在 SERP 中获取在线商店的电子商务 SEO 策略

搜索引擎优化是一个巨大的话题：对于网站所有者来说非常重要，对于不熟悉它的人来说非常令人生畏。 如果您不熟悉 SEO 优化，或者不知道初学者 SEO 或电子商务 SEO 应采取哪些步骤，这篇文章适合您。 如果您正在寻找高级 SEO 策略，您也会在这篇文章中找到其中的一些！ 这篇 SEO 文章中的每个人都有一些东西。

我们的主要目标是帮助网站所有者和电子商务商店商家了解什么是 SEO，如何使用 SEO，以及他们可以并且应该在他们的网站上使用什么样的电子商务 SEO 策略。

但是，在我们开始之前，重要的是要指出 SEO 是一项长期承诺。 这是一场马拉松，而不是短跑。 有策略，但没有捷径。 你不能用自己的方式达到顶峰——你必须始终如一地实施 SEO 策略和最佳实践，并希望它们从长远来看得到回报。

你不能用自己的方式达到顶峰——你必须始终如一地实施 SEO 策略和最佳实践，并希望它们从长远来看得到回报。

但是，使用本指南中的提示和策略，您的 SEO应该会有所回报。

在本指南中，我们包含了一些 SEO 策略，这些策略是所有网站都应实施的基本网站卫生做法，以及一些其他重要的 SEO 策略，它们将使您在竞争中脱颖而出。

但是——不要低估这些 SEO 策略！ 有些可能看起来很无聊或太长，而另一些可能看起来微不足道，无法移动针头，但这就是 SEO 的问题——在您实施了所有基础知识之后，有时只需要进行一些小的额外调整即可让您获得优势您的竞争对手帮助您提升 SERP！

总的来说，搜索引擎优化是一种复合的东西，小事情和大事情一样多。 因此，如果您想提高您的 SEO，值得尝试本指南中的所有内容，以了解哪些对您的网站有效，哪些无效。

说了这么多，让我们跳入这个终极搜索引擎优化指南！

什么是搜索引擎优化？

SEO 代表搜索引擎优化，是使网站或在线商店吸引 Google 等搜索引擎识别、抓取和分类以显示在搜索引擎结果中的行为。

SEO 是网站所有者或在线商店商家用来吸引更多访问者访问其网站的策略。 获得更多网站访问者通常等同于获得更多客户，这意味着获得更多收入和利润——因此针对 SEO 进行优化实际上是非常有利可图的，因此值得。

但是，SEO 需要时间来建立。 被搜索引擎认可是一个缓慢的过程——所以把它想象成一场马拉松而不是冲刺。

SEO的三种类型

一般来说，有三种类型的 SEO：白帽 SEO、灰帽 SEO 和黑帽 SEO：

• 白帽 SEO：白帽 SEO 用于定义完全符合 Google 规则和建议的完全合法的 SEO 策略。 使用白帽 SEO 技术是让您的网站在搜索引擎中排名的正确方法，但它也需要大量的时间、工作、网络和建立关系。 最终，这是您应该在您的网站上使用的 SEO 类型，因为从长远来看它将是最安全的（灰帽或黑帽技术使您的网站面临被搜索引擎取消索引的风险）并产生最佳效果结果。
• 灰帽 SEO：灰帽 SEO 用于定义 SEO 技术，这些技术是遵循规则和稍微弯曲它们之间的混合。 它们包括采取一些搜索引擎可能不会建议但也不倾向于惩罚的捷径。 您不应该为您的网站依赖灰帽 SEO 技术，但有时可以谨慎地、合乎道德地使用它们，并且少量使用它们可以为白帽 SEO 技术增添一点魅力。
• 黑帽 SEO：黑帽 SEO 用于定义 SEO 黑社会。 在这里，软件可用于制作数百个版本的博客文章，将它们发送到自动化网站，在自动化帐户上创建数千个社交链接，并挖掘垃圾邮件反向链接。 黑帽 SEO 的目的是让网站快速在搜索引擎上排名 - 但搜索引擎很可能会注意到黑帽技术并以同样快的速度对网站进行索引。 黑帽 SEO 技术通常由流失和烧毁网站（旨在快速赚钱的网站，知道它们可能会很快被取消索引）使用，但它们并不有效、不道德或不推荐对长期网站进行排名的技术。

我们在这篇文章中介绍的每一种 SEO 策略或技术都是白帽 SEO。

为什么SEO很重要？

SEO 很重要，因为它可以为网站带来大量相关流量。 这意味着，如果您是网站所有者，您只需实施一次 SEO 技术，您就会日复一日、月复一月，有时甚至年复一年地收获回报。 做得好，SEO 可以成为您网站流量的主要驱动因素之一——而且它是免费的！

这与大多数其他营销渠道不同，后者在您停止付款时停止提供流量。 尽管 SEO 实施起来比付费营销渠道要复杂一些，而且需要更多时间才能获得回报，但在较长的时间内，结果通常会更好、更一致。

另外，实施 SEO 实践只是良好的网站卫生。 这些技术通常很简单，可以执行——只需一致、彻底和巧妙地执行它们——但每个网站都应该跟上他们的 SEO 以保持其网站的整体健康。 SEO 对您的网站而言就像健康的饮食和锻炼对您而言是一样的：它似乎每天都做的不多，但从长远来看，它会加起来，以后您会感谢自己坚持下去尽可能早点。

SEO 对您的网站而言就像健康的饮食和锻炼对您而言是一样的：它似乎每天都做的不多，但从长远来看，它会加起来，以后您会感谢自己坚持下去尽可能早点。

总体而言，SEO 可能是您网站最大的流量来源之一，虽然启动和运行需要一些工作和时间，但如果您无需付费就可以吸引访问者，最终还是值得的登陆您的网站。 而且，这只是所有网站都应该拥有的最佳实践。

您应该为您的 SEO 雇用某人吗？

不可避免地，在您网站生命周期的某个时刻，自由职业者或代理机构会联系您以改善您的 SEO，或者您会考虑聘请自由职业者或代理机构来改善您的 SEO。

所以......你应该吗？

虽然有很多优秀的人可能可以帮助您，但雇用某人为您做 SEO 工作存在一个主要问题。

SEO 本质上需要时间。 显示任何成功迹象可能需要数周、数月或更长时间。 当付钱给某人来优化您网站的 SEO 时，他们可能会感到有压力产生结果以向您表明他们正在工作并且做得很好。 但是，为了更快地显示结果，角落可能会被削减，并且可能会使用不那么合法的方法（例如灰帽或黑帽 SEO 技术）。

随着像谷歌这样的搜索引擎发现并打击灰帽和黑帽 SEO 方法，你可能会失去你获得的结果，谷歌甚至可能通过将你推到搜索引擎排名位置 (SERP) 的底部来惩罚你) 或完全停止索引您。

这对您的网站来说可能是灾难性的，因为它可以在一夜之间大幅减少您的流量，而没有任何警告。

所以，作为一个新的小企业和网站，我们怎么强调自己学习 SEO 的重要性都不为过。 了解如何以及在何处实施 SEO 策略不仅对您有益，而且还有助于防止任何人引发任何危及您的网站或生计的灾难性 SEO 相关事件。

唯一会改变我们对此看法的情况是，如果您已经知道如何自己进行 SEO。 通过这种方式，您可以留意灰帽和黑帽 SEO 技术，并确保您的网站上从未使用过任何技术。

搜索引擎优化如何工作？

您是否对什么是 SEO 及其运作方式感到困惑？ 让我们为您分解。

有 4 个主要参与者参与 SEO：

• 网站/博客/在线业务
• 搜索引擎（例如 Google）
• 搜索者（使用 Google 等搜索引擎查找网站的人）
• 谷歌的算法（大部分是未知的并且总是在变化）

以下是 SEO 工作原理的细分：

• 人们使用搜索引擎（如 Google）查找网站、博客文章或在线商店。
• 搜索引擎（如 Google）希望提供帮助，并向搜索者显示与他们正在搜索的任何内容最相关的结果。
• 为了做到这一点，谷歌有一个公式（也称为算法）来帮助他们确定哪些结果与哪些搜索者相关。
• 他们使用机器人来“抓取”网站以查找特殊指标，让他们了解网站的内容，因此他们知道向哪些搜索者展示网站。
• 因为谷歌不希望他们的算法被利用，所以他们并不总是清楚地表明他们关注的特殊指标。 如果他们这样做了，那么有些人可能会利用该信息并将其用于恶意目的（例如，他们会向该过程发送垃圾邮件）。
• 因此，拥有网站、博客或在线商店的人知道他们需要安抚算法才能显示为 Google 搜索结果——但他们并不确切知道他们需要什么样的特殊指标（AKA，SEO 技术）在他们的网站上和在哪里使用。
• 另外，像谷歌这样的搜索引擎总是在改变他们寻找的 SEO 技术，因为他们总是进行更新以改善搜索者的搜索结果。
• 幸运的是，随着时间的推移，网站所有者已经找到了所有网站都应该拥有的一些主要 SEO 策略，以便像 Google 这样的搜索引擎识别它们并向搜索者展示它们。
• 使用这些策略时，意味着搜索者将能够更轻松地找到您的网站，这意味着您将有更多人登陆您的网站，并希望购买您的产品。

为什么我需要 SEO？

很简单——如果出现以下情况，您就需要 SEO：

• 您希望您的网站在 Google 等搜索引擎上可以轻松被搜索者发现
• 您希望流量轻松进入您的网站，而无需为此付费
• 您希望网站的流量始终如一
• 您想与可能也在使用 SEO 的竞争对手竞争
• 您想让您的网站保持最佳状态

根据经验，所有网站都需要 SEO。

如果您使用的是白帽 SEO，那么优化您的网站几乎没有任何缺点，因此不应避免。 另外，它做起来非常简单，您只需要学习要做什么并随着时间的推移保持一致。 好处大于任何负面影响，因此，如果您有网站、博客或在线商店，则应该实施 SEO — 没有任何问题。

好处大于任何负面影响，因此，如果您有网站、博客或在线商店，则应该实施 SEO — 没有任何问题。

现场 SEO 与非现场 SEO

有两种类型的 SEO：

• 现场 SEO：这包括您可以直接控制的所有 SEO 策略。 这些是您可以在自己的网站上执行的操作，以帮助搜索引擎更好地了解您网站的整体内容，以及每个单独的网页和产品页面的内容。
• Off-Site SEO：这包括您无法直接控制的所有 SEO 策略。 这些东西通常是来自其他网站的信号，向搜索引擎显示您的网站正在被担保，其他人从中获得价值。 这些东西不能随便加到你的网站上，你得希望其他网站支持你的网站，或者让其他网站帮你做这些事情。

这两种类型的 SEO 之间的差异很重要，因此我们将在下面将 SEO 策略分类为现场 SEO 和非现场 SEO 类别，以便您可以区分两者。

在 SERP 中获取在线商店的 SEO 策略

是时候了解可用于针对搜索引擎优化网站的所有 SEO 策略了。

但是，在我们进入现场和非现场 SEO 策略之前，还有一件事。

任何 SEO 策略的一个主要组成部分是关键字研究。 没有任何关键字研究，您将不知道您正在为搜索引擎优化什么，并且没有任何关键字优化，您可能不会在 SERP 中走得很远。 关键字研究是建立 SEO 优化的基础。

关键字研究是建立 SEO 优化的基础。

因此，您需要了解什么是关键字以及它们的使用方式，以便您可以使用它们来对您的网站进行 SEO 优化。

但是 - 好消息是关键字和关键字研究很容易理解！ 您可以查看我们的关键字研究指南，以全面了解什么是关键字、它们为何重要、如何使用以及如何为自己研究关键字。 但如果你想要简短的版本，我们将在下面分解。

SEO 关键词研究

先说第一件事。

您需要选择正确的关键字。 不仅适用于您的整个网站，还适用于每个单独的网页和产品列表。

什么是关键字？

关键字是人们在线搜索以查找所需内容的单词或短语。

关键字被输入到 Google 等搜索引擎中，当用户点击“搜索”按钮时，Google 会根据它认为与该关键字（或多个关键字）相关的最相关结果向用户显示搜索结果列表他们搜索。

关键字示例包括：

• 数字营销
• 世界杯
• 最佳远足径
• 热门旅游目的地
• 搜索引擎优化
• 电子商务

为什么您需要 SEO 关键字？

关键字研究是电子商务 SEO 过程的第一步。

为什么？

因为没有正确的关键字，您将无法针对搜索引擎优化您的网站或产品页面。

使用正确的关键字，您可以将您的网站推送到 Google 的第一页，并每周带来数百甚至数千的综合浏览量。

您应该使用哪些关键字？

有几种不同的关键字分类方法，其中一种方法是按长度分类。

短尾关键词是两个词或更少的关键词。 这还包括诸如“SEO”之类的缩写。 长尾关键词是指长度超过两个词但通常不超过四五个词的关键词。 长尾关键词也可以称为“关键短语”。

短尾关键词的例子有：

• 电子商务
• 笔记本
• 数字营销
• 高尔夫球场
• 椅子

长尾关键词的例子有：

• 最佳电子商务会议
• 教师笔记本
• 数字营销工具
• 苏格兰顶级高尔夫球场
• 人体工学办公椅

短尾关键词和长尾关键词之间的区别（除了长尾关键词明显更长）是长尾关键词通常更容易排名。 这在您为自己网站的 SEO 进行的关键字研究中起着重要作用，因为这意味着您通常会寻找长尾关键字。

除了按短尾或长尾对关键字进行分类外，您还可以按搜索者的意图对关键字进行分类。

不同类型的搜索意图如下：

• 信息意图：这是搜索者寻找信息的时候。 具有信息意图的示例关键字是“要定位的最佳关键字”。
• 导航意图：这是搜索者希望在网上找到某个地方的时候。 具有导航意图的示例关键字是“关键字研究工具”。
• 商业意图：这是搜索者想要购买的东西。 具有购买意图的示例关键字是“带有数字营销口号的 T 恤”。

使用与适当搜索者意图相对应的关键字来优化网站的正确部分非常重要，这样用户在登陆您的网站时就能找到他们正在寻找的内容。

如果他们不这样做，他们可能会反弹，这会对您的 SEO 产生负面影响。

什么是关键词优化？

关键字优化是在您的网站、网页、产品页面或博客文章中完善关键字使用的行为，以便您可以在 Google 搜索结果中为其排名。

换句话说，它意味着知道使用什么关键字，在哪里使用它们，何时使用它们，使用它们的频率，然后实际使用它们。

您如何进行关键字研究？

现在您对关键字和关键字研究有了更多的了解，下一步是实际选择要定位的关键字。

缩小关键字范围的最佳方法是基于以下四个标准：

• 搜索量
• 关键字/产品匹配
• 商业意图
• 难度/竞争

您可以使用关键字研究工具找出每个关键字的信息。 我们首选的关键字研究工具是 KWFinder（KWFinder Review），因为它既复杂又全面，同时又易于理解。 我们认为，当您考虑成本和所提供的服务时，KWFinder 会提供最佳价值。

另一个关键字研究工具是 Google Keyword Planner，但是，我们发现它很受欢迎。 它允许您搜索和查找关键字，但它往往侧重于付费搜索营销方面的关键字竞争水平，而不是通过 SEO 有机地进行。 不过 GKP 是免费的，所以这是一个奖励。

超级强大且具有大量不同功能的第三个选项是 SEMrush。 SEMrush 是一种基于 Web 的工具，可以让您轻松找到适合您网站/商店的最佳关键字。 事实上，这有点像从婴儿那里偷糖果——如果糖果 = 交通，而婴儿 = 你的竞争对手。 它具有很高的价值，因此如果您真的很认真地为 SEO 进行关键字研究，那么值得追求，但请记住，它具有匹配的高价标签。

查看我们的关键字研究指南，了解更多可用于查找关键字的免费和高级关键字研究工具。

现场搜索引擎优化策略

一旦您确定了关键字，就可以在您的网站上使用它们。 您可以使用这些现场搜索引擎优化策略来做到这一点。

这些是您可以控制的 SEO 策略。 您可以随时对您的网站或电子商务商店进行这些更改，这样做，您将优化您的网站，使其对搜索引擎更具吸引力。

让我们进入它。

优化您的元标题和元描述

无论您在何处设置网站——无论是在 Shopify、WordPress、BigCommerce 还是其他任何地方——您都应该能够编辑网站每个页面的元标题和元描述。

• 什么是元标题？ 它是显示在搜索引擎结果中的网站或网页的标题。 您知道当您在 Google 上搜索并出现结果列表时吗？ 每个结果的标题是它的元标题。 元标题通常应为 50-60 个字符或更少。 您不想超过字符限制，否则搜索者将无法阅读您的完整标题。
• 什么是元描述？ 它是显示在搜索引擎结果中的对您的网站或网页的描述。 在搜索结果中的每个元标题下都有元描述。 元描述应该在 150-160 个字符之间。 您不希望低于字符限制，因为它对于搜索引擎或读者来说没有足够的信息，并且您也不希望超过限制，因为搜索者将无法阅读详细描述。

您可以选择为网站的每个页面（无论是主页、产品页面、博客文章页面等）创建自定义元标题，并且应该使用关键字对其进行优化，使它们对 SEO 更加友好。

优化元标题和描述的技巧：

• 在元标题的开头使用关键字：理想情况下，您的关键字应该从标题开始。 您的关键字越接近标题的开头，搜索引擎就会给予它更多的权重。 但是不要在标题的完整性上妥协——你想首先考虑读者，以及标题是否对他们有意义； 优化是第二位的。
• 在说明中使用的关键字不超过两个：在说明中至少使用一次关键字，并且再次说明，越接近开头越好。 如果您可以创造机会在描述中再次提及您的关键字，那就去吧。 但同样，请记住首先要确保描述对读者来说很好读，其次才是 SEO 优化。 理想情况下，不要多次使用您的关键字。 除此之外，它可能看起来是垃圾邮件。

优化 H 标签

您网站上的每个页面（包括您的主页、产品页面和博客文章）都应使用 H 标签。 这些是“标题标签”，可将您的页面内容分解为标题。 H标签以H1开头，应该是你页面的标题； 其次是H2，应该是副标题； H3 应用于不太重要的副标题； 与H4相同，依此类推。

按标题分解内容不仅可以让读者轻松浏览页面，还可以让搜索引擎轻松浏览页面。

另外，请确保在 H 标签中也使用您的关键字，尤其是 H1 和 H2 标签，因为它们的权重最大。

优化介绍段落

在您的网站页面、博客文章或产品描述的第一句话和/或段落中使用您的主要关键字。 同样，您的关键字越靠近页面的开头，搜索引擎就会越重视它。

提高您的网站加载速度

您的网站加载速度在您的 SEO 中起着重要作用，如果加载速度缓慢，您有能力使其更快。

一项广泛引用的研究发现，如果网站加载缓慢，57% 的消费者会在三秒钟后离开网站。 不仅如此，如果一个页面在两秒内加载，它的跳出率只有 2%，而如果同一页面需要 5 秒，跳出率会增加到 38%

当访问者快速点击离开您的网站（也称为“跳出”）时，它向搜索引擎表明您的网站或商店没有为搜索者提供价值，因此您的网站可能不会经常或根本不会在搜索结果中得到推荐.

要提高网站的加载速度，您可以执行以下操作：

• 减小图像的文件大小：优化所有图像以减少加载时间。 这可以将您网站的加载速度缩短几秒钟，这相当于保持更大比例的访问者。 使用 ImageOptim 和 ShortPixel 等工具来执行此操作。
• 主机影片把你的网站：自己的网站上托管视频的重量下来，所以要托管在YouTube等视频平台，只是分享网站上的嵌入链接。
• 保持您的代码整洁：后端过多的额外代码会使您的网站陷入困境，因此请保持其整洁。 如果您不知道如何编辑站点的代码，请不要担心。 但是，如果您要添加代码，请确保将其范围缩小到必要的范围。
• 不要添加太多应用程序或插件：将您的站点连接到不同的应用程序和插件会增加额外的重量，因此只与真正重要的应用程序和插件集成。 使用您不使用的应用程序和插件来使您的网站膨胀无助于您网站的加载时间。

一般来说，您的网站需要联系、连接或加载的内容越多，将影响为访问者启动和运行您的网站所需的时间，因此每次添加时请牢记这一点一些东西到你的网站。

有关如何最大限度地降低网站跳出率的更多提示，请查看我们的如何最大限度地降低商店的跳出率文章。

优化页面 Slug

什么是“蛞蝓”？

它是 URL 域主体之后的 URL 部分。 例如：

www.abetterlemonadestand.com/ this-is-the-slug

当您创建新网页、产品页面或博客文章页面时，您的 slug 将自动为您创建，但不要使用生成的任何内容，而是将其更改为您的主要关键字。

例如，查看这篇博文的 slug：

www.abetterlemonadestand.com/电子商务，搜索引擎优化

slug 的最佳做法是保持简短，使用目标关键字，使用连字符分隔单词，不要使用任何数字。

添加博客

如果您的网站或电子商务商店中还没有博客，请添加一个！

添加博客是一种很好的 SEO 策略，因为它为您提供了更多使用关键字的机会，从而为它们提供了更多潜在的排名机会。 它还为访问者提供了更多登陆您网站的机会，从而为您带来更多流量。 此外，它还可以帮助您链接到您网站上的其他页面，这有助于创建一个内部链接网络，搜索引擎可以使用该网络来了解有关您网站的更多信息以及哪些页面彼此相关。

因此，在您的网站上创建一个博客并使用它来定位您的关键字！ 查看我们的内容策略帖子，了解有关运行博客的所有信息。

添加和优化图像

如果做得好，图像可以增加巨大的 SEO 好处。

为什么？

• 他们分解内容并使其更易于消化
• 您可以使用它们来包含您希望页面排名的关键字
• 您可以使用它们来包含您也想为其排名的辅助关键字
• 另外，很多网站都没有用关键字优化他们的图片，所以它会给你一个帮助！

但是，不要忘记保持您的图像文件的大小，这样它们就不会压低您的网站并使其加载速度变慢。 加载缓慢的网站对搜索引擎的吸引力较小，因此优化不当的图像实际上会对您的 SEO 产生负面影响。

要优化图像以提高速度，请使用 Photoshop 的“另存为 Web”功能并选择 JPEG 为 80%。 然后使用ImageOptim 进一步缩小图像尺寸，然后使用ShortPixel 的“Lossy”或“Glossy”选项使图像尽可能小。

查看我们关于如何为 Web 保存图像的帖子，了解图像优化过程的完整说明和纲要。

添加和优化相关视频

Google 喜欢 Google，因此要进一步改进您的 SEO，请将自定义视频添加到您的网页。

添加自定义视频——尤其是在尝试为当前热门帖子没有嵌入视频的关键字对博客帖子进行排名时——可能会将您的网站推到 SERP 的顶部。 有时使用 SEO，只需要在竞争对手中取得一点优势即可！

您还可以考虑将其他人的视频嵌入到您的帖子中，尤其是那些已经在 Google 中排名靠前的视频。 就像图像一样，谷歌偏爱原创内容，所以如果你可以创建和嵌入自己的视频，那就去做，而不是展示别人的视频。

将视频添加到您的页面的另一个好处是它可以增加您的访问者在网站上的时间！

这向搜索引擎发出信号，表明您的用户与您的内容互动并发现它有用，这向他们表明您的内容很有价值，因此他们更有可能将其展示给更多搜索者。

考虑将这些类型的视频添加到您的网站或电子商务商店：

• 您主页上的欢迎视频
• “关于”页面上的“关于”视频
• 所有产品页面上的产品展示视频
• 产品页面或主页上的产品评论视频或开箱视频
• 您的产品页面或常见问题页面上的产品组装视频
• 常见问题解答页面或联系页面上的常见问题解答视频

并确保使用关键字优化您的视频！ 有关提示，请查看我们在 Printful 博客上的客座帖子，其中介绍了适用于小型企业的 10 个 YouTube 营销步骤。

添加内部链接

从您的内容链接到您的内容！

这不是决定您的网页在 SERP 中成功与否的主要 SEO 策略，但不同网页之间的互连只是所有网站都可以做到的良好网站 SEO 卫生的一部分。

这很简单，而且有目的，所以你不妨去做吧！

您所要做的就是在您的网页中链接到您的其他网页。 因此，从其他博客文章链接到相关博客文章，从您的主页链接到您的“关于”页面，从您的产品页面链接到您的常见问题解答页面，从您的联系页面链接到您的常见问题解答页面，从您的产品链接到您的运输和退货页面页等。

基本上，只需编织一个链接网络，将您的访问者（和搜索引擎爬虫）从一个网页引导到另一个网页，以创建您网站内容的整个系统。 这可以帮助您的访问者更轻松地浏览您的网站，并帮助搜索引擎抓取工具了解您网站上的重要内容。

添加外部链接

从您的网站或在线商店链接到其他网站可以为您带来一些主要的 SEO 好处。 通过链接到其他网站，您基本上是在告诉搜索引擎您与他们相关或以某种方式附属于他们，搜索引擎会考虑这些。

由于链接到其他网站在搜索引擎眼中将您与他们关联起来，因此您只想链接到受信任的网站。 如果您链接到质量差或垃圾邮件的网站，则可能会对您的 SEO 产生负面影响。

因此，只要相关，就链接到受信任的网站。 您可以在您的博客文章中执行此操作，甚至可以在您网站的“精选和引用”部分中执行此操作。

如果您不确定一个网站是否高质量，请通过 Ahrefs 检查其域权限。 这将为您提供网站评级，以便您了解它是否值得链接。

如果您仍然不确定，或者您仍然想链接到一个低质量的网站，请将其设为“nofollow”链接而不是“dofollow”链接，这样搜索引擎爬虫不会将您与其他网站关联起来。 您可以在此处找到有关如何创建链接 nofollow 的教程。

优化锚文本

在您的网站上链接内部或外部链接时，请确保将链接放在作为目标关键字的锚文本上。

锚文本是您的超链接所附加的词。 例如，这是锚文本。

因此，不要将链接附加到任何旧文本，而是将它们附加到相关关键字。 许多网站会将它们的链接放在诸如“在此处查找帖子”之类的文本上，但是如果您使用诸如“在此处查找 SEO 策略博客文章”之类的锚文本，那么您就向搜索引擎发送了有关内容内容的信号。

这对您的内部链接尤其重要，因为您要链接到自己的内容！ 将您的内容链接到其他页面上存在的相关关键字，可以让搜索引擎进一步确认您的内容是关于什么的。 当你链接到外部资源时，他们会喜欢关键字优化的锚文本反向链接，因为这会给他们带来更多的 SEO 好处。

您可以在网站的任何位置使用关键字优化的锚文本 - 在您的博客文章、产品页面、主页、常见问题解答、主页标题和脚注等中。基本上，只要您链接网站上的某些内容，请尝试使用相关关键字优化锚文本。

添加其他多媒体

媒体丰富的网页通常在网站访问者中表现更好，因此它们在 SERP 中的表现通常也更好。

同样，这就像在您的内容中使用图像和视频一样：它们增加了访问者的参与度，从而增加了网站停留时间，这向搜索引擎表明您的内容很有价值，值得向更多人展示。

所以，添加更多媒体！ 添加播客嵌入、添加评论和评级小部件、添加幻灯片、添加图片库、添加信息图表、添加推文嵌入、添加屏幕截图、添加 GIF 等。

将 Alt 标签添加到图像和媒体

在您的网站上使用图像和多媒体的最佳理由之一（就 SEO 而言）是您可以向其中添加替代文本，并且可以优化替代文本。

替代文本是“替代文本”的缩写，如果您的图像因任何原因无法加载，则它会显示给网站访问者。 Alt-text 也很重要，因为它是图像的描述，将被使用屏幕阅读器的个人阅读。 因此，它不仅是 SEO 的一个有用方面，而且对于可访问性也很重要。

在您的图像替代文本中，使用关键字从 SEO 的角度进一步优化图像。 使文本连贯，以便屏幕阅读器可以阅读，但也要确保使用关键字。 It's also a good place to use any alternate keywords if you have them because alternate keywords are often long-tail, and alt text tends to be long-tail keyword friendly.

No Duplicate Content/Duplicate Keyword Targeting

When creating keyword-targeted content on your site (like blog posts targeting specific keywords or product pages targeting specific keywords) don't create multiple posts or pages targeting the same keyword. Once is enough, and any more than that can confuse search engines and/or make your site look spammy.

No Keyword Stuffing

When using keywords in your blog posts or on your webpages, it's important to use your keywords multiple times, but don't go overboard.

The general rule of thumb is for your keyword to make up 1%-3% of your page's total word count, so aim to keep it within that range. Using your keyword too often may be recognized as “keyword stuffing” which can be seen as spammy, which search engines will generally not reward.

If you find that you tend to overuse your keywords, try switching out some to latent semantic keywords instead. Latent semantic keywords are keywords that have a similar meaning to your root keyword, without being exactly the same. This means that it will reduce the overall keyword count of your post or webpage, while still remaining relevant.

Latent semantic keywords are also indexed by Google—in fact, they look out for semantically related keywords to your root keyword in a process called Latent Semantic Indexing (LSI).

Here are some examples of root keywords and latent semantic keywords:

• Original Keyword: SEO
• Latent Semantic Keywords: Search engine optimization, beginner SEO strategies, advanced SEO strategies, best SEO tools

• Original Keyword: Christmas decorations
• Latent Semantic Keyword: Festive baubles, Christmas lights, seasonal decorations

• Original Keyword: Notebook
• Latent Semantic Keyword: Day planner, journal, diary

Keep Your Word Count Up

The higher your word count, the more search engines have to work with! Plus, generally speaking, it means there's more value to offer visitors. So, keep your word count up if you want to boost your SEO!

Generally, search engines don't index webpages that have less than 300 words—so that's the bare minimum. There's basically no maximum, though, so go nuts! Especially if you're competing against other webpages for the top spots in the SERPs, a higher word count than your competitors can be part of the equation to getting an edge on them.

But obviously, quality is more important than quantity. Don't have a high word count just for the sake of SEO purposes. The quality of your content needs to come first, so prioritize that over a high word count.

Use Rich Snippets

This leads us to another SEO tactic recipe websites do well (and other sites can, too!): Rich snippets—otherwise known as structured data.

Structured data helps search engines pick out important parts of your content (like recipes, numbered lists, bullet points, definitions, etc.) so they can turn it into a rich snippet. Rich snippets are displayed on search engine result pages as a distinct box of content with more information than just the standard meta title and description, so they really stand out to searchers and are a sign that Google recognizes the importance of the content.

Rich snippets are hugely beneficial to get, but there's no magic formula to help you get one.

Check out Google's documentation on how structured data works to learn more about what you can do to put yourself in the running for rich snippets, because there are some important indicators that you can use.

Make Content for Skimmers

The truth is: People don't read webpages, they skim them.

So make your content easily digestible by skimmers!

您可以执行以下操作：

• Use short-form sentences and paragraphs
• Use a lot of headers and subheaders
• Add numbered lists and bullet points where possible
• Use call-out boxes to highlight important information
• Add call-to-action buttons to direct visitors where you want them to go
• Make use of images, videos, and media to engage visitors

Skimmers that stay on your webpages for a long time are just as valuable to you from an SEO perspective as engaged readers are, so format your content in a way that keeps skimmers engaged, entertained, and on your webpages.

Add Numbers, Dates & Brackets in Titles

Part of SEO is enticing searchers to choose your meta title and description out of all of the rest in the SERPs, and anything that will help you stand out is basically a win.

We've noticed that posts with a number, date, or bracket in the title (especially in the meta title) tend to stand out more in the SERPs which helps those posts get more clicks. But, you can use this technique on any kind of webpage—it's not just limited to blog posts.

Here are some examples of what we mean:

• 25 SEO Techniques to Rank Higher in the SERPs
• 100+ SEO Techniques to Rank Higher in the SERPs
• SEO Techniques to Rank Higher in the SERPs (Updated June 2020)
• SEO Techniques to Rank Higher in the SERPs [UPDATED]
• SEO Techniques to Rank Higher in the SERPs (With Examples)
• SEO Techniques to Rank Higher in the SERPs (+ SEO Checklist)
• SEO Techniques to Rank Higher in the SERPs (Case Study)
• 50 SEO Techniques to Rank Higher in the SERPs [FREE WORKBOOK]

Numbers, dates, and brackets tend to catch the eye, and just adding these small little details can be the reason why a searcher clicks on your SERP result over the others—so try them out!

Create a Content Hub

Does your site frequently cover one topic? Create a content hub for it.

Content hubs are basically landing pages that collect all of the information, links, and media one site has for a particular topic or subject matter. They might not be the right fit for all websites, but for some websites, they can really work.

To create a content hub for your site, pick a keyword that you want to be the main focus of the hub. Generally, it's a short-tail keyword that's an umbrella term that a lot of other similar keywords fall under.

For example, we could create a content hub for the keyword “SEO” and then within that content hub, collate information for all things related to SEO, including other keywords like SEO marketing, SEO tactics. SEO strategies, SEO for beginners, advanced SEO tips, and more.

In this hub, we could include basic content about SEO and what it is, and then link out to all our other SEO-related blog posts, SEO-related media, include podcasts about SEO, etc.

The purpose is to have a lot of content and links on one page that point back to all of your different content. Think of it as a table of contents that rounds up all your different content related to one topic so people can find it easily and then branch off to other more niche areas of the topic that interest them.

To create a content hub, simply add another page to your website! Include an overview description of the topic, and then link to related media. You can update it whenever you create new content that's relevant to it!

Off-Site SEO Tactics

As we've previously mentioned, off-site SEO tactics include all of the SEO tactics that you don't have direct control over.

These things are usually signals from other websites that demonstrate to search engines that your website offers value, and the more reputable the websites are that vouch for your site, the more search engines will take them into account.

Off-site SEO can also include another factor though, which depends on visitor engagement.

Visitor engagement metrics like bounce rates, time-on-site, pageviews per session, etc. also indicate to search engines that your website provides value and therefore should be shown to more searchers.

So although you don't always have control over off-site SEO tactics, there are some things you can do to improve the likelihood of achieving them—and we'll share how in this section.

Submit Your HTML Sitemap to Google Search Console

This is kind of an on-site SEO tactic and an off-site SEO tactic but regardless, it's an important SEO step every site should be doing.

Submit your sitemap to Google Search Console.

If you have absolutely no idea what this means, don't worry—it's super simple! A sitemap is a list of the webpages that belong to your website. Since there are so many websites out there—and so many new ones started every day—submitting your sitemap helps Google keep up with what they should be indexing. Since you want your site to show up in Google's search results (since they're the most-used search engine) you should submit your sitemap to Google so they know to index your webpages.

By doing this, you're basically signaling to Google that your website is up and running and ready for it to direct visitors your way!

Here's how to submit your sitemap:

• Connect your site to Google Search Console. GSC is basically your hub for all things related to your site and Google Search, so you can monitor what Google is indexing, and if there are ever any problems
• In Google Search Console, click on the “Sitemaps” tab
• In the “Sitemaps” tab, click “Add a New Sitemap”
• Then follow the instructions GSC prompts you with to get your Sitemap submitted

Get Backlinks

This is one of the most important off-site SEO tactics that you can do. It's possibly one of the strongest SEO-boosting indicators, and it's something search engines put a lot of stock into.

So, what are backlinks?

What Are Backlinks?

Backlinks occur when one website links to your website. They might link to your website from a blog post or on their homepage, but essentially, a backlink is recognized by search engines as one website vouching for another one.

It's basically like the website is saying, “Hey, I like their website so much I'm telling my audience about them!”

Backlinks are important and getting them is essential to your success in the SERPs. You can have great content on your site and have it entirely SEO-optimized, but if you aren't getting backlinks, it could still hurt your performance.

That said, getting backlinks can be hard . Which is part of what makes them so valuable and such a strong indicator to search engines. Site owners know the importance of backlinks, so they don't just give them out freely. Backlinks need to be earned—worthwhile backlinks can't be bought.

Backlinks need to be earned—worthwhile backlinks can't be bought.

Although, some people will try to buy backlinks—which we don't recommend doing, or selling. Backlinks are best when they're awarded and earned organically, so don't try to bribe websites into giving you backlinks. Go out there and earn them, and you'll likely have better SEO results because of it.

Why Backlinks Are Important

Although backlinks are important, it's not necessarily the case that more backlinks mean you'll get better SEO results.

This is another instance where quality matters more than quantity.

The value of a backlink depends on the quality of the website from where it comes. Backlinks that come from irreputable websites like gambling, porn, or spam sites aren't the kind of backlinks you should be aiming for. Backlinks from these sites can hurt your SEO more than they help it. You should aim to get backlinks from high-authority, trusted, established, and reputable websites that have been around for a while. These are the kinds of backlinks that will improve your SEO.

But of course, getting those kinds of backlinks is difficult (that's why they're so valuable!) so how do you get them?

How to Get Backlinks

While you can't actually force anyone to link back to your site from their site and you shouldn't bribe them to, these are some things you can do:

• Be the Source: If you're the source of information, data, insight, analysis, analytics, etc. then people will be more likely to link to you. So create content about the information that you're an authority on, share your own data or analytics, provide expert insight, or be the innovative producer of a product. If you're the source, people will link to the source.
• Include Stats and Data: Related to the above point, stats and data are important to include in your content, whether it's your stats or data, or someone else's. Of course, if you're sharing stats and data that weren't discovered by you then link out to the appropriate source. Including stats and data—whether in written or image format (think infographics)—is a very strategic way to generate more backlinks to your site.
• Create Great Content: Above all else, simply creating great content that people want to share is one of the best backlink-building strategies. When you create content that's useful and valuable, you'll increase the chances of people linking back to it.
• Guest Post: Posting content on other websites is a great way to get a backlink or two. Usually, sites that accept guest posts allow the author to place a link or two in the body of an article plus in the author bio, so find some reputable websites you can guest post on and get those backlinks! The guest website benefits from your content and you benefit from the backlink and audience cross-over, so it's a win-win for everyone. Just remember to be pleasant and polite in your pursuit of guest posts—this is definitely a scenario where you're more likely to catch more flies with honey rather than with vinegar, as the saying goes.
• Feature in Industry/Expert Roundups: Some websites or blogs reach out to experts in their respective industries to get quotes for articles, so try to get yourself included in one of those articles. They'll include your quote, plus a link back to your site, so it's an easy way to get a backlink. Find ones that are relevant to your niche and reach out to the site to see if you can be featured. Remember to focus on quality here though, not just quantity.
• Feature on Your Vendors'/Suppliers' Sites: Some vendors and suppliers mention the brands that they work with on their sites, so if yours do, ask them to link back to your site! This might not bring in a ton of traffic, but these sites have the potential to be reputable in the eyes of search engines, so it's worth getting a backlink.
• Get Featured on Influencer Blogs: Influencer blogs tend to be busy places, and it's likely that they have at least some domain authority, so get featured there! You'll likely have to send them your product(s) for them to test out, and you'll likely want to build a relationship with them, but it's worth doing for both the backlink as well as the potential exposure to their audience.
• Create a Subreddit: We walk through exactly how to do this in our How to Build Backlinks article, but basically, you can create your own subreddit on Reddit and link to your blog posts, website, and/or product pages in the sidebar. Technically these are nofollow links (which we define down below) but there's speculation that there is still some SEO value. It's so simple to do, so it's worth doing even if the benefit is small!
• Get a Backlink from Wikipedia: Did you know that you can get backlinks from Wikipedia? 你现在做！ You can use a tool like WikiGrabber to find links on Wikipedia that are missing or broken, and you can submit your link as a replacement. Again, Wikipedia links are technically nofollow, however, there's still potential for SEO benefits. And again, it's low-hanging fruit so you might as well go for it if you have anything relevant to be linked to.
• Link From Your YouTube Channel: Google loves Google, and Google owns YouTube, so link to your site from your YouTube Channel “About” section, as well as every video description box. These are easy links, so go for it!
• Link From Your Podcast Show Notes: Link back to your site from your podcast show notes, too! This is another easy link opportunity.
• Link From Your Social Media Bios: Another great backlink opportunity is your social media bios. Head to Instagram, Twitter, Facebook, Pinterest, and any other socials you use and make sure your site is being linked to.
• Request a Link: You don't get what you don't ask for—so ask for a link! If you think there's a website you would make a great addition to, or an affiliate or partner you can reach out to—ask for a link! Be polite and be authentic—don't use a generic template to ask for your request. The worst they can say is no, but at least you tried!
• Get Your Product Reviewed: Ask influencers or product review sites like Bless This Stuff, Uncrate, Cool Material, or Product Hunt to review your product. If they do, they'll likely give you a backlink as well, which is a bonus. We discuss how to do this in more detail in our How to Build Backlinks article.
• Comment on Blogs: Find high-quality blogs to leave thoughtful, non-spammy comments while providing a link back to your content. Make it authentic and value-adding, so it doesn't come off as spammy. 您想表明您首先在那里参与内容，并且您的网站上还有一些相关的内容可以添加到讨论中。 It's likely that links from blog comment sections are nofollow, but again, it's worth the effort for the potential SEO benefits.
• Syndicate Your Content: There are some websites where you can syndicate content which means that articles you've published on your own website can be re-published on other websites. This enables you to get your content out in front of a larger audience, and the original source of the content (your website) will get a link back to acknowledge where it was originally published. Find out more about how (and where) to do this in our How to Build Backlinks article.
• Interview Authorities in Your Niche: Seek out “authorities” in your niche, whether it's bloggers, influencers, speakers, entrepreneurs, creators, etc., and interview them. 将内容发布到您的网站，并联系您采访的任何人，让他们了解您创建的内容。 More often than not, the person will share your content—whether it's on social media or, if you're lucky, on their own website—and you'll generate a backlink from it. 人们在被注意到时会喜欢它，即使它是由他们的利基市场中较小的参与者所引起的，因此您很可能会被认出。

Dofollow Backlinks vs. Nofollow Backlinks

On your quest to get backlinks, it's important to know the difference between the two main kinds: Dofollow backlinks and nofollow backlinks.

What is the difference?

• Dofollow backlinks share “linkjuice” between websites. This means that websites that link to each other want to be affiliated with one another, and want search engines to take notice of the backlink. By sharing linkjuice with one another, their backlinks carry more weight with search engines, and really stand for the websites vouching for one another.
• Nofollow backlinks don't share linkjuice between the websites. By making a link “nofollow” you're basically telling search engines that you don't want them to recognize the link and don't want to be affiliated to the site you're linking out to.

Dofollow backlinks carry more power and will do more for your SEO, so you want the backlinks you receive from high-authority sites to be dofollow. If you're linking to sketchy sites for any reason, you should make the link nofollow.

Generally speaking, most links are dofollow unless otherwise stated.

That said, links on high-authority websites that can be added by the general public are usually nofollow. For example, links that are added to Wikipedia by the public or on Reddit by users, are usually nofollow links. This is because basically, any user has the ability to link out to anything, so the websites don't want to be affiliated just in case it's something sketchy.

That being said, even though nofollow links are generally understood to have no SEO linkjuice power, there is some speculation that they still do—even if it's just a little bit. So although we've recommended some ways to get backlinks that would give you nofollow links instead of dofollow links, we still think they're worth pursuing because there might be some SEO-boosting potential, so they're worthwhile anyways.

Minimize Bounce Rate

When searchers have clicked onto your content from a Google search, land on your site, and then promptly click back or exit, that hurts your SEO.

为什么？

Because it demonstrates to search engines that your site wasn't what they were looking for, and if it happens often enough, it seems to search engines that your content isn't worth showing to their searchers.

So, you need to minimize your bounce rate to prevent this from happening. You want searchers to land on your site and stay there.

Here are a few ways you can minimize your bounce rate:

• Optimize Above-the-Fold Content: What visitors first see when they land on your website is really important, so place your best content “above-the-fold,” where it's easy for them to see.
• Make Your Webpages Scannable: Evidence shows that 79% of people scan a webpage rather than read it fully. 那么，如果大多数人都这样做，为什么不通过创建易于阅读的页面来满足这种习惯呢？ 针对“扫描仪”优化的网页对访问者和您自己都有利。
• Use Images: Images aren't just there to make your website look pretty—they keep visitors engaged for longer, too.
• Use Videos: Uploading good-quality, fun, informative and engaging video content is one of the best ways to keep visitors on your pages for longer. For best results, place a video above-the-fold.
• Create Quizzes & Polls: Quizzes and other interactive content like polls keep people engaged with your site by harnessing the power of entertainment.
• Minimize Pop-Ups: Almost 70% of consumers find pop-up ads both intrusive and annoying so if you do use pop-ups, ensure that they're well-designed and as discreet as you can make them.
• Target the Right Keywords: Optimizing your site for the right keywords plays an important role in your site's overall bounce rate. 如果您的目标关键字与您的内容松散相关或非常不相关，那么当搜索者到达您的网站时，他们会意识到内容不是他们正在寻找的内容，他们会点击离开。 这可能意味着您必须定位搜索量较低的关键字，但最终当您获得的流量高度相关时，这将是值得的。

Improve Time On-Site

Time-on-site is an important SEO metric because it shows search engines how engaging—and thus, valuable—your content is.

To reap the most SEO benefits, make necessary changes to your store to improve each visitor's time on site. 就是这样：

• Use Videos: This is one of the best ways to improve time on site because your visitors will be engaged with the video. Add videos to your homepage, your product pages, your FAQ page, your blog posts, or anywhere else where it might make sense for your site.
• Reduce Pop-Up Use: Again, pop-ups can annoy visitors, so reduce the use of pop-ups unless it's absolutely necessary. Alternatively, time your popup to occur after your visitors have been on your site for a while, so it doesn't immediately deter them.
• Add Comment/Review Boxes: When your visitors can comment on your blog posts or add reviews to your product pages, they'll stay on your site longer in order to formulate those comments or reviews. Or, if visitors don't write their own, they'll spend time reading through them instead.
• Make Your Site Pretty: An aesthetically pleasing site is more likely to keep visitors around than an outdated, spammy, ad-ridden, or glitchy-looking one is, so keep web design at the forefront of your mind and make your site nice to look at.
• Make All Links Open in a New Tab: When you link internal or external links on your site, ensure that the links open in a new tab, not the same tab. When they open in a new tab, the tab with your website will remain open so it will appear as if the visitor is still active on your site.
• Add Quizzes & Polls: Another reason to add quizzes and polls to your site is that it keeps visitors on your site for longer while they have fun participating.
• Allow Users to Create Wish Lists: Create a space where your users can dream up the products they want to buy next with a wish list feature! This may encourage them to stick around on-site for longer as they browse.
• Create an On-Site Members Forum: Keep your community on your site with a members area! This can be a place for members to interact, share their experiences, talk about their purchases, ask for advice, answer questions, or whatever works for your community! If your visitors are getting value from it, they'll be more likely to be on your site.
• Add a Blog: Create more value for your visitors with blog posts that inspire and inform them and they'll be more likely to stick around. Case studies are another similar branch of this type of content that could be engaging, too.

Encourage Multiple Pageviews Per Session

In addition to all of the off-site SEO strategies mentioned above, another metric that can add to or detract from your standings in the SERPs is pageviews per session.

Pageviews per session refers to how many webpages a visitor visits anytime they come to your website. If a visitor checks out multiple pages per session, it shows that they're highly engaged with your site, which signals to search engines that your site's content is valuable.

Here's what you can do to encourage visitors to visit more than one page per session:

• Make Your Site Easy to Navigate: If your site is easy to navigate through, it's more likely that users will navigate around! Make sure your header and footer menus are clear and well-laid-out and ensure that users can search on your site easily, and that content, products, information, and posts are easy to find.
• Add Internal Links: Internal linking is key for keeping visitors on your site. Make sure to link to other relevant blog posts within new blog posts, link to your FAQ page, size guides, or product assembly videos from your product pages, link to your most popular product collections from your homepage, etc. Basically, just make it easy for users to click around your site without having to search for anything. Anticipate where they might want to go next!
• Add Call-to-Action Buttons: Draw attention to where you want your visitors to go next with call-to-action buttons. These should be obvious, they should stand alone (meaning they should have a fair amount of whitespace around them), and they should have great copy that makes users want to click. You can add call-to-action buttons on your homepage, on product pages, on blog pages, on thank-you pages, on your About page, etc.
• Optimize Your Site for Mobile: Most people use their mobile devices to browse the internet rather than desktop computers—plus if you're directing traffic from your socials then you're even more likely to have visitors viewing your site on their mobile devices, so make sure your site is optimized for it. If visitors are having a hard time navigating your site or it doesn't appear clearly on their smaller device, they probably won't want to keep browsing.

How to Track Your SEO Progress

Improving your SEO is the goal—but how do you know if you're successful or not?

You need to keep tabs on your SEO progress! 就是这样。

Track Your Traffic

The main goal with all of your SEO efforts is to drive traffic to your site—so track that metric!

But since SEO tends to be a slow burn, track the traffic to your site over time. See how certain webpages, blog posts, or product pages perform monthly, quarterly, and yearly, and keep track of how much traffic they're getting. If traffic starts to die down, it might be an indicator that your SEO efforts are wearing off and it's time to update them or try new ones.

You can track your traffic through your site platform's analytics dashboard, or through Google Analytics.

Track Your Keyword Rankings

A big part of your SEO strategy is where you end up in the SERPs. Whether you're in the first spot, third spot or tenth spot is going to make a big impact on the amount of traffic you get, so it's important to keep track of where you're landing.

Plus, it's important to know if you're not ranking for your keywords at all so you can modify your SEO strategies and/or change the keyword you're targeting!

We use SERPWatcher to keep tabs on our keywords and it's one of the best things we do. We already use its sister tool, KWFinder, for our keyword research so it made sense to add SERPwatcher to our roster of SEO tools, too.

We love SERPwatcher because it keeps tabs on the keywords we're ranking for—or not ranking for—and how our positions change in the SERPs. SERPwatcher lets us know when our rankings go up or down so we can make any changes, and it also gives us an idea of which of our posts aren't doing so well so we can update the SEO on them.

Track What Keywords You're Ranking For

Just because you set out to target a certain keyword, doesn't mean that you'll rank for that keyword—but you might rank for another keyword you hadn't even planned for!

You can track this with a tool like SEMrush. It's a powerful SEO tool that offers a lot of different insights, but one of those insights is the keywords that you rank for. This can help you understand what you're actually ranking for that you might not have planned to, so you can keep those keywords on your radar and keep tabs on them if you want to.

Track Your Website Authority

Use a website authority checker like Ahrefs to track your site's authority over time. As you improve your SEO, and as your domain ages, it's possible for your website authority to increase, so keep tabs on it quarterly and yearly to see if it does. An increased site authority demonstrates that you're doing the right things!

Track Ancillary Metrics

Remember all those additional off-site SEO strategies we mentioned in the section above?

• Time-on-Site
• Bounce Rate
• Pageviews Per Visit

Keep tabs on those metrics over time, too. If your time on site is increasing, your bounce rate is decreasing, and your pageviews per visit are increasing, it'll likely bring you SEO benefits.

Tracking these metrics won't tell you exactly how your SEO is doing, but they're SEO-related so they're worth keeping an eye on monthly, quarterly, and yearly.

搜索引擎优化工具

There are probably lots of different SEO tools out there, but these are our top recommendations and the ones worth actually spending money on:

• KWFinder: For finding keywords to target. Find out how we use KWFinder in our Keyword Research article and get more in-depth information in our KWFinder Review
• SERPWatcher: For tracking keywords in the SERPs. Learn more about the tool in our SERPWatcher Review.
• LinkMiner: For finding backlink opportunities
• SEMrush: For all-things SEO (there's basically nothing SEO-related that SEMrush can't do). Find out how SEMrush boosted our organic traffic by 500% in our SEMrush Review.
• Ahrefs: For tracking your domain authority
• SEOReviewTools: For checking domain authority and page authority

How to Use SEMrush to Spy on Your Competition

Not only is SEMrush useful for your own SEO efforts, but it's also useful for conducting SEO warfare. Use it to spy on your competitor's SEO so you can swoop in under their feet and take the top spots from them. In this section, we'll share how.

In the main search bar of SEMrush, you have three main things you can search for. The first is a domain (ie amazon.com). By searching for a domain, SEMrush is going to pull all the information from that domain, which includes all pages for that domain. To search for a domain, make sure you leave out the http:// . For example, amazon.com instead of https://www.amazon.com .

The next thing you can search for is a keyword. By searching for a particular keyword, SEMrush will pull a report of all domains and pages ranking for that keyword.

Finally, you can search for a URL. A URL differs from a domain because SEMrush will only pull information from that exact one page. For example, if you search https://www.amazon.com , SEMrush will only pull information from the homepage of Amazon, and none of the other pages from the Amazon site.

For the purpose of this walkthrough, we're going to walk you through uncovering lucrative keywords from a domain (not a keyword or URL).

To begin, search for a competitor's domain in SEMrush that feels relatively similar to your site. Keep in mind that unless you are trying to target a specific geographical area, most of you will want to make sure you select the USA. This means that all the information and reports that SEMrush pulls will be coming from Google's USA database.

Your search will bring up a dashboard, similar to this:

The top section gives an “Overview” of the domain's stats:

• The predicted Authority Score (in this example, the domain has a score of 87/100 which is considered high and therefore valuable)
• The Organic Search Traffic (4.3 million visitors/month coming from search engines)
• The Paid Search Traffic (243,500 visitors/month coming from paid search engines ads)
• The total number of Backlinks (there are 741.8 million backlinks to this domain)
• The Display Ads (89,200 websites publish this domain's Google Display Network ads)

On the right-hand side of the second section, you'll see the “ Traffic Trend” which is a graph showing the total predicted organic search volume over 1 month, 6 months, 1 year, 2 years, and all-time. This can help show you how both your domain—as well as your competitor's domain—are progressing.

Finally in the third section, on the left-hand side, you'll see the “Top Organic Keywords” which are the top keywords the domain is organically ranking for in Google, along with their position in the search results (1 is the first search result, 10 would be the last search result on the first page, and 11 would be the first search result on the second page of Google).

Also in the “Top Organic Keywords” section, under “Volume” you'll see the approximate monthly search volume for each keyword the domain is ranking for, and the approximate cost-per-click ( “CPC” ) if the keyword was being targeted with Google Adwords ads. Finally, next to CPC is “Traffic %” which shows the percentage of organic traffic that's coming to the domain from each particular keyword.

Here's how you can use this data to get an edge on your competitors:

• In the “Top Organic Keywords” section, click on “View Details” to get the full keyword report
• Look at all of the keywords to see the top-ranking posts
• Click on each top-ranking blog post's URL and analyze the content. 它有多好？ Can it be better? What are the comments saying? How many social shares are there? What's missing? (There's always something missing.) Is it practical and resourceful?
• Check the SEMrush report for the number of backlinks to the page—can you get more backlinks?
• Now check the domain authority and page authority. Is the website in the same battle arena as you? Can you compete?
• If so, game on.
• Gather your resources for the battle.
• In Googele, search for the keyword and review the other top blog posts. Create an initial list of headlines and subheadlines to start giving your post some structure.
• Then create your content and make it killer. Make sure the writing's on-point and interesting, add stats and data, include charts or diagrams, include links, tips, and resources, and don't forget images, videos, and other media, too.
• Next, SEO-optimize your content (using all the tactics we mentioned in this article).
• Finally, post your content, and then watch the magic happen!

And there you have it! A competitive SEO strategy to steal your competitors' keywords.

This is just a snapshot of what SEMrush can do though—we're barely even scratching the surface here—so if you really want to dig into your or your competitor's SEO, it's worth checking out.

SEO Courses

There are very few SEO courses that we trust and recommend, but these are the ones we do:

• Clickminded SEO Course: This is a really beginner-friendly SEO course that's thorough and practical. Get more information about this course and other good courses for entrepreneurs in our Best Online Business Courses for Entrepreneurs article.
• Backlinko's SEO Course: Brian Dean is the king of SEO so his blog alone is worth reading, but his SEO course is next-level. If you want to know everything about SEO or want all the advanced SEO strategies, this is the course to take. It's not always open to enroll in though, so check out his blog and sign up to his newsletter in the meantime.

Short SEO Checklist

Next time you're optimizing a webpage or blog post for SEO, use this quick checklist of on-site SEO tactics to make sure you don't miss anything. This is what we run through every time we post a blog post or a product page to make sure that we keep our SEO consistent and thorough at all times.

• Is your title optimized for SEO? Is the keyword is in the title, and if possible, at the beginning of the title?
• Is the meta title for the page optimized?
• Has the page slug (URL) been optimized to include the keyword?
• Is the meta description for the page is optimized?
• Have you used keywords in your H Tags?
• Is the keyword used in the introductory paragraph?
• Is the keyword is used an appropriate number of times throughout the page/article? Not too often (keyword stuffing) and not too little (under-optimized).
• Have the page tags been optimized with the target keywords?
• Have the file names for the images on the page been optimized with the relevant keywords?
• Have the titles and alt tags of the images on the page been optimized with the relevant keywords?
• Are all images optimized to reduce their file size as much as possible? (Using tools like ImageOptim and ShortPixel)
• Have appropriate backlinks been linked on the page/article?
• Have internal links been linked where applicable?
• Do all of the links have keyword-optimized anchor text?
• Have you added other relevant multi-media to your page like videos, GIFs, podcast audio, infographics, charts, etc. to make the page as engaging as possible?
• Does your page/article have a competitive word count compared to other pages/articles ranking for your target keyword?

结论

And there you have our comprehensive overview of all things SEO! You should now have an idea of why you need to implement SEO on your site, and which ecommerce SEO strategies you can use, whether they're on-site or off-site. Using these SEO tips will help you boost your traffic so be consistent with them, don't be afraid to experiment with the different SEO strategies, and keep trying new things! There's a lot of value in SEO so it's worth putting the time in to get it right.