트렌드 제품: 2021년 온라인 판매를 위한 50개 이상의 신제품 및 틈새 아이디어

우리는 이 블로그에서 트렌드 제품과 그 제품을 찾는 방법에 대해 여러 번 논의했으며 매년 소비자의 구매 습관에 스며드는 훨씬 더 흥미로운 혁신과 획기적인 트렌드가 계속해서 나오고 있습니다. 트렌드 제품에 대한 이 게시물에서 우리는 폭발적으로 성장하고 있는 틈새 시장과 제품을 발견하기 위해 사용하는 모든 리소스를 보여주었고, 이 게시물에서는 이러한 리소스를 사용하여 발견한 모든 2021년 트렌드 제품을 공유합니다.

이러한 제품 중 많은 부분이 계속해서 인기를 얻고 있으며 일년 내내 그리고 내년에도 더 많은 팔로워를 생성할 것이므로 계속 주시할 것입니다.

이러한 트렌드 제품 및 틈새 시장 중 일부는 새로운 비즈니스를 위한 훌륭한 출발점이고, 다른 일부는 기존 비즈니스가 일년 내내 관심을 집중할 수 있는 유용한 방향입니다. 이러한 추세 중 일부는 일시적일 수 있지만 시간이 지나야 알 수 있습니다. 그러나 많은 추세가 장기적으로 유지될 것으로 예상합니다.

따라서 이 게시물을 통해 제품 또는 트렌드를 입소문으로 만드는 요인, 경쟁 시장에 진입하기 전에 고려해야 할 사항, 2021년 50가지 트렌드 제품 및 틈새 시장이 있는 전자 상거래의 미래를 엿볼 수 있습니다!

무엇이 유행하는 제품을 바이럴하게 만드는가?

제품의 입소문에 영향을 미치는 몇 가지 요소가 있으며 감정적 영향에서 제품이 전달하는 가시성에 이르기까지 다양합니다.

• 감정적 영향: 소비자 내에서 감정적 반응을 이끌어내는 모든 것은 자동으로 소비자와 연결됩니다. 스트레스를 받거나 힘든 하루를 보낸 후 사람들은 스트레스를 풀고 하루를 밝게 만드는 데 도움이 되는 무언가를 원합니다. 제품이 그러한 감정적 해방을 제공할 수 있을 때, 그것은 입소문을 타게 될 것입니다.
• 실용적인 가치: 진정으로 유용하고 소비자의 문제를 해결하는 데 도움이 되거나 생산성을 높이는 데 도움이 되는 제품이 더 많이 추천될 가능성이 높습니다. 실용적인 가치는 일부 제품의 미적 가치나 액면가를 능가할 수 있으며 제품이 바이러스 수준에 도달하는 데 도움이 될 수 있습니다. 종종 같은 산업 내의 경쟁 ​​브랜드는 제품의 기본적인 실용적인 가치를 구축하고 미학을 추가하여 매출을 높이고 고객이 원하는 것을 정확히 제공합니다. 이것은 트렌드 제품의 바이럴 상태를 구축하는 데 도움이 됩니다.
• 사회적 화폐: 제품이 '시대와 함께', 사회적 도래를 앞서는 사람이라는 소비자의 이미지를 확립하는 데 도움이 된다면 머스트해브 아이템으로 자리잡게 됩니다. 이 속성은 트렌드 제품의 바이럴리티에 엄청나게 도움이 됩니다.
• 가시성 및 인지도: 고객이 눈에 띄고 쉽게 알아볼 수 있는 제품은 브랜드 포지셔닝이 명확하고 바람직하기 때문에 트렌드가 될 가능성이 있는 제품입니다.

경쟁 시장에 진입하기 전에 고려해야 할 사항

유행하는 제품이 있는 곳에는 많은 상인들이 인기의 일부를 얻으려고 하기 때문에 일반적으로 경쟁적인 시장도 있습니다. 유행하는 제품이나 틈새 시장이 다음 질문을 견딜 수 있다면 경쟁 시장에서 이익을 얻을 가능성이 있습니다.

• 내 제품이나 서비스가 특정 사람들의 특정 문제를 해결합니까?
• 시장은 얼마나 경쟁적이며 더 많은 비즈니스를 위한 여지가 있습니까?
• 이 사업과 관련된 시작 비용은 얼마입니까?
• 시작하고 얼마 후에 수익을 낼 수 있습니까?
• 이 기존 시장에서 어떻게 혁신할 수 있습니까?

이러한 질문은 포화된 시장을 해결하고 자신에게 유리한 전략을 세우는 데 도움이 되는 기본 프레임워크를 제공합니다(출처).

그것은 유행인가, 트렌드인가, 아니면 성장하는 시장인가?

믿거나 말거나, 실제로 트렌드 제품이 속할 수 있는 카테고리에는 세 가지 유형이 있습니다. 각 카테고리는 트렌드 제품이 얼마나 오래 지속되는지를 결정합니다. 이는 전자 상거래 판매자로서 시장에서 제품의 수명을 이해할 수 있도록 제품을 중심으로 비즈니스를 시작하기 전에 알아야 할 중요한 정보입니다.

일부 제품은 단기간에 큰 성공을 거두었다가 갑자기 지구 표면에서 떨어질 것입니다. 이것들은 유행으로 알려져 있습니다. 다른 제품은 소비자의 삶에 스며들어 1년, 2년, 3년 또는 4년 동안 머물다가 서서히 유행에서 사라질 것입니다. 그 제품들이 트렌드입니다. 그리고 마지막으로 예전에는 존재하지 않았으나 이제는 존재하는 제품이 있어 고객은 이 제품이 없는 삶을 상상할 수 없으며 평생 동안 제품을 계속 사용하고 재구매하게 될 것입니다. 이러한 유형의 제품은 성장하는 시장의 일부입니다. 완벽한 제품 리버스 엔지니어링 기사에서 이러한 개념에 대해 논의했지만 여기에서도 자세히 설명합니다.

• 유행: 이 제품은 밝고 빠르게 연소됩니다. 그들은 매우 빠르게 추세를 시작하고 매우 갑자기 추세를 멈춥니다. 유행은 최대 1~2년 동안 지속됩니다.
• 트렌드: 이 제품은 시작이 느리고 잠시 동안 유지되지만 궁극적으로 시간 테스트를 지속하지 않습니다. 트렌드는 지난 5년 동안 지속됩니다.
• 성장하는 시장: 이러한 추세는 무에서 시작하여 시간이 지나도 지속되는 안정적인 시장으로 성장합니다. 이러한 제품은 트렌드처럼 등장하지만 시간이 지남에 따라 소비자 수요가 계속 증가하기 때문에 실제로 유행을 타지 않습니다. 성장하는 시장은 수십 년 동안 지속될 수 있습니다.

이 트렌드 제품 목록을 살펴보는 동안 각 제품이 일시적 유행, 트렌드 또는 성장하는 시장이 될 가능성을 고려하십시오. 어떤 카테고리도 다른 카테고리보다 낫지 않습니다. 판매자가 제품을 중심으로 비즈니스를 구축하기 전에 제품의 수명을 고려하여 진입 및 퇴출 전략을 계획하고 적절한 시기를 정하는 것이 도움이 됩니다. 모든 비즈니스가 영원히 지속되는 것은 아니며 수요가 존재할 때 이를 활용할 준비가 되어 있고 수요가 감소할 때 비즈니스를 철수할 준비가 되어 있다면 괜찮습니다.

빨리 시작하고 몇 년 안에 현금화할 수 있는 사업을 원한다면 유행하는 제품을 선택하십시오. 비즈니스를 원한다면 몇 년 동안 성장할 수 있지만 영원히 지속되지는 않을 것이라면 유행하는 제품을 선택하십시오. 시간이 지남에 따라 성장할 수 있고 10년 후에도 관련성이 높은 비즈니스를 원한다면 성장하는 시장에서 제품을 선택하십시오.

이 모든 것의 비결은 어떤 제품이 유행, 트렌드 또는 성장하는 시장으로 판명될지 결정적으로 알 수 있는 절대적인 방법이 없다는 것입니다. 따라서 스스로 조사를 하고, 실사를 하고, 정보에 입각한 결정을 내리고 본능을 따르십시오.

2021년 최고의 트렌드 제품 및 틈새 시장

식품, 건강 및 웰빙 트렌드 제품

젤리 비타민

머리카락과 손톱 건강, 수면 개선, CBD 속성을 포함하는 모든 종류의 젤리 비타민은 현재 큰 추세입니다. 씹고 삼키기 쉬운 이러한 비타민 옵션 시장은 2026년까지 93억 달러 이상에 이를 것으로 추정되며, 이는 2019년 이후 6.5% 성장한 것입니다!

이미 시장에 나와 있는 것과 같은 비타민 젤리 제품을 만들 수 있을 뿐만 아니라 아직 목표로 삼지 않은 소비자의 요구에 맞는 혁신적인 젤리 비타민 공식을 만들 수도 있습니다. 스스로에게 물어보십시오. 소비자가 개선하고자 하는 건강 문제는 무엇이며 젤리 비타민이 어떻게 도움이 될 수 있습니까?

이 제품 아이디어를 추구하기로 선택한 경우 필요한 실사를 수행하고 공식을 생성할 때 자격을 갖춘 전문가와 상의하십시오. 평판이 좋고 자격을 갖춘 거미 비타민 공급업체와 협력하고 소모성 제품을 판매할 때 충족해야 하는 모든 법적 책임을 고려해야 합니다.

콜라겐

Instagram, Facebook 및 Google을 둘러보면 콜라겐 제품이 많은 가상 및 실제 매장 선반에 있음을 알 수 있습니다.

많은 사람들이 피부의 구세주로 오랫동안 인정해 왔지만 콜라겐의 이점은 모든 당국에서 만장일치로 동의한 것은 아닙니다. 그렇다고 소비자를 실망시키지는 않는 것 같습니다. 대부분의 소비자는 개선된 피부 탄력 및 관절 건강과 같은 콜라겐의 건강상의 이점에 관심이 있으며 분말, 오일, 세럼, 보충제, 크림, 심지어 콜라겐 커피와 같은 다양한 형태의 콜라겐 섭취에 관심이 있습니다!

증거에 따르면 시장은 2020년에서 2027년 사이에 5.9% 성장을 계속할 것이므로 지금 뛰어들 가치가 있을 수 있습니다.

하드 콤부차

Kombucha는 중국에서 시작된 거의 2000년 동안 존재해 왔습니다. 그러나 최근에는 인기가 높아지면서 콤부차를 변형한 제품, 즉 딱딱한 콤부차가 등장하기 시작했습니다.

전통적인 콤부차는 이미 약 0.5%의 낮은 알코올 도수를 가지고 있습니다. 그러나 단단한 콤부차는 덜 강력한 사촌과 같은 방식으로 만들어지지만 알코올 수준을 크게 높이기 위해 추가 발효를 거칩니다.

현재 미국 Google에서 kombucha에 대한 검색은 약 368,000건에 달하며 하드 kombucha에 대한 전 세계 Google 검색은 지난 2년 동안 383% 증가했습니다.

단단한 콤부차 판매에 관심이 있다면 몇 가지 사항을 고려해 볼 가치가 있습니다.

• 제품 카피를 작성할 때 단단한 콤부차가 포함된 알코올 함량(일반적으로 약 4.5%–7%)과 다양한 맛이 있는지 여부를 포함해야 합니다.
• 단단한 콤부차는 일부 맥주 및 라거와 비슷한 알코올 함량을 가지지만 맥주나 라거가 아니라는 점을 명확히 하고 싶을 수도 있습니다. 혼란스럽게도 조세 무역국은 라벨에 "맥주"라는 단어를 붙여야 한다는 것을 의미할 수 있습니다.

따라서 제품 라벨과 마케팅 자료가 현지 규칙 및 규정을 준수하는지 확인하기 위해 몇 가지 숙제를 하십시오.

무알코올

음주 연령의 성인이 평소 알코올 섭취량을 대체하거나 보충하기 위해 무알코올 음료 대안을 모색함에 따라 "순수한 호기심"은 새로운 추세입니다. 이러한 생활 방식을 선택하는 일반적인 이유에는 개인의 선호도, 건강 및 건강 목표, 폭음이 건강에 미치는 부정적인 영향에 대한 우려 등이 있습니다.

이 때문에 소비자들은 소다/물/진정한 대안보다 한 단계 높은 흥미롭고 맛있고 브랜드가 좋은 무알코올 음료를 찾고 있습니다. 일부 소비자가 술을 마시지 않기로 선택했다고 해서 그들이 혁신적이고 흥미로운 음료 조합에 관심이 없다는 의미는 아닙니다!

이것이 점점 더 많은 브랜드에서 무알코올 칵테일과 주류 대체품을 제공하는 이유입니다.

흥미진진한 벤처를 찾고 있는 전자 상거래 스타트업이라면 2020년에 기록적인 판매를 경험한 Seedlip 및 Zero Proof와 같은 브랜드를 살펴보십시오. 따라서 이 틈새 시장에 진출하려면 지금이 유행에 뛰어들 때입니다! 특히 무알코올 음료 시장의 수익이 2021년에 3억 2200만 달러 이상에 도달할 것으로 예상된다는 점을 고려할 때.

무알코올 음료 외에도 칵테일 셰이커, 유리 제품, 친환경 빨대와 같은 무알코올 브랜드 액세서리를 제공할 수도 있습니다. 이 틈새 시장의 가능성은 무궁무진해 보입니다.

도심 제품

CBD 제품은 올해도 트렌드를 이어가고 있습니다.

Cannabidiol은 1940년에 처음 등장했으며 대마초에서 두 번째로 널리 퍼진 활성 성분입니다. 오늘날, 그것은 스킨케어, 건강 및 웰빙 분야의 여러 제품에서 활성 성분으로 발견될 수 있습니다.

CBD 제품이 불안, 만성 통증 및 수면 문제를 겪고 있는 사람들에게 어떻게 긍정적인 영향을 미칠 수 있는지에 대해 많은 연구가 진행되었으므로 CBD에 대한 일반적인 관심과 Google 검색이 증가하는 것은 놀라운 일이 아닙니다. 월간 미국 Google 검색 수치는 현재 월간 450,000건의 검색으로 나타나고 있으며 지난 5년 동안 전 세계 검색 증가는 335% 증가했습니다.

좀 더 깊이 들어가 특정 CBD 제품에 대한 검색 결과를 보면 다음과 같은 내용을 찾을 수 있습니다.

• 피부를 위한 CBD: 지난 5년 동안 전 세계 검색이 1440% 증가했습니다.
• CBD Gummies: 지난 5년 동안 전 세계 검색이 8300% 증가했습니다.
• CBD 오일: 지난 5년 동안 국제 검색이 700% 증가했습니다.

이 제품은 확실히 남아 있는 것처럼 보이므로 CBD 틈새 시장에 진입하려는 경우 신뢰할 수 있는 평판 좋은 CBD 공급업체를 찾는 것이 좋습니다. 이는 시간을 들여 제품의 안전성, 품질 및 미국 대마청 프로그램 준수 여부를 철저히 검증해야 함을 의미합니다.

마카다미아 너트 밀크

우유 대안은 귀리, 콩, 아몬드, 캐슈, 대마 및 코코넛 우유와 같은 보편적인 옵션에서 새로운 것이 아닙니다.

실제로 Good Food Institute에 따르면 식물성 우유 구매는 지난 1년 동안 5%, 지난 2년 동안 14% 증가하여 미국에서만 식물성 우유 시장 규모가 20억 달러에 달했습니다.

선택할 수 있는 옵션이 많이 있지만 훨씬 더 새로운 대안은 마카다미아 너트 우유입니다.

마카다미아 견과 우유는 고객에게 제공할 새롭고 흥미로운 옵션이며, 소비자가 분명히 매우 관심을 갖고 있기 때문에 시장에 새로운 견과 우유를 출시할 때입니다. 비건, 식물성 및 건강 식품 시장에 어필하는 혁신적인 제품을 찾고 있다면 마카다미아 너트 우유를 고려해 볼 가치가 있습니다.

스낵, 방목 및 사탕 상자

스낵 상자는 사탕이나 간식을 즐길 수 있는 재미있는 방법입니다. 심지어 사람들이 온라인으로 주문하고 집으로 배달한 독특한 떡볶이 판도 있습니다.

이 글을 쓰는 시점에서 월간 스낵 상자 검색은 약 22,200건이며, 지난 1년 동안 전 세계 검색은 67% 증가했습니다. 스낵 판매는 일반적으로 미국 포장 식품 시장의 40%를 차지하며, 이는 다른 세대보다 스낵을 많이 먹는 밀레니얼 세대에 주로 기인합니다.

도시락 서비스

HelloFresh와 같은 음식 도시락 서비스는 현재 매우 인기가 있습니다. 이러한 도시락은 일반적으로 구독 기반으로 판매되며 종종 주문 대신 가정에서 요리를 더 간단하고 시간이 덜 소요되는 대안으로 포지셔닝합니다.

전형적인 도시락 서비스 USP에는 건강하고 낭비가 없는 혁신적이고 빠르고 간단한 식사 아이디어가 포함됩니다. 그들은 또한 사람들이 슈퍼마켓에서 보내야 하는 시간을 줄여줍니다.

작성 당시 미국에서만 월간 Google 도시락 검색이 14,800건이었고, 지난 1년만 글로벌 검색이 43% 증가했기 때문에 도시락 서비스에 대한 관심이 증가하고 있음이 분명합니다.

도시락 서비스를 시작할 때 완전채식이나 팔레오 다이어트와 같은 틈새 식이 선호도에 집중할 수 있습니다. 또는 유제품, 글루텐 또는 견과류에 알레르기가 있는 소비자 인구통계에 초점을 맞추는 것이 좋습니다. 현재 도시락 서비스 업계에서 두각을 나타낼 수 있는 방법은 무궁무진합니다.

뷰티, 위생 및 퍼스널 그루밍 트렌드 제품

손 소독제

이 제품 아이디어가 2021년 최고의 트렌드 제품에 포함될 것이라고 추측하는 데는 어떠한 상도 없습니다.

1~2년 전만 해도 손 소독제의 종류가 몇 가지 밖에 없었지만 오늘날의 소비자들은 더 많은 선택을 하고 있습니다.

2020년 3월 초에 손 소독제 판매는 2019년 같은 기간에 비해 470% 증가했습니다. 2020년 12월로 빠르게 이동하여 소비자는 현재 제공되는 모든 종류의 손 소독제 유형을 확인하고 있습니다. 무향, 펌프 디스펜서, 스프레이 노즐, 다양한 색상, 고급 브랜드 또는 늪지 표준 화학자가 제공합니다. 손 소독제 제품의 인기로 인해 FDA는 제품에 대한 소비자의 지식을 테스트하기 위해 손 소독제 퀴즈도 마련했습니다!

시장 조사를 시작하고 싶다면 현재 인기 있는 최고급 살균제 중 일부는 Aesop, Byredo, Tammy Fender, SanRe 및 Herban Essentials와 같은 브랜드의 살균제를 포함합니다.

이 제품을 판매하는 데 관심이 있다면 함께 작업할 평판 좋고 안전한 공급업체를 선택하기 전에 손 소독제 준비에 대한 FDA의 권장 사항을 확인하는 것이 좋습니다.

귀 방울

귀약은 귀 감염을 치료하거나 귀지를 부드럽게 하는 데 사용되는 고전적인 제품입니다. 그들은 수십 년 동안 존재했지만 이 틈새 시장에서 새로운 종류의 천연 및 동종 요법 브랜드로 인해 지난 5년 동안 귀약과 관련된 검색이 70% 증가했습니다.

"뮬레인 및 마늘 구근 추출물"과 같은 성분을 포함하는 Natrulo와 같은 브랜드가 인기가 있습니다. 또한, 알코올과 방부제가 없는 귀약은 귀지를 부드럽게 하는 자연 요법을 원하는 사람들에게 또 다른 매력적인 선택입니다.

여드름 패치/여드름 패치

여드름 패치와 여드름 패치의 역할은 독소를 흡수하여 흠집의 치유 과정을 가속화하는 것입니다. 하이드로콜로이드 기술을 사용하여 여드름의 독소를 흡수하고 습한 환경을 조성하여 치유를 촉진합니다. 그 동안 그 자리는 외부 박테리아로부터 보호되고 염증이 감소합니다. 그들은 또한 착용자가 그 자리를 긁거나 쥐어 짜는 것을 방지하는 데 유용한 것으로 입증되었습니다.

현재 가장 큰 시장은 다양한 크기의 보이지 않거나 투명한 원형 패치에 관심이 있지만 다채로운 대안이나 재미있는 모양의 패치에 약간의 관심이 있습니다.

이 제품에 대한 Google 검색은 지난 5년 동안 2,800% 증가했으며 미국에서만 월간 Google 검색이 40,000건 이상입니다.

스킨케어 도구

전 세계 스킨케어 시장은 2024년까지 1,800억 달러 이상으로 성장할 것으로 예상되며 Spate의 데이터(Vogue Business 보고)에 따르면 스킨케어 도구에 대한 관심 증가는 팬데믹 기간 동안 가장 떠오르는 트렌드 중 하나였습니다.

뷰티 스파와 살롱이 간헐적으로 문을 닫으면서 스킨케어 도구를 통해 소비자는 집에서 피부를 관리하면서 집에서 편안하게 스파 경험을 할 수 있습니다.

현재 가장 인기 있는 스킨케어 도구는 다음과 같습니다.

• 빨간색과 파란색 빛 마스크
• 미세박피술 키트
• 구아샤스
• 석영, 옥 및 자수정 페이스 롤러
• 페이셜 스티머

그리고 훨씬 더!

페이스 롤러만 놓고 보면 구글 검색은 미국에서만 한 달에 8,100건에 달했다.

터치 도구

대유행으로 인해 "터치 도구"에 대한 관심이 높아졌습니다. 문 손잡이, 엘리베이터 버튼, 난간, 쇼핑 카트 등 무엇이든, 전 세계적인 유행성 속에서 우리는 가능한 한 만지기를 원합니다.

해결책? 터치 도구.

터치 도구는 문을 열고 닫고 버튼을 누르도록 특별히 설계되었으며 일반적으로 손가락과 손을 확장하여 공동 표면을 자주 또는 전혀 만지지 않고도 일상 생활을 할 수 있습니다.

이 간단하고 작은 장치는 주머니나 핸드백에 보관하거나, 열쇠 고리에 부착하거나, 사무실에 있을 때 끈에 고정할 수 있습니다. 많은 회사에서 제공하는 다각화와 함께 필수 액세서리가 되었습니다. Printful의 터치 도구를 확인하여 어떻게 생겼는지 알아보세요!

재사용 가능한 Q-팁

전자 상거래 상점에 전통적인 면 이어폰에 대한 이 친환경적이고 지속 가능한 대안을 추가하면 몇 가지 이점이 있습니다. 가장 분명한 것은 작고 가벼워서 배송 비용이 많이 들지 않는다는 것입니다.

또한 어떻게 마케팅할 수 있는지 보는 것도 간단합니다. 이 실리콘 면봉의 친환경적인 측면은 비눗물로 쉽게 세척할 수 있고 모든 종류의 물건에 편리하게 사용할 수 있다는 것입니다. 예를 들어, 작은 물건 청소, 화장 지우기, 귀 청소 등.

패션 및 액세서리 트렌드 제품

페이스 마스크

한동안 계속될 것 같은 인기 상품이 있습니다. 바로 안면 마스크입니다. 그것들은 새로운 표준이며 우리는 한동안 그것들을 볼 수 있을 것으로 예상할 수 있습니다.

이 유행하는 제품에 관해서는 안면 마스크가 재사용 가능하고 일회용일 수 있기 때문에 면이나 실크와 같은 다른 천으로 만들 수 있고 평범하거나 흥미로운 디자인을 가질 수 있고 방지하기 위해 노즈 와이어를 포함할 수 있기 때문에 매우 다양합니다. 안경에 김이 서리고 사람들이 쉽게 읽을 수 있도록 투명한 패널로 만들어졌습니다.

따라서 안면 마스크 판매는 특정 소비자 요구에 맞는 고유한 제품이나 소스 마스크를 만들 수 있는 이상적인 기회입니다.

저렴한 배송 비용으로 수요가 많고 저렴한 제품 아이디어를 얻으려면 온라인 상점에 안면 마스크를 추가하십시오!

스웨트팬츠

올해 소비자들은 2020년 오피스 웨어의 가장 핫한 트렌드를 계속 수용…

스웨트팬츠!

Zoom 회의에 얽매였든 그렇지 않든 집에서 일하는 모든 사람은 이제 작업복을 입지 않아도 되는 기쁨에 익숙해졌습니다. 글쎄요.

가장 좋은 점은 Zoom 회의에 부름을 받아도 깔끔하게 눌려진 셔츠를 입고 허리부터 단정해 보이면서도 스웨트팬츠를 입고 허리 아래로 시원하게 입을 수 있다는 점입니다. 그래서인지 스웨트 수트에 대한 검색이 지난 1년 동안에만 100% 증가했습니다.

패션계의 전설 칼 라거펠트(Karl Lagerfeld)는 " 스웨트팬츠는 패배의 신호" 라고 말 했을지 모르지만, 수년간의 조롱 끝에 스웨트팬츠는 의심할 여지 없이 다시 부활하고 있습니다.

Scott Sternberg의 Entireworld는 전염병 이후 662%의 매출 증가를 보고한 것을 포함하여 여러 패션 브랜드에서 2020년 스웨트 팬츠 매출이 크게 증가했다고 보고했습니다. 따라서 운동복 바지는 분명히 전자 상거래 상점에 큰 도움이 되거나 아예 출시할 수 있는 훌륭한 비즈니스 아이디어입니다.

슬리퍼

코로나19로 신발 판매가 큰 타격을 입었지만 슬리퍼는 말할 것도 없다. 재택근무가 새로운 표준이 되면서 슬리퍼 판매 증가는 집에서 편안하게 신을 수 있는 신발에 대한 소비자의 요구를 반영합니다. NPD의 소매 추적 서비스(Retail Tracking Service)에 따르면 2019년부터 2020년까지 슬리퍼 판매는 두 배로 증가했으며 많은 지역에서 봉쇄가 시작된 3월에 12% 증가했습니다.

실크 잠옷

청중이 더 고급스러운 맛을 선호한다면 실크 잠옷은 스웨트 팬츠를 완벽하게 대체할 수 있습니다.

Google의 잠옷 검색은 지난 1년 동안 26% 증가했으며 미국에서만 월간 Google 검색이 246,000건입니다. 실제로 어도비 애널리틱스(Adobe Analytics)에 따르면 2020년 4월 온라인 잠옷 매출은 3월 대비 143% 증가했다.

고객 페르소나에 따라 더 저렴한 새틴 쌍이나 고급 순 실크를 판매하도록 선택할 수 있습니다. 여기서 핵심은 소비자가 집에서 경험할 수 있는 고급스러운 편안함에 집중하는 것입니다.

하이킹 부츠

COVID-19가 전 세계를 강타한 이후 체육관 폐쇄와 활동 및 엔터테인먼트의 급격한 감소로 인해 운동에 대한 소비자의 접근 방식이 변경되었습니다. 이처럼 많은 사람들이 운동을 하기 위해 야외 활동을 하고 있습니다.

그 결과 등산화에 대한 온라인 검색이 200% 이상 증가했습니다.

전자 상거래 상점에 하이킹 부츠를 추가할 때의 장점은 야외 운동 및 (대상 고객에 따라) 패션 아이템으로 판매할 수 있다는 것입니다.

라이프스타일 트렌드 제품

마이크로웨딩

여행 제한 때문이든 지역 제한 때문이든 결혼식의 미래는 매우 달라 보입니다. 2020년 3월 이후 '마이크로 웨딩'에 대한 검색이 600% 증가했으며 이는 웨딩 업계의 속도 변화를 촉발했습니다.

소매업체의 경우 맞춤형 선물 및 테이블 장식과 같은 마이크로 웨딩 제품의 물결을 보아왔습니다. 하지만 제품 아이디어는 여기서 그치지 않습니다! 마이크로 웨딩이 가질 수 있는 친밀감과 개성, 그리고 이러한 감정을 보완하기 위해 제공할 수 있는 제품을 고려하십시오.

소비자가 호스트하는 하객의 수를 줄이려고 할 수도 있지만 이것이 그날의 특별함을 고려하여 규모를 줄이는 것은 아니므로 초소형 웨딩 제품 목록에서 양보다 품질이 높을 가능성이 높습니다.

홈스쿨 프로그램

COVID-19가 학습에 미치는 영향은 세계 일부 지역에서 임시 학교 폐쇄와 재택 학습이 우선시되면서 널리 알려져 있습니다.

결과적으로 홈스쿨링이라는 주제를 둘러싼 Google 검색의 증가를 확인했습니다. 정확히 말하면 2020년에는 12% 증가했습니다. 하지만 홈스쿨 관련 검색이 지난 2년 동안 60% 증가한 것으로 나타났기 때문에 이는 COVID 이전에 시작된 추세임이 분명합니다.

2019년 봄 기준으로 미국에는 250만 명의 홈스쿨링 아동이 있으며, 영국에서는 지난 3년 동안 40% 증가했습니다. 유행병과 관련된 것이든 아니면 일반 학교 교육에 대한 일반적인 불만이든, 홈스쿨링은 계속 존재하며 자료, 프로그램 및 웹사이트는 이러한 필요를 반영하기 위해 시작되고 있습니다.

교사 또는 학부모/보호자를 위한 홈스쿨링 프로그램을 만들 수 있는 능력이 있다면 지금이 시장에 뛰어들기에 가장 좋은 시기입니다. 의심할 여지 없이 이 영역을 혁신하는 데 많은 관심이 있을 것이므로 성장할 여지가 있을 것입니다.

기능성 음료

"기능성 음료"는 의도된 목적 또는 결과가 있는 음료입니다. 기능성 음료의 잘 알려진 예는 건강에 관심이 있는 소비자가 피트니스 및 웰빙 목표를 달성하도록 돕는 음료인 게토레이(Gatorade)입니다.

이러한 성장 추세의 다른 예로는 버섯 커피, 무설탕 에너지 음료, CBD 음료, 말차 및 강황 라떼와 같은 커피 대체품이 있습니다.

Business Research Company의 2020년 8월 보고서에 따르면 그 어느 때보다 많은 소비자가 건강한 음식과 음료 대안을 찾고 있습니다. 그리고 팬데믹 이후 점점 더 많은 소비자들이 면역 체계와 전반적인 건강을 강화할 방법을 찾는 것 같습니다.

Coca Cola 및 PepsiCo Inc.와 같은 빅 브랜드는 이미 이러한 트렌드 제품 범주에 합류했으며 Coca-Cola with Coffee 및 PepsiCo의 Driftwell과 같은 자체 기능 음료를 출시하고 있습니다. 기능성 음료 시장이 2020년에서 2025년 사이에 6.96%의 CAGR(연간 복합 성장률)로 성장할 것으로 예상되기 때문에 그들이 그런 것은 당연합니다!

홈 & 오피스 트렌드 제품

노트북 스탠드

2020년에는 원격 근무가 기하급수적으로 증가했으며 많은 사람들이 랩톱에서 작업하고 있습니다. 집에서 작업할 때 허리 통증을 줄이고 자세를 개선하는 데 유용한 액세서리는 간단한 노트북 스탠드입니다.

지난 1년 동안 노트북 스탠드에 대한 검색이 113% 증가하여 고려해야 할 흥미로운 틈새 시장이 되었습니다. 이 소형 액세서리에는 몇 가지 예를 들면 알루미늄, 플라스틱, 아크릴 등 여러 가지가 있습니다. 게다가 접이식 옵션, 가벼운 옵션, 집에서 사무실 전망을 최대한 활용하기 위해 창문을 빨아들이는 옵션도 있습니다!

스탠딩 데스크

스탠딩 데스크 시장은 2019년 13억 달러로 평가되었으며 2028년까지 10% 이상의 성장이 예상됩니다. 원격 근무가 증가하고 건강과 피트니스가 여전히 많은 소비자의 삶에서 최우선 순위가 됨에 따라 스탠딩 데스크 시장은 계속 성장하고 있습니다 .

많은 근로자들이 활동적인 상태를 유지하고, 주의를 기울이고, 작업하는 동안 더 나은 자세를 유지하기 위해 스탠딩 데스크를 사용합니다. 일부 스탠딩 데스크는 다양한 높이와 작업 위치에 맞게 조정할 수 있어 사용자가 앉거나 서서 쉽게 전환할 수 있습니다.

인체 공학적 사무실 의자

과거에는 기업에서 직원을 위해 인체공학적 의자를 구입하는 경향이 있었습니다. 현재 미국 근로자의 약 절반이 재택근무를 하고 있으며 결과적으로 사무실 환경을 복제하려는 소비자 요구가 증가하고 있습니다.

주로 가정 문화에서 온 새로운 작업에 기인한 전직 직장인들은 근무 시간 동안 요통을 피하고 최대한의 편안함을 얻기를 열망합니다. 이 제품 아이디어에 대한 Google의 월간 검색량이 110% 증가했습니다. 따라서 이전에 B2B 소매에 더 중점을 두었던 시장을 혁신하려는 경우 DTC에 대한 감각과 함께 매력적인 인체공학적 B2C용 사무용 의자를 만드는 것을 고려할 수 있습니다.

재택 운동 장비

접이식 러닝머신, 실내 운동용 자전거, 웨이트, 요가 매트, 운동 밴드, 발목 웨이트, 저항 밴드 등을 포함하되 이에 국한되지 않는 모든 종류의 집에서 운동 장비가 현재 유행하고 있습니다.

시장은 2020년에서 2025년 사이에 3% 미만으로 성장할 것으로 예상되지만 앞으로 몇 개월 동안 공공 체육관과 운동 수업이 어떻게 될지 지켜봐야 합니다. Peloton과 같은 회사는 대유행으로 인해 매출이 무려 172%나 급증했으며 백만 명이 넘는 사람들이 스트리밍 수업을 구독했기 때문에 집에서 운동을 하려는 수요가 분명히 있습니다.

이 모든 측면에서 가정 친화적인 운동 장비 및 액세서리를 판매하는 것은 고려할 가치가 있는 트렌드 제품이 될 수 있습니다. 결국, 소비자들이 건강 및 피트니스에 대한 관심을 증가시키고 잠금 및 제한과 함께 이것은 한동안 유지될 가능성이 있는 추세입니다.

피트니스에 대한 소비자의 증가하는 관심을 최대한 활용하는 방법에 대한 팁은 건강 및 피트니스 브랜드를 위한 크리에이터 마케팅 팁에 대한 기사를 확인하세요.

제로 웨이스트 클리닝 제품

청소 틈새 시장은 플라스틱 사용을 줄이기 위한 노력으로 제로 폐기물 청소 제품에 대한 관심이 높아져 왔습니다.

현재 인기있는 제품은 세정 용액 정제입니다. 소비자는 이 정제를 집에 이미 있는 병이나 용기에 넣고 물로 채우면 세척 용액이 만들어집니다!

정제는 기본적으로 물과 접촉하면 용해되는 탈수된 액체 농축액입니다. 어쨌든 대부분의 액체 세척 제품이 약 90%가 물로 구성되어 있다는 점을 고려할 때 폐기물 제로 대안으로 전환하는 것이 논리적입니다!

Air-Purifying Plants

As consumers are spending more and more time indoors, their indoor space is becoming even more important to them. For many, sprucing up their indoor space means adding a little bit of nature.

But, there are more benefits to bringing nature into the home than just aesthetics.

It was NASA who, in 1989, discovered that indoor plants help to remove air pollution. So, given the current events of the world, air-purifying plants have an even more attractive quality to them. This is clear by the 71% increase in global Google searches for air-purifying plants over the last five years.

According to NASA's study, they recommend having two to three indoor plants for every 100 square feet, so for many consumers, that likely means having multiple plants in one household. As an ecommerce plant seller, you could assist your customers by creating a lookbook of suggestions about where to best place air-purifying plants for maximum health benefits.

Living Walls (Wall Gardens)

If you've never heard of a living wall, it's a vertical outdoor or indoor garden that's attached to a wall.

Searches for living walls have risen by almost 100% in the past year. This increased interest could be attributed to people wanting to improve their homes as they spend more time indoors, and to people also wanting to bring the outdoors inside in a reasonable way.

Resin Homewares & Accessories

If you're already scouring Pinterest and Instagram for the latest homeware trends to capitalize on, you likely can't help but notice the increased interest in resin homewares and accessories.

The furnishings world is seeing all sorts of products being made with resin, like lamps, chairs, coasters, ring trays, bookmarks, jewelry, vases, spoons, and much more.

A quick peek at the many resin products sold on Etsy tells us that this isn't a trend that's going away anytime soon. Plus, we've also noticed that worldwide Google searches for resin has increased by 43% in the past year, so if you're looking for a product idea you can make from home, or an innovative way to make existing homeware products, then look no further than resin.

Electronics Trending Products

Under-Desk Treadmills

In an effort to stay active while working from home, consumers are making use of under-desk treadmills—also known as a Cubii.

This piece of equipment is ergonomically designed, portable, and has a low impact on joints. Not only that, but it can connect to your FitBit, iPhone, or Android device to track your movement throughout the day.

Searches for the Cubii have grown 9% in the past year and 1,266% in the last five, making them an innovative trending product to pursue if you want to target the health and fitness niche.

Massage Guns

As the pandemic restricted many people's ability to visit gyms and health centers, it brought health and fitness lovers to look for other ways to nurture their wellbeing. One such way is to use a muscle massage gun.

These tools are easy to use and combat soft tissue aches and pains by providing quick bursts of pressure into the muscle, which enhances blood flow to the affected area.

Interest in these devices has grown enormously, with a 4,900% increase in Google searches over the past five years and 201,000 monthly searches over the last year alone. As such, massage guns are proving to be more than just a passing trend.

LED Lights

While it's been an enormous source of fun and much-needed diversion during the pandemic, TikTok is also responsible for bringing to light a huge new trend: LED lights.

These products are especially popular amongst teens who use them in their bedrooms to create a tranquil space they can switch up at the change of a button. But, not only do they create a calm ambiance, they also make for interesting backgrounds behind video content that users post to their social feeds.

At the time of writing, monthly US Google searches for LED lamps stand at 18,100 searches per month, with a 58% growth in global searches over the past five years.

If you're interested in jumping on board this trend, you'll find that LED lights come in multiple colors and are often sold in strips that switch between different colors and lighting modes.

Air Purifiers

Since the population at large is spending more time indoors, and paired with the focus on general health and wellbeing due to the pandemic, it's no wonder that consumers are increasingly concerned about the quality of the air they're breathing.

Cue, air purifiers.

Air purifiers rid spaces of indoor pollutants, allergens, and particles and right now, there's no better time to sell a product that does those things.

According to a report from AP News, the air purifier industry is expected to increase by around 10% between 2019 and 2029. This projected increase is attributed mainly to broader concerns about air quality since the pandemic started.

If you're considering selling air purifiers, it's essential to clarify what they do and don't do. The last thing you want is to make any unsubstantiated promises to your customers!

UV Sanitizers

UV sanitizers are hand-held lights or table-top boxes that can sanitize small objects such as watches, pens, cell phones, headphones, etc. to rid them of bacteria and germs

Since the start of the pandemic, consumers are taking a step up from just sanitizing their hands and are looking for ways to sanitize the things they regularly touch, too. Global Google searches for UV sanitizers rose by 50% over the past year and startups specializing in video conferencing equipment, phone cleaning products, and UV lights for cleaning medical equipment also reported a surge in interest.

The beauty of selling a product like a hand-held UV sanitizer is that it can be inexpensive and easy to ship. Whether you're picking a niche for a new ecommerce store or wanting to expand your product selection, UV sanitizers could be the way to go. There's a vast array of shapes and sizes available, all of which are simple to source from wholesale outlets like AliExpress.

Air Fryers

Finding a healthy way to eat fried food was never going to be unpopular. The statistics support this, with the air fryer market size expected to grow from almost $895 million in 2018 to $1,425.7 million by 2026—and global Google searches rising by 608% over the past five years.

From an ecommerce seller's perspective, emphasizing the benefits of air fryers—such as their ability to remove high fat and calorie-dense oils from the cooking process—makes a strong sales pitch.

There are multiple versions of the air fryer out there, with prices retailing as low as $50 on Amazon to higher-end models for hundreds of dollars. It's also worth considering selling air fryer accessories on your online store, such as paper liners and cookbooks.

Mini Waffle Makers

We all love to treat ourselves to something sweet to eat every now and again, and the mini waffle maker certainly satisfies that craving! It's the perfect kitchen accessory and doesn't hog too much space.

Not only that, but they are relatively inexpensive to buy, lightweight, and easy to store. One popular model is the Dash Mini Waffle Maker retailing at $10, which is hugely popular on Amazon, earning thousands of 5-star reviews.

If you're contemplating setting up a homeware ecommerce store or looking for new and exciting products to add to your inventory, consider mini waffle makers! Not only are they easy to source, but they also come in a range of prices and colors, making them a suitable option for all kinds of demographics.

Sleep Trackers

One possible way for consumers to improve their sleep hygiene is to invest in a sleep tracker. This wearable device monitors your sleep patterns and provides data on sleep quality and duration.

The number of global online searches for information on sleep hygiene has increased by 82% over the last five years so it's little surprise that the worldwide sleep tracker market is expected to grow at around 8.4% between 2018-2028.

Sleep trackers are lightweight, easy to wear, and most models make it easy to view sleep data from your smartphone. All in all, if you're already selling other tech items or sleep hygiene products, sleep trackers could be an excellent fit for your business.

Video Doorbells

This handy gadget boasts two immediate advantages: it acts as both a doorbell and a security device.

While global Google searches for video doorbells have declined over the past year (68%), interest over the last five years has increased by 377%.

This suggests that while we're all languishing at home during the pandemic, we have a less immediate need for these gadgets. That said, there's potential for market growth here and these products could be a welcome addition to an ecommerce store.

Ring Lights

Ring lights are circle-shaped lights often used by content creators, video streamers, or Instagram influencers.

Online searches for this product have more than doubled in the past year, and monthly US Google searches during the same period sit at a whopping 450,000 searches!

But, before you dive in and start stocking ring lights, it's worth doing some research. By understanding what the right lights do, you can better market them and create content on how to use them. But to help get the ball rolling, most ring lights basically allow the light to wrap itself around whatever you're videoing/photographing. This means light falls on both sides of the lens, eliminating any shadow. This creates a far more flattering image and provides the photo or video with way more detail.

USB Microphones

While many consumers rely on their laptops or mobile device's built-in microphone for their video meetings, there's a market of consumers that want to take their video quality up a notch, and that involves improving the sound quality.

These devices can be plugged into personal computers and used for video calls, podcasting, video recording, streaming games, or recording music.

One particular USB microphone that's trending is the Yeti from Blue Microphones, with worldwide searches up by 45% in the past year.

Epilators

Current COVID-19 restrictions across many US states and countries worldwide have resulted in salons having to close their doors. As such, in-person professional hair removal isn't an option.

Consequently, at-home hair-removal products using laser technology to remove unwanted body and facial hair are the perfect solution. They also tend to be a more economical option long-term.

Epilators are a hair-removal tool that can be used at-home, and interest in the product has been rising as more consumers are looking for at-home solutions to hair removal, and hair-removal tools that offer long-term results.

Video Projectors

Cinemas around the world remain primarily closed so one possible solution to the pain movie buffs feel at the loss of the traditional cinema experience is to use a video projector.

Video projectors bring the movie theatre experience to the home without busting the bank balance and with so many people stuck at home looking for any way to elevate their at-home living experience, now is one of the best times to capitalize on consumers' growing interest in video projectors.

Fairy Lights

Fairy lights have been a popular product for a while—but consumer interest in them continues to grow over the years.

These items are a cute, dainty way to decorate interior spaces, and they often help create a cozy atmosphere. But they can even extend to outdoor use, with outdoor-friendly fairy lights on the rise as well.

One of the best things about these products is how versatile they can be. Customers are interested in new and innovative designs, seasonal versions, plain white lights and colorful lights, battery-powered options and electricity-powered options, lights for indoor use and outdoor use, etc. There seems to be no limit to the kinds of fairy lights that consumers are interested in and the market for them continues to grow.

Pets, Hobbies & Games Trending Products

Pet Ear-Drops

Just as ear drops are a trending product for humans, it seems that consumers are interested in maintaining the ear health of their furry pets, too. Searches for this remedy have risen globally by a whopping 825% over the past five years, with solutions for mites, ear irritation, and blocked ears being the main concerns.

But, before diving into this product idea, ensure that you source your products with care. This is a health product for pets just like it's a health product for humans, so ensure that your product meets all health, safety, and legal requirements.

Luxury Cat Litter

Anyone who's owned a cat knows that cat litter doesn't smell like a bed of roses—far from it, in fact. That's just one reason why searches for luxury cat litter, and brands like PrettyLitter, have surged.

This type of cat litter is made from silica which absorbs unpleasant odors and it also helps cat owners detect possible health issues that their feline might have due to changes in urine pH levels.

While it might seem like a niche product idea, there are over 95 million house cats in the USA, and it's likely that their owners are very open to innovation in the cat litter market. It's also a product that a subscription delivery service can be built around, which can increase consumer loyalty and bring in recurring revenue, which is obviously good for business.

Gaming Glasses & Blue Light Glasses

There are 2.7 billion gamers worldwide, with the Asia Pacific region taking the lion's share, followed by Europe, the Middle East, Africa, Latin America, and then the US. Gaming is big business, and gamers need (and love) accessories.

One rising trend is gaming and blue light glasses. Consumers are interested in the product's apparent ability to reduce eye fatigue, eye strain, and headaches caused by many hours of gaming. Searches for these products have risen by an astonishing 2,800% over the past five years.

The glasses are meant to filter out blue light given off by digital devices, which is often the root cause of the symptoms listed above.

There are plenty of places to source blue light glasses nowadays, so whether you're interested in dropshipping, manufacturing, private labeling, or wholesaling, you should be able to find an option that suits your needs.

Puzzles & Tabletop Activities

Jigsaw puzzles and board games are long-established pastimes enjoyed by people of all ages. Interestingly, global searches for jigsaw puzzles have grown by 94% in the past year. A CNBC report in April 2020 also found that jigsaw puzzle sales for one US game maker, Ravensburger, rose by 370% over the past two years!

Given the amount of time consumers are spending indoors, it's no surprise that they're looking for creative ways to fill their time. Add to this the added pressure of parents homeschooling kids who can't attend school due to lockdowns, and it's easy to see why sales of tabletop activities are on the rise.

Forbes reported back in April 2020 that sales of board games, puzzles, and crafts had risen enormously as Americans were forced to stay at home. One retailer reported its sales increased by 4,000% in the last week in March 2020 as the pandemic struck the US.

Global searches for tabletop games rose by 44% in the last year, with monthly US Google searches sitting at 110,000.

Online Games

Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Here we're talking about things like online board games, online card games, online bingo, etc.

Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic. If games are your passion or you have a good idea for an online game people can play over video calls, now's the time to launch it!

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The Netflix series The Queen's Gambit has gripped viewers since its launch in October 2020, with a total of 62 million households having watched it!

One interesting by-product of The Queen's Gambit is a renewed interest in chess. In the past three months alone, global searches for chess boards have risen by 354%. Also, since the show's launch, the New York Times reported a 125% rise in chessboard sales, with some retailers reporting increases as high as 1000%!

The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options.

Past Top Trending Products & Niches

We've created trending product roundup posts for many years, so we thought we'd include some past trending product ideas to help spark some more product ideas. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.

But—there's still lots of value here so check out these past trending product and niches and see what gems you can find!

Food, Health & Wellness Trending Products

Green Tea

Not only has green tea consistently been climbing as a trend since the early 2000s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.

Matcha

Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it's a high-end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentration of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract.

For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you're interested in learning more about the set-up process.

Detox Products

“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It's likely that you've seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.

If you choose to pursue detox teas or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product, and take into consideration the legal responsibilities you'll face as a business for selling consumable products.

Nootropics (“Smart Drugs”)

Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer, and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you'll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.

Macronutrients & Workout Enhancing Powders

Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people's interests are rapidly shifting towards their health, diet, and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product's macronutrients at the forefront of their marketing campaigns.

Protein powder is a well-known workout enhancement powder that helps muscles repair after a workout, but it's nothing new. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.

While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.

Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.

Active Holidays

Perhaps it's thanks to the booming fitness industry, the number of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.

Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience.

If you're able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that's not in your realm of expertise, base a business around providing gear, accessories, or gadgets to active holiday providers or to customers who participate in active holidays.

Keto Foods

The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.

There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.

While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.

Vegan Foods

The vegan food industry is booming and it is a market with a large scope as it isn't quite in the mainstream yet. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential.

Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc.—it's an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.

Beauty, Hygiene & Personal Grooming Trending Products

Coffee Scrubs

We've talked about trending tea products already and now tea's arch-nemesis, coffee, is also making an appearance in the trend forecast in the form of a body scrub. It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Don't just think about coffee—also consider what other products can re-purposed beyond their initial use.

Coconut Oil Based Products

Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.

Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Maybe there's a use for coconut oil that consumers haven't heard of yet, or maybe you can package coconut oil in a more convenient way for consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!

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Beard oil has been trending for the last few years and it appears that the trend is continuing. Lately, this market has become pretty saturated with a lot of new companies but there's likely still room for those that get a little more creative and tighten their focus to serve narrow niches within the beard grooming category.

Charcoal Beauty Products

Everywhere we look—be it Facebook, Instagram, or even in actual stores (both online and brick-and-mortar)—there are charcoal beauty products on the shelves. These products boast the presence of activated charcoal which apparently has several benefits: In toothpaste it's purported to act as a natural whitening agent and in face washes and face masks it supposedly acts as a purifier and helps to detoxify the skin.

On the vendor's side of things, charcoal beauty products are one of the best-selling products in the beauty and makeup niche. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.

Balayage Products

Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights. While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales.

The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products (shampoos, masks, conditioners, etc.), and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.

Body Wipes (“Dude Wipes”)

Men's hygiene is a niche that doesn't get the attention it really deserves and, despite that, it's certainly on an upswing right now. In this case, there are manufacturers that already create hygiene wipes for children and women, however, smaller vendors have recently noticed that there's a great opportunity to supply a similar sort of product for men as well.

The “dude wipes” are targeted to men across the board—from those who enjoy camping and outdoor activities, to those who have busy urban lifestyles and commute a lot. Due to the fact that body wipes are a product that needs to be purchased regularly as it falls into the fast-moving consumer goods (FMCG) group, manufacturers are making “customers for life.” For a vendor, that offer the potential for subscription purchases or automated re-ordering.

Silicone Makeup Sponges

The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. As soon as this product hit stores it piqued consumer's interest and started to sell. Online, this product went viral and has attained a cult status.

Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers. However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch.

Anti-Cellulite Cup

The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area. Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is.

This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product.

Fake Eyelashes

Fake eyelashes have been around for a while, however, in recent years they've experienced a massive overhaul in both style and innovation to make them more beautiful and functional than ever before.

Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result. There's lots of room in this niche for innovation and creativity and consumers are open to trying new things.

The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido, a luxury false eyelash company.

Bamboo Toothbrushes

Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list.

While this product has been around for a while, popularity-wise, it still hasn't reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can provide advantages later on as the product continues to gain momentum.

While you are at it, look into the “zero-waste” trend to see which other major markets could potentially be disrupted in the future—soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn't just a lucrative business path but it also has a feel-good factor to it, making it almost irresistible to the new age of eco-friendly or trend-savvy entrepreneurs.

Night Face Masks

The beauty and skincare industry is something that will perhaps always be around as a “trending market” which is why it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.

Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as becoming the next “hot product.” If you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products should be a no-brainer.

Makeup Brush Cleaners

Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly. The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. What's surprising is that statistically, 61% of makeup wearers don't clean their brushes every month due to the effort and lack of general know-how. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin.

This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.

Clothing & Accessories Trending Products

Niche-Specific Branded Apparel & Hyper-Local Apparel

Companies like Printful are making it increasingly easy to create a clothing brand. As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.

Niche-specific apparel refers to clothing items that are only relevant to a certain type of consumer whether that's because of the clothing item's style, functionality, or even the designs on it. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24-hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations.

Here are some other examples of hyper-local apparel brands:

• Detroit vs. Everybody (Detroit)
• Drake General Store (Toronto)

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Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades. These days, enamel pins are trending again due to the capability and ease of designing and/or personalizing your own pins.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.

Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. If you're interested in learning more about how to start your own enamel pin business, check out this article.

Beanie Hats

While most stores don't stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.

When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.

For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.

Fitness Leggings

Another great product for dropshippers is fitness leggings. These have been around for a couple of years now and by the looks of it, they don't seem to be going anywhere anytime soon. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand.

Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store.

Titanium Rings

Titanium rings have become increasingly popular and are trending in a niche that is relatively harder to tackle: Men's fashion, accessories, and jewelry. This product is the perfect amalgamation of aesthetics and masculinity which is the key combination to “making it” in this particular niche. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information.

Novelty Socks

Socks. 네, 잘 읽으셨습니다. Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays.

They're a perfect product: They're comfortable, aren't restricted to a specific gender, age, or style and are simple to coordinate with an outfit, too. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Novelty socks are a great alternative to the more traditional ones as the market is still growing.

Unicorn Pajamas

Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic! Anything unicorn-themed has been trending for the past couple of years and the trend isn't slowing down, on the contrary, it's rising steadily.

There was an uptick in the sales of unicorn pajamas and stores that specialize in women's clothing found the product to be a winner as it sets a tone for their brand and sets them apart from the competition!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around.

Leather Bracelets

Leather bracelets have been gaining traction for a while and cater to several different niches. Leather is a premium material that can be styled to suit the customer's taste and needs which means it provides a very important function—variety!

As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too.

Shapewear

With a projection of $5.6 billion in sales by 2022, as a merchant, you should definitely be interested in selling shapewear. Shapewear comes in multiple styles—some can be worn under clothing, some over, and some come in the form of lingerie. You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers.

With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette—which means that this trend is not going anywhere for a while.

Athleisure

Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes. This clothing trend emphasizes comfort, durability, and style which is exactly why it's been trending in recent years. As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc.

What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Fashion + Comfort = Recipe for success!

Minimalist Watches

Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late.

If you do decide to break into or explore this niche and start a watch brand, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns. This may help boost engagement with your brand and drive up those sales.

Backpacks

Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. While the August to September back-to-school period is definitely peak sales time for this product, it doesn't mean that the product won't sell year-round, especially for a more professional crowd.

As a merchant, stock and sell different types of backpacks that could be targeted to different age groups, activities, and styles—such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different directions that one product can take you in.

Homewares & Appliances Trending Products

Mattresses

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved.

Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers, and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders—the choices are vast and the technology is constantly evolving. There are even mattresses that come bundled up in a box so they're easy to move into new places, they're compact enough to fit in elevators or to be carried up stairs. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche.

Essential Oil Diffusers

People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils. Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes. The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals.

If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based (works with candles) diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit, or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales. Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while.

Chalk Paint

Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media—specifically Instagram and Pinterest—on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares that customers can apply chalk paint to.

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Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sorts of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. They're appealing to consumers because they add a bit of greenery to any space and are extremely low-maintenance since a majority of them are self-sustained and need little to no attention.

As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools, and decorative accessories separately. If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift-givers. For more information on how to start a terrarium business from scratch, check out this post.

Vegetable Spiralizers

Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution. Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etc.

There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers, and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers.

Grill Mat

Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well. Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

Fairy Lights

Fairy lights are another product that has become extremely popular due to social media sites like Instagram and Pinterest. People have been using these lights for home decor, in restaurants to create a cozy ambiance, as holiday decorations, and more.

There are even entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste! These lights are often bought in bundles and can be sold with other decorative products, too.

Car Windshield Protectors

Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run (towards the end of the year) and they can beat pricing surges when the demand drives them up.

The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

Electronics Trending Products

LED Lighting

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. It's much more energy-efficient, lasts exponentially longer than regular bulbs, is a lot more controllable, and better for the environment. This trend is only going to keep growing and in particular, there seems to be a growing trend for colored LED lighting to improve ambiance, and for “smart” LED lighting that can be controlled by apps and smart devices.

Drones & Drone Accessories

In recent years you've likely heard more and more about drones. Whether it's about the military using them for missions, Amazon using them to deliver packages to homes, or just consumers playing with them as a hobby, drones have been huge in recent years. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

Auto-Follow Drones & Underwater Drones

Not only are drones trending, but there are new types of drones coming into consumer's lives. In the past few years, we've seen drones rise swiftly into popularity as they became a more justifiable purchase for consumers to make but throughout the years, drone technology has continued to advance and the way people utilize them in their everyday lives has continued to evolve.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto-follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way. Also on the rise are underwater drones which help users to locate fish and chart underwater landscapes.

Consider how drone technology can enhance people's lives: Is there a way drones can be used for consumers or businesses that they aren't being utilized for yet? Find a gap in the market. If harnessing drone technology isn't your specialty, think about how your business can enhance a consumer's experience with their drone. What kind of products can you sell to make their experience more streamlined, stylish, or user friendly, no matter what they use their drone for.

Virtual & Augmented Reality

This kind of technology is finally becoming a reality in consumers' lives, available for them to use, experience, and purchase for themselves.

There may not be a huge consumer market yet but it's trending upwards as we speak, so by the time you do your research, formulate a product and produce something for consumers to purchase, you might just hit the first wave of consumers gearing up to try virtual and augmented reality for themselves.

Either get into the virtual/augmented reality game itself or get into the market for the respective accessories. Accessories are one of the best ways to get into a market you don't have the technological experience to actually create a central product for, so creating a supporting product that makes the main product function better is a great way to attract enthusiastic consumers.

Accessories of Accessories

For many businesses, this is going to be the largest window of opportunity when it comes to finding the perfect product to sell online. With consumers adding more and more technological products into their daily routines there is more interest in accessorizing these devices to make them more stylish, streamlined, and functional.

These accessories can add style to the device itself whether it be a phone, computer, camera, drone, etc, or these accessories can be a more stylish version of something you regularly use in tandem with a device such as docking stations, power banks, cords, chargers, etc. Some popular accessory items include the iRing and PopSockets which add additional functionality to the smartphone devices, AirPod Skins add style and protection to the Apple Airpods, or even sweaters for drones and Airpod floss stickers. 네. Those are a thing.

Take advantage of the demand for stylish, sleek, streamlined, and functional accessories and create a new product that makes an existing device or accessory better. The beauty of this approach is that it doesn't have to be complicated. Spend some time thinking of the devices you use every day and what small accessory would make them either function or look even better. You don't have to reinvent the wheel here, just think about useful, functional, quirky, or customizable additions that make existing devices better.

Smartwatches & Wearable Technology

The release and popularity of the Apple Watch and the Fitbit has resulted in a rise of other smartwatches and wearable devices from other companies throughout the year, and it isn't expected to slow down anytime soon.

Cropping up all over the internet are things like smartwatches for kids, mindfulness watches, GPS pet trackers, wearable sunlight trackers, posture devices and more, that are riding the wave of the wearable technology trend. Each device is getting more and more specific with the intention of helping consumers find a technological solution or monitoring system to any one of their problems.

Similar to the Virtual Reality trend, either start developing your own useful device (remember to find a niche and solve a pain point) or, if that's not in your realm of expertise, focus more on accessories like cases, stands, covers, cleaners, cables or chargers.

Smart Home Appliances

Along the same wavelength, smart accessories are seeping into other aspects of consumers' shopping habits. Appliances such as the Google Home, Amazon Echo, and even smart toothbrushes and cutting boards are aimed at helping consumers improve their day-to-day lives, and they're becoming more popular.

Anything and everything seems to be on the table and there's no telling where the future will take us. These smart appliances are slowly becoming a part of the average consumer's daily life and we expect to see them become even more normalized as they continue to improve and consumers start to see real benefits to integrating them into their lifestyle.

Pay attention to your daily life: Where can you see smarter innovations being made in your home, no matter how seemingly small the innovation might be. Smart appliances are the future and we'll definitely see their popularity rise throughout the year.

Wireless Headphones

Technology is forever changing, streamlining, and minimizing which means the fewer cords and plug-ins, the better. Lately, this has meant that headphones are now becoming wireless and operating via Bluetooth rather than through the headphone jack.

Currently, consumers are starting to purchase wireless headphones rather than the generic wired ones that have dominated for so long, however, the technology is still being developed and the average consumer is still wary about cost, battery life, and sound quality. With giants like Apple and Google excluding the headphone jacks from their products, wireless is definitely becoming the way of the future and we expect to see wireless headphones improve drastically over the coming years and anticipate consumers will start making more and more purchases in their direction as it does.

In this case, less is more, so get ready to drop the wires from your headphones while this shift starts to take shape. Looking for a product idea? Start looking up manufacturers who can supply you with this product so you can get in on this trend as soon as possible.

3D Printing

Finally, 3D printing is on its way to becoming part of mainstream business and consumer's daily lives. For so long it seemed like a futuristic experiment that we mere mortals could only dream of but the time has come where owning a 3D printer can be a reality.

The technology and development are finally coming to a place where it's an approachable item for some consumers to purchase. It hasn't become a fully justifiable purchase for the mainstream market yet, however, we expect to see leaps and bounds of growth over the course of the next couple of years. Keep an eye on its progression and start getting your ideas in place ready to take advantage of this trend as it becomes an active part of consumer's lives.

It's likely that you don't have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories. Once it launches into the lives of the masses they'll be eager for add ons that make the experience even more streamlined.

360 Degree Camera

Photography is such a vast and varied segment that there is a niche for almost everything—niches that relate to the style, ones that are specific to technical skills, etc. One of the newer trends in the industry is that of 360 Degree cameras. Initially, photographers would take multiple high definition photos and stitch them together using software to create a 360-degree photo, but in recent times cameras that can actually shoot (both photo and videos) in 360-degree landscape, have become easily available.

This breed of cameras also come in a variety of styles, but most use 2 fisheye lens cameras to get the job done. However, it is important to note that different kinds of activities will require different cameras, therefore as a potential seller, you should make sure that you stock up on different models and types (battery life and resolution differ from model to model) to ensure that you are catering to a wider audience base. Also pay attention to other details such as live streaming capabilities, 4K res, etc.

One of the major reasons that 360-degree cameras have been trending and are projected to do well over a longer time span is because they are essentially “future-proof”. The 360-degree format is keeping true to virtual reality and possible applications for consumers in the near future.

Video Security Cameras & Doorbells

The physical security industry has been growing at a rapid pace and doesn't seem to be slowing down anytime soon. One thing that has been clear for a while now, is how consumer technology has pushed the barriers for innovation within the security industry. From biometrics to remote surveillance, there is a market out there for it all.

Video security cameras and doorbells are some of the tools that have become increasingly popular within this segment—and with good reason. With crime and violence in urban areas, consumers have started taking safety more seriously and this seems to be an ideology that will be around for a long time and evolve with the advancements in technology.

Breaking into this industry will truly require a lot of research and the ability to keep up with trends in the segment—but once you are able to do so, this can be an incredibly lucrative niche.

Smart Lighting

As children, we all probably wished that we wouldn't have to get up from our comfortable position on the couch or bed to turn the lights on or off. We wished we could just clap and voila! 작업 완료. Welcome to the future! Not only are there smart lights that respond to clapping but there is an entire universe of smart lighting systems and smart lights. A few to mention are eco-friendly lighting, automatic timing for lights, mood settings, color control, remote access to lighting systems in places with wifi, motion-activated lighting, and more. There are endless options!

As the options in the industry grow by the second, so does the consumer base. Customers have become more sustainability-centric, and have created a demand for smart lighting companies to get creative with the products that are offered.

Listen to the customers: Create a product that they're asking for that isn't available, or a tweaked version of an existing one. Smart lighting is the future of home lighting and it's picking up steam now so it would be a good idea to jump into the sector when you can.

Bluetooth & Wifi Speakers

Bluetooth speakers seem to have been around for ages yet they're still getting better and better each year with added features and additional functionalities so consumers are still turning towards them as their speakers of choice. Especially as technology becomes even more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that's where Bluetooth and wifi speakers come into play.

“The Bluetooth technology roadmap is a powerful expression of our mission to continue as a catalyst for industry innovation,” Mark Powell, executive director, Bluetooth SIG, said in the statement. “Bluetooth has been adopted by countless developers and manufacturers as their connectivity solution of choice for the IoT. The new functionality we will soon be adding will further solidify Bluetooth as the backbone of IoT technology.” (Dealerscope)

This statement makes it clear that Bluetooth and wifi technologies will be around for a while and thus, is an advantageous industry to be in. It is, however, beginning to become a saturated market so consider how you can make a Bluetooth or wifi speaker with additional features or functionalities to make it an even better product for consumers. Do that, and you'll stand out in this growing market.

GPS Trackers for Keys

These little nuggets of technology have become extremely popular due to their practicality and functionality. Tile is a Bluetooth tracker that is paired with an intuitive app which makes it easy to find any object that it is attached to such as keys, wallets, bags, etc.

The key to the success of this product is simple: It provides a solution for a problem that nearly everyone faces at some point in their day-to-day lives. With Bluetooth technology becoming more involved in our everyday lives, it would make sense to look into simple solutions that customers are looking for. What other products could a GPS tracker be useful for?

Phone Accessories

With the advent of the smartphone, a new market was formed: Smartphone accessories.

The variety of products in this niche can range from unique and custom phone cases, screen protectors, chargers, USB converters, stickers, earphones (both the wired and wireless kinds), and much more. The more that smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance their smartphone experience.

The problem with this market, however, is that it is extremely saturated, and there many competitors. Unless you have an extremely niche product idea, such as this company that only creates premium wood finished phone cases, there is a chance that your store might not even get noticed. The key to gaining success in this niche is to have the right combination of a premium quality product, an impactful marketing campaign, brilliant customer service, and consistency.

Portable LED Projectors

Portable LED Projectors come in different styles and types and can be used for multiple niches, which makes them a versatile product. They can be used by consumers at home to watch movies on, they can be used at schools as a tool for teachers, they can be used in the workplace for presentations and, most importantly, they can be used on the go with minimal equipment and set up required.

Some projectors work by attaching to mobile devices or laptops which make them great for people on the go, other projectors can project starscapes or constellations onto walls and ceilings which make them great for decor or educational purposes.

Hobbies & Toys Trending Products

Adult Coloring Books

Adult coloring books became popular a few years ago and since then have turned from a fad product into a growing market. They've remained popular as time has gone on and consumers have continued to express interest in their meditative and calming effects.

The success behind the adult coloring book trend stems from the fact that they incorporate other relevant trends into the contents of their pages. For example, new coloring books are released all the time that depict scenes from popular movies and TV shows or other pop culture trends at the moment. Adult coloring books can apply to so many different niches and markets of people, it all depends on the contents of the coloring book. Think about what niche you could cater an adult coloring book to.

Journaling

Again, not a new innovation by any stretch, however, it all comes down to how it's delivered to the end consumer. Journaling has started to rise into popularity as people are looking for ways to destress, reflect, and practice mindfulness or gratefulness in an effort to take care of their mental and emotional health.

Products such as The Five Minute Journal, The Bullet Journal, The Happiness Planner, The Anxiety Journal, The Passion Planner, and the SELF Journal have become popular in recent years. Consumers will tell you that these simple tools reap so many benefits that lead to improving their overall quality of life.

Do you have a great idea for a journal or a journaling system you want to share with the world? Start developing and refining your idea and turn it into a journal business! It's too early to tell if it'll last long term or be a fleeting fad, but nevertheless, there's room for more growth in this market.

Fidget Spinners & Fidget Toys

Every year there is this one product that turns into a phenomenon that tends to last for quite a while. The last year was dominated by fidget spinners and other related fidgeting toys. Be it the spinner toy, the fidget cubes, or the squishy toys that you can attach to your phone or laptop, they all were selling out like crazy.

The fidget spinner, however, enjoyed cult status with its own social media challenges cropping up all over. The demand for these toys was so high that at some point the manufacturers that created the ball bearings being used in the toys were under pressure to create more than their capacity allowed.

Even though these toys were initially created for those with anxiety and/or autism and have been around for over 25 years, this now became one of the must-have office toys. Now is a good time to jump in and stock up on these items, for adults and kids alike. Is there another niche you could target fidget toys to, or is there another type of fidget toy you can create?

Plush Toys

Plush toys are the perfect addition to your store if you run a home or lifestyle business geared towards products for children. These types of toys have always been popular, however, there's always a new type of plush toy that becomes the talk of the children's community and is a must-have for every parent and child out there.

Research into popular plush toys at the moment and consider how you can make a plush toy that's irresistible to children, or one that has special functions or additional benefits that parents might be interested in.

결론

We hope this post gives you a sense of what this year has in store for ecommerce businesses as old trends fade away and new trends rise to take their place. Take these trending products and niche ideas into account and either integrate aspects of them into your existing business or use them as inspiration to develop something new that consumers can get excited about.

These are the top trends we've noticed— but what do you think will be trending this year? We'll be interested to see which of these ideas lasts long-term and which will be a fleeting fad. Only time will tell!