specifically Instagram and Pinterest—on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares that customers can apply chalk paint to.

Terrariums

Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sorts of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. They're appealing to consumers because they add a bit of greenery to any space and are extremely low-maintenance since a majority of them are self-sustained and need little to no attention.

As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools, and decorative accessories separately. If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift-givers. For more information on how to start a terrarium business from scratch, check out this post.

Vegetable Spiralizers

Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution. Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etc.

There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers, and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers.

Grill Mat

Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well. Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

Fairy Lights

Fairy lights are another product that has become extremely popular due to social media sites like Instagram and Pinterest. People have been using these lights for home decor, in restaurants to create a cozy ambiance, as holiday decorations, and more.

There are even entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste! These lights are often bought in bundles and can be sold with other decorative products, too.

Car Windshield Protectors

Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run (towards the end of the year) and they can beat pricing surges when the demand drives them up.

The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

Electronics Trending Products

LED Lighting

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. It's much more energy-efficient, lasts exponentially longer than regular bulbs, is a lot more controllable, and better for the environment. This trend is only going to keep growing and in particular, there seems to be a growing trend for colored LED lighting to improve ambiance, and for “smart” LED lighting that can be controlled by apps and smart devices.

Drones & Drone Accessories

In recent years you've likely heard more and more about drones. Whether it's about the military using them for missions, Amazon using them to deliver packages to homes, or just consumers playing with them as a hobby, drones have been huge in recent years. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

Auto-Follow Drones & Underwater Drones

Not only are drones trending, but there are new types of drones coming into consumer's lives. In the past few years, we've seen drones rise swiftly into popularity as they became a more justifiable purchase for consumers to make but throughout the years, drone technology has continued to advance and the way people utilize them in their everyday lives has continued to evolve.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto-follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way. Also on the rise are underwater drones which help users to locate fish and chart underwater landscapes.

Consider how drone technology can enhance people's lives: Is there a way drones can be used for consumers or businesses that they aren't being utilized for yet? Find a gap in the market. If harnessing drone technology isn't your specialty, think about how your business can enhance a consumer's experience with their drone. What kind of products can you sell to make their experience more streamlined, stylish, or user friendly, no matter what they use their drone for.

Virtual & Augmented Reality

This kind of technology is finally becoming a reality in consumers' lives, available for them to use, experience, and purchase for themselves.

There may not be a huge consumer market yet but it's trending upwards as we speak, so by the time you do your research, formulate a product and produce something for consumers to purchase, you might just hit the first wave of consumers gearing up to try virtual and augmented reality for themselves.

Either get into the virtual/augmented reality game itself or get into the market for the respective accessories. Accessories are one of the best ways to get into a market you don't have the technological experience to actually create a central product for, so creating a supporting product that makes the main product function better is a great way to attract enthusiastic consumers.

Accessories of Accessories

For many businesses, this is going to be the largest window of opportunity when it comes to finding the perfect product to sell online. With consumers adding more and more technological products into their daily routines there is more interest in accessorizing these devices to make them more stylish, streamlined, and functional.

These accessories can add style to the device itself whether it be a phone, computer, camera, drone, etc, or these accessories can be a more stylish version of something you regularly use in tandem with a device such as docking stations, power banks, cords, chargers, etc. Some popular accessory items include the iRing and PopSockets which add additional functionality to the smartphone devices, AirPod Skins add style and protection to the Apple Airpods, or even sweaters for drones and Airpod floss stickers. Yep. Those are a thing.

Take advantage of the demand for stylish, sleek, streamlined, and functional accessories and create a new product that makes an existing device or accessory better. The beauty of this approach is that it doesn't have to be complicated. Spend some time thinking of the devices you use every day and what small accessory would make them either function or look even better. You don't have to reinvent the wheel here, just think about useful, functional, quirky, or customizable additions that make existing devices better.

Smartwatches & Wearable Technology

The release and popularity of the Apple Watch and the Fitbit has resulted in a rise of other smartwatches and wearable devices from other companies throughout the year, and it isn't expected to slow down anytime soon.

Cropping up all over the internet are things like smartwatches for kids, mindfulness watches, GPS pet trackers, wearable sunlight trackers, posture devices and more, that are riding the wave of the wearable technology trend. Each device is getting more and more specific with the intention of helping consumers find a technological solution or monitoring system to any one of their problems.

Similar to the Virtual Reality trend, either start developing your own useful device (remember to find a niche and solve a pain point) or, if that's not in your realm of expertise, focus more on accessories like cases, stands, covers, cleaners, cables or chargers.

Smart Home Appliances

Along the same wavelength, smart accessories are seeping into other aspects of consumers' shopping habits. Appliances such as the Google Home, Amazon Echo, and even smart toothbrushes and cutting boards are aimed at helping consumers improve their day-to-day lives, and they're becoming more popular.

Anything and everything seems to be on the table and there's no telling where the future will take us. These smart appliances are slowly becoming a part of the average consumer's daily life and we expect to see them become even more normalized as they continue to improve and consumers start to see real benefits to integrating them into their lifestyle.

Pay attention to your daily life: Where can you see smarter innovations being made in your home, no matter how seemingly small the innovation might be. Smart appliances are the future and we'll definitely see their popularity rise throughout the year.

Wireless Headphones

Technology is forever changing, streamlining, and minimizing which means the fewer cords and plug-ins, the better. Lately, this has meant that headphones are now becoming wireless and operating via Bluetooth rather than through the headphone jack.

Currently, consumers are starting to purchase wireless headphones rather than the generic wired ones that have dominated for so long, however, the technology is still being developed and the average consumer is still wary about cost, battery life, and sound quality. With giants like Apple and Google excluding the headphone jacks from their products, wireless is definitely becoming the way of the future and we expect to see wireless headphones improve drastically over the coming years and anticipate consumers will start making more and more purchases in their direction as it does.

In this case, less is more, so get ready to drop the wires from your headphones while this shift starts to take shape. Looking for a product idea? Start looking up manufacturers who can supply you with this product so you can get in on this trend as soon as possible.

3D Printing

Finally, 3D printing is on its way to becoming part of mainstream business and consumer's daily lives. For so long it seemed like a futuristic experiment that we mere mortals could only dream of but the time has come where owning a 3D printer can be a reality.

The technology and development are finally coming to a place where it's an approachable item for some consumers to purchase. It hasn't become a fully justifiable purchase for the mainstream market yet, however, we expect to see leaps and bounds of growth over the course of the next couple of years. Keep an eye on its progression and start getting your ideas in place ready to take advantage of this trend as it becomes an active part of consumer's lives.

It's likely that you don't have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories. Once it launches into the lives of the masses they'll be eager for add ons that make the experience even more streamlined.

360 Degree Camera

Photography is such a vast and varied segment that there is a niche for almost everything—niches that relate to the style, ones that are specific to technical skills, etc. One of the newer trends in the industry is that of 360 Degree cameras. Initially, photographers would take multiple high definition photos and stitch them together using software to create a 360-degree photo, but in recent times cameras that can actually shoot (both photo and videos) in 360-degree landscape, have become easily available.

This breed of cameras also come in a variety of styles, but most use 2 fisheye lens cameras to get the job done. However, it is important to note that different kinds of activities will require different cameras, therefore as a potential seller, you should make sure that you stock up on different models and types (battery life and resolution differ from model to model) to ensure that you are catering to a wider audience base. Also pay attention to other details such as live streaming capabilities, 4K res, etc.

One of the major reasons that 360-degree cameras have been trending and are projected to do well over a longer time span is because they are essentially “future-proof”. The 360-degree format is keeping true to virtual reality and possible applications for consumers in the near future.

Video Security Cameras & Doorbells

The physical security industry has been growing at a rapid pace and doesn't seem to be slowing down anytime soon. One thing that has been clear for a while now, is how consumer technology has pushed the barriers for innovation within the security industry. From biometrics to remote surveillance, there is a market out there for it all.

Video security cameras and doorbells are some of the tools that have become increasingly popular within this segment—and with good reason. With crime and violence in urban areas, consumers have started taking safety more seriously and this seems to be an ideology that will be around for a long time and evolve with the advancements in technology.

Breaking into this industry will truly require a lot of research and the ability to keep up with trends in the segment—but once you are able to do so, this can be an incredibly lucrative niche.

Smart Lighting

As children, we all probably wished that we wouldn't have to get up from our comfortable position on the couch or bed to turn the lights on or off. We wished we could just clap and voila! Job done. Welcome to the future! Not only are there smart lights that respond to clapping but there is an entire universe of smart lighting systems and smart lights. A few to mention are eco-friendly lighting, automatic timing for lights, mood settings, color control, remote access to lighting systems in places with wifi, motion-activated lighting, and more. There are endless options!

As the options in the industry grow by the second, so does the consumer base. Customers have become more sustainability-centric, and have created a demand for smart lighting companies to get creative with the products that are offered.

Listen to the customers: Create a product that they're asking for that isn't available, or a tweaked version of an existing one. Smart lighting is the future of home lighting and it's picking up steam now so it would be a good idea to jump into the sector when you can.

Bluetooth & Wifi Speakers

Bluetooth speakers seem to have been around for ages yet they're still getting better and better each year with added features and additional functionalities so consumers are still turning towards them as their speakers of choice. Especially as technology becomes even more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that's where Bluetooth and wifi speakers come into play.

“The Bluetooth technology roadmap is a powerful expression of our mission to continue as a catalyst for industry innovation,” Mark Powell, executive director, Bluetooth SIG, said in the statement. “Bluetooth has been adopted by countless developers and manufacturers as their connectivity solution of choice for the IoT. The new functionality we will soon be adding will further solidify Bluetooth as the backbone of IoT technology.” (Dealerscope)

This statement makes it clear that Bluetooth and wifi technologies will be around for a while and thus, is an advantageous industry to be in. It is, however, beginning to become a saturated market so consider how you can make a Bluetooth or wifi speaker with additional features or functionalities to make it an even better product for consumers. Do that, and you'll stand out in this growing market.

GPS Trackers for Keys

These little nuggets of technology have become extremely popular due to their practicality and functionality. Tile is a Bluetooth tracker that is paired with an intuitive app which makes it easy to find any object that it is attached to such as keys, wallets, bags, etc.

The key to the success of this product is simple: It provides a solution for a problem that nearly everyone faces at some point in their day-to-day lives. With Bluetooth technology becoming more involved in our everyday lives, it would make sense to look into simple solutions that customers are looking for. What other products could a GPS tracker be useful for?

Phone Accessories

With the advent of the smartphone, a new market was formed: Smartphone accessories.

The variety of products in this niche can range from unique and custom phone cases, screen protectors, chargers, USB converters, stickers, earphones (both the wired and wireless kinds), and much more. The more that smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance their smartphone experience.

The problem with this market, however, is that it is extremely saturated, and there many competitors. Unless you have an extremely niche product idea, such as this company that only creates premium wood finished phone cases, there is a chance that your store might not even get noticed. The key to gaining success in this niche is to have the right combination of a premium quality product, an impactful marketing campaign, brilliant customer service, and consistency.

Portable LED Projectors

Portable LED Projectors come in different styles and types and can be used for multiple niches, which makes them a versatile product. They can be used by consumers at home to watch movies on, they can be used at schools as a tool for teachers, they can be used in the workplace for presentations and, most importantly, they can be used on the go with minimal equipment and set up required.

Some projectors work by attaching to mobile devices or laptops which make them great for people on the go, other projectors can project starscapes or constellations onto walls and ceilings which make them great for decor or educational purposes.

Hobbies & Toys Trending Products

Adult Coloring Books

Adult coloring books became popular a few years ago and since then have turned from a fad product into a growing market. They've remained popular as time has gone on and consumers have continued to express interest in their meditative and calming effects.

The success behind the adult coloring book trend stems from the fact that they incorporate other relevant trends into the contents of their pages. For example, new coloring books are released all the time that depict scenes from popular movies and TV shows or other pop culture trends at the moment. Adult coloring books can apply to so many different niches and markets of people, it all depends on the contents of the coloring book. Think about what niche you could cater an adult coloring book to.

Journaling

Again, not a new innovation by any stretch, however, it all comes down to how it's delivered to the end consumer. Journaling has started to rise into popularity as people are looking for ways to destress, reflect, and practice mindfulness or gratefulness in an effort to take care of their mental and emotional health.

Products such as The Five Minute Journal, The Bullet Journal, The Happiness Planner, The Anxiety Journal, The Passion Planner, and the SELF Journal have become popular in recent years. Consumers will tell you that these simple tools reap so many benefits that lead to improving their overall quality of life.

Do you have a great idea for a journal or a journaling system you want to share with the world? Start developing and refining your idea and turn it into a journal business! It's too early to tell if it'll last long term or be a fleeting fad, but nevertheless, there's room for more growth in this market.

Fidget Spinners & Fidget Toys

Every year there is this one product that turns into a phenomenon that tends to last for quite a while. The last year was dominated by fidget spinners and other related fidgeting toys. Be it the spinner toy, the fidget cubes, or the squishy toys that you can attach to your phone or laptop, they all were selling out like crazy.

The fidget spinner, however, enjoyed cult status with its own social media challenges cropping up all over. The demand for these toys was so high that at some point the manufacturers that created the ball bearings being used in the toys were under pressure to create more than their capacity allowed.

Even though these toys were initially created for those with anxiety and/or autism and have been around for over 25 years, this now became one of the must-have office toys. Now is a good time to jump in and stock up on these items, for adults and kids alike. Is there another niche you could target fidget toys to, or is there another type of fidget toy you can create?

Plush Toys

Plush toys are the perfect addition to your store if you run a home or lifestyle business geared towards products for children. These types of toys have always been popular, however, there's always a new type of plush toy that becomes the talk of the children's community and is a must-have for every parent and child out there.

Research into popular plush toys at the moment and consider how you can make a plush toy that's irresistible to children, or one that has special functions or additional benefits that parents might be interested in.

Conclusion

We hope this post gives you a sense of what this year has in store for ecommerce businesses as old trends fade away and new trends rise to take their place. Take these trending products and niche ideas into account and either integrate aspects of them into your existing business or use them as inspiration to develop something new that consumers can get excited about.

These are the top trends we've noticed— but what do you think will be trending this year? We'll be interested to see which of these ideas lasts long-term and which will be a fleeting fad. Only time will tell!