Produtos em alta: mais de 50 novos produtos e ideias de nicho para vender online em 2021

Discutimos as tendências de produtos e como encontrá-los várias vezes neste blog, e a cada ano continua a haver inovações ainda mais interessantes e tendências revolucionárias que se insinuam nos hábitos de compra do consumidor. Neste post sobre produtos em tendência, mostramos todos os recursos que usamos para descobrir nichos e produtos que estão explodindo em crescimento, e neste post, estamos compartilhando todos os produtos em tendência para 2021 que descobrimos usando esses recursos.

É provável que muitos desses produtos continuem crescendo em popularidade e gerando ainda mais seguidores ao longo do ano e no próximo ano, portanto, ficaremos de olho neles.

Alguns desses produtos e nichos de tendência são um ótimo ponto de partida para novos negócios, outros são uma direção útil para as empresas estabelecidas focarem sua atenção ao longo do ano. Algumas dessas tendências podem ser passageiras - só o tempo dirá - no entanto, muitas delas esperamos que durem muito tempo.

Portanto, leia este artigo para ter uma ideia do que torna um produto ou tendência viral, coisas que você deve pensar antes de entrar em um mercado competitivo e o futuro do comércio eletrônico com 50 produtos em alta e nichos para 2021!

O que torna um produto popular se tornar viral?

Existem vários fatores que influenciam a viralidade de um produto e vão desde o impacto emocional à visibilidade que o produto oferece.

• Impacto emocional: qualquer coisa que provoque uma resposta emocional nos consumidores formará automaticamente uma conexão com eles. Depois de um dia estressante ou ruim, as pessoas querem poder se desestressar e ter algo que as ajude a iluminar o dia. Quando um produto é capaz de fornecer essa liberação emocional, é provável que se torne viral.
• Valor prático: um produto que é verdadeiramente útil e ajuda a resolver um problema para os consumidores ou os ajuda a serem mais produtivos tem mais probabilidade de ser recomendado por eles. O valor prático pode superar o valor estético ou de face de alguns produtos e pode ajudar um produto a atingir esse estágio viral. Muitas vezes, as marcas concorrentes dentro do mesmo setor se baseiam no valor prático básico de um produto e adicionam a estética para impulsionar as vendas e dar aos clientes exatamente o que eles desejam. Isso ajuda a construir o status viral de um produto de tendência.
• Moeda Social: Quando um produto ajuda a estabelecer a imagem do consumidor como alguém que está “com os tempos” e à frente da curva social, ele se estabelece como um item imprescindível. Este atributo ajuda imensamente na viralidade de um produto em alta.
• Visibilidade e reconhecimento: um produto que se destaca e é facilmente reconhecível pelos clientes é um produto que provavelmente terá tendência à medida que o posicionamento da marca for aparente e desejável.

Coisas para pensar antes de entrar em um mercado competitivo

Onde há produtos em alta, geralmente também há mercados competitivos, porque muitos comerciantes estão tentando obter uma fatia da popularidade. Se o seu produto ou nicho de tendência pode resistir às seguintes perguntas, é provável que você tenha uma chance de lucrar em um mercado competitivo:

• Meu produto ou serviço resolve um problema específico para um grupo específico de pessoas?
• Quão competitivo é o mercado e há espaço para mais negócios?
• Quais são os custos iniciais associados a este negócio?
• Quanto tempo depois de começar eu posso me tornar lucrativo?
• Como posso ser inovador neste mercado pré-existente?

Essas perguntas fornecem uma estrutura básica para ajudá-lo a lidar com um mercado saturado e chegar a uma estratégia que funcionará a seu favor (Fonte).

É uma moda passageira, tendência ou mercado em crescimento?

Acredite ou não, existem três tipos diferentes de categorias em que os produtos em alta podem se enquadrar. Cada categoria determina quanto tempo um produto de tendência durará no futuro - o que, como um comerciante de comércio eletrônico, é uma informação importante de saber antes de começar a construir um negócio em torno de um produto para que você possa entender a longevidade do produto no mercado.

Alguns produtos serão grandes sucessos por um curto período de tempo e, de repente, eles cairão da face da terra. São conhecidos como modismos. Outros produtos entrarão sorrateiramente na vida do consumidor e permanecerão por um, dois, três ou até quatro anos, e então lentamente sairão de moda. Esses produtos são tendências. E, finalmente, existem produtos que não existiam antes, mas agora que existem, os clientes não conseguem imaginar suas vidas sem eles e continuarão a usar e recomprar os produtos durante toda a vida. Esses tipos de produtos fazem parte de um mercado em crescimento. Discutimos esses conceitos em nosso artigo Engenharia reversa do produto perfeito, mas também os analisaremos aqui:

• Modismos: esses produtos queimam de forma brilhante e rápida. Eles começam a tendência muito rapidamente e param de tendência muito repentinamente. Os modismos duram de um a dois anos, no máximo.
• Tendências: Esses produtos são mais uma queima lenta para começar e durar um pouco, mas no final das contas eles não duram o teste do tempo. As tendências duram 5 anos, no máximo.
• Mercados em crescimento: essas tendências começam do nada e se transformam em um mercado estável que dura o teste do tempo. Esses produtos vêm como uma tendência, mas nunca saem de moda porque a demanda do consumidor continua a crescer com o tempo. Mercados em crescimento podem durar décadas.

Ao examinar esta lista de produtos em alta, considere o potencial de cada produto para ser uma moda passageira, uma tendência ou um mercado em crescimento. Nenhuma categoria é melhor do que a outra; é apenas útil para você, como comerciante, considerar a longevidade de um produto antes de construir um negócio em torno dele, para que possa planejar e cronometrar adequadamente sua estratégia de entrada e saída. Nem todos os negócios duram para sempre e tudo bem se você estiver pronto para capitalizar a demanda quando ela existir e para sair do seu negócio quando a demanda diminuir.

Se você quer um negócio que pode começar rapidamente e lucrar em alguns anos, escolha um produto da moda. Se você deseja um negócio, pode crescer em um período de alguns anos, mas que não dure para sempre, então escolha um produto popular. Se você deseja um negócio que possa crescer ao longo do tempo e que seja tão relevante agora quanto em dez anos, escolha um produto em um mercado em crescimento.

O truque para tudo isso é que não há uma maneira absoluta de saber definitivamente qual produto se tornará uma moda passageira, tendência ou mercado em crescimento, então você terá que conduzir sua própria pesquisa, fazer sua própria diligência, fazer seu próprio decisões informadas e siga seus instintos.

Os principais produtos e nichos de tendência para 2021

Produtos em alta de alimentos, saúde e bem-estar

Vitaminas de goma

Vitaminas de goma de todos os tipos são uma grande tendência no momento, incluindo aquelas para a saúde do cabelo e das unhas, melhora do sono e outras com propriedades de CBD. O mercado para essas opções de vitaminas fáceis de mastigar e engolir está estimado em mais de US $ 9,3 bilhões em 2026, o que representa um crescimento de 6,5% desde 2019!

Você não só pode criar produtos de vitaminas de goma como os que já estão no mercado, mas também pode criar fórmulas de vitaminas de goma inovadoras para atender às necessidades dos consumidores que ainda não estão sendo direcionados. Pergunte a si mesmo: Quais preocupações os consumidores estão procurando melhorar e como as vitaminas de goma podem ajudá-los?

Se você optar por seguir esta ideia de produto, certifique-se de realizar as devidas diligências e consultar profissionais qualificados quando se trata de criar suas fórmulas. É fundamental que você trabalhe com um fornecedor de vitaminas gomadas de boa reputação e qualificado e considere todas as responsabilidades legais que você precisa cumprir ao vender produtos consumíveis.

Colágeno

Um rápido passeio pelo Instagram, Facebook e Google deixa claro que os produtos de colágeno estão nas prateleiras de muitas lojas virtuais e físicas.

Há muito adotado por muitos como um salvador da pele, no entanto, os benefícios do colágeno não são unanimemente aceitos por todas as autoridades. Isso não parece desanimar os consumidores. A maioria dos consumidores está interessada nos benefícios do colágeno para a saúde, como maior elasticidade da pele e saúde das articulações - e estão interessados ​​em consumir colágeno em muitas formas diferentes, como em pó, óleos, soros, suplementos, cremes e até mesmo café com colágeno!

As evidências sugerem que o mercado continuará a crescer 5,9% entre 2020 e 2027, portanto, pode valer a pena pular agora.

Hard Kombuchá

O Kombuchá existe há quase 2.000 anos, originário da China. Mas ultimamente, devido à sua popularidade crescente, produtos de kombuchá com uma peculiaridade começaram a surgir - ou seja, o kombuchá forte.

O kombuchá tradicional já apresenta baixo teor alcoólico, em torno de 0,5%. O kombucha duro, no entanto, é criado da mesma forma que seu primo menos potente, mas passa por uma rodada extra de fermentação para aumentar significativamente seu nível de álcool.

Atualmente, as buscas do Google por kombuchá nos Estados Unidos estão em torno de 368.000 buscas por mês, e as buscas globais no Google por kombuchá em massa aumentaram 383% nos últimos dois anos.

Se você está interessado em vender kombuchá forte, vale a pena levar alguns itens em consideração:

• Quando se trata de escrever sua cópia do produto, certifique-se de incluir o teor de álcool que seu kombuchá contém (normalmente cerca de 4,5% a 7%) e se ele vem em sabores diferentes.
• Você também pode esclarecer que, embora o kombuchá forte tenha um teor de álcool semelhante a algumas cervejas e lagers, não é uma cerveja ou lager. Para confusão, o Tax and Trade Bureau define como tal, o que pode significar ter que colocar a palavra “cerveja” em seus rótulos.

Portanto, faça o dever de casa para garantir que os rótulos dos produtos e os materiais de marketing estejam em conformidade com as regras e regulamentações locais.

Álcool Sem Álcool

“Curioso e sóbrio” é uma nova tendência, pois os adultos em idade de beber procuram alternativas às bebidas não alcoólicas para substituir ou complementar a sua ingestão habitual de álcool. As razões típicas para essa escolha de estilo de vida incluem preferência pessoal, metas de condicionamento físico e saúde e preocupação com as implicações negativas do consumo excessivo de álcool para a saúde.

Por causa disso, os consumidores estão procurando bebidas interessantes, deliciosas, de marca e sem álcool, que estão um degrau acima de alternativas refrigerantes / água / cordiais. Só porque alguns consumidores optam por não beber álcool, não significa que não estejam interessados ​​em combinações de bebidas inovadoras e emocionantes!

É por isso que mais e mais marcas estão oferecendo coquetéis sem álcool e substitutos de bebidas espirituosas.

Se você é uma startup de comércio eletrônico em busca de um empreendimento empolgante, procure marcas como Seedlip e Zero Proof, que tiveram vendas de discos em 2020. Portanto, se você deseja entrar nesse nicho, agora é a hora de entrar na onda! Principalmente quando você considera que a receita do mercado de bebidas não alcoólicas deve chegar a mais de $ 322 milhões em 2021.

Além de bebidas não alcoólicas, você também pode oferecer acessórios de marcas não alcoólicas, como coquetéis, copos e canudos ecológicos. As possibilidades dentro desse nicho são aparentemente infinitas.

Produtos CBD

Os produtos de CBD continuam apresentando tendência este ano.

O canabidiol entrou em cena pela primeira vez em 1940 e é o segundo ingrediente ativo mais prevalente na cannabis. Hoje, ele pode ser encontrado como ingrediente ativo em vários produtos nos nichos de cuidados com a pele, saúde e bem-estar.

Muito se pesquisou sobre como os produtos de CBD podem impactar positivamente as pessoas que sofrem de ansiedade, dor crônica e problemas de sono, então não é de se admirar que o interesse geral e as pesquisas no Google por CBD estejam aumentando. Os números mensais de buscas do Google nos Estados Unidos estão atualmente chegando a 450.000 buscas por mês, e um aumento global nas buscas aumentou 335% nos últimos cinco anos.

Se mergulharmos um pouco mais fundo e olharmos os resultados da pesquisa para produtos específicos de CBD, o que pode ser encontrado:

• CBD para a pele: um aumento de 1.440% nas pesquisas globais nos últimos cinco anos
• CBD Gummies: um aumento de 8300% nas pesquisas em todo o mundo nos últimos cinco anos
• CBD Oil: um aumento de 700% nas pesquisas internacionais nos últimos cinco anos

Esses produtos certamente parecem que vieram para ficar, então se você está procurando entrar no nicho de CBD, vale a pena encontrar um fornecedor de CBD de confiança em quem você possa confiar. Isso significa reservar um tempo para verificar completamente a segurança, a qualidade e a conformidade de seus produtos com o programa US Hemp Authority.

Leite de Noz De Macadâmia

As alternativas ao leite não são nenhuma novidade - de opções onipresentes como aveia, soja, amêndoa, caju, cânhamo e leite de coco - provavelmente todos estamos familiarizados com o que já está no mercado.

Na verdade, de acordo com o The Good Food Institute, as compras de leite de origem vegetal cresceram 5% no ano passado e 14% nos últimos dois anos, fazendo com que o mercado de leite de base vegetal valesse 2 bilhões de dólares somente nos Estados Unidos.

Embora existam muitas opções para escolher, outra alternativa muito mais recente é o leite de nozes de macadâmia.

O leite de nozes de macadâmia é uma opção nova e estimulante para oferecer aos clientes, e este é o momento de trazer novos leites de nozes para o mercado, já que os consumidores estão obviamente muito interessados ​​neles. Se você está procurando um produto inovador que agrada aos mercados vegano, vegetal e de alimentos saudáveis, vale a pena considerar o leite de nozes de macadâmia.

Caixas de lanches, pastagens e doces

As caixas de lanche são uma maneira divertida de consumir doces ou guloseimas - ou até mesmo uma apresentação única de tábuas de charcutaria que as pessoas podem pedir online e entregar em suas casas.

As pesquisas mensais por caixas de salgadinhos giravam em torno de 22.200 pesquisas no momento em que este artigo foi escrito e, no ano passado, as pesquisas globais aumentaram 67%. As vendas de lanches, em geral, respondem por 40% do mercado de alimentos embalados dos EUA, e isso é atribuído principalmente aos Millennials que aparentemente lancham mais do que qualquer outra geração.

Serviços de caixas de refeição

Os serviços de caixas de refeição alimentícia, como o HelloFresh, são muito populares no momento. Essas caixas de refeição geralmente são vendidas por assinatura e, muitas vezes, são posicionadas como uma alternativa ao pedido, ao mesmo tempo que tornam a comida caseira mais simples e menos demorada.

Os USPs de serviço de caixa de refeição típicos incluem ideias inovadoras, rápidas e simples de refeições que sejam saudáveis ​​e sem resíduos. Eles também reduzem o tempo que as pessoas passam nos supermercados.

Havia 14.800 pesquisas mensais no Google por kits de refeição somente nos EUA no momento em que este artigo foi escrito, e um aumento de 43% nas pesquisas globais apenas no ano passado, então está claro que o interesse em serviços de caixas de refeição está crescendo.

Ao iniciar um serviço de caixa de refeição alimentar, você pode se concentrar em preferências dietéticas de nicho, como dietas veganas ou paleo. Ou considere se concentrar em dados demográficos de consumidores que enfrentam alergias a laticínios, glúten ou nozes. Há muitas maneiras de se destacar no setor de serviços de caixas de refeição agora.

Produtos em alta de beleza, higiene e cuidados pessoais

Desinfetante para as mãos

Não há prêmios para quem adivinhar que essa ideia de produto faria parte dos nossos produtos mais populares em 2021.

Embora um ou dois anos atrás pudesse haver apenas alguns tipos de desinfetante para as mãos, os consumidores de hoje estão procurando mais opções.

No início de março de 2020, as vendas de desinfetantes para as mãos aumentaram 470% em comparação com o mesmo período de 2019. Avançando para dezembro de 2020, os consumidores agora estão verificando todos os diferentes tipos de desinfetantes para as mãos em oferta, sejam eles perfumados, sem perfume, vem com um dispensador de bomba, um bico de spray, cores diferentes, marcas de alta qualidade ou apenas de sua farmácia padrão de pântano. Devido à popularidade dos produtos desinfetantes para as mãos, o FDA até mesmo elaborou um Questionário sobre desinfetantes para as mãos para testar o conhecimento do consumidor sobre o produto!

Se você está procurando dar o pontapé inicial em sua pesquisa de mercado, alguns dos desinfetantes de ponta que estão na moda atualmente incluem alguns de marcas como Aesop, Byredo, Tammy Fender, SanRe e Herban Essentials.

Se você estiver interessado em vender este produto, vale a pena conferir as recomendações do FDA sobre a preparação de desinfetantes para as mãos antes de escolher um fornecedor confiável e seguro para trabalhar.

Gotas para os ouvidos

As gotas para os ouvidos são um produto clássico usado para limpar infecções de ouvido ou suavizar a cera do ouvido. Eles existem há décadas, mas uma nova geração de marcas naturais e homeopáticas nesse nicho resultou em um aumento de 70% nas pesquisas relacionadas a colírio nos últimos cinco anos.

Marcas como a Natrulo, que contêm ingredientes como “verbasco e extrato de alho”, são populares. Além disso, gotas para os ouvidos sem álcool e sem conservantes são outra opção atraente para quem deseja um remédio natural para amolecer a cera do ouvido.

Adesivos para acne / adesivos para espinhas

O trabalho dos adesivos de acne e de espinhas é acelerar o processo de cicatrização de manchas, absorvendo toxinas. Eles usam tecnologia hidrocolóide para absorver as toxinas da espinha e criar um ambiente úmido para promover a cura. O tempo todo, a mancha fica protegida de bactérias externas e a inflamação é reduzida. Eles também são úteis para evitar que o usuário arranhe ou aperte o local.

O maior mercado no momento está interessado em remendos redondos invisíveis ou transparentes em tamanhos diferentes - mas há algum interesse em alternativas coloridas ou em formas divertidas.

As pesquisas do Google para este produto aumentaram 2.800% nos últimos cinco anos, com mais de 40.000 pesquisas mensais no Google apenas nos Estados Unidos.

Ferramentas para cuidados com a pele

Prevê-se que o mercado global de cuidados com a pele aumente para mais de US $ 180 bilhões de dólares até 2024 e os dados da Spate (conforme relatado pela Vogue Business) identificaram que um maior interesse em ferramentas de cuidados com a pele foi uma das principais tendências emergentes durante a pandemia.

Com spas e salões de beleza fechando intermitentemente, as ferramentas de cuidados com a pele capacitaram os consumidores a cuidar de sua pele em casa enquanto criam uma experiência relaxante de spa em casa.

Estas são algumas das ferramentas de cuidado da pele mais populares no momento:

• Máscaras de luz vermelha e azul
• Kits de microdermoabrasão
• Gua shas
• Rolos frontais de quartzo, jade e ametista
• Vapores faciais

E muito mais!

Olhando apenas para os rolos faciais, as pesquisas do Google chegam a 8.100 pesquisas por mês apenas nos Estados Unidos.

Ferramentas de toque

Tem havido um interesse crescente em “ferramentas de toque” devido à pandemia. Quer se trate de maçanetas, botões de elevador, corrimãos, carrinhos de compras, o que quiser - em meio à pandemia global, queremos tocá-los o menos possível.

A solução? Ferramentas de toque.

As ferramentas de toque são projetadas especificamente para abrir e fechar portas, pressionar botões e, geralmente, ser uma extensão de nossos dedos e mãos para que possamos viver nossas vidas diárias sem ter que tocar em superfícies comuns com frequência ou em tudo.

Esses dispositivos simples e pequenos podem ser mantidos no bolso ou na bolsa, presos a um chaveiro ou amarrados a um cordão quando estiver no escritório. Eles se tornaram um acessório obrigatório, com muitas empresas diversificando para oferecê-los. Verifique as ferramentas de toque do Printful para ter uma ideia de como elas são!

Q-Tips reutilizáveis

Existem várias vantagens em adicionar esta alternativa ecológica e sustentável ao tradicional fone de ouvido de algodão à sua loja de comércio eletrônico. O mais óbvio é que eles são pequenos e leves, então não custam muito para serem enviados.

Além disso, é simples ver como você pode comercializá-los. Os aspectos ecológicos desses cotonetes de silicone são que eles são fáceis de limpar com água e sabão e são úteis para todos os tipos de coisas. Por exemplo, limpar pequenos itens, remover maquiagem, limpar orelhas, etc.

Produtos em alta de moda e acessórios

Máscaras

Este é um produto de tendência que também deve continuar por um tempo: máscaras faciais. Eles são o novo normal, e provavelmente podemos esperar vê-los por aí por algum tempo.

Há muita variedade quando se trata deste produto tendência, já que as máscaras podem ser reutilizáveis, descartáveis, podem ser feitas de diferentes tecidos como algodão ou seda, podem ser lisas ou ter designs interessantes, podem incluir arames para evitar embaçando vidros, e até mesmo feitos de painéis transparentes para facilitar a leitura labial.

Isso faz com que a venda de máscaras faciais seja uma oportunidade ideal para fazer um produto exclusivo ou fornecer máscaras que atendam às necessidades específicas do consumidor.

Adicione máscaras faciais à sua loja online para uma ideia de produto altamente procurada e de baixo custo com custos de envio baratos!

Moletom

Este ano, os consumidores continuam a abraçar a tendência mais quente de 2020 em roupas de escritório ...

Moletom!

Qualquer pessoa que trabalhe em casa - esteja ligada a reuniões do Zoom ou não - agora está familiarizada com as alegrias de não ter que usar roupas de trabalho para ... Bem, trabalhar.

A melhor parte é que mesmo que você seja convocado para uma reunião do Zoom, você pode vestir uma camisa bem passada para parecer elegante da cintura para cima e ainda relaxar com a calça de moletom da cintura para baixo. Talvez seja por isso que as pesquisas por moletons aumentaram 100% somente no ano passado.

A lenda da moda Karl Lagerfeld pode ter dito: “Calças de moletom são um sinal de derrota”, mas depois de anos de escárnio, as calças de moletom sem dúvida estão voltando - e sua vida útil provavelmente vai durar bem além da vida de bloqueio.

Várias marcas de moda relataram grandes aumentos nas vendas de calças de moletom em 2020, incluindo a Entireworld de Scott Sternberg relatando um aumento de 662% nas vendas desde a pandemia. Portanto, calças de moletom são claramente um ótimo complemento para sua loja de comércio eletrônico ou uma ótima ideia de negócio para lançar.

Chinelos

As vendas de calçados durante o COVID-19 foram duramente atingidas, mas o mesmo não pode ser dito dos chinelos. À medida que trabalhar em casa se torna o novo normal, o aumento nas vendas de chinelos reflete a necessidade dos consumidores de calçados confortáveis ​​para usar em casa. De acordo com o Retail Tracking Service da NPD, as vendas de chinelos de 2019 a 2020 dobraram - aumentando 12% em março, quando o bloqueio começou em muitos locais.

Pijama de seda

Se o seu público se inclina para gostos mais premium, os pijamas de seda são um substituto perfeito para as calças de moletom.

As pesquisas no Google por pijamas aumentaram 26% no ano passado, com 246.000 pesquisas mensais no Google apenas nos EUA. Na verdade, o Adobe Analytics disse que as vendas online de pijamas aumentaram 143% em abril de 2020 em comparação com março.

Dependendo das personas de seus clientes, você pode optar por vender pares de cetim mais acessíveis ou de seda pura premium. A chave aqui é focar no conforto luxuoso que os consumidores podem experimentar em casa.

Botas de caminhada

Desde que COVID-19 atingiu o mundo, a abordagem do consumidor em relação aos exercícios mudou devido ao fechamento de academias e uma redução drástica nas atividades e entretenimento. Como tal, muitas pessoas recorreram ao ar livre para fazer exercícios.

Consequentemente, as pesquisas online por botas de caminhada aumentaram em mais de 200%.

A beleza de adicionar botas de caminhada à sua loja de comércio eletrônico é que você pode comercializá-las para exercícios ao ar livre e (dependendo do seu público-alvo) como itens de moda.

Produtos de tendência de estilo de vida

Micro-Casamentos

Seja devido a restrições de viagens ou restrições locais, o futuro dos casamentos parece muito diferente. As pesquisas pelo termo “micro-casamento” aumentaram 600% desde março de 2020, o que provocou uma mudança de ritmo na indústria do casamento.

Para os varejistas, vimos uma onda de produtos de micro-casamento, como presentes personalizados sob medida e decorações de mesa - mas as idéias de produtos não param por aí! Considere a intimidade e a personalidade que os micro-casamentos podem ter e os produtos que você pode oferecer para complementar esses sentimentos.

Embora os consumidores possam estar procurando reduzir o número de convidados que recebem, isso não significa que eles irão diminuir o número especial do dia, então a qualidade provavelmente estará no topo da lista de produtos para micro-casamento, ao invés da quantidade.

Programas de educação domiciliar

O impacto do COVID-19 na aprendizagem é amplamente notado, com o fechamento temporário de escolas e o aprendizado em casa tendo prioridade em algumas partes do mundo.

Consequentemente, vimos um aumento nas pesquisas do Google em torno do tema do ensino doméstico - um aumento de 12% em 2020, para ser mais preciso. Dito isso, essa é claramente uma tendência que começou antes do COVID, já que as pesquisas relacionadas ao ensino doméstico aumentaram 60% nos últimos dois anos.

Havia 2,5 milhões de crianças estudando em casa nos EUA na primavera de 2019, e no Reino Unido aumentou 40% nos últimos três anos. Quer se trate de uma pandemia ou apenas da insatisfação geral com o ensino regular, está claro que o ensino doméstico veio para ficar, e os materiais, programas e sites estão decolando para refletir essa necessidade.

Se você tem os recursos para criar programas de educação domiciliar para professores ou pais / responsáveis, agora é um momento tão bom quanto qualquer outro para entrar no mercado. Sem dúvida haverá muito interesse em inovar nessa área, então haverá espaço para crescer.

Bebidas Funcionais

“Bebidas funcionais” são bebidas com uma finalidade ou resultado pretendido. Um exemplo conhecido de bebida funcional é o Gatorade - uma bebida que ajuda consumidores preocupados com a saúde a atingir suas metas de condicionamento físico e bem-estar.

Outros exemplos dessa tendência de crescimento incluem café com cogumelo, bebidas energéticas sem açúcar, bebidas com CBD e substitutos do café, como matcha e café com leite de açafrão.

Um relatório de agosto de 2020 da Business Research Company descobriu que mais consumidores do que nunca estão procurando alternativas saudáveis ​​de comida e bebida. E desde a pandemia, mais e mais consumidores parecem estar procurando maneiras de impulsionar o sistema imunológico e a saúde geral.

Grandes marcas como Coca-Cola e PepsiCo Inc. já estão a bordo dessa tendência de categoria de produtos e estão lançando suas próprias bebidas funcionais, como Coca-Cola with Coffee e PepsiCo's Driftwell. Não é de admirar que sejam, uma vez que o mercado de bebidas funcionais deve crescer a uma taxa composta de crescimento anual (CAGR) de 6,96% entre 2020 e 2025!

Produtos populares para casa e escritório

Suportes para laptop

O trabalho remoto aumentou exponencialmente em 2020 por razões óbvias, e isso fez com que muitas pessoas trabalhassem em seus laptops. Um acessório útil para diminuir a dor nas costas e ajudar na melhor postura ao trabalhar em casa é o suporte simples para laptop.

As pesquisas por suportes para laptops aumentaram 113% no ano passado, tornando-os um nicho interessante a se considerar. Existem várias versões deste acessório compacto - alumínio, plástico e acrílico, para citar alguns - além disso, existem opções de dobramento, opções leves e outras que até aspiram nas janelas para aproveitar ao máximo as vistas do escritório em casa!

Mesas de pé

O mercado de escrivaninhas permanentes foi avaliado em US $ 1,3 bilhão em 2019, com previsão de crescimento de mais de 10% até 2028. Com o trabalho remoto em ascensão e saúde e condicionamento físico ainda uma prioridade na vida de muitos consumidores, o mercado de escrivaninhas permanentes continua crescendo .

Muitos trabalhadores optam por mesas em pé como uma forma de se manterem ativos, alertas e manter uma postura melhor enquanto trabalham. Algumas mesas de pé também são ajustáveis ​​para se adequar a diferentes alturas e posições de trabalho, tornando mais fácil para o usuário alternar entre sentar e ficar em pé.

Cadeiras de escritório ergonômicas

No passado, as cadeiras ergonômicas tendiam a ser compradas por empresas para seus funcionários. Hoje, cerca de metade de todos os trabalhadores americanos estão trabalhando em casa e, conseqüentemente, a demanda do consumidor para replicar seu ambiente de escritório está crescendo.

Atribuído principalmente à nova cultura de trabalho em casa, os ex-funcionários de escritório desejam evitar dores nas costas e alcançar o máximo de conforto durante o dia de trabalho. As pesquisas mensais no Google para esta ideia de produto aumentaram 110%, então se você está procurando inovar em um mercado que antes era mais focado no varejo B2B, você poderia considerar a possibilidade de fazer cadeiras ergonômicas de escritório atraentes para B2C, com um toque para DTC.

Equipamento de treino em casa

Todos os tipos de equipamento de treino doméstico estão em alta agora, incluindo, mas não se limitando a esteiras dobráveis, bicicletas para exercícios internos, pesos, tapetes de ioga, faixas de treino, pesos de tornozelo, faixas de resistência, etc.

Embora a previsão seja de que o mercado cresça pouco menos de 3% entre 2020 e 2025, só teremos que ver o que os próximos meses reservam para academias públicas e aulas de ginástica. Empresas como a Peloton viram suas vendas aumentarem em impressionantes 172% devido à pandemia, e mais de um milhão de pessoas se inscreveram em suas aulas de streaming, portanto, obviamente há demanda por exercícios em casa.

À luz de tudo isso, a venda de equipamentos e acessórios de ginástica caseiros pode ser um produto em alta que vale a pena considerar. Afinal, com o crescente interesse dos consumidores por saúde e boa forma, juntamente com bloqueios e restrições, essa é uma tendência que provavelmente permanecerá por um tempo.

Para obter dicas sobre como aproveitar ao máximo o crescente interesse do consumidor por condicionamento físico, consulte nosso artigo sobre Dicas de marketing para criadores de marcas de saúde e condicionamento físico.

Produtos de limpeza sem resíduos

O nicho de limpeza tem visto um interesse crescente em produtos de limpeza sem resíduos como um esforço para reduzir o uso de plástico.

Um produto popular no momento são os tabletes de solução de limpeza. Os consumidores podem simplesmente adicionar esses comprimidos em frascos ou recipientes que já possuem em casa, completá-los com água e, em seguida, a solução de limpeza é criada!

Os comprimidos são basicamente concentrados líquidos desidratados que se dissolvem ao entrar em contato com a água. Quando você considera que a maioria dos produtos de limpeza líquidos contém cerca de 90% de água, faz sentido mudar para alternativas de desperdício zero!

Air-Purifying Plants

As consumers are spending more and more time indoors, their indoor space is becoming even more important to them. For many, sprucing up their indoor space means adding a little bit of nature.

But, there are more benefits to bringing nature into the home than just aesthetics.

It was NASA who, in 1989, discovered that indoor plants help to remove air pollution. So, given the current events of the world, air-purifying plants have an even more attractive quality to them. This is clear by the 71% increase in global Google searches for air-purifying plants over the last five years.

According to NASA's study, they recommend having two to three indoor plants for every 100 square feet, so for many consumers, that likely means having multiple plants in one household. As an ecommerce plant seller, you could assist your customers by creating a lookbook of suggestions about where to best place air-purifying plants for maximum health benefits.

Living Walls (Wall Gardens)

If you've never heard of a living wall, it's a vertical outdoor or indoor garden that's attached to a wall.

Searches for living walls have risen by almost 100% in the past year. This increased interest could be attributed to people wanting to improve their homes as they spend more time indoors, and to people also wanting to bring the outdoors inside in a reasonable way.

Resin Homewares & Accessories

If you're already scouring Pinterest and Instagram for the latest homeware trends to capitalize on, you likely can't help but notice the increased interest in resin homewares and accessories.

The furnishings world is seeing all sorts of products being made with resin, like lamps, chairs, coasters, ring trays, bookmarks, jewelry, vases, spoons, and much more.

A quick peek at the many resin products sold on Etsy tells us that this isn't a trend that's going away anytime soon. Plus, we've also noticed that worldwide Google searches for resin has increased by 43% in the past year, so if you're looking for a product idea you can make from home, or an innovative way to make existing homeware products, then look no further than resin.

Electronics Trending Products

Under-Desk Treadmills

In an effort to stay active while working from home, consumers are making use of under-desk treadmills—also known as a Cubii.

This piece of equipment is ergonomically designed, portable, and has a low impact on joints. Not only that, but it can connect to your FitBit, iPhone, or Android device to track your movement throughout the day.

Searches for the Cubii have grown 9% in the past year and 1,266% in the last five, making them an innovative trending product to pursue if you want to target the health and fitness niche.

Massage Guns

As the pandemic restricted many people's ability to visit gyms and health centers, it brought health and fitness lovers to look for other ways to nurture their wellbeing. One such way is to use a muscle massage gun.

These tools are easy to use and combat soft tissue aches and pains by providing quick bursts of pressure into the muscle, which enhances blood flow to the affected area.

Interest in these devices has grown enormously, with a 4,900% increase in Google searches over the past five years and 201,000 monthly searches over the last year alone. As such, massage guns are proving to be more than just a passing trend.

LED Lights

While it's been an enormous source of fun and much-needed diversion during the pandemic, TikTok is also responsible for bringing to light a huge new trend: LED lights.

These products are especially popular amongst teens who use them in their bedrooms to create a tranquil space they can switch up at the change of a button. But, not only do they create a calm ambiance, they also make for interesting backgrounds behind video content that users post to their social feeds.

At the time of writing, monthly US Google searches for LED lamps stand at 18,100 searches per month, with a 58% growth in global searches over the past five years.

If you're interested in jumping on board this trend, you'll find that LED lights come in multiple colors and are often sold in strips that switch between different colors and lighting modes.

Air Purifiers

Since the population at large is spending more time indoors, and paired with the focus on general health and wellbeing due to the pandemic, it's no wonder that consumers are increasingly concerned about the quality of the air they're breathing.

Cue, air purifiers.

Air purifiers rid spaces of indoor pollutants, allergens, and particles and right now, there's no better time to sell a product that does those things.

According to a report from AP News, the air purifier industry is expected to increase by around 10% between 2019 and 2029. This projected increase is attributed mainly to broader concerns about air quality since the pandemic started.

If you're considering selling air purifiers, it's essential to clarify what they do and don't do. The last thing you want is to make any unsubstantiated promises to your customers!

UV Sanitizers

UV sanitizers are hand-held lights or table-top boxes that can sanitize small objects such as watches, pens, cell phones, headphones, etc. to rid them of bacteria and germs

Since the start of the pandemic, consumers are taking a step up from just sanitizing their hands and are looking for ways to sanitize the things they regularly touch, too. Global Google searches for UV sanitizers rose by 50% over the past year and startups specializing in video conferencing equipment, phone cleaning products, and UV lights for cleaning medical equipment also reported a surge in interest.

The beauty of selling a product like a hand-held UV sanitizer is that it can be inexpensive and easy to ship. Whether you're picking a niche for a new ecommerce store or wanting to expand your product selection, UV sanitizers could be the way to go. There's a vast array of shapes and sizes available, all of which are simple to source from wholesale outlets like AliExpress.

Air Fryers

Finding a healthy way to eat fried food was never going to be unpopular. The statistics support this, with the air fryer market size expected to grow from almost $895 million in 2018 to $1,425.7 million by 2026—and global Google searches rising by 608% over the past five years.

From an ecommerce seller's perspective, emphasizing the benefits of air fryers—such as their ability to remove high fat and calorie-dense oils from the cooking process—makes a strong sales pitch.

There are multiple versions of the air fryer out there, with prices retailing as low as $50 on Amazon to higher-end models for hundreds of dollars. It's also worth considering selling air fryer accessories on your online store, such as paper liners and cookbooks.

Mini Waffle Makers

We all love to treat ourselves to something sweet to eat every now and again, and the mini waffle maker certainly satisfies that craving! It's the perfect kitchen accessory and doesn't hog too much space.

Not only that, but they are relatively inexpensive to buy, lightweight, and easy to store. One popular model is the Dash Mini Waffle Maker retailing at $10, which is hugely popular on Amazon, earning thousands of 5-star reviews.

If you're contemplating setting up a homeware ecommerce store or looking for new and exciting products to add to your inventory, consider mini waffle makers! Not only are they easy to source, but they also come in a range of prices and colors, making them a suitable option for all kinds of demographics.

Sleep Trackers

One possible way for consumers to improve their sleep hygiene is to invest in a sleep tracker. This wearable device monitors your sleep patterns and provides data on sleep quality and duration.

The number of global online searches for information on sleep hygiene has increased by 82% over the last five years so it's little surprise that the worldwide sleep tracker market is expected to grow at around 8.4% between 2018-2028.

Sleep trackers are lightweight, easy to wear, and most models make it easy to view sleep data from your smartphone. All in all, if you're already selling other tech items or sleep hygiene products, sleep trackers could be an excellent fit for your business.

Video Doorbells

This handy gadget boasts two immediate advantages: it acts as both a doorbell and a security device.

While global Google searches for video doorbells have declined over the past year (68%), interest over the last five years has increased by 377%.

This suggests that while we're all languishing at home during the pandemic, we have a less immediate need for these gadgets. That said, there's potential for market growth here and these products could be a welcome addition to an ecommerce store.

Ring Lights

Ring lights are circle-shaped lights often used by content creators, video streamers, or Instagram influencers.

Online searches for this product have more than doubled in the past year, and monthly US Google searches during the same period sit at a whopping 450,000 searches!

But, before you dive in and start stocking ring lights, it's worth doing some research. By understanding what the right lights do, you can better market them and create content on how to use them. But to help get the ball rolling, most ring lights basically allow the light to wrap itself around whatever you're videoing/photographing. This means light falls on both sides of the lens, eliminating any shadow. This creates a far more flattering image and provides the photo or video with way more detail.

USB Microphones

While many consumers rely on their laptops or mobile device's built-in microphone for their video meetings, there's a market of consumers that want to take their video quality up a notch, and that involves improving the sound quality.

These devices can be plugged into personal computers and used for video calls, podcasting, video recording, streaming games, or recording music.

One particular USB microphone that's trending is the Yeti from Blue Microphones, with worldwide searches up by 45% in the past year.

Epilators

Current COVID-19 restrictions across many US states and countries worldwide have resulted in salons having to close their doors. As such, in-person professional hair removal isn't an option.

Consequently, at-home hair-removal products using laser technology to remove unwanted body and facial hair are the perfect solution. They also tend to be a more economical option long-term.

Epilators are a hair-removal tool that can be used at-home, and interest in the product has been rising as more consumers are looking for at-home solutions to hair removal, and hair-removal tools that offer long-term results.

Video Projectors

Cinemas around the world remain primarily closed so one possible solution to the pain movie buffs feel at the loss of the traditional cinema experience is to use a video projector.

Video projectors bring the movie theatre experience to the home without busting the bank balance and with so many people stuck at home looking for any way to elevate their at-home living experience, now is one of the best times to capitalize on consumers' growing interest in video projectors.

Fairy Lights

Fairy lights have been a popular product for a while—but consumer interest in them continues to grow over the years.

These items are a cute, dainty way to decorate interior spaces, and they often help create a cozy atmosphere. But they can even extend to outdoor use, with outdoor-friendly fairy lights on the rise as well.

One of the best things about these products is how versatile they can be. Customers are interested in new and innovative designs, seasonal versions, plain white lights and colorful lights, battery-powered options and electricity-powered options, lights for indoor use and outdoor use, etc. There seems to be no limit to the kinds of fairy lights that consumers are interested in and the market for them continues to grow.

Pets, Hobbies & Games Trending Products

Pet Ear-Drops

Just as ear drops are a trending product for humans, it seems that consumers are interested in maintaining the ear health of their furry pets, too. Searches for this remedy have risen globally by a whopping 825% over the past five years, with solutions for mites, ear irritation, and blocked ears being the main concerns.

But, before diving into this product idea, ensure that you source your products with care. This is a health product for pets just like it's a health product for humans, so ensure that your product meets all health, safety, and legal requirements.

Luxury Cat Litter

Anyone who's owned a cat knows that cat litter doesn't smell like a bed of roses—far from it, in fact. That's just one reason why searches for luxury cat litter, and brands like PrettyLitter, have surged.

This type of cat litter is made from silica which absorbs unpleasant odors and it also helps cat owners detect possible health issues that their feline might have due to changes in urine pH levels.

While it might seem like a niche product idea, there are over 95 million house cats in the USA, and it's likely that their owners are very open to innovation in the cat litter market. It's also a product that a subscription delivery service can be built around, which can increase consumer loyalty and bring in recurring revenue, which is obviously good for business.

Gaming Glasses & Blue Light Glasses

There are 2.7 billion gamers worldwide, with the Asia Pacific region taking the lion's share, followed by Europe, the Middle East, Africa, Latin America, and then the US. Gaming is big business, and gamers need (and love) accessories.

One rising trend is gaming and blue light glasses. Consumers are interested in the product's apparent ability to reduce eye fatigue, eye strain, and headaches caused by many hours of gaming. Searches for these products have risen by an astonishing 2,800% over the past five years.

The glasses are meant to filter out blue light given off by digital devices, which is often the root cause of the symptoms listed above.

There are plenty of places to source blue light glasses nowadays, so whether you're interested in dropshipping, manufacturing, private labeling, or wholesaling, you should be able to find an option that suits your needs.

Puzzles & Tabletop Activities

Jigsaw puzzles and board games are long-established pastimes enjoyed by people of all ages. Interestingly, global searches for jigsaw puzzles have grown by 94% in the past year. A CNBC report in April 2020 also found that jigsaw puzzle sales for one US game maker, Ravensburger, rose by 370% over the past two years!

Given the amount of time consumers are spending indoors, it's no surprise that they're looking for creative ways to fill their time. Add to this the added pressure of parents homeschooling kids who can't attend school due to lockdowns, and it's easy to see why sales of tabletop activities are on the rise.

Forbes reported back in April 2020 that sales of board games, puzzles, and crafts had risen enormously as Americans were forced to stay at home. One retailer reported its sales increased by 4,000% in the last week in March 2020 as the pandemic struck the US.

Global searches for tabletop games rose by 44% in the last year, with monthly US Google searches sitting at 110,000.

Online Games

Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Here we're talking about things like online board games, online card games, online bingo, etc.

Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic. If games are your passion or you have a good idea for an online game people can play over video calls, now's the time to launch it!

Chess

The Netflix series The Queen's Gambit has gripped viewers since its launch in October 2020, with a total of 62 million households having watched it!

One interesting by-product of The Queen's Gambit is a renewed interest in chess. In the past three months alone, global searches for chess boards have risen by 354%. Also, since the show's launch, the New York Times reported a 125% rise in chessboard sales, with some retailers reporting increases as high as 1000%!

The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options.

Past Top Trending Products & Niches

We've created trending product roundup posts for many years, so we thought we'd include some past trending product ideas to help spark some more product ideas. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.

But—there's still lots of value here so check out these past trending product and niches and see what gems you can find!

Food, Health & Wellness Trending Products

Green Tea

Not only has green tea consistently been climbing as a trend since the early 2000s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.

Matcha

Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it's a high-end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentration of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract.

For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you're interested in learning more about the set-up process.

Detox Products

“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It's likely that you've seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.

If you choose to pursue detox teas or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product, and take into consideration the legal responsibilities you'll face as a business for selling consumable products.

Nootropics (“Smart Drugs”)

Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer, and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you'll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.

Macronutrients & Workout Enhancing Powders

Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people's interests are rapidly shifting towards their health, diet, and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product's macronutrients at the forefront of their marketing campaigns.

Protein powder is a well-known workout enhancement powder that helps muscles repair after a workout, but it's nothing new. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.

While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.

Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.

Active Holidays

Perhaps it's thanks to the booming fitness industry, the number of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.

Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience.

If you're able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that's not in your realm of expertise, base a business around providing gear, accessories, or gadgets to active holiday providers or to customers who participate in active holidays.

Keto Foods

The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.

There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.

While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.

Vegan Foods

The vegan food industry is booming and it is a market with a large scope as it isn't quite in the mainstream yet. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential.

Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc.—it's an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.

Beauty, Hygiene & Personal Grooming Trending Products

Coffee Scrubs

We've talked about trending tea products already and now tea's arch-nemesis, coffee, is also making an appearance in the trend forecast in the form of a body scrub. It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Don't just think about coffee—also consider what other products can re-purposed beyond their initial use.

Coconut Oil Based Products

Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.

Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Maybe there's a use for coconut oil that consumers haven't heard of yet, or maybe you can package coconut oil in a more convenient way for consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!

Óleo de barba

Beard oil has been trending for the last few years and it appears that the trend is continuing. Lately, this market has become pretty saturated with a lot of new companies but there's likely still room for those that get a little more creative and tighten their focus to serve narrow niches within the beard grooming category.

Charcoal Beauty Products

Everywhere we look—be it Facebook, Instagram, or even in actual stores (both online and brick-and-mortar)—there are charcoal beauty products on the shelves. These products boast the presence of activated charcoal which apparently has several benefits: In toothpaste it's purported to act as a natural whitening agent and in face washes and face masks it supposedly acts as a purifier and helps to detoxify the skin.

On the vendor's side of things, charcoal beauty products are one of the best-selling products in the beauty and makeup niche. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.

Balayage Products

Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights. While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales.

The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products (shampoos, masks, conditioners, etc.), and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.

Body Wipes (“Dude Wipes”)

Men's hygiene is a niche that doesn't get the attention it really deserves and, despite that, it's certainly on an upswing right now. In this case, there are manufacturers that already create hygiene wipes for children and women, however, smaller vendors have recently noticed that there's a great opportunity to supply a similar sort of product for men as well.

The “dude wipes” are targeted to men across the board—from those who enjoy camping and outdoor activities, to those who have busy urban lifestyles and commute a lot. Due to the fact that body wipes are a product that needs to be purchased regularly as it falls into the fast-moving consumer goods (FMCG) group, manufacturers are making “customers for life.” For a vendor, that offer the potential for subscription purchases or automated re-ordering.

Silicone Makeup Sponges

The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. As soon as this product hit stores it piqued consumer's interest and started to sell. Online, this product went viral and has attained a cult status.

Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers. However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch.

Anti-Cellulite Cup

The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area. Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is.

This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product.

Fake Eyelashes

Fake eyelashes have been around for a while, however, in recent years they've experienced a massive overhaul in both style and innovation to make them more beautiful and functional than ever before.

Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result. There's lots of room in this niche for innovation and creativity and consumers are open to trying new things.

The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido, a luxury false eyelash company.

Bamboo Toothbrushes

Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list.

While this product has been around for a while, popularity-wise, it still hasn't reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can provide advantages later on as the product continues to gain momentum.

While you are at it, look into the “zero-waste” trend to see which other major markets could potentially be disrupted in the future—soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn't just a lucrative business path but it also has a feel-good factor to it, making it almost irresistible to the new age of eco-friendly or trend-savvy entrepreneurs.

Night Face Masks

The beauty and skincare industry is something that will perhaps always be around as a “trending market” which is why it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.

Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as becoming the next “hot product.” If you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products should be a no-brainer.

Makeup Brush Cleaners

Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly. The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. What's surprising is that statistically, 61% of makeup wearers don't clean their brushes every month due to the effort and lack of general know-how. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin.

This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.

Clothing & Accessories Trending Products

Niche-Specific Branded Apparel & Hyper-Local Apparel

Companies like Printful are making it increasingly easy to create a clothing brand. As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.

Niche-specific apparel refers to clothing items that are only relevant to a certain type of consumer whether that's because of the clothing item's style, functionality, or even the designs on it. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24-hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations.

Here are some other examples of hyper-local apparel brands:

• Detroit vs. Everybody (Detroit)
• Drake General Store (Toronto)

Alfinetes de esmalte

Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades. These days, enamel pins are trending again due to the capability and ease of designing and/or personalizing your own pins.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.

Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. If you're interested in learning more about how to start your own enamel pin business, check out this article.

Beanie Hats

While most stores don't stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.

When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.

For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.

Fitness Leggings

Another great product for dropshippers is fitness leggings. These have been around for a couple of years now and by the looks of it, they don't seem to be going anywhere anytime soon. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand.

Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store.

Titanium Rings

Titanium rings have become increasingly popular and are trending in a niche that is relatively harder to tackle: Men's fashion, accessories, and jewelry. This product is the perfect amalgamation of aesthetics and masculinity which is the key combination to “making it” in this particular niche. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information.

Novelty Socks

Socks. Sim, você leu certo. Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays.

They're a perfect product: They're comfortable, aren't restricted to a specific gender, age, or style and are simple to coordinate with an outfit, too. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Novelty socks are a great alternative to the more traditional ones as the market is still growing.

Unicorn Pajamas

Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic! Anything unicorn-themed has been trending for the past couple of years and the trend isn't slowing down, on the contrary, it's rising steadily.

There was an uptick in the sales of unicorn pajamas and stores that specialize in women's clothing found the product to be a winner as it sets a tone for their brand and sets them apart from the competition!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around.

Leather Bracelets

Leather bracelets have been gaining traction for a while and cater to several different niches. Leather is a premium material that can be styled to suit the customer's taste and needs which means it provides a very important function—variety!

As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too.

Shapewear

With a projection of $5.6 billion in sales by 2022, as a merchant, you should definitely be interested in selling shapewear. Shapewear comes in multiple styles—some can be worn under clothing, some over, and some come in the form of lingerie. You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers.

With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette—which means that this trend is not going anywhere for a while.

Athleisure

Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes. This clothing trend emphasizes comfort, durability, and style which is exactly why it's been trending in recent years. As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc.

What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Fashion + Comfort = Recipe for success!

Minimalist Watches

Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late.

If you do decide to break into or explore this niche and start a watch brand, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns. This may help boost engagement with your brand and drive up those sales.

Backpacks

Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. While the August to September back-to-school period is definitely peak sales time for this product, it doesn't mean that the product won't sell year-round, especially for a more professional crowd.

As a merchant, stock and sell different types of backpacks that could be targeted to different age groups, activities, and styles—such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different directions that one product can take you in.

Homewares & Appliances Trending Products

Mattresses

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved.

Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers, and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders—the choices are vast and the technology is constantly evolving. There are even mattresses that come bundled up in a box so they're easy to move into new places, they're compact enough to fit in elevators or to be carried up stairs. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche.

Essential Oil Diffusers

People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils. Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes. The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals.

If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based (works with candles) diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit, or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales. Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while.

Chalk Paint

Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media—specifically Instagram and Pinterest—on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares that customers can apply chalk paint to.

Terrários

Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sorts of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. They're appealing to consumers because they add a bit of greenery to any space and are extremely low-maintenance since a majority of them are self-sustained and need little to no attention.

As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools, and decorative accessories separately. If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift-givers. For more information on how to start a terrarium business from scratch, check out this post.

Vegetable Spiralizers

Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution. Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etc.

There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers, and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers.

Grill Mat

Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well. Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

Fairy Lights

Fairy lights are another product that has become extremely popular due to social media sites like Instagram and Pinterest. People have been using these lights for home decor, in restaurants to create a cozy ambiance, as holiday decorations, and more.

There are even entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste! These lights are often bought in bundles and can be sold with other decorative products, too.

Car Windshield Protectors

Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run (towards the end of the year) and they can beat pricing surges when the demand drives them up.

The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

Electronics Trending Products

LED Lighting

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. It's much more energy-efficient, lasts exponentially longer than regular bulbs, is a lot more controllable, and better for the environment. This trend is only going to keep growing and in particular, there seems to be a growing trend for colored LED lighting to improve ambiance, and for “smart” LED lighting that can be controlled by apps and smart devices.

Drones & Drone Accessories

In recent years you've likely heard more and more about drones. Whether it's about the military using them for missions, Amazon using them to deliver packages to homes, or just consumers playing with them as a hobby, drones have been huge in recent years. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

Auto-Follow Drones & Underwater Drones

Not only are drones trending, but there are new types of drones coming into consumer's lives. In the past few years, we've seen drones rise swiftly into popularity as they became a more justifiable purchase for consumers to make but throughout the years, drone technology has continued to advance and the way people utilize them in their everyday lives has continued to evolve.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto-follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way. Also on the rise are underwater drones which help users to locate fish and chart underwater landscapes.

Consider how drone technology can enhance people's lives: Is there a way drones can be used for consumers or businesses that they aren't being utilized for yet? Find a gap in the market. If harnessing drone technology isn't your specialty, think about how your business can enhance a consumer's experience with their drone. What kind of products can you sell to make their experience more streamlined, stylish, or user friendly, no matter what they use their drone for.

Virtual & Augmented Reality

This kind of technology is finally becoming a reality in consumers' lives, available for them to use, experience, and purchase for themselves.

There may not be a huge consumer market yet but it's trending upwards as we speak, so by the time you do your research, formulate a product and produce something for consumers to purchase, you might just hit the first wave of consumers gearing up to try virtual and augmented reality for themselves.

Either get into the virtual/augmented reality game itself or get into the market for the respective accessories. Accessories are one of the best ways to get into a market you don't have the technological experience to actually create a central product for, so creating a supporting product that makes the main product function better is a great way to attract enthusiastic consumers.

Accessories of Accessories

For many businesses, this is going to be the largest window of opportunity when it comes to finding the perfect product to sell online. With consumers adding more and more technological products into their daily routines there is more interest in accessorizing these devices to make them more stylish, streamlined, and functional.

These accessories can add style to the device itself whether it be a phone, computer, camera, drone, etc, or these accessories can be a more stylish version of something you regularly use in tandem with a device such as docking stations, power banks, cords, chargers, etc. Some popular accessory items include the iRing and PopSockets which add additional functionality to the smartphone devices, AirPod Skins add style and protection to the Apple Airpods, or even sweaters for drones and Airpod floss stickers. Yep. Those are a thing.

Take advantage of the demand for stylish, sleek, streamlined, and functional accessories and create a new product that makes an existing device or accessory better. The beauty of this approach is that it doesn't have to be complicated. Spend some time thinking of the devices you use every day and what small accessory would make them either function or look even better. You don't have to reinvent the wheel here, just think about useful, functional, quirky, or customizable additions that make existing devices better.

Smartwatches & Wearable Technology

The release and popularity of the Apple Watch and the Fitbit has resulted in a rise of other smartwatches and wearable devices from other companies throughout the year, and it isn't expected to slow down anytime soon.

Cropping up all over the internet are things like smartwatches for kids, mindfulness watches, GPS pet trackers, wearable sunlight trackers, posture devices and more, that are riding the wave of the wearable technology trend. Each device is getting more and more specific with the intention of helping consumers find a technological solution or monitoring system to any one of their problems.

Similar to the Virtual Reality trend, either start developing your own useful device (remember to find a niche and solve a pain point) or, if that's not in your realm of expertise, focus more on accessories like cases, stands, covers, cleaners, cables or chargers.

Smart Home Appliances

Along the same wavelength, smart accessories are seeping into other aspects of consumers' shopping habits. Appliances such as the Google Home, Amazon Echo, and even smart toothbrushes and cutting boards are aimed at helping consumers improve their day-to-day lives, and they're becoming more popular.

Anything and everything seems to be on the table and there's no telling where the future will take us. These smart appliances are slowly becoming a part of the average consumer's daily life and we expect to see them become even more normalized as they continue to improve and consumers start to see real benefits to integrating them into their lifestyle.

Pay attention to your daily life: Where can you see smarter innovations being made in your home, no matter how seemingly small the innovation might be. Smart appliances are the future and we'll definitely see their popularity rise throughout the year.

Wireless Headphones

Technology is forever changing, streamlining, and minimizing which means the fewer cords and plug-ins, the better. Lately, this has meant that headphones are now becoming wireless and operating via Bluetooth rather than through the headphone jack.

Currently, consumers are starting to purchase wireless headphones rather than the generic wired ones that have dominated for so long, however, the technology is still being developed and the average consumer is still wary about cost, battery life, and sound quality. With giants like Apple and Google excluding the headphone jacks from their products, wireless is definitely becoming the way of the future and we expect to see wireless headphones improve drastically over the coming years and anticipate consumers will start making more and more purchases in their direction as it does.

In this case, less is more, so get ready to drop the wires from your headphones while this shift starts to take shape. Looking for a product idea? Start looking up manufacturers who can supply you with this product so you can get in on this trend as soon as possible.

3D Printing

Finally, 3D printing is on its way to becoming part of mainstream business and consumer's daily lives. For so long it seemed like a futuristic experiment that we mere mortals could only dream of but the time has come where owning a 3D printer can be a reality.

The technology and development are finally coming to a place where it's an approachable item for some consumers to purchase. It hasn't become a fully justifiable purchase for the mainstream market yet, however, we expect to see leaps and bounds of growth over the course of the next couple of years. Keep an eye on its progression and start getting your ideas in place ready to take advantage of this trend as it becomes an active part of consumer's lives.

It's likely that you don't have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories. Once it launches into the lives of the masses they'll be eager for add ons that make the experience even more streamlined.

360 Degree Camera

Photography is such a vast and varied segment that there is a niche for almost everything—niches that relate to the style, ones that are specific to technical skills, etc. One of the newer trends in the industry is that of 360 Degree cameras. Initially, photographers would take multiple high definition photos and stitch them together using software to create a 360-degree photo, but in recent times cameras that can actually shoot (both photo and videos) in 360-degree landscape, have become easily available.

This breed of cameras also come in a variety of styles, but most use 2 fisheye lens cameras to get the job done. However, it is important to note that different kinds of activities will require different cameras, therefore as a potential seller, you should make sure that you stock up on different models and types (battery life and resolution differ from model to model) to ensure that you are catering to a wider audience base. Also pay attention to other details such as live streaming capabilities, 4K res, etc.

One of the major reasons that 360-degree cameras have been trending and are projected to do well over a longer time span is because they are essentially “future-proof”. The 360-degree format is keeping true to virtual reality and possible applications for consumers in the near future.

Video Security Cameras & Doorbells

The physical security industry has been growing at a rapid pace and doesn't seem to be slowing down anytime soon. One thing that has been clear for a while now, is how consumer technology has pushed the barriers for innovation within the security industry. From biometrics to remote surveillance, there is a market out there for it all.

Video security cameras and doorbells are some of the tools that have become increasingly popular within this segment—and with good reason. With crime and violence in urban areas, consumers have started taking safety more seriously and this seems to be an ideology that will be around for a long time and evolve with the advancements in technology.

Breaking into this industry will truly require a lot of research and the ability to keep up with trends in the segment—but once you are able to do so, this can be an incredibly lucrative niche.

Smart Lighting

As children, we all probably wished that we wouldn't have to get up from our comfortable position on the couch or bed to turn the lights on or off. We wished we could just clap and voila! Job done. Welcome to the future! Not only are there smart lights that respond to clapping but there is an entire universe of smart lighting systems and smart lights. A few to mention are eco-friendly lighting, automatic timing for lights, mood settings, color control, remote access to lighting systems in places with wifi, motion-activated lighting, and more. There are endless options!

As the options in the industry grow by the second, so does the consumer base. Customers have become more sustainability-centric, and have created a demand for smart lighting companies to get creative with the products that are offered.

Listen to the customers: Create a product that they're asking for that isn't available, or a tweaked version of an existing one. Smart lighting is the future of home lighting and it's picking up steam now so it would be a good idea to jump into the sector when you can.

Bluetooth & Wifi Speakers

Bluetooth speakers seem to have been around for ages yet they're still getting better and better each year with added features and additional functionalities so consumers are still turning towards them as their speakers of choice. Especially as technology becomes even more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that's where Bluetooth and wifi speakers come into play.

“The Bluetooth technology roadmap is a powerful expression of our mission to continue as a catalyst for industry innovation,” Mark Powell, executive director, Bluetooth SIG, said in the statement. “Bluetooth has been adopted by countless developers and manufacturers as their connectivity solution of choice for the IoT. The new functionality we will soon be adding will further solidify Bluetooth as the backbone of IoT technology.” (Dealerscope)

This statement makes it clear that Bluetooth and wifi technologies will be around for a while and thus, is an advantageous industry to be in. It is, however, beginning to become a saturated market so consider how you can make a Bluetooth or wifi speaker with additional features or functionalities to make it an even better product for consumers. Do that, and you'll stand out in this growing market.

GPS Trackers for Keys

These little nuggets of technology have become extremely popular due to their practicality and functionality. Tile is a Bluetooth tracker that is paired with an intuitive app which makes it easy to find any object that it is attached to such as keys, wallets, bags, etc.

The key to the success of this product is simple: It provides a solution for a problem that nearly everyone faces at some point in their day-to-day lives. With Bluetooth technology becoming more involved in our everyday lives, it would make sense to look into simple solutions that customers are looking for. What other products could a GPS tracker be useful for?

Phone Accessories

With the advent of the smartphone, a new market was formed: Smartphone accessories.

The variety of products in this niche can range from unique and custom phone cases, screen protectors, chargers, USB converters, stickers, earphones (both the wired and wireless kinds), and much more. The more that smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance their smartphone experience.

The problem with this market, however, is that it is extremely saturated, and there many competitors. Unless you have an extremely niche product idea, such as this company that only creates premium wood finished phone cases, there is a chance that your store might not even get noticed. The key to gaining success in this niche is to have the right combination of a premium quality product, an impactful marketing campaign, brilliant customer service, and consistency.

Portable LED Projectors

Portable LED Projectors come in different styles and types and can be used for multiple niches, which makes them a versatile product. They can be used by consumers at home to watch movies on, they can be used at schools as a tool for teachers, they can be used in the workplace for presentations and, most importantly, they can be used on the go with minimal equipment and set up required.

Some projectors work by attaching to mobile devices or laptops which make them great for people on the go, other projectors can project starscapes or constellations onto walls and ceilings which make them great for decor or educational purposes.

Hobbies & Toys Trending Products

Adult Coloring Books

Adult coloring books became popular a few years ago and since then have turned from a fad product into a growing market. They've remained popular as time has gone on and consumers have continued to express interest in their meditative and calming effects.

The success behind the adult coloring book trend stems from the fact that they incorporate other relevant trends into the contents of their pages. For example, new coloring books are released all the time that depict scenes from popular movies and TV shows or other pop culture trends at the moment. Adult coloring books can apply to so many different niches and markets of people, it all depends on the contents of the coloring book. Think about what niche you could cater an adult coloring book to.

Journaling

Again, not a new innovation by any stretch, however, it all comes down to how it's delivered to the end consumer. Journaling has started to rise into popularity as people are looking for ways to destress, reflect, and practice mindfulness or gratefulness in an effort to take care of their mental and emotional health.

Products such as The Five Minute Journal, The Bullet Journal, The Happiness Planner, The Anxiety Journal, The Passion Planner, and the SELF Journal have become popular in recent years. Consumers will tell you that these simple tools reap so many benefits that lead to improving their overall quality of life.

Do you have a great idea for a journal or a journaling system you want to share with the world? Start developing and refining your idea and turn it into a journal business! It's too early to tell if it'll last long term or be a fleeting fad, but nevertheless, there's room for more growth in this market.

Fidget Spinners & Fidget Toys

Every year there is this one product that turns into a phenomenon that tends to last for quite a while. The last year was dominated by fidget spinners and other related fidgeting toys. Be it the spinner toy, the fidget cubes, or the squishy toys that you can attach to your phone or laptop, they all were selling out like crazy.

The fidget spinner, however, enjoyed cult status with its own social media challenges cropping up all over. The demand for these toys was so high that at some point the manufacturers that created the ball bearings being used in the toys were under pressure to create more than their capacity allowed.

Even though these toys were initially created for those with anxiety and/or autism and have been around for over 25 years, this now became one of the must-have office toys. Now is a good time to jump in and stock up on these items, for adults and kids alike. Is there another niche you could target fidget toys to, or is there another type of fidget toy you can create?

Plush Toys

Plush toys are the perfect addition to your store if you run a home or lifestyle business geared towards products for children. These types of toys have always been popular, however, there's always a new type of plush toy that becomes the talk of the children's community and is a must-have for every parent and child out there.

Research into popular plush toys at the moment and consider how you can make a plush toy that's irresistible to children, or one that has special functions or additional benefits that parents might be interested in.

Conclusão

We hope this post gives you a sense of what this year has in store for ecommerce businesses as old trends fade away and new trends rise to take their place. Take these trending products and niche ideas into account and either integrate aspects of them into your existing business or use them as inspiration to develop something new that consumers can get excited about.

These are the top trends we've noticed— but what do you think will be trending this year? We'll be interested to see which of these ideas lasts long-term and which will be a fleeting fad. Only time will tell!