トレンド製品：2021年にオンラインで販売する50以上の新製品とニッチなアイデア

このブログでは、トレンド製品とその検索方法について何度か説明してきましたが、毎年、消費者の購買習慣に忍び寄る、さらにエキサイティングなイノベーションと画期的なトレンドが続いています。 トレンド製品に関するこの投稿では、ニッチと成長が爆発している製品を明らかにするために使用するすべてのリソースを紹介しました。この投稿では、これらのリソースを使用して発見した2021年のすべてのトレンド製品を共有しています。

これらの製品の多くは人気が高まり続け、年間を通じて、そして来年に向けてさらに多くのフォロワーを生み出す可能性が高いので、私たちはそれらに注目します。

これらの流行の製品やニッチのいくつかは、新しいビジネスの素晴らしい出発点ですが、他の製品は、確立されたビジネスが年間を通して注目を集めるための有用な方向性です。 これらの傾向のいくつかは一瞬であるかもしれません—時間だけがわかります—しかし、それらの多くは私達が長期にわたってそれを突き出すことを期待しています。

したがって、この投稿を掘り下げて、製品やトレンドが口コミで広まる理由、競争市場に参入する前に考慮すべきこと、2021年の50のトレンド製品とニッチを備えたeコマースの未来を垣間見ることができます！

トレンド製品を口コミで広める理由は何ですか？

製品のバイラル性に影響を与えるいくつかの要因があり、それらは感情的な影響から製品が提供する可視性にまで及びます。

• 感情的な影響：消費者の中で感情的な反応を引き出すものはすべて、自動的に消費者とのつながりを形成します。 ストレスの多い日や悪い日の後、人々はストレスを解消し、一日を明るくするのに役立つ何かを手に入れたいと思っています。 製品がその感情的な解放を提供できるとき、それはバイラルになる可能性があります。
• 実用的価値：真に有用で、消費者の問題を解決するのに役立つ、または消費者の生産性を高めるのに役立つ製品は、消費者から推奨される可能性が高くなります。 実用的な価値は、一部の製品の美的価値や額面を上回る可能性があり、製品がそのウイルス段階に到達するのに役立ちます。 多くの場合、同じ業界内の競合するブランドは、製品の基本的な実用的価値に基づいて構築され、美学を追加して売上を伸ばし、顧客が望むものを正確に提供します。 これは、トレンド製品のバイラルステータスを構築するのに役立ちます。
• 社会的通貨：製品が「時代とともに」、社会的曲線の先を行く誰かとしての消費者のイメージを確立するのに役立つとき、それは必需品としての地位を確立します。 この属性は、トレンド製品のバイラル性に非常に役立ちます。
• 可視性と認識：目立ち、顧客が簡単に認識できる製品は、ブランドの位置付けが明白で望ましいため、トレンドになりそうな製品です。

競争市場に参入する前に考慮すべきこと

トレンドの商品がある場合、多くの商人が人気の一部を手に入れようとしているため、通常は競争の激しい市場もあります。 トレンドの製品やニッチが次の質問に耐えられる場合は、競争の激しい市場で利益を上げようとしている可能性があります。

• 私の製品またはサービスは、特定の人々の特定の問題を解決しますか？
• 市場はどれほど競争が激しく、より多くのビジネスの余地はありますか？
• この事業に関連する初期費用はいくらですか？
• 始めてからどれくらい経ってから儲かるの？
• この既存の市場でどのように革新的であることができますか？

これらの質問は、飽和状態の市場に取り組み、有利に機能する戦略を考え出すのに役立つ基本的なフレームワークを提供します（出典）。

それは流行、トレンド、または成長市場ですか？

信じられないかもしれませんが、トレンド商品が分類される可能性のあるカテゴリには、実際には3つの異なるタイプがあります。 各カテゴリは、トレンド商品が将来にわたって続く期間を決定します。これは、eコマースマーチャントとして、商品を中心にビジネスを構築する前に知っておくべき重要な情報であり、市場での商品の寿命を理解できます。

一部の製品は短期間で大ヒットし、その後突然地球の表面から落下します。 これらは流行として知られています。 他の製品は消費者の生活に忍び寄り、1年、2年、3年、さらには4年もの間ぶらぶらし、その後ゆっくりと時代遅れになります。 それらの製品はトレンドです。 そして最後に、これまで存在していなかった商品もありますが、今では存在しているので、お客様はそれなしでは自分たちの生活を想像することができず、生涯にわたって商品を使い、買い戻していきます。 これらのタイプの製品は、成長する市場の一部です。 これらの概念については、「パーフェクト製品のリバースエンジニアリング」の記事で説明しましたが、ここでも詳しく説明します。

• 流行：これらの製品は明るく速く燃えます。 それらは非常に速くトレンドを開始し、非常に突然トレンドを停止します。 流行は最大で1年から2年続きます。
• トレンド：これらの製品は、開始してしばらくの間固執するのが遅いですが、最終的には時間のテストに耐えられません。 トレンドは過去5年間、トップです。
• 成長する市場：これらの傾向はゼロから始まり、時の試練に耐える安定した市場へと成長します。 これらの製品はトレンドのように登場しますが、消費者の需要は時間の経過とともに増加し続けるため、実際に時代遅れになることはありません。 成長する市場は数十年続く可能性があります。

このトレンド製品のリストを確認しながら、各製品が流行、トレンド、または成長市場のいずれかでなければならない可能性を考慮してください。 どちらのカテゴリーも他のカテゴリーより優れているわけではありません。商人として、製品を中心にビジネスを構築する前に製品の寿命を検討して、入口戦略と出口戦略を計画し、適切にタイミングを合わせることができます。 すべてのビジネスが永遠に続くわけではありません。需要が存在するときにそれを利用する準備ができていて、需要が減少したときにビジネスを終了する準備ができていれば問題ありません。

あなたがビジネスをしたいなら、あなたはすぐに始めて、数年で現金化することができます、流行の製品を選んでください。 あなたがビジネスを望むなら、あなたは数年の期間にわたって成長することができますが、永遠に続くことはありません、そしてトレンドの製品を選んでください。 時間の経過とともに成長できるビジネスと、10年後と同じくらい関連性の高いビジネスが必要な場合は、成長する市場で製品を選択してください。

このすべての秘訣は、どの製品が流行、トレンド、または成長市場になるかを明確に知る絶対的な方法がないことです。そのため、独自の調査を実施し、独自のデューデリジェンスを行い、独自の製品を作成する必要があります。情報に基づいた決定とあなたの本能に従ってください。

2021年のトップトレンド製品とニッチ

食品、健康、ウェルネスのトレンド製品

グミビタミン

髪と爪の健康、睡眠の改善、CBD特性を持つものを含むすべての種類のグミビタミンが現在大きなトレンドです。 これらの噛みやすく飲み込みやすいビタミンオプションの市場は、2026年までに93億ドルを超えると推定されており、これは2019年から6.5％の成長です。

すでに市場に出ているようなグミビタミン製品を作るだけでなく、まだターゲットにされていない消費者のニーズに合う革新的なグミビタミン処方を作ることもできます。 自問してみてください。消費者はどのような健康上の懸念を改善しようとしていますか。また、グミビタミンはどのように彼らを助けることができますか？

この製品のアイデアを追求することを選択した場合は、必要なデューデリジェンスを実施し、処方の作成に関して資格のある専門家に相談するようにしてください。 評判が良く資格のあるグミビタミンサプライヤーと協力し、消耗品を販売する際に満たす必要のある法的責任を考慮することが不可欠です。

コラーゲン

Instagram、Facebook、Googleのクイックツアーでは、コラーゲン製品が多くの仮想および物理的な店舗の棚にあることが明らかになりました。

皮膚の救世主として長い間多くの人に受け入れられてきましたが、コラーゲンの利点はすべての当局によって満場一致で合意されているわけではありません。 しかし、それは消費者を先延ばしにしているようには見えません。 ほとんどの消費者は、肌の弾力性や関節の健康の改善など、コラーゲンの健康上の利点に関心があります。また、粉末、オイル、血清、サプリメント、クリーム、さらにはコラーゲンコーヒーなど、さまざまな形でコラーゲンを摂取することに関心があります。

証拠は、市場が2020年から2027年の間に5.9％成長し続けることを示唆しているので、今すぐ参入する価値があるかもしれません。

ハード昆布茶

昆布茶は中国発祥で約2000年の歴史があります。 しかし、最近、人気が高まっているため、ひねりを加えた昆布茶製品、つまりハード昆布茶が登場し始めています。

伝統的な昆布茶はすでに約0.5％の低アルコール含有量です。 硬い紅茶キノコは、力の弱いいとこと同じ方法で作られますが、アルコールレベルを大幅に上げるために余分な発酵が行われます。

現在、米国のGoogleによる昆布茶の検索数は1か月あたり約368,000回であり、世界のGoogleによる硬い昆布茶の検索数は過去2年間で383％増加しています。

ハードコンブチャの販売に興味がある場合は、いくつかのことを考慮する価値があります。

• 製品のコピーを書くときは、ハードコンブチャに含まれるアルコール含有量（通常は約4.5％〜7％）と、さまざまなフレーバーがあるかどうかを必ず含めてください。
• また、ハードコンブチャは一部のビールやラガーと同様のアルコール含有量を持っていますが、ビールやラガーではないことを明確にすることもできます。 紛らわしいことに、税務局はそれをそのように定義しています。これは、ラベルに「ビール」という単語を配置する必要があることを意味する場合があります。

したがって、いくつかの宿題をして、製品ラベルとマーケティング資料が地域の規則や規制に準拠していることを確認してください。

アルコールフリーアルコール

「地味な好奇心」は、飲酒年齢の成人が通常のアルコール摂取に取って代わる、またはそれを補うためのノンアルコール飲料の代替品に目を向けているため、新しいトレンドです。 このライフスタイルを選択する典型的な理由には、個人的な好み、フィットネスと健康の目標、および大量飲酒の健康への悪影響に対する懸念が含まれます。

このため、消費者は、ソーダ/水/コーディアルの代替品よりも一歩進んだ、興味深く、おいしい、ブランド力のある、アルコールを含まない飲み物を探しています。 一部の消費者がアルコールを飲まないことを選択したからといって、革新的でエキサイティングな飲み物の組み合わせに興味がないという意味ではありません。

これが、ますます多くのブランドがアルコールフリーのカクテルやスピリット代替品を提供している理由です。

エキサイティングなベンチャーを探しているeコマースの新興企業の場合は、2020年に記録的な売上を記録したSeedlipやZero Proofなどのブランドを探してください。したがって、このニッチに参入したい場合は、今こそ時流に乗るときです。 特に、ノンアルコール飲料市場の収益が2021年に3億2200万ドルを超えると予測されていることを考慮すると。

ノンアルコール飲料に加えて、カクテルシェーカー、ガラス製品、環境に優しいストローなどのノンアルコールのブランドアクセサリーを提供することもできます。 このニッチ内の可能性は一見無限です。

CBD製品

CBD製品は今年もトレンドを続けています。

カンナビジオールは1940年に初めて登場し、大麻で2番目に普及している有効成分です。 今日では、スキンケア、健康、福祉のニッチにまたがる複数の製品の有効成分として見つけることができます。

CBD製品が不安、慢性的な痛み、睡眠の問題を経験している人々にどのようにプラスの影響を与えることができるかについて多くの研究がなされてきたので、一般的な関心とGoogleによるCBDの検索が増えているのも不思議ではありません。 現在、米国の月間Google検索数は月間45万回の検索であり、検索数の世界的な増加は過去5年間で335％増加しています。

もう少し深く掘り下げて、特定のCBD製品の検索結果を見ると、次のことがわかります。

• 皮膚のCBD：過去5年間でグローバル検索が1440％増加
• CBDグミ：過去5年間で世界中の検索が8300％増加
• CBDオイル：過去5年間で国際検索が700％増加

これらの製品は確かにここにとどまっているように見えるので、CBDのニッチ市場に参入しようとしているのであれば、信頼できる評判の良いCBDサプライヤーを見つける価値があります。 これは、製品の安全性、品質、および米国麻当局プログラムへの準拠を徹底的に検証するために時間をかけることを意味します。

マカダミアナッツミルク

代用乳は、オーツ麦、豆乳、アーモンド、カシューナッツ、麻、ココナッツミルクなど、どこにでもあるものから、目新しいものではありません。私たちは、すでに市場に出回っているものに精通している可能性があります。

実際、グッドフードインスティテュートによると、植物ベースのミルクの購入は、過去1年間で5％、過去2年間で14％増加し、米国だけで20億ドル相当の植物ベースのミルク市場になりました。

選択できるオプションはたくさんありますが、もう1つのはるかに新しい選択肢はマカダミアナッツミルクです。

マカダミアナッツミルクは、顧客に提供する新しいエキサイティングなオプションです。消費者は明らかに非常に興味を持っているため、今こそ新しいナッツミルクを市場に投入するときです。 ビーガン、植物ベース、健康食品の市場にアピールする革新的な製品を探しているなら、マカダミアナッツミルクは検討する価値があるかもしれません。

スナック、放牧、キャンディーボックス

スナックボックスは、キャンディーやお菓子を食べる楽しい方法です。あるいは、人々がオンラインで注文して家に届けることができる豚肉ボードのユニークなプレゼンテーションですらあります。

スナックボックスの月間検索数は、執筆時点で約22,200回であり、過去1年間でグローバル検索数は67％増加しています。 スナックの売り上げは、一般に、米国のパッケージ食品市場の40％を占めており、これは主に、他のどの世代よりもスナックが多いと思われるミレニアル世代に起因しています。

ミールボックスサービス

現在、ハローフレッシュなどのフードミールボックスサービスは大人気です。 これらのミールボックスは通常、サブスクリプションベースで販売されており、家庭での料理をより簡単で時間のかからないものにする一方で、注文の代替として位置付けられることがよくあります。

典型的なミールボックスサービスのUSPには、健康的で無駄のない革新的で迅速かつシンプルな食事のアイデアが含まれています。 彼らはまた人々がスーパーマーケットで費やさなければならない時間を減らします。

執筆時点で、米国だけで月間Google検索が14,800回あり、過去1年間で世界全体の検索数が43％増加したことから、ミールボックスサービスへの関心が高まっていることは明らかです。

フードミールボックスサービスを開始するときは、ビーガンダイエットやパレオダイエットなどのニッチな食事の好みに焦点を当てることができます。 または、乳製品、グルテン、またはナッツに対するアレルギーに直面している消費者の人口統計に焦点を当てることを検討してください。 現在、ミールボックスサービス業界で目立つ方法はたくさんあります。

美容、衛生、身だしなみのトレンド製品

手指消毒剤

この製品のアイデアが2021年のトップトレンド製品になると推測する賞はありません。

1、2年前は、数種類の手指消毒剤から選択できたかもしれませんが、今日の消費者はより多くの選択肢を探しています。

2020年3月の初めに、手指消毒剤の売上高は2019年の同時期と比較して470％増加しました。2020年12月に早送りすると、消費者は現在、香りがあるかどうかにかかわらず、提供されているさまざまな種類の手指消毒剤をすべてチェックしています。無香料、ポンプディスペンサー、スプレーノズル、さまざまな色、ハイエンドブランド、または単にあなたの沼地の標準的な化学者から来ます。 手指消毒剤製品の人気のために、FDAは製品に関する消費者の知識をテストするために手指消毒剤クイズをまとめました！

市場調査を開始することを検討している場合、現在トレンドになっているトップハイエンド消毒剤には、イソップ、ビレド、タミーフェンダー、サンレ、ハーバンエッセンシャルなどのブランドのものが含まれます。

この製品の販売に興味がある場合は、信頼できる安全なサプライヤーを選択する前に、手指消毒剤の準備に関するFDAの推奨事項を確認する価値があります。

点耳剤

点耳薬は、耳の感染症を解消したり、耳垢を柔らかくしたりするために使用される古典的な製品です。 彼らは何十年も前から存在していますが、このニッチの新しい種類の自然でホメオパシーのブランドは、過去5年間で点耳薬に関連する検索の70％の増加をもたらしました。

「モウズイカとニンニクの球根エキス」などの成分を含むナトルロのようなブランドが人気です。 また、アルコールと防腐剤を含まない点耳薬は、耳垢を柔らかくするための自然療法を望む人にとってもう1つの魅力的な選択肢です。

にきびパッチ/にきびパッチ

にきびパッチとにきびパッチの仕事は、毒素を吸収することによって傷の治癒過程をスピードアップすることです。 彼らはハイドロコロイド技術を使用してにきびの毒素を吸収し、治癒を促進するために湿った環境を作り出します。 その間、スポットは外部のバクテリアから保護され、炎症が軽減されます。 それらはまた、着用者がその場所を引っ掻いたり圧迫したりするのを防ぐのに役立つことが証明されています。

現在最大の市場は、さまざまなサイズの目に見えない、または透明な丸いパッチに関心がありますが、カラフルな代替品や楽しい形のものにも関心があります。

この製品のGoogle検索は過去5年間で2,800％増加し、米国だけで月間40,000回以上のGoogle検索が行われています。

スキンケアツール

世界のスキンケア市場は2024年までに1,800億ドル以上に増加すると予測されており、Spateのデータ（Vogue Businessの報告による）は、スキンケアツールへの関心の高まりがパンデミックの最重要トレンドの1つであることを示しています。

ビューティースパとサロンが断続的に閉鎖されることで、スキンケアツールは、消費者が自宅で肌の色をケアしながら、落ち着いた自宅でのスパ体験を生み出すことを可能にしました。

これらは、現時点で最も人気のあるスキンケアツールです。

• 赤と青のライトマスク
• マイクロダーマブレーションキット
• グアシャ
• クォーツ、ヒスイ、アメジストのフェイスローラー
• フェイシャルスチーマー

そしてもっとたくさん！

フェイスローラーだけを見ると、Googleの検索は米国だけで月に8,100回の検索になりました。

タッチツール

パンデミックにより、「タッチツール」への関心が高まっています。 ドアの取っ手、エレベーターのボタン、手すり、ショッピングカートなど、世界的な大流行の中で、私たちはそれらにできるだけ触れないようにしたいと考えています。

ソリューション？ タッチツール。

タッチツールは、ドアを開閉したり、ボタンを押したりするように特別に設計されており、通常は指や手の延長であるため、共同体の表面に頻繁にまたはまったく触れることなく日常生活を送ることができます。

これらのシンプルで小さなデバイスは、ポケットやハンドバッグに入れたり、キーリングに取り付けたり、オフィスにいるときにストラップに固定したりできます。 それらは必需品になり、多くの企業がそれらを提供するように多様化しています。 Printfulのタッチツールをチェックして、それらがどのように見えるかを理解してください！

再利用可能なQ-Tips

従来の綿のイヤフォンに代わるこの環境にやさしく持続可能な代替品をeコマースストアに追加することには、いくつかの利点があります。 最も明白なのは、それらが小さくて軽いので、出荷するのに多くの費用がかからないということです。

また、どのようにそれらを売り込むことができるかを見るのは簡単です。 これらのシリコン綿棒の環境にやさしい側面は、石鹸水で簡単に掃除でき、あらゆる種類のものに役立つことです。 たとえば、小物の掃除、化粧の落とし方、耳の掃除などです。

ファッション＆アクセサリートレンド商品

フェイスマスク

これもしばらく続く可能性が高いトップトレンド製品です：フェイスマスク。 それらは新しい標準であり、しばらくの間それらが見られることを期待できます。

この流行の製品に関しては、さまざまな種類があります。フェイスマスクは再利用可能で使い捨て可能であり、綿や絹などのさまざまな生地で作ることができ、無地または興味深いデザインにすることができ、防止するためにノーズワイヤーを含めることができます。メガネを曇らせたり、透明なパネルで作ったりして、人が口で読みやすくします。

これにより、フェイスマスクの販売は、特定の消費者のニーズに合った独自の製品またはソースマスクを作成する理想的な機会になります。

オンラインストアにフェイスマスクを追加して、安価な送料で需要の高い低コストの製品アイデアを手に入れましょう！

スウェットパンツ

今年、消費者は2020年のオフィスウェアの最もホットなトレンドを受け入れ続けています…

スウェットパンツ！

自宅で仕事をしている人は誰でも、Zoomの会議に参加している場合でも、そうでない場合でも、作業着を着用する必要がないことの喜びに慣れています。

最高の部分は、ズームミーティングに召喚された場合でも、きちんとプレスされたシャツを着て腰から上にスマートに見え、腰から下にスウェットパンツを冷やすことができることです。 たぶんそれが、スウェットスーツの検索が過去1年間だけで100％増加した理由です。

ファッション界の伝説的人物、カールラガーフェルドは「スウェットパンツは敗北の兆候だ」と言ったかもしれませんが、何年にもわたる嘲笑の後、スウェットパンツは間違いなく復活を遂げています。

複数のファッションブランドが2020年にスウェットパンツの売り上げが大幅に増加したと報告しました。これには、パンデミック以降、売り上げが662％増加したと報告したScottSternbergのEntireworldが含まれます。 したがって、スウェットパンツは明らかにあなたのeコマースストアへの素晴らしい追加、または完全に立ち上げるための素晴らしいビジネスアイデアです。

スリッパ

COVID-19での靴の販売は大きな打撃を受けましたが、スリッパについては同じことが言えません。 在宅勤務が新たな常識となる中、スリッパの売り上げの伸びは、消費者が家の周りで履き心地の良い履物を求めていることを反映しています。 NPDの小売追跡サービスによると、2019年から2020年までのスリッパの売り上げは2倍になり、多くの場所で封鎖が始まった3月に12％増加しました。

シルクパジャマ

聴衆がより高級な味に傾いているなら、シルクのパジャマはスウェットパンツの完璧な代替品です。

パジャマのGoogle検索は過去1年間で26％増加し、米国だけで月間246,000件のGoogle検索があります。 実際、Adobe Analyticsによると、2020年4月のオンラインパジャマの売り上げは3月と比較して143％増加しました。

顧客のペルソナに応じて、より手頃な価格のサテンのペアまたはよりプレミアムな純粋なシルクのペアを販売することを選択できます。 ここで重要なのは、消費者が家庭で体験できる贅沢な快適さに焦点を当てることです。

ハイキングブーツ

COVID-19が世界に広まった後、ジムの閉鎖と活動や娯楽の大幅な減少により、消費者の運動へのアプローチは変化しました。 そのため、多くの人が運動をするために素晴らしいアウトドアに目を向けています。

その結果、ハイキングブーツのオンライン検索は200％以上増加しました。

eコマースストアにハイキングブーツを追加することの利点は、屋外でのエクササイズや（ターゲットオーディエンスに応じて）ファッションアイテムとしてハイキングブーツを販売できることです。

ライフスタイルトレンド商品

マイクロウェディング

それが旅行の制限によるものであろうと地域の制限によるものであろうと、結婚式の未来は非常に異なって見えます。 「マイクロウェディング」という用語の検索数は2020年3月以降600％増加しており、ウェディング業界のペースが変化しています。

小売業者の場合、オーダーメイドのパーソナライズされたギフトやテーブルデコレーションなどのマイクロウェディング製品の波を見てきましたが、製品のアイデアはそれだけではありません。 マイクロウェディングが持つことができる親密さと個性、そしてそれらの感情を補完するためにあなたが提供できる製品を考慮してください。

消費者はホストするゲストの数を減らすことを検討しているかもしれませんが、それは彼らがその日の専門性を減らすことを意味しないので、量よりも質がマイクロウェディング製品のリストで高い可能性があります。

ホームスクールプログラム

COVID-19の学習への影響は広く知られています。世界の一部の地域では、一時的な学校の閉鎖と家庭からの学習が優先されています。

その結果、ホームスクーリングのトピックを取り巻くGoogle検索が増加しました。正確には、2020年には12％増加しました。 とはいえ、これは明らかにCOVIDの前に始まった傾向であり、ホームスクーリング関連の検索は過去2年間で60％の増加を誇っています。

2019年春の時点で米国には250万人のホームスクーリングの子供がおり、英国では過去3年間で40％増加しています。 パンデミックに関連するものであれ、主流の学校教育に対する一般的な不満であれ、ホームスクーリングが定着していることは明らかであり、資料、プログラム、およびWebサイトはそのニーズを反映するために離陸しています。

教師または保護者/保護者向けのホームスクーリングプログラムを作成する機能がある場合は、今が市場に参入するのに最適な時期です。 間違いなくこの分野の革新に大きな関心が寄せられることになるので、成長の余地があります。

機能性飲料

「機能性飲料」とは、意図された目的または結果を伴う飲料です。 機能性飲料のよく知られた例はゲータレードです。これは、健康志向の消費者がフィットネスと健康の目標を達成するのに役立つ飲料です。

この成長傾向の他の例には、マッシュルームコーヒー、無糖エネルギードリンク、CBDドリンク、抹茶やターメリックラテなどのコーヒー代替品が含まれます。

Business Research Companyによる2020年8月のレポートによると、これまで以上に多くの消費者が健康的な飲食物の代替品を探しています。 そしてパンデミック以来、ますます多くの消費者が彼らの免疫システムと全体的な健康を高める方法を探しているようです。

コカ・コーラやペプシコなどの大手ブランドはすでにこのトレンド製品カテゴリーに参加しており、コカ・コーラウィズコーヒーやペプシコのドリフトウェルなどの独自の機能性飲料を紹介しています。 機能性飲料市場は2020年から2025年の間に6.96％の複合年間成長率（CAGR）で成長すると予想されているので、彼らがそうであるのも不思議ではありません！

ホーム＆オフィストレンド製品

ラップトップスタンド

明らかな理由により、2020年にはリモートワークが飛躍的に増加し、多くの人がラップトップで作業しています。 腰痛を軽減し、在宅勤務時の姿勢を改善するのに役立つアクセサリは、シンプルなラップトップスタンドです。

ラップトップスタンドの検索数は過去1年間で113％増加しており、検討すべきエキサイティングなニッチ市場となっています。 このコンパクトなアクセサリーには、アルミニウム、プラスチック、アクリルなど、さまざまなテイクがあります。さらに、折りたたみオプション、軽量オプション、さらには窓に吸い付けて自宅のオフィスの景色を最大限に活用するオプションもあります。

スタンディングデスク

スタンディングデスク市場の価格は2019年に13億ドルで、2028年までに10％以上の成長が見込まれています。リモートワークが増加し、健康とフィットネスが依然として多くの消費者の生活の優先事項であるため、スタンディングデスク市場は成長を続けています。 。

多くの労働者は、仕事をしている間、活動的で注意深く、より良い姿勢を保つ方法として、立ち机に目を向けます。 一部のスタンディングデスクは、さまざまな高さや作業位置に合わせて調整できるため、ユーザーは座っている状態と立っている状態を簡単に切り替えることができます。

人間工学に基づいたオフィスチェア

以前は、人間工学に基づいた椅子は、企業が従業員のために購入する傾向がありました。 今日に向けて早送りすると、アメリカ人労働者の約半数が在宅勤務をしているため、オフィス環境を再現したいという消費者の需要が高まっています。

主に在宅勤務の新仕事に起因する元サラリーマンは、腰痛を避け、仕事中に最大限の快適さを実現することに熱心です。 この製品のアイデアに対するGoogleの毎月の検索数は110％増加しているため、以前はB2B小売に重点を置いていた市場の革新を検討している場合は、DTCのセンスを備えた魅力的な人間工学に基づいたB2Cのオフィスチェアの作成を検討できます。

在宅トレーニング機器

折りたたみ式トレッドミル、屋内エアロバイク、ウェイト、ヨガマット、トレーニングバンド、足首ウェイト、レジスタンスバンドなど、あらゆる種類の在宅トレーニング機器が現在トレンドになっています。

市場は2020年から2025年の間に3％弱の成長が見込まれていますが、公共のジムやトレーニングクラスのために今後数か月で何が待ち受けているかを確認する必要があります。 Pelotonのような企業は、パンデミックにより売上高が172％も急増し、100万人を超える人々がストリーミングクラスに登録しているため、自宅でのトレーニングに対する需要が明らかにあります。

これらすべてに照らして、家庭向けのトレーニング機器やアクセサリーを販売することは、検討する価値のあるトレンド製品になる可能性があります。 結局のところ、消費者が健康とフィットネスへの関心を高め、封鎖と制限を組み合わせているため、これはしばらく続く傾向があります。

消費者のフィットネスへの関心の高まりを最大限に活用するためのヒントについては、健康とフィットネスのブランドのクリエイターマーケティングのヒントに関する記事をご覧ください。

ゼロウェイストクリーニング製品

クリーニングのニッチは、プラスチックの使用を減らすための取り組みとして、ゼロウェイストクリーニング製品への関心が高まっています。

現在人気のある製品は、洗浄液錠です。 消費者は、これらの錠剤を自宅にあるボトルや容器に入れ、水を補充するだけで、洗浄液が作成されます。

錠剤は基本的に脱水された濃縮液であり、水と接触すると溶解します。 とにかくほとんどの液体洗浄製品が約90％の水を含んでいると考えるとき、ゼロウェイストの代替品に切り替えることは論理的に理にかなっています！

Air-Purifying Plants

As consumers are spending more and more time indoors, their indoor space is becoming even more important to them. For many, sprucing up their indoor space means adding a little bit of nature.

But, there are more benefits to bringing nature into the home than just aesthetics.

It was NASA who, in 1989, discovered that indoor plants help to remove air pollution. So, given the current events of the world, air-purifying plants have an even more attractive quality to them. This is clear by the 71% increase in global Google searches for air-purifying plants over the last five years.

According to NASA's study, they recommend having two to three indoor plants for every 100 square feet, so for many consumers, that likely means having multiple plants in one household. As an ecommerce plant seller, you could assist your customers by creating a lookbook of suggestions about where to best place air-purifying plants for maximum health benefits.

Living Walls (Wall Gardens)

If you've never heard of a living wall, it's a vertical outdoor or indoor garden that's attached to a wall.

Searches for living walls have risen by almost 100% in the past year. This increased interest could be attributed to people wanting to improve their homes as they spend more time indoors, and to people also wanting to bring the outdoors inside in a reasonable way.

Resin Homewares & Accessories

If you're already scouring Pinterest and Instagram for the latest homeware trends to capitalize on, you likely can't help but notice the increased interest in resin homewares and accessories.

The furnishings world is seeing all sorts of products being made with resin, like lamps, chairs, coasters, ring trays, bookmarks, jewelry, vases, spoons, and much more.

A quick peek at the many resin products sold on Etsy tells us that this isn't a trend that's going away anytime soon. Plus, we've also noticed that worldwide Google searches for resin has increased by 43% in the past year, so if you're looking for a product idea you can make from home, or an innovative way to make existing homeware products, then look no further than resin.

Electronics Trending Products

Under-Desk Treadmills

In an effort to stay active while working from home, consumers are making use of under-desk treadmills—also known as a Cubii.

This piece of equipment is ergonomically designed, portable, and has a low impact on joints. Not only that, but it can connect to your FitBit, iPhone, or Android device to track your movement throughout the day.

Searches for the Cubii have grown 9% in the past year and 1,266% in the last five, making them an innovative trending product to pursue if you want to target the health and fitness niche.

Massage Guns

As the pandemic restricted many people's ability to visit gyms and health centers, it brought health and fitness lovers to look for other ways to nurture their wellbeing. One such way is to use a muscle massage gun.

These tools are easy to use and combat soft tissue aches and pains by providing quick bursts of pressure into the muscle, which enhances blood flow to the affected area.

Interest in these devices has grown enormously, with a 4,900% increase in Google searches over the past five years and 201,000 monthly searches over the last year alone. As such, massage guns are proving to be more than just a passing trend.

LED Lights

While it's been an enormous source of fun and much-needed diversion during the pandemic, TikTok is also responsible for bringing to light a huge new trend: LED lights.

These products are especially popular amongst teens who use them in their bedrooms to create a tranquil space they can switch up at the change of a button. But, not only do they create a calm ambiance, they also make for interesting backgrounds behind video content that users post to their social feeds.

At the time of writing, monthly US Google searches for LED lamps stand at 18,100 searches per month, with a 58% growth in global searches over the past five years.

If you're interested in jumping on board this trend, you'll find that LED lights come in multiple colors and are often sold in strips that switch between different colors and lighting modes.

Air Purifiers

Since the population at large is spending more time indoors, and paired with the focus on general health and wellbeing due to the pandemic, it's no wonder that consumers are increasingly concerned about the quality of the air they're breathing.

Cue, air purifiers.

Air purifiers rid spaces of indoor pollutants, allergens, and particles and right now, there's no better time to sell a product that does those things.

According to a report from AP News, the air purifier industry is expected to increase by around 10% between 2019 and 2029. This projected increase is attributed mainly to broader concerns about air quality since the pandemic started.

If you're considering selling air purifiers, it's essential to clarify what they do and don't do. The last thing you want is to make any unsubstantiated promises to your customers!

UV Sanitizers

UV sanitizers are hand-held lights or table-top boxes that can sanitize small objects such as watches, pens, cell phones, headphones, etc. to rid them of bacteria and germs

Since the start of the pandemic, consumers are taking a step up from just sanitizing their hands and are looking for ways to sanitize the things they regularly touch, too. Global Google searches for UV sanitizers rose by 50% over the past year and startups specializing in video conferencing equipment, phone cleaning products, and UV lights for cleaning medical equipment also reported a surge in interest.

The beauty of selling a product like a hand-held UV sanitizer is that it can be inexpensive and easy to ship. Whether you're picking a niche for a new ecommerce store or wanting to expand your product selection, UV sanitizers could be the way to go. There's a vast array of shapes and sizes available, all of which are simple to source from wholesale outlets like AliExpress.

Air Fryers

Finding a healthy way to eat fried food was never going to be unpopular. The statistics support this, with the air fryer market size expected to grow from almost $895 million in 2018 to $1,425.7 million by 2026—and global Google searches rising by 608% over the past five years.

From an ecommerce seller's perspective, emphasizing the benefits of air fryers—such as their ability to remove high fat and calorie-dense oils from the cooking process—makes a strong sales pitch.

There are multiple versions of the air fryer out there, with prices retailing as low as $50 on Amazon to higher-end models for hundreds of dollars. It's also worth considering selling air fryer accessories on your online store, such as paper liners and cookbooks.

Mini Waffle Makers

We all love to treat ourselves to something sweet to eat every now and again, and the mini waffle maker certainly satisfies that craving! It's the perfect kitchen accessory and doesn't hog too much space.

Not only that, but they are relatively inexpensive to buy, lightweight, and easy to store. One popular model is the Dash Mini Waffle Maker retailing at $10, which is hugely popular on Amazon, earning thousands of 5-star reviews.

If you're contemplating setting up a homeware ecommerce store or looking for new and exciting products to add to your inventory, consider mini waffle makers! Not only are they easy to source, but they also come in a range of prices and colors, making them a suitable option for all kinds of demographics.

Sleep Trackers

One possible way for consumers to improve their sleep hygiene is to invest in a sleep tracker. This wearable device monitors your sleep patterns and provides data on sleep quality and duration.

The number of global online searches for information on sleep hygiene has increased by 82% over the last five years so it's little surprise that the worldwide sleep tracker market is expected to grow at around 8.4% between 2018-2028.

Sleep trackers are lightweight, easy to wear, and most models make it easy to view sleep data from your smartphone. All in all, if you're already selling other tech items or sleep hygiene products, sleep trackers could be an excellent fit for your business.

Video Doorbells

This handy gadget boasts two immediate advantages: it acts as both a doorbell and a security device.

While global Google searches for video doorbells have declined over the past year (68%), interest over the last five years has increased by 377%.

This suggests that while we're all languishing at home during the pandemic, we have a less immediate need for these gadgets. That said, there's potential for market growth here and these products could be a welcome addition to an ecommerce store.

Ring Lights

Ring lights are circle-shaped lights often used by content creators, video streamers, or Instagram influencers.

Online searches for this product have more than doubled in the past year, and monthly US Google searches during the same period sit at a whopping 450,000 searches!

But, before you dive in and start stocking ring lights, it's worth doing some research. By understanding what the right lights do, you can better market them and create content on how to use them. But to help get the ball rolling, most ring lights basically allow the light to wrap itself around whatever you're videoing/photographing. This means light falls on both sides of the lens, eliminating any shadow. This creates a far more flattering image and provides the photo or video with way more detail.

USB Microphones

While many consumers rely on their laptops or mobile device's built-in microphone for their video meetings, there's a market of consumers that want to take their video quality up a notch, and that involves improving the sound quality.

These devices can be plugged into personal computers and used for video calls, podcasting, video recording, streaming games, or recording music.

One particular USB microphone that's trending is the Yeti from Blue Microphones, with worldwide searches up by 45% in the past year.

Epilators

Current COVID-19 restrictions across many US states and countries worldwide have resulted in salons having to close their doors. As such, in-person professional hair removal isn't an option.

Consequently, at-home hair-removal products using laser technology to remove unwanted body and facial hair are the perfect solution. They also tend to be a more economical option long-term.

Epilators are a hair-removal tool that can be used at-home, and interest in the product has been rising as more consumers are looking for at-home solutions to hair removal, and hair-removal tools that offer long-term results.

Video Projectors

Cinemas around the world remain primarily closed so one possible solution to the pain movie buffs feel at the loss of the traditional cinema experience is to use a video projector.

Video projectors bring the movie theatre experience to the home without busting the bank balance and with so many people stuck at home looking for any way to elevate their at-home living experience, now is one of the best times to capitalize on consumers' growing interest in video projectors.

Fairy Lights

Fairy lights have been a popular product for a while—but consumer interest in them continues to grow over the years.

These items are a cute, dainty way to decorate interior spaces, and they often help create a cozy atmosphere. But they can even extend to outdoor use, with outdoor-friendly fairy lights on the rise as well.

One of the best things about these products is how versatile they can be. Customers are interested in new and innovative designs, seasonal versions, plain white lights and colorful lights, battery-powered options and electricity-powered options, lights for indoor use and outdoor use, etc. There seems to be no limit to the kinds of fairy lights that consumers are interested in and the market for them continues to grow.

Pets, Hobbies & Games Trending Products

Pet Ear-Drops

Just as ear drops are a trending product for humans, it seems that consumers are interested in maintaining the ear health of their furry pets, too. Searches for this remedy have risen globally by a whopping 825% over the past five years, with solutions for mites, ear irritation, and blocked ears being the main concerns.

But, before diving into this product idea, ensure that you source your products with care. This is a health product for pets just like it's a health product for humans, so ensure that your product meets all health, safety, and legal requirements.

Luxury Cat Litter

Anyone who's owned a cat knows that cat litter doesn't smell like a bed of roses—far from it, in fact. That's just one reason why searches for luxury cat litter, and brands like PrettyLitter, have surged.

This type of cat litter is made from silica which absorbs unpleasant odors and it also helps cat owners detect possible health issues that their feline might have due to changes in urine pH levels.

While it might seem like a niche product idea, there are over 95 million house cats in the USA, and it's likely that their owners are very open to innovation in the cat litter market. It's also a product that a subscription delivery service can be built around, which can increase consumer loyalty and bring in recurring revenue, which is obviously good for business.

Gaming Glasses & Blue Light Glasses

There are 2.7 billion gamers worldwide, with the Asia Pacific region taking the lion's share, followed by Europe, the Middle East, Africa, Latin America, and then the US. Gaming is big business, and gamers need (and love) accessories.

One rising trend is gaming and blue light glasses. Consumers are interested in the product's apparent ability to reduce eye fatigue, eye strain, and headaches caused by many hours of gaming. Searches for these products have risen by an astonishing 2,800% over the past five years.

The glasses are meant to filter out blue light given off by digital devices, which is often the root cause of the symptoms listed above.

There are plenty of places to source blue light glasses nowadays, so whether you're interested in dropshipping, manufacturing, private labeling, or wholesaling, you should be able to find an option that suits your needs.

Puzzles & Tabletop Activities

Jigsaw puzzles and board games are long-established pastimes enjoyed by people of all ages. Interestingly, global searches for jigsaw puzzles have grown by 94% in the past year. A CNBC report in April 2020 also found that jigsaw puzzle sales for one US game maker, Ravensburger, rose by 370% over the past two years!

Given the amount of time consumers are spending indoors, it's no surprise that they're looking for creative ways to fill their time. Add to this the added pressure of parents homeschooling kids who can't attend school due to lockdowns, and it's easy to see why sales of tabletop activities are on the rise.

Forbes reported back in April 2020 that sales of board games, puzzles, and crafts had risen enormously as Americans were forced to stay at home. One retailer reported its sales increased by 4,000% in the last week in March 2020 as the pandemic struck the US.

Global searches for tabletop games rose by 44% in the last year, with monthly US Google searches sitting at 110,000.

Online Games

Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Here we're talking about things like online board games, online card games, online bingo, etc.

Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic. If games are your passion or you have a good idea for an online game people can play over video calls, now's the time to launch it!

Chess

The Netflix series The Queen's Gambit has gripped viewers since its launch in October 2020, with a total of 62 million households having watched it!

One interesting by-product of The Queen's Gambit is a renewed interest in chess. In the past three months alone, global searches for chess boards have risen by 354%. Also, since the show's launch, the New York Times reported a 125% rise in chessboard sales, with some retailers reporting increases as high as 1000%!

The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options.

Past Top Trending Products & Niches

We've created trending product roundup posts for many years, so we thought we'd include some past trending product ideas to help spark some more product ideas. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.

But—there's still lots of value here so check out these past trending product and niches and see what gems you can find!

Food, Health & Wellness Trending Products

Green Tea

Not only has green tea consistently been climbing as a trend since the early 2000s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.

Matcha

Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it's a high-end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentration of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract.

For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you're interested in learning more about the set-up process.

Detox Products

“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It's likely that you've seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.

If you choose to pursue detox teas or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product, and take into consideration the legal responsibilities you'll face as a business for selling consumable products.

Nootropics (“Smart Drugs”)

Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer, and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you'll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.

Macronutrients & Workout Enhancing Powders

Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people's interests are rapidly shifting towards their health, diet, and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product's macronutrients at the forefront of their marketing campaigns.

Protein powder is a well-known workout enhancement powder that helps muscles repair after a workout, but it's nothing new. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.

While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.

Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.

Active Holidays

Perhaps it's thanks to the booming fitness industry, the number of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.

Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience.

If you're able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that's not in your realm of expertise, base a business around providing gear, accessories, or gadgets to active holiday providers or to customers who participate in active holidays.

Keto Foods

The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.

There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.

While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.

Vegan Foods

The vegan food industry is booming and it is a market with a large scope as it isn't quite in the mainstream yet. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential.

Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc.—it's an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.

Beauty, Hygiene & Personal Grooming Trending Products

Coffee Scrubs

We've talked about trending tea products already and now tea's arch-nemesis, coffee, is also making an appearance in the trend forecast in the form of a body scrub. It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Don't just think about coffee—also consider what other products can re-purposed beyond their initial use.

Coconut Oil Based Products

Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.

Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Maybe there's a use for coconut oil that consumers haven't heard of yet, or maybe you can package coconut oil in a more convenient way for consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!

あごひげオイル

Beard oil has been trending for the last few years and it appears that the trend is continuing. Lately, this market has become pretty saturated with a lot of new companies but there's likely still room for those that get a little more creative and tighten their focus to serve narrow niches within the beard grooming category.

Charcoal Beauty Products

Everywhere we look—be it Facebook, Instagram, or even in actual stores (both online and brick-and-mortar)—there are charcoal beauty products on the shelves. These products boast the presence of activated charcoal which apparently has several benefits: In toothpaste it's purported to act as a natural whitening agent and in face washes and face masks it supposedly acts as a purifier and helps to detoxify the skin.

On the vendor's side of things, charcoal beauty products are one of the best-selling products in the beauty and makeup niche. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.

Balayage Products

Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights. While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales.

The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products (shampoos, masks, conditioners, etc.), and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.

Body Wipes (“Dude Wipes”)

Men's hygiene is a niche that doesn't get the attention it really deserves and, despite that, it's certainly on an upswing right now. In this case, there are manufacturers that already create hygiene wipes for children and women, however, smaller vendors have recently noticed that there's a great opportunity to supply a similar sort of product for men as well.

The “dude wipes” are targeted to men across the board—from those who enjoy camping and outdoor activities, to those who have busy urban lifestyles and commute a lot. Due to the fact that body wipes are a product that needs to be purchased regularly as it falls into the fast-moving consumer goods (FMCG) group, manufacturers are making “customers for life.” For a vendor, that offer the potential for subscription purchases or automated re-ordering.

Silicone Makeup Sponges

The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. As soon as this product hit stores it piqued consumer's interest and started to sell. Online, this product went viral and has attained a cult status.

Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers. However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch.

Anti-Cellulite Cup

The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area. Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is.

This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product.

Fake Eyelashes

Fake eyelashes have been around for a while, however, in recent years they've experienced a massive overhaul in both style and innovation to make them more beautiful and functional than ever before.

Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result. There's lots of room in this niche for innovation and creativity and consumers are open to trying new things.

The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido, a luxury false eyelash company.

Bamboo Toothbrushes

Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list.

While this product has been around for a while, popularity-wise, it still hasn't reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can provide advantages later on as the product continues to gain momentum.

While you are at it, look into the “zero-waste” trend to see which other major markets could potentially be disrupted in the future—soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn't just a lucrative business path but it also has a feel-good factor to it, making it almost irresistible to the new age of eco-friendly or trend-savvy entrepreneurs.

Night Face Masks

The beauty and skincare industry is something that will perhaps always be around as a “trending market” which is why it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.

Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as becoming the next “hot product.” If you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products should be a no-brainer.

Makeup Brush Cleaners

Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly. The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. What's surprising is that statistically, 61% of makeup wearers don't clean their brushes every month due to the effort and lack of general know-how. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin.

This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.

Clothing & Accessories Trending Products

Niche-Specific Branded Apparel & Hyper-Local Apparel

Companies like Printful are making it increasingly easy to create a clothing brand. As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.

Niche-specific apparel refers to clothing items that are only relevant to a certain type of consumer whether that's because of the clothing item's style, functionality, or even the designs on it. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24-hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations.

Here are some other examples of hyper-local apparel brands:

• Detroit vs. Everybody (Detroit)
• Drake General Store (Toronto)

エナメルピン

Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades. These days, enamel pins are trending again due to the capability and ease of designing and/or personalizing your own pins.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.

Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. If you're interested in learning more about how to start your own enamel pin business, check out this article.

Beanie Hats

While most stores don't stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.

When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.

For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.

Fitness Leggings

Another great product for dropshippers is fitness leggings. These have been around for a couple of years now and by the looks of it, they don't seem to be going anywhere anytime soon. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand.

Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store.

Titanium Rings

Titanium rings have become increasingly popular and are trending in a niche that is relatively harder to tackle: Men's fashion, accessories, and jewelry. This product is the perfect amalgamation of aesthetics and masculinity which is the key combination to “making it” in this particular niche. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information.

Novelty Socks

Socks. うん、あなたはその権利を読んだ。 Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays.

They're a perfect product: They're comfortable, aren't restricted to a specific gender, age, or style and are simple to coordinate with an outfit, too. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Novelty socks are a great alternative to the more traditional ones as the market is still growing.

Unicorn Pajamas

Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic! Anything unicorn-themed has been trending for the past couple of years and the trend isn't slowing down, on the contrary, it's rising steadily.

There was an uptick in the sales of unicorn pajamas and stores that specialize in women's clothing found the product to be a winner as it sets a tone for their brand and sets them apart from the competition!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around.

Leather Bracelets

Leather bracelets have been gaining traction for a while and cater to several different niches. Leather is a premium material that can be styled to suit the customer's taste and needs which means it provides a very important function—variety!

As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too.

Shapewear

With a projection of $5.6 billion in sales by 2022, as a merchant, you should definitely be interested in selling shapewear. Shapewear comes in multiple styles—some can be worn under clothing, some over, and some come in the form of lingerie. You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers.

With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette—which means that this trend is not going anywhere for a while.

Athleisure

Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes. This clothing trend emphasizes comfort, durability, and style which is exactly why it's been trending in recent years. As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc.

What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Fashion + Comfort = Recipe for success!

Minimalist Watches

Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late.

If you do decide to break into or explore this niche and start a watch brand, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns. This may help boost engagement with your brand and drive up those sales.

Backpacks

Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. While the August to September back-to-school period is definitely peak sales time for this product, it doesn't mean that the product won't sell year-round, especially for a more professional crowd.

As a merchant, stock and sell different types of backpacks that could be targeted to different age groups, activities, and styles—such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different directions that one product can take you in.

Homewares & Appliances Trending Products

Mattresses

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved.

Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers, and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders—the choices are vast and the technology is constantly evolving. There are even mattresses that come bundled up in a box so they're easy to move into new places, they're compact enough to fit in elevators or to be carried up stairs. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche.

Essential Oil Diffusers

People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils. Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes. The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals.

If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based (works with candles) diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit, or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales. Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while.

Chalk Paint

Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media—specifically Instagram and Pinterest—on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares that customers can apply chalk paint to.

テラリウム

Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sorts of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. They're appealing to consumers because they add a bit of greenery to any space and are extremely low-maintenance since a majority of them are self-sustained and need little to no attention.

As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools, and decorative accessories separately. If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift-givers. For more information on how to start a terrarium business from scratch, check out this post.

Vegetable Spiralizers

Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution. Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etc.

There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers, and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers.

Grill Mat

Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well. Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

Fairy Lights

Fairy lights are another product that has become extremely popular due to social media sites like Instagram and Pinterest. People have been using these lights for home decor, in restaurants to create a cozy ambiance, as holiday decorations, and more.

There are even entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste! These lights are often bought in bundles and can be sold with other decorative products, too.

Car Windshield Protectors

Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run (towards the end of the year) and they can beat pricing surges when the demand drives them up.

The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

Electronics Trending Products

LED Lighting

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. It's much more energy-efficient, lasts exponentially longer than regular bulbs, is a lot more controllable, and better for the environment. This trend is only going to keep growing and in particular, there seems to be a growing trend for colored LED lighting to improve ambiance, and for “smart” LED lighting that can be controlled by apps and smart devices.

Drones & Drone Accessories

In recent years you've likely heard more and more about drones. Whether it's about the military using them for missions, Amazon using them to deliver packages to homes, or just consumers playing with them as a hobby, drones have been huge in recent years. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

Auto-Follow Drones & Underwater Drones

Not only are drones trending, but there are new types of drones coming into consumer's lives. In the past few years, we've seen drones rise swiftly into popularity as they became a more justifiable purchase for consumers to make but throughout the years, drone technology has continued to advance and the way people utilize them in their everyday lives has continued to evolve.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto-follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way. Also on the rise are underwater drones which help users to locate fish and chart underwater landscapes.

Consider how drone technology can enhance people's lives: Is there a way drones can be used for consumers or businesses that they aren't being utilized for yet? Find a gap in the market. If harnessing drone technology isn't your specialty, think about how your business can enhance a consumer's experience with their drone. What kind of products can you sell to make their experience more streamlined, stylish, or user friendly, no matter what they use their drone for.

Virtual & Augmented Reality

This kind of technology is finally becoming a reality in consumers' lives, available for them to use, experience, and purchase for themselves.

There may not be a huge consumer market yet but it's trending upwards as we speak, so by the time you do your research, formulate a product and produce something for consumers to purchase, you might just hit the first wave of consumers gearing up to try virtual and augmented reality for themselves.

Either get into the virtual/augmented reality game itself or get into the market for the respective accessories. Accessories are one of the best ways to get into a market you don't have the technological experience to actually create a central product for, so creating a supporting product that makes the main product function better is a great way to attract enthusiastic consumers.

Accessories of Accessories

For many businesses, this is going to be the largest window of opportunity when it comes to finding the perfect product to sell online. With consumers adding more and more technological products into their daily routines there is more interest in accessorizing these devices to make them more stylish, streamlined, and functional.

These accessories can add style to the device itself whether it be a phone, computer, camera, drone, etc, or these accessories can be a more stylish version of something you regularly use in tandem with a device such as docking stations, power banks, cords, chargers, etc. Some popular accessory items include the iRing and PopSockets which add additional functionality to the smartphone devices, AirPod Skins add style and protection to the Apple Airpods, or even sweaters for drones and Airpod floss stickers. うん。 Those are a thing.

Take advantage of the demand for stylish, sleek, streamlined, and functional accessories and create a new product that makes an existing device or accessory better. The beauty of this approach is that it doesn't have to be complicated. Spend some time thinking of the devices you use every day and what small accessory would make them either function or look even better. You don't have to reinvent the wheel here, just think about useful, functional, quirky, or customizable additions that make existing devices better.

Smartwatches & Wearable Technology

The release and popularity of the Apple Watch and the Fitbit has resulted in a rise of other smartwatches and wearable devices from other companies throughout the year, and it isn't expected to slow down anytime soon.

Cropping up all over the internet are things like smartwatches for kids, mindfulness watches, GPS pet trackers, wearable sunlight trackers, posture devices and more, that are riding the wave of the wearable technology trend. Each device is getting more and more specific with the intention of helping consumers find a technological solution or monitoring system to any one of their problems.

Similar to the Virtual Reality trend, either start developing your own useful device (remember to find a niche and solve a pain point) or, if that's not in your realm of expertise, focus more on accessories like cases, stands, covers, cleaners, cables or chargers.

Smart Home Appliances

Along the same wavelength, smart accessories are seeping into other aspects of consumers' shopping habits. Appliances such as the Google Home, Amazon Echo, and even smart toothbrushes and cutting boards are aimed at helping consumers improve their day-to-day lives, and they're becoming more popular.

Anything and everything seems to be on the table and there's no telling where the future will take us. These smart appliances are slowly becoming a part of the average consumer's daily life and we expect to see them become even more normalized as they continue to improve and consumers start to see real benefits to integrating them into their lifestyle.

Pay attention to your daily life: Where can you see smarter innovations being made in your home, no matter how seemingly small the innovation might be. Smart appliances are the future and we'll definitely see their popularity rise throughout the year.

Wireless Headphones

Technology is forever changing, streamlining, and minimizing which means the fewer cords and plug-ins, the better. Lately, this has meant that headphones are now becoming wireless and operating via Bluetooth rather than through the headphone jack.

Currently, consumers are starting to purchase wireless headphones rather than the generic wired ones that have dominated for so long, however, the technology is still being developed and the average consumer is still wary about cost, battery life, and sound quality. With giants like Apple and Google excluding the headphone jacks from their products, wireless is definitely becoming the way of the future and we expect to see wireless headphones improve drastically over the coming years and anticipate consumers will start making more and more purchases in their direction as it does.

In this case, less is more, so get ready to drop the wires from your headphones while this shift starts to take shape. Looking for a product idea? Start looking up manufacturers who can supply you with this product so you can get in on this trend as soon as possible.

3D Printing

Finally, 3D printing is on its way to becoming part of mainstream business and consumer's daily lives. For so long it seemed like a futuristic experiment that we mere mortals could only dream of but the time has come where owning a 3D printer can be a reality.

The technology and development are finally coming to a place where it's an approachable item for some consumers to purchase. It hasn't become a fully justifiable purchase for the mainstream market yet, however, we expect to see leaps and bounds of growth over the course of the next couple of years. Keep an eye on its progression and start getting your ideas in place ready to take advantage of this trend as it becomes an active part of consumer's lives.

It's likely that you don't have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories. Once it launches into the lives of the masses they'll be eager for add ons that make the experience even more streamlined.

360 Degree Camera

Photography is such a vast and varied segment that there is a niche for almost everything—niches that relate to the style, ones that are specific to technical skills, etc. One of the newer trends in the industry is that of 360 Degree cameras. Initially, photographers would take multiple high definition photos and stitch them together using software to create a 360-degree photo, but in recent times cameras that can actually shoot (both photo and videos) in 360-degree landscape, have become easily available.

This breed of cameras also come in a variety of styles, but most use 2 fisheye lens cameras to get the job done. However, it is important to note that different kinds of activities will require different cameras, therefore as a potential seller, you should make sure that you stock up on different models and types (battery life and resolution differ from model to model) to ensure that you are catering to a wider audience base. Also pay attention to other details such as live streaming capabilities, 4K res, etc.

One of the major reasons that 360-degree cameras have been trending and are projected to do well over a longer time span is because they are essentially “future-proof”. The 360-degree format is keeping true to virtual reality and possible applications for consumers in the near future.

Video Security Cameras & Doorbells

The physical security industry has been growing at a rapid pace and doesn't seem to be slowing down anytime soon. One thing that has been clear for a while now, is how consumer technology has pushed the barriers for innovation within the security industry. From biometrics to remote surveillance, there is a market out there for it all.

Video security cameras and doorbells are some of the tools that have become increasingly popular within this segment—and with good reason. With crime and violence in urban areas, consumers have started taking safety more seriously and this seems to be an ideology that will be around for a long time and evolve with the advancements in technology.

Breaking into this industry will truly require a lot of research and the ability to keep up with trends in the segment—but once you are able to do so, this can be an incredibly lucrative niche.

Smart Lighting

As children, we all probably wished that we wouldn't have to get up from our comfortable position on the couch or bed to turn the lights on or off. We wished we could just clap and voila! Job done. 未来へようこそ！ Not only are there smart lights that respond to clapping but there is an entire universe of smart lighting systems and smart lights. A few to mention are eco-friendly lighting, automatic timing for lights, mood settings, color control, remote access to lighting systems in places with wifi, motion-activated lighting, and more. There are endless options!

As the options in the industry grow by the second, so does the consumer base. Customers have become more sustainability-centric, and have created a demand for smart lighting companies to get creative with the products that are offered.

Listen to the customers: Create a product that they're asking for that isn't available, or a tweaked version of an existing one. Smart lighting is the future of home lighting and it's picking up steam now so it would be a good idea to jump into the sector when you can.

Bluetooth & Wifi Speakers

Bluetooth speakers seem to have been around for ages yet they're still getting better and better each year with added features and additional functionalities so consumers are still turning towards them as their speakers of choice. Especially as technology becomes even more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that's where Bluetooth and wifi speakers come into play.

“The Bluetooth technology roadmap is a powerful expression of our mission to continue as a catalyst for industry innovation,” Mark Powell, executive director, Bluetooth SIG, said in the statement. “Bluetooth has been adopted by countless developers and manufacturers as their connectivity solution of choice for the IoT. The new functionality we will soon be adding will further solidify Bluetooth as the backbone of IoT technology.” (Dealerscope)

This statement makes it clear that Bluetooth and wifi technologies will be around for a while and thus, is an advantageous industry to be in. It is, however, beginning to become a saturated market so consider how you can make a Bluetooth or wifi speaker with additional features or functionalities to make it an even better product for consumers. Do that, and you'll stand out in this growing market.

GPS Trackers for Keys

These little nuggets of technology have become extremely popular due to their practicality and functionality. Tile is a Bluetooth tracker that is paired with an intuitive app which makes it easy to find any object that it is attached to such as keys, wallets, bags, etc.

The key to the success of this product is simple: It provides a solution for a problem that nearly everyone faces at some point in their day-to-day lives. With Bluetooth technology becoming more involved in our everyday lives, it would make sense to look into simple solutions that customers are looking for. What other products could a GPS tracker be useful for?

Phone Accessories

With the advent of the smartphone, a new market was formed: Smartphone accessories.

The variety of products in this niche can range from unique and custom phone cases, screen protectors, chargers, USB converters, stickers, earphones (both the wired and wireless kinds), and much more. The more that smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance their smartphone experience.

The problem with this market, however, is that it is extremely saturated, and there many competitors. Unless you have an extremely niche product idea, such as this company that only creates premium wood finished phone cases, there is a chance that your store might not even get noticed. The key to gaining success in this niche is to have the right combination of a premium quality product, an impactful marketing campaign, brilliant customer service, and consistency.

Portable LED Projectors

Portable LED Projectors come in different styles and types and can be used for multiple niches, which makes them a versatile product. They can be used by consumers at home to watch movies on, they can be used at schools as a tool for teachers, they can be used in the workplace for presentations and, most importantly, they can be used on the go with minimal equipment and set up required.

Some projectors work by attaching to mobile devices or laptops which make them great for people on the go, other projectors can project starscapes or constellations onto walls and ceilings which make them great for decor or educational purposes.

Hobbies & Toys Trending Products

Adult Coloring Books

Adult coloring books became popular a few years ago and since then have turned from a fad product into a growing market. They've remained popular as time has gone on and consumers have continued to express interest in their meditative and calming effects.

The success behind the adult coloring book trend stems from the fact that they incorporate other relevant trends into the contents of their pages. For example, new coloring books are released all the time that depict scenes from popular movies and TV shows or other pop culture trends at the moment. Adult coloring books can apply to so many different niches and markets of people, it all depends on the contents of the coloring book. Think about what niche you could cater an adult coloring book to.

Journaling

Again, not a new innovation by any stretch, however, it all comes down to how it's delivered to the end consumer. Journaling has started to rise into popularity as people are looking for ways to destress, reflect, and practice mindfulness or gratefulness in an effort to take care of their mental and emotional health.

Products such as The Five Minute Journal, The Bullet Journal, The Happiness Planner, The Anxiety Journal, The Passion Planner, and the SELF Journal have become popular in recent years. Consumers will tell you that these simple tools reap so many benefits that lead to improving their overall quality of life.

Do you have a great idea for a journal or a journaling system you want to share with the world? Start developing and refining your idea and turn it into a journal business! It's too early to tell if it'll last long term or be a fleeting fad, but nevertheless, there's room for more growth in this market.

Fidget Spinners & Fidget Toys

Every year there is this one product that turns into a phenomenon that tends to last for quite a while. The last year was dominated by fidget spinners and other related fidgeting toys. Be it the spinner toy, the fidget cubes, or the squishy toys that you can attach to your phone or laptop, they all were selling out like crazy.

The fidget spinner, however, enjoyed cult status with its own social media challenges cropping up all over. The demand for these toys was so high that at some point the manufacturers that created the ball bearings being used in the toys were under pressure to create more than their capacity allowed.

Even though these toys were initially created for those with anxiety and/or autism and have been around for over 25 years, this now became one of the must-have office toys. Now is a good time to jump in and stock up on these items, for adults and kids alike. Is there another niche you could target fidget toys to, or is there another type of fidget toy you can create?

Plush Toys

Plush toys are the perfect addition to your store if you run a home or lifestyle business geared towards products for children. These types of toys have always been popular, however, there's always a new type of plush toy that becomes the talk of the children's community and is a must-have for every parent and child out there.

Research into popular plush toys at the moment and consider how you can make a plush toy that's irresistible to children, or one that has special functions or additional benefits that parents might be interested in.

結論

We hope this post gives you a sense of what this year has in store for ecommerce businesses as old trends fade away and new trends rise to take their place. Take these trending products and niche ideas into account and either integrate aspects of them into your existing business or use them as inspiration to develop something new that consumers can get excited about.

These are the top trends we've noticed— but what do you think will be trending this year? We'll be interested to see which of these ideas lasts long-term and which will be a fleeting fad. Only time will tell!