热门产品:2021 年将有 50 多种新产品和利基创意在线销售

已发表: 2021-08-15

我们在此博客上多次讨论了热门产品以及如何找到它们,并且每年都会有更多令人兴奋的创新和突破性趋势渗透到消费者的购买习惯中。 在这篇关于热门产品的文章中,我们向您展示了我们用来发现快速增长的利基和产品的所有资源,在这篇文章中,我们将分享我们使用这些资源发现的 2021 年的所有热门产品。

其中许多产品可能会继续流行,并在全年和明年产生更多的追随者,因此我们将密切关注它们。

其中一些趋势产品和利基市场是新业务的绝佳起点,而其他一些则是成熟企业全年关注的有用方向。 其中一些趋势可能会转瞬即逝——只有时间会证明一切——但是,我们希望其中许多趋势能够长期坚持下去。

因此,请深入研究这篇文章,以了解是什么让产品或趋势成为病毒式传播,在进入竞争激烈的市场之前您应该考虑的事情,以及 2021 年有 50 种趋势产品和利基市场的电子商务的未来!

注意:此页面上列出的热门产品不一定是建议在线销售的产品。 在决定销售特定产品之前,应仔细考虑所有信息并结合您自己的尽职调查。

目录

  • 是什么让热门产品变得流行?
  • 进入竞争市场之前要考虑的事情
  • 它是时尚、趋势还是成长中的市场?
  • 2021 年最热门的产品和细分市场
    • 食品、健康和保健趋势产品
    • 美容、卫生和个人美容趋势产品
    • 时尚及配饰 热门产品
    • 生活方式趋势产品
    • 家庭和办公趋势产品
    • 电子趋势产品
    • 宠物、爱好和游戏热门产品
  • 过去的热​​门产品和细分市场
    • 食品、健康和保健趋势产品
    • 美容、卫生和个人美容趋势产品
    • 服装和配饰趋势产品
    • 家居用品和电器趋势产品
    • 电子趋势产品
    • 爱好和玩具趋势产品
  • 结论

是什么让热门产品变得流行?

有几个因素会影响产品的病毒式传播,它们的范围从情感影响到产品提供的可见性。

  • 情感影响:任何引起消费者情感反应的东西都会自动与他们形成联系。 在经历了紧张或糟糕的一天之后,人们希望能够减压并拥有一些可以帮助他们度过美好一天的事情。 当产品能够提供这种情感释放时,它很可能会传播开来。
  • 实用价值:真正有用并有助于为消费者解决问题或帮助他们提高生产力的产品更有可能被他们推荐。 实用价值可以击败某些产品的美学或面值,并可以帮助产品达到病毒式传播阶段。 通常,同一行业内的竞争品牌建立在产品的基本实用价值之上,并增加美感以促进销售并为客户提供他们想要的东西。 这有助于建立趋势产品的病毒状态。
  • 社会货币:当产品帮助消费者树立“与时俱进”并走在社会曲线之前的形象时,它就将自己确立为必备品。 此属性极大地有助于流行产品的病毒式传播。
  • 可见性和认知度:突出且易于被客户识别的产品是一种可能随着品牌定位的明显和可取而趋于流行的产品。

进入竞争市场之前要考虑的事情

有流行产品的地方通常也有竞争市场,因为许多商家都想从流行中分一杯羹。 如果您的热门产品或利基市场能够承受以下问题,那么您很有可能在竞争激烈的市场中获利:

  • 我的产品或服务是否为特定人群解决了特定问题?
  • 市场的竞争程度如何,是否有更多业务的空间?
  • 与这项业务相关的启动成本是多少?
  • 开始后多久我可以盈利?
  • 我如何才能在这个已有的市场中创新?

这些问题提供了一个基本框架,可帮助您应对饱和的市场并提出对您有利的策略(来源)。

奖励:通过我们的即时产品评估器运行您的产品或利基想法,通过根据 18 个重要标准对其进行评估来更好地了解其优势和劣势!

它是时尚、趋势还是成长中的市场?

信不信由你,趋势产品实际上可以分为三种不同类型的类别。 每个类别都决定了趋势产品在未来的持续时间——作为电子商务商家,这是您开始围绕产品开展业务之前需要了解的重要信息,以便您了解产品在市场上的寿命。

有些产品会在短时间内大受欢迎,然后突然从地球上消失。 这些被称为时尚。 其他产品会慢慢进入消费者的生活,并存在一、两年、三年甚至四年,然后它们就会慢慢地过时。 这些产品是趋势。 最后,有些产品以前并不存在,但现在确实存在,客户无法想象没有它们的生活,他们将在他们的一生中继续使用和重新购买这些产品。 这些类型的产品是不断增长的市场的一部分。 我们在逆向工程完美产品文章中讨论了这些概念,但我们也将在这里分解:

  • 时尚:这些产品燃烧得又快又亮。 他们很快开始流行,然后突然停止流行。 时尚最多持续一到两年。
  • 趋势:这些产品更像是一种缓慢燃烧的开始并坚持一段时间,但最终它们经不起时间的考验。 趋势持续 5 年,顶部。
  • 成长中的市场:这些趋势从无到有,并成长为经得起时间考验的稳定市场。 这些产品就像一种趋势,但实际上从未过时,因为消费者的需求会随着时间的推移而不断增长。 不断增长的市场可以持续数十年。

在浏览此趋势产品列表时,请考虑每种产品必须成为时尚、趋势或不断增长的市场的潜力。 没有一个类别比另一个类别更好,作为商家,在围绕产品开展业务之前考虑产品的寿命对您很有帮助,这样您就可以计划并适当安排进场和退出策略的时间。 并非所有企业都能永远持续下去,如果您准备好在需求存在时利用它并准备在需求减少时退出您的企业,那也没关系。

如果您想要一家可以快速启动并在几年内兑现的企业,请选择时尚产品。 如果你想要一个可以在几年内发展但不会永远持续下去的企业,那么选择一个流行的产品。 如果您想要一家可以随着时间的推移而增长的业务,并且现在和十年后的相关性都一样,那么请在不断增长的市场中选择一种产品。

这一切的诀窍在于,没有绝对的方法可以明确地知道哪种产品会成为时尚、趋势或不断增长的市场,因此您必须进行自己的研究,进行自己的尽职调查,制作自己的产品做出明智的决定并遵循您的直觉。

2021 年最热门的产品和细分市场

食品、健康和保健趋势产品

软糖维生素

睡眠软糖 热门产品

各种胶状维生素现在是一个大趋势,包括用于头发和指甲健康、改善睡眠的维生素以及具有 CBD 特性的维生素。 这些易于咀嚼和吞咽的维生素选择的市场估计到 2026 年将超过 93 亿美元,自 2019 年以来增长了 6.5%!

您不仅可以制造市场上已有的维生素软糖产品,还可以开发创新的维生素软糖配方,以满足尚未成为目标的消费者需求。 问问自己:消费者希望改善哪些健康问题,胶状维生素如何帮助他们?

如果您选择追求这个产品理念,请确保在创建配方时进行必要的尽职调查并咨询合格的专业人士。 您必须与信誉良好且合格的维生素软糖供应商合作,并考虑在销售消费品时需要承担的任何法律责任。

胶原

胶原蛋白趋势产品

快速浏览 Instagram、Facebook 和 Google 可以清楚地看到,胶原蛋白产品在许多虚拟和实体商店货架上都有。

长期以来,许多人将其视为皮肤救星,然而,胶原蛋白的好处并未得到所有权威人士的一致同意。 不过,这似乎并没有让消费者望而却步。 大多数消费者对胶原蛋白的健康益处感兴趣,例如改善皮肤弹性和关节健康,并且他们对以多种不同形式摄入胶原蛋白感兴趣,例如通过粉末、油、精华、补充剂、面霜,甚至胶原蛋白咖啡!

有证据表明,市场将在 2020 年至 2027 年间继续增长 5.9%,因此现在可能值得一试。

硬康普茶

硬康普茶趋势产品

康普茶起源于中国,已有近 2000 年的历史。 但最近,由于其越来越受欢迎,康普茶产品开始出现扭曲——即硬康普茶。

传统康普茶的酒精含量已经很低,约为 0.5%。 然而,硬康普茶的制作方式与其效力较低的表亲相同,但它经过额外一轮的发酵以显着提高其酒精含量。

目前,美国谷歌对康普茶的搜索量约为每月 368,000 次,全球谷歌对硬康普茶的搜索量在过去两年中增长了 383%。

如果您有兴趣销售硬康普茶,则值得考虑以下几点:

  • 在撰写产品副本时,请务必包括您的硬康普茶所含的酒精含量(通常约为 4.5%–7%)以及它是否有不同的口味。
  • 您可能还想澄清,虽然硬康普茶的酒精含量与某些啤酒和贮藏啤酒相似,但它不是啤酒或贮藏啤酒。 令人困惑的是,税务和贸易局将其定义为这样,这可能意味着必须在您的标签上放置“啤酒”一词。

因此,请做一些功课以确保您的产品标签和营销材料符合您当地的法规。

无酒精酒精

无酒精酒精趋势产品

“清醒好奇”是一种新趋势,因为饮酒年龄的成年人正在寻找非酒精饮料替代品来替代或补充他们通常的酒精摄入量。 选择这种生活方式的典型原因包括个人偏好、健身和健康目标,以及对酗酒对健康的负面影响的担忧。

因此,消费者正在寻找比苏打水/水/甜酒替代品更有趣、美味、品牌良好的无酒精饮料。 仅仅因为一些消费者选择不喝酒,并不意味着他们对创新和令人兴奋的饮料组合不感兴趣!

这就是为什么越来越多的品牌提供无酒精鸡尾酒和烈酒替代品的原因。

如果您是一家电子商务初创公司,正在寻找令人兴奋的风险投资,请关注 Seedlip 和 Zero Proof 等品牌,它们在 2020 年的销售额创下历史新高。因此,如果您想进入这个细分市场,现在是时候加入这一潮流了! 尤其是当您考虑到 2021 年非酒精饮料市场的收入预计将超过 3.22 亿美元时。

除了不含酒精的饮料,您还可以提供不含酒精的品牌配件,例如鸡尾酒调酒器、玻璃器皿和环保吸管。 这个利基市场的可能性似乎是无穷无尽的。

CBD产品

CBD 趋势产品

CBD 产品今年继续流行。

大麻二酚于 1940 年首次出现,是大麻中第二大流行的活性成分。 今天,它可以作为一种活性成分出现在护肤、健康和保健领域的多种产品中。

关于 CBD 产品如何对经历焦虑、慢性疼痛和睡眠问题的人产生积极影响的研究已经很多,所以难怪人们对 CBD 的普遍兴趣和谷歌搜索量正在上升。 每月美国谷歌搜索数据目前为每月 450,000 次搜索,过去五年全球搜索量增长了 335%。

如果我们深入研究并查看特定 CBD 产品的搜索结果,可以找到以下内容:

  • CBD for Skin:过去五年全球搜索量增长了 1440%
  • CBD Gummies:过去五年全球搜索量增长了 8300%
  • CBD 石油:过去五年国际搜索量增加了 700%

这些产品看起来肯定会留下来,所以如果你想打入 CBD 的利基市场,那么寻找一家值得信赖的信誉良好的 CBD 供应商是值得的。 这意味着花时间彻底验证其产品的安全性、质量以及对美国大麻管理局计划的合规性。

澳洲坚果牛奶

澳洲坚果奶趋势产品

牛奶替代品并不是什么新鲜事物——从无处不在的选择,如燕麦、大豆、杏仁、腰果、大麻和椰奶——我们可能都非常熟悉市场上已有的东西。

事实上,根据 The Good Food Institute 的数据,过去一年植物性牛奶的购买量增长了 5%,过去两年增长了 14%,仅在美国,植物性牛奶市场就价值 20 亿美元。

虽然有很多选择可供选择,但另一种更新的选择是澳洲坚果奶。

澳洲坚果奶是为客户提供的一种令人兴奋的新选择,现在是将新的坚果奶推向市场的时候了,因为消费者显然对它们非常感兴趣。 如果您正在寻找一种吸引纯素、植物性和健康食品市场的创新产品,澳洲坚果奶可能值得考虑。

零食、放牧和糖果盒

放牧箱趋势产品

零食盒是一种消费糖果或零食的有趣方式,甚至是人们可以在线订购并送货到家的熟食板的独特展示。

在撰写本文时,零食盒的每月搜索量约为 22,200 次,在过去一年中,全球搜索量增加了 67%。 总体而言,零食销售额占美国包装食品市场的 40%,这主要归功于千禧一代,他们显然比其他任何一代人都多吃零食。

餐盒服务

订阅餐盒趋势产品

目前,HelloFresh 等食品餐盒服务非常受欢迎。 这些餐盒通常以订阅方式出售,它们通常被定位为点餐的替代品,同时使家庭烹饪更简单、更省时。

典型的餐盒服务 USP 包括创新、快速和简单的健康且无浪费的膳食创意。 它们还减少了人们在超市消费的时间。

在撰写本文时,仅在美国,每月有 14,800 次 Google 搜索餐包,仅在过去一年中,全球搜索量就增加了 43%,因此很明显,人们对餐盒服务的兴趣正在增长。

在开始食品餐盒服务时,您可以专注于小众饮食偏好,例如纯素食或原始饮食。 或者,考虑关注对乳制品、麸质或坚果过敏的消费者人口统计数据。 现在有很多方法可以在餐盒服务行业中脱颖而出。

美容、卫生和个人美容趋势产品

洗手液

洗手液热销产品

猜测这个产品创意会成为我们 2021 年的热门产品,这是没有悬念的。

虽然在一两年前,可能只有几种洗手液可供选择,但今天的消费者正在寻找更多选择。

2020 年 3 月初,洗手液的销量与 2019 年同期相比增长了 470%。快进到 2020 年 12 月,消费者现在正在查看提供的所有不同类型的洗手液,无论它们是否带有香味,无味,配备泵式分配器、喷嘴、不同颜色、高端品牌,或仅来自您的沼泽标准化学家。 由于洗手液产品的流行,FDA 甚至组织了洗手液测验来测试消费者对产品的了解!

如果您想开始市场研究,目前流行的一些顶级高端消毒剂包括来自 Aesop、Byredo、Tammy Fender、SanRe 和 Herban Essentials 等品牌的消毒剂。

如果您有兴趣销售该产品,在选择与信誉良好且安全的供应商合作之前,值得查看 FDA 关于洗手液制备的建议。

滴耳液

滴耳剂热门产品

滴耳液是用于清除耳部感染或软化耳垢的经典产品。 它们已经存在了几十年,但在过去五年中,这一细分市场中的新型天然和顺势疗法品牌导致与滴耳剂相关的搜索量增加了 70%。

像 Natrulo 这样含有“毛蕊花和大蒜鳞茎提取物”等成分的品牌很受欢迎。 此外,不含酒精和防腐剂的滴耳液对于那些想要使用自然疗法软化耳垢的人来说是另一个有吸引力的选择。

粉刺贴/粉刺贴

痘痘贴热门产品

粉刺贴和粉刺贴的作用是通过吸收毒素来加速瑕疵的愈合过程。 他们使用水胶体技术来吸收青春痘的毒素并创造一个潮湿的环境来促进愈合。 一直以来,斑点都受到保护,免受外部细菌的侵害,炎症也减少了。 它们还被证明可用于防止佩戴者刮伤或挤压该部位。

目前最大的市场对不同尺寸的隐形或透明圆形贴片感兴趣——但也有人对彩色替代品或有趣形状的替代品感兴趣。

在过去五年中,Google 对该产品的搜索量增长了 2,800%,仅在美国,每月的 Google 搜索量就超过 40,000 次。

护肤工具

护肤趋势产品

到 2024 年,全球护肤市场预计将增加到 1800 亿美元以上,来自 Spate 的数据(据 Vogue Business 报道)表明,对护肤工具的兴趣增加是大流行期间最重要的新兴趋势之一。

随着美容水疗中心和沙龙间歇性关闭,护肤工具使消费者能够在家中照顾自己的肤色,同时创造平静的在家水疗体验。

这些是目前最流行的护肤工具:

  • 红蓝光面罩
  • 磨皮套件
  • 刮痧
  • 石英、玉石和紫水晶面滚轮
  • 蒸脸器

以及更多!

仅看面部滚轮,仅在美国,Google 搜索量就达到每月 8,100 次。

触控工具

触控工具 热门产品

由于大流行,人们对“触摸工具”的兴趣越来越大。 无论是门把手、电梯按钮、扶手、购物车,应有尽有——在全球大流行中,我们希望尽可能少地接触它们。

解决方案? 触摸工具。

触摸工具专门设计用于打开和关闭门、按下按钮,并且通常是我们手指和手的延伸,因此我们可以在日常生活中不必经常或根本不需要触摸公共表面。

这些简单而小巧的设备可以放在口袋或手提包中,挂在钥匙圈上,或在办公室时系在挂绳上。 它们已成为必备配件,许多公司开始提供多样化服务。 查看 Printful 的触摸工具以了解它们的外观!

可重复使用的棉签

可重复使用的棉签趋势产品

将这种环保、可持续的替代传统棉耳塞添加到您的电子商务商店有几个优点。 最明显的是它们又小又轻,所以运输成本不会很高。

此外,很容易了解如何营销它们。 这些硅拭子的环保方面是它们很容易用肥皂水清洁,并且可以方便地处理各种事情。 例如清洁小物件、卸妆、清洁耳朵等。

时尚及配饰 热门产品

面罩

面罩趋势产品

这是一种可能会持续一段时间的热门产品:口罩。 它们是新常态,我们很可能会在一段时间内看到它们。

这种流行产品有很多种类,因为口罩可以重复使用、一次性使用,它们可以由不同的面料制成,如棉或丝绸,它们可以是素色的或有有趣的设计,它们可以包括鼻线以防止雾化眼镜,甚至由透明面板制成,使人们更容易读唇。

这使得销售口罩成为制造独特产品或采购适合特定消费者需求的口罩的理想机会。

将口罩添加到您的在线商店,以低廉的运输成本获得需求量大、成本低的产品创意!

运动裤

运动裤趋势产品

广告

今年,消费者继续拥抱 2020 年最热门的办公服装趋势……

运动裤!

任何在家工作的人——无论他们是参加 Zoom 会议还是其他方式——现在都熟悉不必穿着工作服去……嗯,工作的乐趣。

最好的部分是,即使你被召集到 Zoom 会议,你也可以穿上一件整齐的衬衫,从腰部开始看起来很聪明,而从腰部以下的运动裤仍然很酷。 也许这就是为什么仅在过去一年中运动服的搜索量就增加了 100%。

时尚传奇人物卡尔·拉格菲尔德(Karl Lagerfeld)可能会说: “运动裤是失败的标志”,但经过多年的嘲笑,运动裤无疑正在卷土重来——它们的保质期很可能会超过锁定期。

多个时尚品牌报告称,2020 年运动裤销量大幅增长,其中包括 Scott Sternberg 的 Entireworld 报告称,自大流行以来销量增长了 662%。 因此,运动裤显然是您电子商务商店的一个很好的补充,或者是一个很好的商业创意。

提示:要查找运动裤供应商,请查看我们的精选目录! 在我们的服装制造商目录中寻找服装制造商来制作定制的成衣,在我们的批发供应商目录中寻找批发运动裤供应商,甚至从我们的直销供应商目录中的供应商之一寻找直销运动裤。

拖鞋

拖鞋 热门商品

COVID-19 期间的鞋类销售受到重创,但拖鞋却并非如此。 随着在家工作成为新常态,拖鞋销量的增长反映了消费者需要舒适的鞋子在家里穿。 根据 NPD 的零售跟踪服务,从 2019 年到 2020 年,拖鞋销售额翻了一番——在许多地方开始封锁时,3 月份增长了 12%。

真丝睡衣

真丝睡衣趋势产品

如果您的观众倾向于更高级的品味,那么真丝睡衣是运动裤的完美替代品。

在过去的一年里,谷歌对睡衣的搜索量增加了 26%,仅在美国,每月就有 246,000 次谷歌搜索。 事实上,Adobe Analytics 表示,与 3 月相比,2020 年 4 月在线睡衣销售额增长了 143%。

根据您的客户角色,您可以选择销售更实惠的缎面对或更优质的纯丝对。 这里的关键是专注于消费者可以在家中体验的奢华舒适感。

登山靴

登山鞋 热门产品

自从 COVID-19 席卷全球以来,由于健身房关闭以及活动和娱乐活动的急剧减少,消费者的锻炼方式发生了变化。 因此,许多人转向户外运动来锻炼身体。

因此,登山靴的在线搜索量增加了 200% 以上。

将登山靴添加到您的电子商务商店的美妙之处在于,您可以将它们作为户外运动和(取决于您的目标受众)作为时尚商品进行营销。

生活方式趋势产品

微型婚礼

微婚趋势行业

无论是由于旅行限制还是当地限制,婚礼的未来看起来都大不相同。 自 2020 年 3 月以来,“微婚礼”一词的搜索量增加了 600%,这促使婚礼行业发生了变化。

对于零售商来说,我们已经看到了一波微型婚礼产品,例如定制的个性化礼品和餐桌装饰——但产品创意并不止于此! 考虑一下微型婚礼可以提供的亲密和个性,以及您可以提供的产品来补充这些感觉。

虽然消费者可能希望减少他们接待的客人数量,但这并不意味着他们会减少当天的特殊情况,因此质量可能会在微型婚礼产品列表中占据重要位置,而不是数量。

家庭学校课程

家庭学校产品 趋势产品

COVID-19 对学习的影响广为人知,在世界某些地区,学校暂时关闭和在家学习成为优先事项。

因此,我们看到围绕在家自学主题的 Google 搜索有所增加——准确地说,2020 年增加了 12%。 也就是说,这显然是在 COVID 之前就开始的趋势,因为与家庭学校相关的搜索量在过去两年中增长了 60%。

截至 2019 年春季,美国有 250 万在家上学的孩子,而在英国,这一数字在过去三年中增长了 40%。 无论是与流行病有关还是只是对主流学校教育的普遍不满,很明显,家庭教育将继续存在,材料、课程和网站正在兴起以反映这种需求。

如果您有能力为教师或家长/监护人创建家庭教育计划,那么现在是进入市场的最佳时机。 毫无疑问,人们会对这个领域的创新产生很大的兴趣,因此会有增长的空间。

功能饮料

蘑菇咖啡趋势产品

“功能性饮料”是具有预期用途或结果的饮料。 功能性饮料的一个众所周知的例子是佳得乐——一种帮助注重健康的消费者实现健康目标的饮料。

这种增长趋势的其他例子包括蘑菇咖啡、无糖能量饮料、CBD 饮料以及抹茶和姜黄拿铁等咖啡替代品。

商业研究公司 2020 年 8 月的一份报告发现,寻找健康食品和饮料替代品的消费者比以往任何时候都多。 自从大流行以来,越来越多的消费者似乎正在寻找增强免疫系统和整体健康的方法。

可口可乐和百事可乐等大品牌已经加入了这一热门产品类别,并推出了自己的功能性饮料,如可口可乐加咖啡和百事可乐的 Driftwell。 难怪他们是,因为功能饮料市场预计在 2020 年至 2025 年间以 6.96% 的复合年增长率 (CAGR) 增长!

家庭和办公趋势产品

笔记本电脑支架

笔记本电脑支架热门产品

出于显而易见的原因,远程工作在 2020 年呈指数级增长,许多人使用笔记本电脑工作。 一个有用的配件可以减轻背痛并帮助在家工作时保持更好的姿势,是简单的笔记本电脑支架。

笔记本电脑支架的搜索量在过去一年中增加了 113%,使其成为一个令人兴奋的利基市场。 这款小巧的配件有多种选择——铝、塑料和亚克力,仅举几例——此外,还有折叠选项、轻量选项,甚至可以吸到窗户上的选项,以充分利用家庭办公室的景色!

站立式办公桌

站立式办公桌趋势产品

站立式办公桌市场在 2019 年的价格为 13 亿美元,预计到 2028 年将增长 10% 以上。 随着远程工作的兴起,健康和健身仍然是许多消费者生活中的优先事项,站立式办公桌市场正在继续增长.

许多员工将站立式办公桌作为一种在工作时保持活跃、警觉和保持更好姿势的方式。 一些站立式办公桌还可以调节以适应不同的高度和工作位置,使用户可以轻松地在坐着和站着之间切换。

人体工学办公椅

人体工学椅趋势产品

过去,企业往往会为员工购买符合人体工学的椅子。 快进到今天,大约一半的美国工人现在在家工作,因此,消费者复制办公环境的需求正在增长。

主要归功于家庭文化的新工作,前上班族热衷于避免背部疼痛并在工作日获得最大的舒适度。 对此产品创意的每月 Google 搜索量增加了 110%,因此,如果您想创新一个以前更专注于 B2B 零售的市场,您可以考虑为 B2C 制作具有吸引力的符合人体工程学的办公椅,并具有 DTC 的风格。

在家锻炼设备

家庭健身器材 热门产品

现在各种家用健身器材都在流行,包括但不限于折叠跑步机、室内健身车、重量、瑜伽垫、健身带、脚踝重量、阻力带等。

尽管预计市场在 2020 年至 2025 年之间的增长率将略低于 3%,但我们只需要看看未来几个月公共健身房和健身课程会发生什么。 由于大流行,像 Peloton 这样的公司的销售额猛增了 172%,并且有超过 100 万人订阅了他们的流媒体课程,因此显然对在家锻炼有需求。

鉴于所有这些,销售适合家庭使用的健身器材和配件可能是值得考虑的趋势产品。 毕竟,随着消费者对健康和健身越来越感兴趣,再加上封锁和限制,这种趋势可能会持续一段时间。

有关如何充分利用消费者对健身日益增长的兴趣的提示,请查看我们关于健康和健身品牌的创作者营销提示的文章。

零废物清洁产品

零废物清洁产品

作为减少塑料使用的努力,清洁利基市场对零废物清洁产品的兴趣日益浓厚。

目前流行的产品是清洁液片剂。 消费者可以简单地将这些药片加入他们家里已有的瓶子或容器中,加满水,然后创建清洁溶液!

片剂基本上是脱水的浓缩液体,当它们与水接触时会溶解。 当您考虑到大多数液体清洁产品无论如何都包含大约 90% 的水时,切换到零浪费替代品是合乎逻辑的!

空气净化植物

Air Purifying Plants Trending Product

As consumers are spending more and more time indoors, their indoor space is becoming even more important to them. For many, sprucing up their indoor space means adding a little bit of nature.

But, there are more benefits to bringing nature into the home than just aesthetics.

It was NASA who, in 1989, discovered that indoor plants help to remove air pollution. So, given the current events of the world, air-purifying plants have an even more attractive quality to them. This is clear by the 71% increase in global Google searches for air-purifying plants over the last five years.

According to NASA's study, they recommend having two to three indoor plants for every 100 square feet, so for many consumers, that likely means having multiple plants in one household. As an ecommerce plant seller, you could assist your customers by creating a lookbook of suggestions about where to best place air-purifying plants for maximum health benefits.

Living Walls (Wall Gardens)

Living Wall Trending Products

If you've never heard of a living wall, it's a vertical outdoor or indoor garden that's attached to a wall.

Searches for living walls have risen by almost 100% in the past year. This increased interest could be attributed to people wanting to improve their homes as they spend more time indoors, and to people also wanting to bring the outdoors inside in a reasonable way.

Resin Homewares & Accessories

Resin Trending Products

If you're already scouring Pinterest and Instagram for the latest homeware trends to capitalize on, you likely can't help but notice the increased interest in resin homewares and accessories.

The furnishings world is seeing all sorts of products being made with resin, like lamps, chairs, coasters, ring trays, bookmarks, jewelry, vases, spoons, and much more.

A quick peek at the many resin products sold on Etsy tells us that this isn't a trend that's going away anytime soon. Plus, we've also noticed that worldwide Google searches for resin has increased by 43% in the past year, so if you're looking for a product idea you can make from home, or an innovative way to make existing homeware products, then look no further than resin.

Electronics Trending Products

Under-Desk Treadmills

Under-Desk Treadmill Trending Product

In an effort to stay active while working from home, consumers are making use of under-desk treadmills—also known as a Cubii.

This piece of equipment is ergonomically designed, portable, and has a low impact on joints. Not only that, but it can connect to your FitBit, iPhone, or Android device to track your movement throughout the day.

Searches for the Cubii have grown 9% in the past year and 1,266% in the last five, making them an innovative trending product to pursue if you want to target the health and fitness niche.

Massage Guns

Massage Gun Trending Product

As the pandemic restricted many people's ability to visit gyms and health centers, it brought health and fitness lovers to look for other ways to nurture their wellbeing. One such way is to use a muscle massage gun.

These tools are easy to use and combat soft tissue aches and pains by providing quick bursts of pressure into the muscle, which enhances blood flow to the affected area.

Interest in these devices has grown enormously, with a 4,900% increase in Google searches over the past five years and 201,000 monthly searches over the last year alone. As such, massage guns are proving to be more than just a passing trend.

LED Lights

LED Lights Trending Products

While it's been an enormous source of fun and much-needed diversion during the pandemic, TikTok is also responsible for bringing to light a huge new trend: LED lights.

These products are especially popular amongst teens who use them in their bedrooms to create a tranquil space they can switch up at the change of a button. But, not only do they create a calm ambiance, they also make for interesting backgrounds behind video content that users post to their social feeds.

At the time of writing, monthly US Google searches for LED lamps stand at 18,100 searches per month, with a 58% growth in global searches over the past five years.

If you're interested in jumping on board this trend, you'll find that LED lights come in multiple colors and are often sold in strips that switch between different colors and lighting modes.

空气净化器

Air Purifier Trending Product

Since the population at large is spending more time indoors, and paired with the focus on general health and wellbeing due to the pandemic, it's no wonder that consumers are increasingly concerned about the quality of the air they're breathing.

Cue, air purifiers.

Air purifiers rid spaces of indoor pollutants, allergens, and particles and right now, there's no better time to sell a product that does those things.

According to a report from AP News, the air purifier industry is expected to increase by around 10% between 2019 and 2029. This projected increase is attributed mainly to broader concerns about air quality since the pandemic started.

If you're considering selling air purifiers, it's essential to clarify what they do and don't do. The last thing you want is to make any unsubstantiated promises to your customers!

UV Sanitizers

UV Sanitizers Trending Products

UV sanitizers are hand-held lights or table-top boxes that can sanitize small objects such as watches, pens, cell phones, headphones, etc. to rid them of bacteria and germs

Since the start of the pandemic, consumers are taking a step up from just sanitizing their hands and are looking for ways to sanitize the things they regularly touch, too. Global Google searches for UV sanitizers rose by 50% over the past year and startups specializing in video conferencing equipment, phone cleaning products, and UV lights for cleaning medical equipment also reported a surge in interest.

The beauty of selling a product like a hand-held UV sanitizer is that it can be inexpensive and easy to ship. Whether you're picking a niche for a new ecommerce store or wanting to expand your product selection, UV sanitizers could be the way to go. There's a vast array of shapes and sizes available, all of which are simple to source from wholesale outlets like AliExpress.

空气炸锅

Air Fryer Trending Product

Finding a healthy way to eat fried food was never going to be unpopular. The statistics support this, with the air fryer market size expected to grow from almost $895 million in 2018 to $1,425.7 million by 2026—and global Google searches rising by 608% over the past five years.

From an ecommerce seller's perspective, emphasizing the benefits of air fryers—such as their ability to remove high fat and calorie-dense oils from the cooking process—makes a strong sales pitch.

There are multiple versions of the air fryer out there, with prices retailing as low as $50 on Amazon to higher-end models for hundreds of dollars. It's also worth considering selling air fryer accessories on your online store, such as paper liners and cookbooks.

Mini Waffle Makers

Mini Waffle Maker Trending Products

We all love to treat ourselves to something sweet to eat every now and again, and the mini waffle maker certainly satisfies that craving! It's the perfect kitchen accessory and doesn't hog too much space.

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Not only that, but they are relatively inexpensive to buy, lightweight, and easy to store. One popular model is the Dash Mini Waffle Maker retailing at $10, which is hugely popular on Amazon, earning thousands of 5-star reviews.

If you're contemplating setting up a homeware ecommerce store or looking for new and exciting products to add to your inventory, consider mini waffle makers! Not only are they easy to source, but they also come in a range of prices and colors, making them a suitable option for all kinds of demographics.

Sleep Trackers

Sleep Tracker Trending Products

One possible way for consumers to improve their sleep hygiene is to invest in a sleep tracker. This wearable device monitors your sleep patterns and provides data on sleep quality and duration.

The number of global online searches for information on sleep hygiene has increased by 82% over the last five years so it's little surprise that the worldwide sleep tracker market is expected to grow at around 8.4% between 2018-2028.

Sleep trackers are lightweight, easy to wear, and most models make it easy to view sleep data from your smartphone. All in all, if you're already selling other tech items or sleep hygiene products, sleep trackers could be an excellent fit for your business.

Video Doorbells

Video Doorbell Trending Products

This handy gadget boasts two immediate advantages: it acts as both a doorbell and a security device.

While global Google searches for video doorbells have declined over the past year (68%), interest over the last five years has increased by 377%.

This suggests that while we're all languishing at home during the pandemic, we have a less immediate need for these gadgets. That said, there's potential for market growth here and these products could be a welcome addition to an ecommerce store.

Ring Lights

Ring Light Trending Product

Ring lights are circle-shaped lights often used by content creators, video streamers, or Instagram influencers.

Online searches for this product have more than doubled in the past year, and monthly US Google searches during the same period sit at a whopping 450,000 searches!

But, before you dive in and start stocking ring lights, it's worth doing some research. By understanding what the right lights do, you can better market them and create content on how to use them. But to help get the ball rolling, most ring lights basically allow the light to wrap itself around whatever you're videoing/photographing. This means light falls on both sides of the lens, eliminating any shadow. This creates a far more flattering image and provides the photo or video with way more detail.

USB Microphones

USB Microphone Trending Product

While many consumers rely on their laptops or mobile device's built-in microphone for their video meetings, there's a market of consumers that want to take their video quality up a notch, and that involves improving the sound quality.

These devices can be plugged into personal computers and used for video calls, podcasting, video recording, streaming games, or recording music.

One particular USB microphone that's trending is the Yeti from Blue Microphones, with worldwide searches up by 45% in the past year.

Epilators

Epilator Trending Products

Current COVID-19 restrictions across many US states and countries worldwide have resulted in salons having to close their doors. As such, in-person professional hair removal isn't an option.

Consequently, at-home hair-removal products using laser technology to remove unwanted body and facial hair are the perfect solution. They also tend to be a more economical option long-term.

Epilators are a hair-removal tool that can be used at-home, and interest in the product has been rising as more consumers are looking for at-home solutions to hair removal, and hair-removal tools that offer long-term results.

Video Projectors

Video Projector Trending Product

Cinemas around the world remain primarily closed so one possible solution to the pain movie buffs feel at the loss of the traditional cinema experience is to use a video projector.

Video projectors bring the movie theatre experience to the home without busting the bank balance and with so many people stuck at home looking for any way to elevate their at-home living experience, now is one of the best times to capitalize on consumers' growing interest in video projectors.

Fairy Lights

Fairy Lights Trending Products

Fairy lights have been a popular product for a while—but consumer interest in them continues to grow over the years.

These items are a cute, dainty way to decorate interior spaces, and they often help create a cozy atmosphere. But they can even extend to outdoor use, with outdoor-friendly fairy lights on the rise as well.

One of the best things about these products is how versatile they can be. Customers are interested in new and innovative designs, seasonal versions, plain white lights and colorful lights, battery-powered options and electricity-powered options, lights for indoor use and outdoor use, etc. There seems to be no limit to the kinds of fairy lights that consumers are interested in and the market for them continues to grow.

Pets, Hobbies & Games Trending Products

Pet Ear-Drops

Pet Ear Drops Trending Products

Just as ear drops are a trending product for humans, it seems that consumers are interested in maintaining the ear health of their furry pets, too. Searches for this remedy have risen globally by a whopping 825% over the past five years, with solutions for mites, ear irritation, and blocked ears being the main concerns.

But, before diving into this product idea, ensure that you source your products with care. This is a health product for pets just like it's a health product for humans, so ensure that your product meets all health, safety, and legal requirements.

Luxury Cat Litter

Luxury Cat Litter Trending Product

Anyone who's owned a cat knows that cat litter doesn't smell like a bed of roses—far from it, in fact. That's just one reason why searches for luxury cat litter, and brands like PrettyLitter, have surged.

This type of cat litter is made from silica which absorbs unpleasant odors and it also helps cat owners detect possible health issues that their feline might have due to changes in urine pH levels.

While it might seem like a niche product idea, there are over 95 million house cats in the USA, and it's likely that their owners are very open to innovation in the cat litter market. It's also a product that a subscription delivery service can be built around, which can increase consumer loyalty and bring in recurring revenue, which is obviously good for business.

Gaming Glasses & Blue Light Glasses

Blue Light Glasses Trending Products

There are 2.7 billion gamers worldwide, with the Asia Pacific region taking the lion's share, followed by Europe, the Middle East, Africa, Latin America, and then the US. Gaming is big business, and gamers need (and love) accessories.

One rising trend is gaming and blue light glasses. Consumers are interested in the product's apparent ability to reduce eye fatigue, eye strain, and headaches caused by many hours of gaming. Searches for these products have risen by an astonishing 2,800% over the past five years.

The glasses are meant to filter out blue light given off by digital devices, which is often the root cause of the symptoms listed above.

There are plenty of places to source blue light glasses nowadays, so whether you're interested in dropshipping, manufacturing, private labeling, or wholesaling, you should be able to find an option that suits your needs.

Puzzles & Tabletop Activities

Puzzle Trending Products

Jigsaw puzzles and board games are long-established pastimes enjoyed by people of all ages. Interestingly, global searches for jigsaw puzzles have grown by 94% in the past year. A CNBC report in April 2020 also found that jigsaw puzzle sales for one US game maker, Ravensburger, rose by 370% over the past two years!

Given the amount of time consumers are spending indoors, it's no surprise that they're looking for creative ways to fill their time. Add to this the added pressure of parents homeschooling kids who can't attend school due to lockdowns, and it's easy to see why sales of tabletop activities are on the rise.

Forbes reported back in April 2020 that sales of board games, puzzles, and crafts had risen enormously as Americans were forced to stay at home. One retailer reported its sales increased by 4,000% in the last week in March 2020 as the pandemic struck the US.

Global searches for tabletop games rose by 44% in the last year, with monthly US Google searches sitting at 110,000.

Online Games

Zoom Games Trending Product

Since Zoom became part of our everyday lexicon, so have games that can be played via online chat and video apps. Here we're talking about things like online board games, online card games, online bingo, etc.

Online board games are a fun and effective way for friends and families to stay connected with each other during the pandemic. If games are your passion or you have a good idea for an online game people can play over video calls, now's the time to launch it!

Chess Trending Product

The Netflix series The Queen's Gambit has gripped viewers since its launch in October 2020, with a total of 62 million households having watched it!

One interesting by-product of The Queen's Gambit is a renewed interest in chess. In the past three months alone, global searches for chess boards have risen by 354%. Also, since the show's launch, the New York Times reported a 125% rise in chessboard sales, with some retailers reporting increases as high as 1000%!

The beauty of selling chess products is that both budget-friendly and upscale products are available and desirable to different consumer groups, so you have plenty of options.

Past Top Trending Products & Niches

We've created trending product roundup posts for many years, so we thought we'd include some past trending product ideas to help spark some more product ideas. Though these may not be trending products at the moment, many of these are still popular products with plenty of consumer demand. Others, however, may be declining in popularity, so approach these trending product ideas with caution and conduct your own due diligence before deciding to start a business selling them.

But—there's still lots of value here so check out these past trending product and niches and see what gems you can find!

Food, Health & Wellness Trending Products

Green Tea

Green Tea Trend

Not only has green tea consistently been climbing as a trend since the early 2000s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.

Matcha

Matcha Tea Trend

Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it's a high-end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentration of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavor, infusion, or extract.

For merchants looking for a premium tea to sell, or premium tea-flavored or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you're interested in learning more about the set-up process.

Detox Products

Detox Tea Trend

“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It's likely that you've seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.

If you choose to pursue detox teas or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product, and take into consideration the legal responsibilities you'll face as a business for selling consumable products.

Nootropics (“Smart Drugs”)

Nootropic Trend

Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer, and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you'll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.

Macronutrients & Workout Enhancing Powders

Pre Workout Trend

Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their up swinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people's interests are rapidly shifting towards their health, diet, and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product's macronutrients at the forefront of their marketing campaigns.

Protein powder is a well-known workout enhancement powder that helps muscles repair after a workout, but it's nothing new. It has been a part of mainstream trends for many years now, however, the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.

While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.

Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet, and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.

Active Holidays

Fitness Holiday Trend

Perhaps it's thanks to the booming fitness industry, the number of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.

Rather than vacationing in a warm climate where families, friends, and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitness, and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now include The Body Holiday and Beyond Active Escapes which promise individuals a total wellness experience.

If you're able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that's not in your realm of expertise, base a business around providing gear, accessories, or gadgets to active holiday providers or to customers who participate in active holidays.

Keto Foods

Keto Food Trend

The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.

There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitute such foods, and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.

While the ketogenic diet is sometimes a medical diet that is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders, and such, many people also adopt this low carb, high fat, and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.

Vegan Foods

Vegan Food Trend

The vegan food industry is booming and it is a market with a large scope as it isn't quite in the mainstream yet. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants—there is so much untapped potential.

Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meal boxes, recipe books, etc.—it's an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry.

Beauty, Hygiene & Personal Grooming Trending Products

Coffee Scrubs

Coffee Scrub Trend

We've talked about trending tea products already and now tea's arch-nemesis, coffee, is also making an appearance in the trend forecast in the form of a body scrub. It appears that the company Frank Body started the coffee scrub trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and repurposing it for another market. Don't just think about coffee—also consider what other products can re-purposed beyond their initial use.

Coconut Oil Based Products

Coconut Oil Trend

Considered healthy and functional, coconut oil can be used for a multitude of purposes like cooking, as a body moisturizer, to make soaps, toothpaste, deodorant, and more. Coconut oil has become a more mainstream ingredient in the past few years, so consumers are interested in it and are already using it to fulfill various roles in their life.

Think about how you can hop on the coconut oil trend and make it more accessible or desirable to consumers. Maybe there's a use for coconut oil that consumers haven't heard of yet, or maybe you can package coconut oil in a more convenient way for consumers. Consider whether you can add coconut oil to other products to make them more desirable, as well. Coconut oil is an extremely versatile ingredient so take advantage of that!

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胡须油

Beard Oil Trend

Beard oil has been trending for the last few years and it appears that the trend is continuing. Lately, this market has become pretty saturated with a lot of new companies but there's likely still room for those that get a little more creative and tighten their focus to serve narrow niches within the beard grooming category.

Charcoal Beauty Products

Charcoal Mask Trend

Everywhere we look—be it Facebook, Instagram, or even in actual stores (both online and brick-and-mortar)—there are charcoal beauty products on the shelves. These products boast the presence of activated charcoal which apparently has several benefits: In toothpaste it's purported to act as a natural whitening agent and in face washes and face masks it supposedly acts as a purifier and helps to detoxify the skin.

On the vendor's side of things, charcoal beauty products are one of the best-selling products in the beauty and makeup niche. The trend seems to continue this year as well with support from customers and influencers alike. Such products are also great to dropship and ePacket delivery is also easily available to most countries.

Balayage Products

Balayage Trend

Balayage is a popular form of hair coloring that makes the hair look like it has natural volume with the use of highlights. While this is a recurring trend in the fashion and hair industry, this time around it seems more popular than ever! The look can be achieved at home or by going to a salon which means that the target base is slightly bigger: Salons, stockists, and individuals can all be targeted for sales.

The products used to achieve this look include hair toners, lighteners, spatulas, color application brushes, aftercare products (shampoos, masks, conditioners, etc.), and more. As a lot of influencers on social media are continuously sporting the look, this trend continues to spread and the sales stay high. If you are looking to break into the beauty segment and especially the hairstyling and care niche, the balayage trend and the associated products may be worth looking into.

Body Wipes (“Dude Wipes”)

Body Wipes Trend

Men's hygiene is a niche that doesn't get the attention it really deserves and, despite that, it's certainly on an upswing right now. In this case, there are manufacturers that already create hygiene wipes for children and women, however, smaller vendors have recently noticed that there's a great opportunity to supply a similar sort of product for men as well.

The “dude wipes” are targeted to men across the board—from those who enjoy camping and outdoor activities, to those who have busy urban lifestyles and commute a lot. Due to the fact that body wipes are a product that needs to be purchased regularly as it falls into the fast-moving consumer goods (FMCG) group, manufacturers are making “customers for life.” For a vendor, that offer the potential for subscription purchases or automated re-ordering.

Silicone Makeup Sponges

Silicone Makeup Sponge Trend

The silicone makeup sponge is a flat, teardrop-shaped sponge that helps individuals evenly apply liquid or cream makeup products to the face and blend it together. As soon as this product hit stores it piqued consumer's interest and started to sell. Online, this product went viral and has attained a cult status.

Dermatologists suggest that the beauty sponge be replaced every three months to prevent bacteria growth which makes this a fast-moving consumer good and means that merchants selling this product are bound to have returning customers. However, it is important to note that to have returning customers to your store, your customer service and product quality have to be top-notch.

Anti-Cellulite Cup

Anti Cellulite Cup Trend

The anti-cellulite cup helps reduce the appearance of cellulite on the body using a suction cup similar to the ones used for cupping massages. The anti-cellulite cup is relatively simple to use, individuals just need to apply the cup and move it around the target area. Not only can the device be used for reducing the appearance of cellulite but it also doubles as a massager, clearly showing how versatile it is.

This is one of those products that has the virality factor attached to it as you can find plenty of viral videos of influencers and customers using the cup and sharing their opinions and reviews of the product.

Fake Eyelashes

Fake Eyelashes Trend

Fake eyelashes have been around for a while, however, in recent years they've experienced a massive overhaul in both style and innovation to make them more beautiful and functional than ever before.

Brands, makeup artists, and influencers have been creating their own collections of false eyelashes in recent years by using different materials, sizes, colors, and even adhesive methods in an effort to make false lash application easier and for a more worthwhile result. There's lots of room in this niche for innovation and creativity and consumers are open to trying new things.

The product also falls into the category of products that can be upsold. In most cases, false eyelashes are bought in bulk. Furthermore, these are disposable items thus the chance of returning customers is extremely high. These are also a great product to dropship since ePacket delivery is easily available, they are extremely light and cost-efficient to manufacture and ship. To learn more about starting a false eyelash company from scratch, check out our case study with Esqido, a luxury false eyelash company.

Bamboo Toothbrushes

Bamboo Toothbrush Trend

Minimalism has increasingly become a lifestyle choice for many people and it is a trend that is continuing to grow. This, coupled with the fact that consumers are often looking for more sustainable alternatives to products they regularly use, has also put products such as bamboo toothbrushes on the trending list.

While this product has been around for a while, popularity-wise, it still hasn't reached its peak which means that getting into a business that sells sustainable products like bamboo toothbrushes so early on in the game can provide advantages later on as the product continues to gain momentum.

While you are at it, look into the “zero-waste” trend to see which other major markets could potentially be disrupted in the future—soap, detergent, storage containers, packaging? There are just so many options out there! Capitalizing on sustainability isn't just a lucrative business path but it also has a feel-good factor to it, making it almost irresistible to the new age of eco-friendly or trend-savvy entrepreneurs.

Night Face Masks

Night Face Mask Trend

The beauty and skincare industry is something that will perhaps always be around as a “trending market” which is why it constantly attracts entrepreneurs to it. One of the latest fads in the market is night masks.

Just like the charcoal face masks that took the market by storm and were one of the hottest trending products, night masks are touted as becoming the next “hot product.” If you are planning on starting a beauty or skincare business, or already have one, then adding night masks to your arsenal of products should be a no-brainer.

Makeup Brush Cleaners

Makeup Brush Cleaner Trend

Makeup has become such an interesting niche to work within as trends are constantly evolving, and they do so quickly. The things that do not drastically change, however, are the application tools; the most prominent ones being makeup brushes and sponges. What's surprising is that statistically, 61% of makeup wearers don't clean their brushes every month due to the effort and lack of general know-how. This leads to makeup brushes deteriorating over time and causes bacteria to build up, which is terrible for the skin.

This is where makeup brush cleaners step in. There are many different types of brush cleaners like solid soap-like cleansing bars, liquid detergents, or even spray cleaners. There are even different types of brush cleaning tools like mats, drying racks, and brush hair re-shapers to make the cleaning process even more efficient for consumers. Think about how you can make makeup brush cleaning easier or more efficient for consumers and how you would design your product.

Clothing & Accessories Trending Products

Niche-Specific Branded Apparel & Hyper-Local Apparel

Niche T-Shirt and Apparel Trend

Companies like Printful are making it increasingly easy to create a clothing brand. As they continue to increase the number of ecommerce platforms they integrate with along with the apparel and customization options they offer, creating a custom apparel brand is only going to become more popular. But with apparel being such an over-saturated market already, any new businesses will have to work hard to stand out. Two ways to make that happen are to have very niche-specific branded apparel or hyper-local apparel.

Niche-specific apparel refers to clothing items that are only relevant to a certain type of consumer whether that's because of the clothing item's style, functionality, or even the designs on it. An example of niche-specific apparel includes the IconSpeak t-shirts that appeal to the niche of people who like to travel, which we discussed in our Nomad Gear: 10 Minimalist Travel Essentials for Digital Nomads article.

Hyper-local apparel refers to creating products that cater to a very defined audience in a certain geographical area. For example, we launched a 24-hour t-shirt business as a fun side project and targeted a hyper-local audience with creative designs that appealed to commuters that frequented local subway stations.

Here are some other examples of hyper-local apparel brands:

  • Detroit vs. Everybody (Detroit)
  • Drake General Store (Toronto)

搪瓷别针

Enamel Pin Trend

Enamel pins seem to be one of those recurring trends that come around every few years and has been around for several decades. These days, enamel pins are trending again due to the capability and ease of designing and/or personalizing your own pins.

These pins are a great fashion accessory as they spruce up anything from bags to jackets to t-shirts, etc. They can be tiny and still be called statement pieces. Enamel pins, on the other hand, are also used by companies, NGOs or individuals that want to represent that they stand for something in particular. A tiny product like this holds great social and cultural significance as it can be a signifier or the medium of a certain message.

Ideally, to sell these in high volumes, you might want to build a strong marketing campaign and perhaps target fandoms, lifestyle groups, and pop culture enthusiasts. If you're interested in learning more about how to start your own enamel pin business, check out this article.

Beanie Hats

Beanie Hat Trend

While most stores don't stock beanies beyond the winter season, this particular fashion accessory is still a hot commodity throughout the year. Depending on the size, knit pattern, and material of the beanie hat, they are widely purchased and even worn in places with a warmer climate. The fact that most of the styles are unisex automatically widens your target audience.

When the winter months do arrive and the temperature drops, this product will almost become a necessity for customers. A great way to increase sales would be to bundle beanie hats with other winter accessories like gloves or maybe even scarves—all these products are easily available to stock.

For a newcomer in the ecommerce industry with a focus on the fashion niche, these are a great product to start off with as they are relatively cheaper, come in a variety of styles and options, and are light, thus easier to package and make them a great item to dropship.

Fitness Leggings

Leggings Trend

Another great product for dropshippers is fitness leggings. These have been around for a couple of years now and by the looks of it, they don't seem to be going anywhere anytime soon. This product caters to multiple target bases which make them a versatile commodity for anyone focusing on building a fashion, fitness, or athleisure brand.

Just like beanie hats, fitness leggings are also extremely light, come in a plethora of styles, fabrics, and colors, and are inexpensive to stock and ship. As a dropshipper, you can easily stock your inventory with multiple styles and options to test out what sells the best, while providing your customers with great options, which keeps them happy and coming back to your store.

Titanium Rings

Titanium Ring Trend

Titanium rings have become increasingly popular and are trending in a niche that is relatively harder to tackle: Men's fashion, accessories, and jewelry. This product is the perfect amalgamation of aesthetics and masculinity which is the key combination to “making it” in this particular niche. Titanium is a premium material, yet relatively cheaper than other precious metals, and the fact that there are several ring designs to choose from to suit every taste, definitely bolsters its place in the trending category.

For tips on how to start your own jewelry business, check out our How to Start a Jewelry Business article for in-depth information.

Novelty Socks

Novelty Socks Trend

Socks. 是的,你没看错。 Socks are another one of those evergreen products that are almost always trending. In fact, novelty socks have been trending for a few years now, especially around the holidays.

They're a perfect product: They're comfortable, aren't restricted to a specific gender, age, or style and are simple to coordinate with an outfit, too. The one thing to keep in mind, however, is that while novelty socks are a great niche, regular socks have far more competition and the market is saturated for them. Novelty socks are a great alternative to the more traditional ones as the market is still growing.

Unicorn Pajamas

Unicorn Pyjamas Trend

Unicorns pajamas might just be exactly what you need to add to your inventory for a bit of magic! Anything unicorn-themed has been trending for the past couple of years and the trend isn't slowing down, on the contrary, it's rising steadily.

There was an uptick in the sales of unicorn pajamas and stores that specialize in women's clothing found the product to be a winner as it sets a tone for their brand and sets them apart from the competition!

This product is eye-catching, a novelty, and trending on social media, which makes it perfect to build a fun marketing campaign around.

Leather Bracelets

Leather Bracelet Trend

Leather bracelets have been gaining traction for a while and cater to several different niches. Leather is a premium material that can be styled to suit the customer's taste and needs which means it provides a very important function—variety!

As a merchant, you can get the product in multiple colors and styles which means that it can be bundled with similar products to boost sales. Due to their low cost of sourcing and shipping, they happen to make a perfect product for dropshippers, too.

Shapewear

Shapeware Trend

With a projection of $5.6 billion in sales by 2022, as a merchant, you should definitely be interested in selling shapewear. Shapewear comes in multiple styles—some can be worn under clothing, some over, and some come in the form of lingerie. You can find almost any style, color, and size to stock your inventory with and you can cater to the different needs of your customers.

With even big fashion houses and brands stocking shapewear, it is apparent that customers continue to pursue products that offer them a slimmer silhouette—which means that this trend is not going anywhere for a while.

Athleisure

Athliesure Trend

Athleisure is described as activewear that is worn as an everyday look instead of for solely athletic purposes. This clothing trend emphasizes comfort, durability, and style which is exactly why it's been trending in recent years. As a seller, this opens a wide door for you as you can sell multiple products such as leggings, sweatpants, t-shirts, shoes, socks, headbands, sports bras, etc.

What makes athleisure great is that unlike most fashion trends, it is here to stay. This niche also gives you a great entry point into other market segments such as sports and fitness or health and holistic living.

With social media platforms like Instagram and Pinterest making athleisure even more popular and influencers promoting athleisure products, the trend is going to be around for a while. Fashion + Comfort = Recipe for success!

Minimalist Watches

Minimalist Watches Trend

Another trending product category that has its roots in the minimalism trend is minimalist watches. Social media has helped make this product extremely popular through influencer marketing which is one of the major reasons why this has been such a trending product category as of late.

If you do decide to break into or explore this niche and start a watch brand, you could leverage the power that influencers have in the segment to make some really captivating ads and marketing campaigns. This may help boost engagement with your brand and drive up those sales.

Backpacks

Backpack Trend

Backpacks have increasingly become a very popular trend in recent years. Part of this can be credited to startups on crowdfunding platforms such as Kickstarter and their mission to create the perfect urban backpack but carrying backpacks to work has also become cool again and now there are many types and styles that are easily accessible in shops.

The new style of anti-theft backpacks that safeguard the belongings of urban commuters, or the tracking systems and battery charging capabilities of high-tech urban packs has ushered in a new age for a product that used to just be seen as a back-to-school special. While the August to September back-to-school period is definitely peak sales time for this product, it doesn't mean that the product won't sell year-round, especially for a more professional crowd.

As a merchant, stock and sell different types of backpacks that could be targeted to different age groups, activities, and styles—such as to students, travelers, IT specialists, urban commuters, etc. This trend is a great way to explore the different directions that one product can take you in.

Homewares & Appliances Trending Products

Mattresses

Boxed Mattress Trend

While a mattress might seem like an awkward fit on a trending products list, it makes total sense. Not only is there almost always a demand for mattresses but with the evolution of technology, mundane and everyday objects like mattresses have also evolved.

Just a few examples of the new breed of high-tech mattresses include ones that track your sleep and sleep health, ones that have auto-temperature settings that cool down in the summer and heats up in the winter, ones that are attached to automatic coffee makers, and ones that have a built-in vibrating alarm system, to mention a few.

Even the benefits of mattresses differ: Some aid in orthopedic healing and others help with sleep disorders—the choices are vast and the technology is constantly evolving. There are even mattresses that come bundled up in a box so they're easy to move into new places, they're compact enough to fit in elevators or to be carried up stairs. It would be a very smart idea to jump on this trending product while the market still has space to carve out your own niche.

Essential Oil Diffusers

Essential Oil Diffuser Trend

People have been using essential oils for centuries. Several religious, cultural and wellbeing practices involve the use of essential oils. Every essential oil has a plethora of different benefits, for example, lavender helps with relaxation, tea tree oil is considered great for the skin, peppermint oil is known for its antimicrobial properties and is a remedy for digestive issues and bad breath, etc.

A diffuser specifically designed for essential oils is a great delivery system to get the scent of the oils into the air in order to benefit from their natural properties. The reason that this product has become so popular over time is because a spa-like ambiance at home can easily be created just by switching up oils for different scents or purposes. The best part is that users can create and diffuse their own personalized scents using this product without the need or use of any harmful chemicals.

If you are a seller and would like to break into this segment, you can sell a mix of the electric and heat-based (works with candles) diffusers and stock your inventory in a way that your customers have options to pick from. Creating essential oil kits for specific purposes such as a destress kit, revitalize kit, or energy boosting kit may be a good option to help consumers find the right product for them and increase your sales. Since sustainable living and personal wellbeing are major trends at the moment, products like the essential oil diffusers are going to be trending for a while.

Chalk Paint

Chalk Paint Trend

Chalk paint is another major trend in the DIY and home decor industry. With the influence of social media—specifically Instagram and Pinterest—on consumers, chalk paint has become fairly popular.

Chalk paint is also a great way to give an old piece of furniture a different look. One of the reasons it is so popular is also because it is a paint that requires no stripping, sanding, or priming. As a merchant, consider whether you can sell chalk paint or related chalk paint accessories to your market or if you can sell furniture and homewares that customers can apply chalk paint to.

玻璃容器

Terrariums Trend

Terrariums are glass containers that can sustain tiny ecosystems within them. They can accommodate all sorts of living things, but they are usually planted with a variety of small succulents. Over the past couple of years, these indoor plants have been trending both as gift items and as home decor accessories. They're appealing to consumers because they add a bit of greenery to any space and are extremely low-maintenance since a majority of them are self-sustained and need little to no attention.

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As a merchant, you have the option to sell terrariums as a whole or in parts. Either design and create your own terrariums and sell them to your target market or sell the glass containers, succulents, soil, planting tools, and decorative accessories separately. If you do choose to sell each terrarium-making item separately, also consider how you can make the items into one kit for first-time buyers or bundles for gift-givers. For more information on how to start a terrarium business from scratch, check out this post.

Vegetable Spiralizers

Spiralizer Trend

Vegetable spiralizers have been all the rage lately. For anyone who is looking for a healthier alternative to noodles or pasta in their day-to-day diet, there is now a perfect solution. Vegetable spiralizers are basically shredders or graters that make long noodles out of vegetables such as zucchini, carrots, sweet potatoes, cucumbers, etc.

There are multiple types of spiralizers: Handheld spiralizers, stationary spiralizers, counter-top spiralizers, and electric spiralizers are the most popular. For vendors, this means that they can stock their inventory with multiple versions of the product and provide a greater variety to their customers.

Grill Mat

Grill Mat Trend

Grill mats are another one of those mundane products that consumers may not necessarily think of buying, however, they do upsell very well. Grill mats make grilling easier by providing a non-stick surface that is easy to clean up. Due to the products being reasonably cheap, grill mats can be sold in packs to boost average order values.

Fairy Lights

Fairy Lights Trend

Fairy lights are another product that has become extremely popular due to social media sites like Instagram and Pinterest. People have been using these lights for home decor, in restaurants to create a cozy ambiance, as holiday decorations, and more.

There are even entire social media pages dedicated to teaching consumers how to utilize fairy lights and style them to their taste! These lights are often bought in bundles and can be sold with other decorative products, too.

Car Windshield Protectors

Windshield Protector Trend

Car and automotive accessories is a great niche to break into because the market for these products is relatively new to the ecommerce industry. One of the top products in this niche is car windshield protectors.

The reason this product sells well is because it is a practical tool that is essential during the colder months or in places with lower temperatures. Stocking up on these can prove beneficial for consumers in the longer run (towards the end of the year) and they can beat pricing surges when the demand drives them up.

The reason this product would be great for dropshipping is because they are inexpensive to source and are eligible for ePacket delivery due to their lightweight and low price.

Electronics Trending Products

LED Lighting

LED Lighting Trend

In the coming decade, it is likely that nearly all lighting will eventually be converted to LED lighting. It's much more energy-efficient, lasts exponentially longer than regular bulbs, is a lot more controllable, and better for the environment. This trend is only going to keep growing and in particular, there seems to be a growing trend for colored LED lighting to improve ambiance, and for “smart” LED lighting that can be controlled by apps and smart devices.

Drones & Drone Accessories

Drone Trend

In recent years you've likely heard more and more about drones. Whether it's about the military using them for missions, Amazon using them to deliver packages to homes, or just consumers playing with them as a hobby, drones have been huge in recent years. With more and more drones from companies such as DJI being sold and setting trends, looking into the future it appears they will only be getting more popular. As a merchant, think about whether you can sell drones, who you can sell drones to, or whether you can sell drone accessories or services.

Auto-Follow Drones & Underwater Drones

Underwater Drone Trend

Not only are drones trending, but there are new types of drones coming into consumer's lives. In the past few years, we've seen drones rise swiftly into popularity as they became a more justifiable purchase for consumers to make but throughout the years, drone technology has continued to advance and the way people utilize them in their everyday lives has continued to evolve.

This year, expect to see drones as one of the top trending products, however, expect further advancements in technology that will allow consumers to integrate drones into different aspects of their lifestyles. First, auto-follow drones are coming into trend now because their advanced technology allows users to manage the drone in a hands-free way. Also on the rise are underwater drones which help users to locate fish and chart underwater landscapes.

Consider how drone technology can enhance people's lives: Is there a way drones can be used for consumers or businesses that they aren't being utilized for yet? Find a gap in the market. If harnessing drone technology isn't your specialty, think about how your business can enhance a consumer's experience with their drone. What kind of products can you sell to make their experience more streamlined, stylish, or user friendly, no matter what they use their drone for.

Virtual & Augmented Reality

Virtual Reality Trend

This kind of technology is finally becoming a reality in consumers' lives, available for them to use, experience, and purchase for themselves.

There may not be a huge consumer market yet but it's trending upwards as we speak, so by the time you do your research, formulate a product and produce something for consumers to purchase, you might just hit the first wave of consumers gearing up to try virtual and augmented reality for themselves.

Either get into the virtual/augmented reality game itself or get into the market for the respective accessories. Accessories are one of the best ways to get into a market you don't have the technological experience to actually create a central product for, so creating a supporting product that makes the main product function better is a great way to attract enthusiastic consumers.

Accessories of Accessories

Smartphone Holder Trend

For many businesses, this is going to be the largest window of opportunity when it comes to finding the perfect product to sell online. With consumers adding more and more technological products into their daily routines there is more interest in accessorizing these devices to make them more stylish, streamlined, and functional.

These accessories can add style to the device itself whether it be a phone, computer, camera, drone, etc, or these accessories can be a more stylish version of something you regularly use in tandem with a device such as docking stations, power banks, cords, chargers, etc. Some popular accessory items include the iRing and PopSockets which add additional functionality to the smartphone devices, AirPod Skins add style and protection to the Apple Airpods, or even sweaters for drones and Airpod floss stickers. 是的。 Those are a thing.

Take advantage of the demand for stylish, sleek, streamlined, and functional accessories and create a new product that makes an existing device or accessory better. The beauty of this approach is that it doesn't have to be complicated. Spend some time thinking of the devices you use every day and what small accessory would make them either function or look even better. You don't have to reinvent the wheel here, just think about useful, functional, quirky, or customizable additions that make existing devices better.

Smartwatches & Wearable Technology

Smart Watch Trend

The release and popularity of the Apple Watch and the Fitbit has resulted in a rise of other smartwatches and wearable devices from other companies throughout the year, and it isn't expected to slow down anytime soon.

Cropping up all over the internet are things like smartwatches for kids, mindfulness watches, GPS pet trackers, wearable sunlight trackers, posture devices and more, that are riding the wave of the wearable technology trend. Each device is getting more and more specific with the intention of helping consumers find a technological solution or monitoring system to any one of their problems.

Similar to the Virtual Reality trend, either start developing your own useful device (remember to find a niche and solve a pain point) or, if that's not in your realm of expertise, focus more on accessories like cases, stands, covers, cleaners, cables or chargers.

Smart Home Appliances

Smart Appliances Trend

Along the same wavelength, smart accessories are seeping into other aspects of consumers' shopping habits. Appliances such as the Google Home, Amazon Echo, and even smart toothbrushes and cutting boards are aimed at helping consumers improve their day-to-day lives, and they're becoming more popular.

Anything and everything seems to be on the table and there's no telling where the future will take us. These smart appliances are slowly becoming a part of the average consumer's daily life and we expect to see them become even more normalized as they continue to improve and consumers start to see real benefits to integrating them into their lifestyle.

Pay attention to your daily life: Where can you see smarter innovations being made in your home, no matter how seemingly small the innovation might be. Smart appliances are the future and we'll definitely see their popularity rise throughout the year.

Wireless Headphones

Wireless Headphones Trend

Technology is forever changing, streamlining, and minimizing which means the fewer cords and plug-ins, the better. Lately, this has meant that headphones are now becoming wireless and operating via Bluetooth rather than through the headphone jack.

Currently, consumers are starting to purchase wireless headphones rather than the generic wired ones that have dominated for so long, however, the technology is still being developed and the average consumer is still wary about cost, battery life, and sound quality. With giants like Apple and Google excluding the headphone jacks from their products, wireless is definitely becoming the way of the future and we expect to see wireless headphones improve drastically over the coming years and anticipate consumers will start making more and more purchases in their direction as it does.

In this case, less is more, so get ready to drop the wires from your headphones while this shift starts to take shape. Looking for a product idea? Start looking up manufacturers who can supply you with this product so you can get in on this trend as soon as possible.

3D Printing

3D Printing Trend

Finally, 3D printing is on its way to becoming part of mainstream business and consumer's daily lives. For so long it seemed like a futuristic experiment that we mere mortals could only dream of but the time has come where owning a 3D printer can be a reality.

The technology and development are finally coming to a place where it's an approachable item for some consumers to purchase. It hasn't become a fully justifiable purchase for the mainstream market yet, however, we expect to see leaps and bounds of growth over the course of the next couple of years. Keep an eye on its progression and start getting your ideas in place ready to take advantage of this trend as it becomes an active part of consumer's lives.

It's likely that you don't have the technological know-how or the means to produce your own 3D printer, so leave that to the experts and focus on the accessories. Once it launches into the lives of the masses they'll be eager for add ons that make the experience even more streamlined.

360 Degree Camera

360 Camera Trend

Photography is such a vast and varied segment that there is a niche for almost everything—niches that relate to the style, ones that are specific to technical skills, etc. One of the newer trends in the industry is that of 360 Degree cameras. Initially, photographers would take multiple high definition photos and stitch them together using software to create a 360-degree photo, but in recent times cameras that can actually shoot (both photo and videos) in 360-degree landscape, have become easily available.

This breed of cameras also come in a variety of styles, but most use 2 fisheye lens cameras to get the job done. However, it is important to note that different kinds of activities will require different cameras, therefore as a potential seller, you should make sure that you stock up on different models and types (battery life and resolution differ from model to model) to ensure that you are catering to a wider audience base. Also pay attention to other details such as live streaming capabilities, 4K res, etc.

One of the major reasons that 360-degree cameras have been trending and are projected to do well over a longer time span is because they are essentially “future-proof”. The 360-degree format is keeping true to virtual reality and possible applications for consumers in the near future.

Video Security Cameras & Doorbells

Video Doorbell Trend

The physical security industry has been growing at a rapid pace and doesn't seem to be slowing down anytime soon. One thing that has been clear for a while now, is how consumer technology has pushed the barriers for innovation within the security industry. From biometrics to remote surveillance, there is a market out there for it all.

Video security cameras and doorbells are some of the tools that have become increasingly popular within this segment—and with good reason. With crime and violence in urban areas, consumers have started taking safety more seriously and this seems to be an ideology that will be around for a long time and evolve with the advancements in technology.

Breaking into this industry will truly require a lot of research and the ability to keep up with trends in the segment—but once you are able to do so, this can be an incredibly lucrative niche.

Smart Lighting

Smart Lighting Trend

As children, we all probably wished that we wouldn't have to get up from our comfortable position on the couch or bed to turn the lights on or off. We wished we could just clap and voila! 任务完成。 欢迎来到未来! Not only are there smart lights that respond to clapping but there is an entire universe of smart lighting systems and smart lights. A few to mention are eco-friendly lighting, automatic timing for lights, mood settings, color control, remote access to lighting systems in places with wifi, motion-activated lighting, and more. There are endless options!

As the options in the industry grow by the second, so does the consumer base. Customers have become more sustainability-centric, and have created a demand for smart lighting companies to get creative with the products that are offered.

Listen to the customers: Create a product that they're asking for that isn't available, or a tweaked version of an existing one. Smart lighting is the future of home lighting and it's picking up steam now so it would be a good idea to jump into the sector when you can.

Bluetooth & Wifi Speakers

Bluetooth Speaker Trend

Bluetooth speakers seem to have been around for ages yet they're still getting better and better each year with added features and additional functionalities so consumers are still turning towards them as their speakers of choice. Especially as technology becomes even more wireless, consumers are interested in speakers that can connect to their devices without any cables, and that's where Bluetooth and wifi speakers come into play.

“The Bluetooth technology roadmap is a powerful expression of our mission to continue as a catalyst for industry innovation,” Mark Powell, executive director, Bluetooth SIG, said in the statement. “Bluetooth has been adopted by countless developers and manufacturers as their connectivity solution of choice for the IoT. The new functionality we will soon be adding will further solidify Bluetooth as the backbone of IoT technology.” (Dealerscope)

This statement makes it clear that Bluetooth and wifi technologies will be around for a while and thus, is an advantageous industry to be in. It is, however, beginning to become a saturated market so consider how you can make a Bluetooth or wifi speaker with additional features or functionalities to make it an even better product for consumers. Do that, and you'll stand out in this growing market.

GPS Trackers for Keys

GPS Key Tracker Trend

These little nuggets of technology have become extremely popular due to their practicality and functionality. Tile is a Bluetooth tracker that is paired with an intuitive app which makes it easy to find any object that it is attached to such as keys, wallets, bags, etc.

The key to the success of this product is simple: It provides a solution for a problem that nearly everyone faces at some point in their day-to-day lives. With Bluetooth technology becoming more involved in our everyday lives, it would make sense to look into simple solutions that customers are looking for. What other products could a GPS tracker be useful for?

Phone Accessories

Phone Case Trend

With the advent of the smartphone, a new market was formed: Smartphone accessories.

The variety of products in this niche can range from unique and custom phone cases, screen protectors, chargers, USB converters, stickers, earphones (both the wired and wireless kinds), and much more. The more that smartphones evolve over time, the more smartphone accessories will be created to improve customer satisfaction and enhance their smartphone experience.

The problem with this market, however, is that it is extremely saturated, and there many competitors. Unless you have an extremely niche product idea, such as this company that only creates premium wood finished phone cases, there is a chance that your store might not even get noticed. The key to gaining success in this niche is to have the right combination of a premium quality product, an impactful marketing campaign, brilliant customer service, and consistency.

Portable LED Projectors

Portable LED Projector Trend

Portable LED Projectors come in different styles and types and can be used for multiple niches, which makes them a versatile product. They can be used by consumers at home to watch movies on, they can be used at schools as a tool for teachers, they can be used in the workplace for presentations and, most importantly, they can be used on the go with minimal equipment and set up required.

Some projectors work by attaching to mobile devices or laptops which make them great for people on the go, other projectors can project starscapes or constellations onto walls and ceilings which make them great for decor or educational purposes.

Hobbies & Toys Trending Products

Adult Coloring Books

Colouring Books for Adults Trend

Adult coloring books became popular a few years ago and since then have turned from a fad product into a growing market. They've remained popular as time has gone on and consumers have continued to express interest in their meditative and calming effects.

The success behind the adult coloring book trend stems from the fact that they incorporate other relevant trends into the contents of their pages. For example, new coloring books are released all the time that depict scenes from popular movies and TV shows or other pop culture trends at the moment. Adult coloring books can apply to so many different niches and markets of people, it all depends on the contents of the coloring book. Think about what niche you could cater an adult coloring book to.

Journaling

Journaling Trend

Again, not a new innovation by any stretch, however, it all comes down to how it's delivered to the end consumer. Journaling has started to rise into popularity as people are looking for ways to destress, reflect, and practice mindfulness or gratefulness in an effort to take care of their mental and emotional health.

Products such as The Five Minute Journal, The Bullet Journal, The Happiness Planner, The Anxiety Journal, The Passion Planner, and the SELF Journal have become popular in recent years. Consumers will tell you that these simple tools reap so many benefits that lead to improving their overall quality of life.

Do you have a great idea for a journal or a journaling system you want to share with the world? Start developing and refining your idea and turn it into a journal business! It's too early to tell if it'll last long term or be a fleeting fad, but nevertheless, there's room for more growth in this market.

Fidget Spinners & Fidget Toys

Fidget Spinner Trend

Every year there is this one product that turns into a phenomenon that tends to last for quite a while. The last year was dominated by fidget spinners and other related fidgeting toys. Be it the spinner toy, the fidget cubes, or the squishy toys that you can attach to your phone or laptop, they all were selling out like crazy.

The fidget spinner, however, enjoyed cult status with its own social media challenges cropping up all over. The demand for these toys was so high that at some point the manufacturers that created the ball bearings being used in the toys were under pressure to create more than their capacity allowed.

Even though these toys were initially created for those with anxiety and/or autism and have been around for over 25 years, this now became one of the must-have office toys. Now is a good time to jump in and stock up on these items, for adults and kids alike. Is there another niche you could target fidget toys to, or is there another type of fidget toy you can create?

Plush Toys

Kids Plush Toys Trend

Plush toys are the perfect addition to your store if you run a home or lifestyle business geared towards products for children. These types of toys have always been popular, however, there's always a new type of plush toy that becomes the talk of the children's community and is a must-have for every parent and child out there.

Research into popular plush toys at the moment and consider how you can make a plush toy that's irresistible to children, or one that has special functions or additional benefits that parents might be interested in.

结论

We hope this post gives you a sense of what this year has in store for ecommerce businesses as old trends fade away and new trends rise to take their place. Take these trending products and niche ideas into account and either integrate aspects of them into your existing business or use them as inspiration to develop something new that consumers can get excited about.

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Note: Don't forget to check out our post on all the different resources we use to discover new trending products and niches so you can stay on top of the trending products throughout the year!

These are the top trends we've noticed— but what do you think will be trending this year? We'll be interested to see which of these ideas lasts long-term and which will be a fleeting fad. Only time will tell!