在 SERP 中獲取在線商店的電子商務 SEO 策略

搜索引擎優化是一個巨大的話題：對於網站所有者來說非常重要，對於不熟悉它的人來說非常令人生畏。 如果您不熟悉 SEO 優化，或者不知道初學者 SEO 或電子商務 SEO 應採取哪些步驟，這篇文章適合您。 如果您正在尋找高級 SEO 策略，您也會在這篇文章中找到其中的一些！ 這篇 SEO 文章中的每個人都有一些東西。

我們的主要目標是幫助網站所有者和電子商務商店商家了解什麼是 SEO，如何使用 SEO，以及他們可以並且應該在他們的網站上使用什麼樣的電子商務 SEO 策略。

但是，在我們開始之前，重要的是要指出 SEO 是一項長期承諾。 這是一場馬拉松，而不是短跑。 有策略，但沒有捷徑。 你不能用自己的方式達到頂峰——你必須始終如一地實施 SEO 策略和最佳實踐，並希望它們從長遠來看得到回報。

你不能用自己的方式達到頂峰——你必須始終如一地實施 SEO 策略和最佳實踐，並希望它們從長遠來看得到回報。

但是，使用本指南中的提示和策略，您的 SEO應該會有所回報。

在本指南中，我們包含了一些 SEO 策略，這些策略是所有網站都應實施的基本網站衛生做法，以及一些其他重要的 SEO 策略，它們將使您在競爭中脫穎而出。

但是——不要低估這些 SEO 策略！ 有些可能看起來很無聊或太長，而另一些可能看起來微不足道，無法移動針頭，但這就是 SEO 的問題——在您實施了所有基礎知識之後，有時只需要進行一些小的額外調整即可讓您獲得優勢您的競爭對手幫助您提升 SERP！

總的來說，搜索引擎優化是一種複合的東西，小事情和大事情一樣多。 因此，如果您想提高您的 SEO，值得嘗試本指南中的所有內容，以了解哪些對您的網站有效，哪些無效。

說了這麼多，讓我們跳入這個終極搜索引擎優化指南！

什麼是搜索引擎優化？

SEO 代表搜索引擎優化，是使網站或在線商店吸引 Google 等搜索引擎識別、抓取和分類以顯示在搜索引擎結果中的行為。

SEO 是網站所有者或在線商店商家用來吸引更多訪問者訪問其網站的策略。 獲得更多網站訪問者通常等同於獲得更多客戶，這意味著獲得更多收入和利潤——因此針對 SEO 進行優化實際上是非常有利可圖的，因此值得。

但是，SEO 需要時間來建立。 被搜索引擎認可是一個緩慢的過程——所以把它想像成一場馬拉鬆而不是衝刺。

SEO的三種類型

一般來說，有三種類型的 SEO：白帽 SEO、灰帽 SEO 和黑帽 SEO：

• 白帽 SEO：白帽 SEO 用於定義完全符合 Google 規則和建議的完全合法的 SEO 策略。 使用白帽 SEO 技術是讓您的網站在搜索引擎中排名的正確方法，但它也需要大量的時間、工作、網絡和建立關係。 最終，這是您應該在您的網站上使用的 SEO 類型，因為從長遠來看它將是最安全的（灰帽或黑帽技術使您的網站面臨被搜索引擎取消索引的風險）並產生最佳效果結果。
• 灰帽 SEO：灰帽 SEO 用於定義 SEO 技術，這些技術是遵循規則和稍微彎曲它們之間的混合。 它們包括採取一些搜索引擎可能不會建議但也不傾向於懲罰的捷徑。 您不應該為您的網站依賴灰帽 SEO 技術，但有時可以謹慎地、合乎道德地使用它們，並且少量使用它們可以為白帽 SEO 技術增添一點魅力。
• 黑帽 SEO：黑帽 SEO 用於定義 SEO 黑社會。 在這裡，軟件可用於製作數百個版本的博客文章，將它們發送到自動化網站，在自動化帳戶上創建數千個社交鏈接，並挖掘垃圾郵件反向鏈接。 黑帽 SEO 的目的是讓網站快速在搜索引擎上排名 - 但搜索引擎很可能會注意到黑帽技術並以同樣快的速度對網站進行索引。 黑帽 SEO 技術通常由流失和燒毀網站（旨在快速賺錢的網站，知道它們可能會很快被取消索引）使用，但它們並不有效、不道德或不推薦對長期網站進行排名的技術。

我們在這篇文章中介紹的每一種 SEO 策略或技術都是白帽 SEO。

為什麼SEO很重要？

SEO 很重要，因為它可以為網站帶來大量相關流量。 這意味著，如果您是網站所有者，您只需實施一次 SEO 技術，您就會日復一日、月復一月，有時甚至年復一年地收穫回報。 做得好，SEO 可以成為您網站流量的主要驅動因素之一——而且它是免費的！

這與大多數其他營銷渠道不同，後者在您停止付款時停止提供流量。 儘管 SEO 實施起來比付費營銷渠道要復雜一些，而且需要更多時間才能獲得回報，但在較長的時間內，結果通常會更好、更一致。

另外，實施 SEO 實踐只是良好的網站衛生。 這些技術通常很簡單，可以執行——只需一致、徹底和巧妙地執行它們——但每個網站都應該跟上他們的搜索引擎優化，以保持其網站的整體健康。 SEO 對您的網站而言就像健康的飲食和鍛煉對您而言是一樣的：它似乎每天都做的不多，但從長遠來看，它會加起來，以後您會感謝自己堅持下去盡可能早點。

SEO 對您的網站而言就像健康的飲食和鍛煉對您而言是一樣的：它似乎每天都做的不多，但從長遠來看，它會加起來，以後您會感謝自己與它保持一致盡可能早點。

總體而言，SEO 可能是您網站最大的流量來源之一，雖然啟動和運行需要一些工作和時間，但如果您無需付費就可以吸引訪問者，最終還是值得的登陸您的網站。 而且，這只是所有網站都應該擁有的最佳實踐。

您應該為您的 SEO 僱用某人嗎？

不可避免地，在您網站生命週期的某個時刻，自由職業者或代理機構會聯繫您以改善您的 SEO，或者您會考慮聘請自由職業者或代理機構來改善您的 SEO。

所以......你應該嗎？

雖然有很多優秀的人可能可以幫助您，但僱用某人為您做 SEO 工作存在一個主要問題。

SEO 本質上需要時間。 顯示任何成功跡象可能需要數週、數月或更長時間。 當付錢給某人來優化您網站的 SEO 時，他們可能會感到有壓力產生結果以向您表明他們正在工作並且做得很好。 但是，為了更快地顯示結果，角落可能會被削減，並且可能會使用不那麼合法的方法（例如灰帽或黑帽 SEO 技術）。

隨著像谷歌這樣的搜索引擎發現並打擊灰帽和黑帽 SEO 方法，你可能會失去你獲得的結果，谷歌甚至可能通過將你推到搜索引擎排名位置 (SERP) 的底部來懲罰你) 或完全停止索引您。

這對您的網站來說可能是災難性的，因為它可以在一夜之間大幅減少您的流量，而沒有任何警告。

所以，作為一個新的小企業和網站，我們怎麼強調自己學習 SEO 的重要性都不為過。 了解如何以及在何處實施 SEO 策略不僅對您有益，而且還有助於防止任何人引發任何危及您的網站或生計的災難性 SEO 相關事件。

唯一會改變我們對此看法的情況是，如果您已經知道如何自己進行 SEO。 通過這種方式，您可以留意灰帽和黑帽 SEO 技術，並確保您的網站上從未使用過任何技術。

搜索引擎優化如何工作？

您是否對什麼是 SEO 及其運作方式感到困惑？ 讓我們為您分解。

有 4 個主要參與者參與 SEO：

• 網站/博客/在線業務
• 搜索引擎（例如 Google）
• 搜索者（使用 Google 等搜索引擎查找網站的人）
• 谷歌的算法（大部分是未知的並且總是在變化）

以下是 SEO 工作原理的細分：

• 人們使用搜索引擎（如 Google）查找網站、博客文章或在線商店。
• 搜索引擎（如 Google）希望提供幫助，並向搜索者顯示與他們正在搜索的任何內容最相關的結果。
• 為了做到這一點，谷歌有一個公式（也稱為算法）來幫助他們確定哪些結果與哪些搜索者相關。
• 他們使用機器人來“抓取”網站以查找特殊指標，讓他們了解網站的內容，因此他們知道向哪些搜索者展示網站。
• 因為谷歌不希望他們的算法被利用，所以他們並不總是清楚地表明他們關注的特殊指標。 如果他們這樣做了，那麼有些人可能會利用該信息並將其用於惡意目的（例如，他們會向該過程發送垃圾郵件）。
• 因此，擁有網站、博客或在線商店的人知道他們需要安撫算法才能顯示為 Google 搜索結果——但他們並不確切知道他們需要什麼樣的特殊指標（AKA，SEO 技術）在他們的網站上和在哪裡使用。
• 另外，像谷歌這樣的搜索引擎總是在改變他們尋找的 SEO 技術，因為他們總是進行更新以改善搜索者的搜索結果。
• 幸運的是，隨著時間的推移，網站所有者已經找到了所有網站都應該擁有的一些主要 SEO 策略，以便像 Google 這樣的搜索引擎識別它們並向搜索者展示它們。
• 使用這些策略時，意味著搜索者將能夠更輕鬆地找到您的網站，這意味著您將有更多人登陸您的網站，並希望購買您的產品。

為什麼我需要 SEO？

很簡單——如果出現以下情況，您就需要 SEO：

• 您希望您的網站可以在 Google 等搜索引擎上輕鬆被搜索者發現
• 您希望流量輕鬆進入您的網站，而無需為此付費
• 您希望訪問您網站的流量始終如一
• 您想與可能也在使用 SEO 的競爭對手競爭
• 您想讓您的網站保持最佳狀態

根據經驗，所有網站都需要 SEO。

如果您使用的是白帽 SEO，那麼優化您的網站幾乎沒有任何缺點，因此不應避免。 另外，它做起來非常簡單，您只需要學習要做什麼並隨著時間的推移保持一致。 好處大於任何負面影響，因此，如果您有網站、博客或在線商店，則應該實施 SEO — 沒有任何問題。

好處大於任何負面影響，因此，如果您有網站、博客或在線商店，則應該實施 SEO — 沒有任何問題。

現場 SEO 與非現場 SEO

有兩種類型的 SEO：

• 現場 SEO：這包括您可以直接控制的所有 SEO 策略。 這些是您可以在自己的網站上執行的操作，以幫助搜索引擎更好地了解您網站的整體內容，以及每個單獨的網頁和產品頁面的內容。
• Off-Site SEO：這包括您無法直接控制的所有 SEO 策略。 這些東西通常是來自其他網站的信號，向搜索引擎顯示您的網站正在被擔保，其他人從中獲得價值。 這些東西不能隨便加到你的網站上，你得希望其他網站支持你的網站，或者讓其他網站幫你做這些事情。

這兩種類型的 SEO 之間的差異很重要，因此我們將在下面將 SEO 策略分類為現場 SEO 和非現場 SEO 類別，以便您可以區分兩者。

在 SERP 中獲取在線商店的 SEO 策略

是時候了解可用於針對搜索引擎優化網站的所有 SEO 策略了。

但是，在我們進入現場和非現場 SEO 策略之前，還有一件事。

任何 SEO 策略的一個主要組成部分是關鍵字研究。 沒有任何關鍵字研究，您將不知道您正在為搜索引擎優化什麼，並且沒有任何關鍵字優化，您可能不會在 SERP 中走得很遠。 關鍵字研究是建立 SEO 優化的基礎。

關鍵字研究是建立 SEO 優化的基礎。

因此，您需要了解什麼是關鍵字以及它們的使用方式，以便您可以使用它們來對您的網站進行 SEO 優化。

但是 - 好消息是關鍵字和關鍵字研究很容易理解！ 您可以查看我們的關鍵字研究指南，以全面了解什麼是關鍵字、它們為何重要、如何使用以及如何為自己研究關鍵字。 但如果你想要簡短的版本，我們將在下面分解。

SEO 關鍵詞研究

先說第一件事。

您需要選擇正確的關鍵字。 不僅適用於您的整個網站，還適用於每個單獨的網頁和產品列表。

什麼是關鍵字？

關鍵字是人們在線搜索以查找所需內容的單詞或短語。

關鍵字被輸入到 Google 等搜索引擎中，當用戶點擊“搜索”按鈕時，Google 會根據它認為與該關鍵字（或多個關鍵字）相關的最相關結果向用戶顯示搜索結果列表他們搜索。

關鍵字示例包括：

• 數字營銷
• 世界杯
• 最佳遠足徑
• 熱門旅遊目的地
• 搜索引擎優化
• 電子商務

為什麼您需要 SEO 關鍵字？

關鍵字研究是電子商務 SEO 過程的第一步。

為什麼？

因為沒有正確的關鍵字，您將無法針對搜索引擎優化您的網站或產品頁面。

使用正確的關鍵字，您可以將您的網站推送到 Google 的第一頁，並每週帶來數百甚至數千的綜合瀏覽量。

您應該使用哪些關鍵字？

有幾種不同的關鍵字分類方法，其中一種方法是按長度分類。

短尾關鍵詞是兩個詞或更少的關鍵詞。 這還包括諸如“SEO”之類的縮寫。 長尾關鍵詞是指長度超過兩個詞但通常不超過四五個詞的關鍵詞。 長尾關鍵詞也可以稱為“關鍵短語”。

短尾關鍵詞的例子有：

• 電子商務
• 筆記本
• 數字營銷
• 高爾夫球場
• 椅子

長尾關鍵詞的例子有：

• 最佳電子商務會議
• 教師筆記本
• 數字營銷工具
• 蘇格蘭頂級高爾夫球場
• 人體工學辦公椅

短尾關鍵詞和長尾關鍵詞之間的區別（除了長尾關鍵詞明顯更長）是長尾關鍵詞通常更容易排名。 這在您為自己網站的 SEO 進行的關鍵字研究中起著重要作用，因為這意味著您通常會尋找長尾關鍵字。

除了按短尾或長尾對關鍵字進行分類外，您還可以按搜索者的意圖對關鍵字進行分類。

不同類型的搜索意圖如下：

• 信息意圖：這是搜索者尋找信息的時候。 具有信息意圖的示例關鍵字是“要定位的最佳關鍵字”。
• 導航意圖：這是搜索者希望在網上找到某個地方的時候。 具有導航意圖的示例關鍵字是“關鍵字研究工具”。
• 商業意圖：這是搜索者想要購買的東西。 具有購買意圖的示例關鍵字是“帶有數字營銷口號的 T 卹”。

使用與適當搜索者意圖相對應的關鍵字來優化網站的正確部分非常重要，這樣用戶在登陸您的網站時就能找到他們正在尋找的內容。

如果他們不這樣做，他們可能會反彈，這會對您的 SEO 產生負面影響。

什麼是關鍵詞優化？

關鍵字優化是在您的網站、網頁、產品頁面或博客文章中完善關鍵字使用的行為，以便您可以在 Google 搜索結果中為其排名。

換句話說，它意味著知道使用什麼關鍵字，在哪裡使用它們，何時使用它們，使用它們的頻率，然後實際使用它們。

您如何進行關鍵字研究？

現在您對關鍵字和關鍵字研究有了更多的了解，下一步是實際選擇要定位的關鍵字。

縮小關鍵字範圍的最佳方法是基於以下四個標準：

• 搜索量
• 關鍵字/產品匹配
• 商業意圖
• 難度/競爭

您可以使用關鍵字研究工具找出每個關鍵字的信息。 我們首選的關鍵字研究工具是 KWFinder（KWFinder Review），因為它既複雜又全面，同時又易於理解。 我們認為，當您考慮成本和所提供的服務時，KWFinder 會提供最佳價值。

另一個關鍵字研究工具是 Google Keyword Planner，但是，我們發現它很受歡迎。 它允許您搜索和查找關鍵字，但它往往側重於付費搜索營銷方面的關鍵字競爭水平，而不是通過 SEO 有機地進行。 不過 GKP 是免費的，所以這是一個獎勵。

超級強大且具有大量不同功能的第三個選項是 SEMrush。 SEMrush 是一種基於 Web 的工具，可以讓您輕鬆找到適合您網站/商店的最佳關鍵字。 事實上，這有點像從嬰兒那裡偷糖果——如果糖果 = 交通，而嬰兒 = 你的競爭對手。 它具有很高的價值，因此如果您真的很認真地為 SEO 進行關鍵字研究，那麼值得追求，但請記住，它具有匹配的高價標籤。

查看我們的關鍵字研究指南，了解更多可用於查找關鍵字的免費和高級關鍵字研究工具。

現場搜索引擎優化策略

一旦您確定了關鍵字，就可以在您的網站上使用它們。 您可以使用這些現場搜索引擎優化策略來做到這一點。

這些是您可以控制的 SEO 策略。 您可以隨時對您的網站或電子商務商店進行這些更改，這樣做，您將優化您的網站，使其對搜索引擎更具吸引力。

讓我們進入它。

優化您的元標題和元描述

無論您在何處設置網站——無論是在 Shopify、WordPress、BigCommerce 還是其他任何地方——您都應該能夠編輯網站每個頁面的元標題和元描述。

• 什麼是元標題？ 它是顯示在搜索引擎結果中的網站或網頁的標題。 您知道當您在 Google 上搜索並出現結果列表時嗎？ 每個結果的標題是它的元標題。 元標題通常應為 50-60 個字符或更少。 您不想超過字符限制，否則搜索者將無法閱讀您的完整標題。
• 什麼是元描述？ 它是顯示在搜索引擎結果中的對您的網站或網頁的描述。 在搜索結果中的每個元標題下都有元描述。 元描述應該在 150-160 個字符之間。 您不希望低於字符限制，因為它對於搜索引擎或讀者來說沒有足夠的信息，並且您也不希望超過限制，因為搜索者將無法閱讀詳細描述。

您可以選擇為網站的每個頁面（無論是主頁、產品頁面、博客文章頁面等）創建自定義元標題，並且應該使用關鍵字對其進行優化，使它們對 SEO 更加友好。

優化元標題和描述的技巧：

• 在元標題的開頭使用關鍵字：理想情況下，您的關鍵字應該從標題開始。 您的關鍵字越接近標題的開頭，搜索引擎就會給予它更多的權重。 但是不要在標題的完整性上妥協——你想首先考慮讀者，以及標題是否對他們有意義； 優化是第二位的。
• 在描述中使用的關鍵字不超過兩個：在描述中至少使用一次關鍵字，並且再次強調，越接近開頭越好。 如果您可以創造機會在描述中再次提及您的關鍵字，那就去吧。 但同樣，請記住首先要確保描述對讀者來說很好讀，其次才是 SEO 優化。 理想情況下，不要多次使用您的關鍵字。 除此之外，它可能看起來是垃圾郵件。

優化 H 標籤

您網站上的每個頁面（包括您的主頁、產品頁面和博客文章）都應使用 H 標籤。 這些是“標題標籤”，可將您的頁面內容分解為標題。 H標籤以H1開頭，應該是你頁面的標題； 其次是H2，應該是副標題； H3 應用​​於不太重要的副標題； 與H4相同，依此類推。

按標題分解內容不僅可以讓讀者輕鬆瀏覽頁面，還可以讓搜索引擎輕鬆瀏覽頁面。

另外，請確保在 H 標籤中也使用您的關鍵字，尤其是 H1 和 H2 標籤，因為它們的權重最大。

優化介紹段落

在您的網站頁面、博客文章或產品描述的第一句話和/或段落中使用您的主要關鍵字。 同樣，您的關鍵字越靠近頁面的開頭，搜索引擎就會越重視它。

提高您的網站加載速度

您的網站加載速度在您的 SEO 中起著重要作用，如果加載速度緩慢，您有能力使其更快。

一項被廣泛引用的研究發現，如果網站加載緩慢，57% 的消費者會在三秒鐘後離開網站。 不僅如此，如果一個頁面在兩秒內加載，它的跳出率只有 2%，而如果同一頁面需要 5 秒，跳出率會增加到 38%

當訪問者快速點擊離開您的網站（也稱為“跳出”）時，它向搜索引擎表明您的網站或商店沒有為搜索者提供價值，因此您的網站可能不會經常或根本不會在搜索結果中得到推薦.

要提高網站的加載速度，您可以執行以下操作：

• 減小圖像的文件大小：優化所有圖像以減少加載時間。 這可以將您網站的加載速度縮短幾秒鐘，這相當於保持更大比例的訪問者。 使用 ImageOptim 和 ShortPixel 等工具來執行此操作。
• 主機影片把你的網站：自己的網站上託管視頻的重量下來，所以要託管在YouTube等視頻平台，只是分享網站上的嵌入鏈接。
• 保持您的代碼整潔：後端過多的額外代碼會使您的網站陷入困境，因此請保持其整潔。 如果您不知道如何編輯站點的代碼，請不要擔心。 但是，如果您要添加代碼，請確保將其範圍縮小到必要的範圍。
• 不要添加太多應用程序或插件：將您的站點連接到不同的應用程序和插件會增加額外的重量，因此只與真正重要的應用程序和插件集成。 使用您不使用的應用程序和插件來使您的網站膨脹無助於您網站的加載時間。

一般來說，您的網站需要聯繫、連接或加載的內容越多，將影響為訪問者啟動和運行您的網站所需的時間，因此每次添加時請牢記這一點一些東西到你的網站。

有關如何最大限度地降低網站跳出率的更多提示，請查看我們的如何最大限度地降低商店的跳出率文章。

優化頁面 Slug

什麼是“蛞蝓”？

它是 URL 域主體之後的 URL 部分。 例如：

www.abetterlemonadestand.com/ this-is-the-slug

當您創建新網頁、產品頁面或博客文章頁面時，您的 slug 將自動為您創建，但不要使用生成的任何內容，而是將其更改為您的主要關鍵字。

例如，查看這篇博文的 slug：

www.abetterlemonadestand.com/電子商務，搜索引擎優化

slug 的最佳做法是保持簡短，使用目標關鍵字，使用連字符分隔單詞，不要使用任何數字。

添加博客

如果您的網站或電子商務商店中還沒有博客，請添加一個！

添加博客是一種很好的 SEO 策略，因為它為您提供了更多使用關鍵字的機會，從而為它們提供了更多潛在的排名機會。 它還為訪問者提供了更多登陸您網站的機會，從而為您帶來更多流量。 此外，它還可以幫助您鏈接到您網站上的其他頁面，這有助於創建一個內部鏈接網絡，搜索引擎可以使用該網絡來了解有關您網站的更多信息以及哪些頁面彼此相關。

因此，在您的網站上創建一個博客並使用它來定位您的關鍵字！ 查看我們的內容策略帖子，了解有關運行博客的所有信息。

添加和優化圖像

如果做得好，圖像可以增加巨大的 SEO 好處。

為什麼？

• 他們分解內容並使其更易於消化
• 您可以使用它們來包含您希望頁面排名的關鍵字
• 您可以使用它們來包含您也想為其排名的輔助關鍵字
• 另外，很多網站都沒有用關鍵字優化他們的圖片，所以它會給你一個幫助！

但是，不要忘記保持您的圖像文件的大小，這樣它們就不會壓低您的網站並使其加載速度變慢。 加載緩慢的網站對搜索引擎的吸引力較小，因此優化不當的圖像實際上會對您的 SEO 產生負面影響。

要優化圖像以提高速度，請使用 Photoshop 的“另存為 Web”功能並選擇 JPEG 為 80%。 然後使用ImageOptim 進一步縮小圖像尺寸，然後使用ShortPixel 的“Lossy”或“Glossy”選項使圖像盡可能小。

查看我們關於如何為 Web 保存圖像的帖子，了解圖像優化過程的完整說明和綱要。

添加和優化相關視頻

Google 喜歡 Google，因此要進一步改進您的 SEO，請將自定義視頻添加到您的網頁。

添加自定義視頻——尤其是在嘗試為當前熱門帖子沒有嵌入視頻的關鍵字對博客帖子進行排名時——可能會將您的網站推到 SERP 的頂部。 有時使用 SEO，只需要在競爭對手中取得一點優勢即可！

您還可以考慮將其他人的視頻嵌入到您的帖子中，尤其是那些已經在 Google 中排名靠前的視頻。 就像圖像一樣，谷歌偏愛原創內容，所以如果你可以創建和嵌入自己的視頻，那就去做，而不是展示別人的視頻。

將視頻添加到您的頁面的另一個好處是它可以增加您的訪問者在網站上的時間！

這向搜索引擎發出信號，表明您的用戶與您的內容互動並發現它有用，這向他們表明您的內容很有價值，因此他們更有可能將其展示給更多搜索者。

考慮將這些類型的視頻添加到您的網站或電子商務商店：

• 您主頁上的歡迎視頻
• “關於”頁面上的“關於”視頻
• 所有產品頁面上的產品展示視頻
• 產品頁面或主頁上的產品評論視頻或開箱視頻
• 您的產品頁面或常見問題頁面上的產品組裝視頻
• 常見問題解答頁面或聯繫頁面上的常見問題解答視頻

並確保使用關鍵字優化您的視頻！ 有關提示，請查看我們在 Printful 博客上的客座帖子，其中介紹了適用於小型企業的 10 個 YouTube 營銷步驟。

添加內部鏈接

從您的內容鏈接到您的內容！

這不是決定您的網頁在 SERP 中成功與否的主要 SEO 策略，但不同網頁之間的互連只是所有網站都可以做到的良好網站 SEO 衛生的一部分。

這很簡單，它有一個目的，所以你不妨去做吧！

您所要做的就是在您的網頁中鏈接到您的其他網頁。 因此，從其他博客文章鏈接到相關博客文章，從您的主頁鏈接到您的“關於”頁面，從您的產品頁面鏈接到您的常見問題解答頁面，從您的聯繫頁面鏈接到您的常見問題解答頁面，從您的產品鏈接到您的運輸和退貨頁面頁等。

基本上，只需編織一個鏈接網絡，將您的訪問者（和搜索引擎爬蟲）從一個網頁引導到另一個網頁，以創建您網站內容的整個系統。 這可以幫助您的訪問者更輕鬆地瀏覽您的網站，並幫助搜索引擎抓取工具了解您網站上的重要內容。

添加外部鏈接

從您的網站或在線商店鏈接到其他網站可以為您帶來一些主要的 SEO 好處。 通過鏈接到其他網站，您基本上是在告訴搜索引擎您與他們相關或以某種方式附屬於他們，搜索引擎會考慮這些。

由於鏈接到其他網站在搜索引擎眼中將您與他們關聯起來，因此您只想鏈接到受信任的網站。 如果您鏈接到質量差或垃圾郵件的網站，則可能會對您的 SEO 產生負面影響。

因此，只要相關，就鏈接到受信任的網站。 您可以在您的博客文章中執行此操作，甚至可以在您網站的“精选和引用”部分中執行此操作。

如果您不確定一個網站是否高質量，請通過 Ahrefs 檢查其域權限。 這將為您提供網站評級，以便您了解它是否值得鏈接。

如果您仍然不確定，或者您仍然想鏈接到一個低質量的網站，請將其設為“nofollow”鏈接而不是“dofollow”鏈接，這​​樣搜索引擎爬蟲不會將您與其他網站關聯起來。 您可以在此處找到有關如何創建鏈接 nofollow 的教程。

優化錨文本

在您的網站上鍊接內部或外部鏈接時，請確保將鏈接放在作為目標關鍵字的錨文本上。

錨文本是您的超鏈接所附加的詞。 例如，這是錨文本。

因此，不要將鏈接附加到任何舊文本，而是將它們附加到相關關鍵字。 許多網站會將它們的鏈接放在諸如“在此處查找帖子”之類的文本上，但是如果您使用諸如“在此處查找 SEO 策略博客文章”之類的錨文本，那麼您就向搜索引擎發送了有關內容內容的信號。

這對您的內部鏈接尤其重要，因為您要鏈接到自己的內容！ 將您的內容鏈接到其他頁面上存在的相關關鍵字，可以讓搜索引擎進一步確認您的內容是關於什麼的。 當你鏈接到外部資源時，他們會喜歡關鍵字優化的錨文本反向鏈接，因為這會給他們帶來更多的 SEO 好處。

您可以在網站的任何位置使用關鍵字優化的錨文本 - 在您的博客文章、產品頁面、主頁、常見問題解答、主頁標題和腳註等中。基本上，只要您鏈接網站上的某些內容，請嘗試使用相關關鍵字優化錨文本。

添加其他多媒體

媒體豐富的網頁通常在網站訪問者中表現更好，因此它們在 SERP 中的表現通常也更好。

同樣，這就像在您的內容中使用圖像和視頻一樣：它們增加了訪問者的參與度，從而增加了網站停留時間，這向搜索引擎表明您的內容很有價值，值得向更多人展示。

所以，添加更多媒體！ 添加播客嵌入、添加評論和評級小部件、添加幻燈片、添加圖片庫、添加信息圖表、添加推文嵌入、添加屏幕截圖、添加 GIF 等。

將 Alt 標籤添加到圖像和媒體

在您的網站上使用圖像和多媒體的最佳理由之一（就 SEO 而言）是您可以向其中添加替代文本，並且可以優化替代文本。

替代文本是“替代文本”的縮寫，如果您的圖像因任何原因無法加載，則它會顯示給網站訪問者。 Alt-text 也很重要，因為它是使用屏幕閱讀器的個人將閱讀的圖像描述。 因此，它不僅是 SEO 的一個有用方面，而且對於可訪問性也很重要。

在您的圖像替代文本中，使用關鍵字從 SEO 的角度進一步優化圖像。 使文本連貫，以便屏幕閱讀器可以閱讀，但也要確保使用關鍵字。 It's also a good place to use any alternate keywords if you have them because alternate keywords are often long-tail, and alt text tends to be long-tail keyword friendly.

No Duplicate Content/Duplicate Keyword Targeting

When creating keyword-targeted content on your site (like blog posts targeting specific keywords or product pages targeting specific keywords) don't create multiple posts or pages targeting the same keyword. Once is enough, and any more than that can confuse search engines and/or make your site look spammy.

No Keyword Stuffing

When using keywords in your blog posts or on your webpages, it's important to use your keywords multiple times, but don't go overboard.

The general rule of thumb is for your keyword to make up 1%-3% of your page's total word count, so aim to keep it within that range. Using your keyword too often may be recognized as “keyword stuffing” which can be seen as spammy, which search engines will generally not reward.

If you find that you tend to overuse your keywords, try switching out some to latent semantic keywords instead. Latent semantic keywords are keywords that have a similar meaning to your root keyword, without being exactly the same. This means that it will reduce the overall keyword count of your post or webpage, while still remaining relevant.

Latent semantic keywords are also indexed by Google—in fact, they look out for semantically related keywords to your root keyword in a process called Latent Semantic Indexing (LSI).

Here are some examples of root keywords and latent semantic keywords:

• Original Keyword: SEO
• Latent Semantic Keywords: Search engine optimization, beginner SEO strategies, advanced SEO strategies, best SEO tools

• Original Keyword: Christmas decorations
• Latent Semantic Keyword: Festive baubles, Christmas lights, seasonal decorations

• Original Keyword: Notebook
• Latent Semantic Keyword: Day planner, journal, diary

Keep Your Word Count Up

The higher your word count, the more search engines have to work with! Plus, generally speaking, it means there's more value to offer visitors. So, keep your word count up if you want to boost your SEO!

Generally, search engines don't index webpages that have less than 300 words—so that's the bare minimum. There's basically no maximum, though, so go nuts! Especially if you're competing against other webpages for the top spots in the SERPs, a higher word count than your competitors can be part of the equation to getting an edge on them.

But obviously, quality is more important than quantity. Don't have a high word count just for the sake of SEO purposes. The quality of your content needs to come first, so prioritize that over a high word count.

Use Rich Snippets

This leads us to another SEO tactic recipe websites do well (and other sites can, too!): Rich snippets—otherwise known as structured data.

Structured data helps search engines pick out important parts of your content (like recipes, numbered lists, bullet points, definitions, etc.) so they can turn it into a rich snippet. Rich snippets are displayed on search engine result pages as a distinct box of content with more information than just the standard meta title and description, so they really stand out to searchers and are a sign that Google recognizes the importance of the content.

Rich snippets are hugely beneficial to get, but there's no magic formula to help you get one.

Check out Google's documentation on how structured data works to learn more about what you can do to put yourself in the running for rich snippets, because there are some important indicators that you can use.

Make Content for Skimmers

The truth is: People don't read webpages, they skim them.

So make your content easily digestible by skimmers!

Here's what you can do:

• Use short-form sentences and paragraphs
• Use a lot of headers and subheaders
• Add numbered lists and bullet points where possible
• Use call-out boxes to highlight important information
• Add call-to-action buttons to direct visitors where you want them to go
• Make use of images, videos, and media to engage visitors

Skimmers that stay on your webpages for a long time are just as valuable to you from an SEO perspective as engaged readers are, so format your content in a way that keeps skimmers engaged, entertained, and on your webpages.

Add Numbers, Dates & Brackets in Titles

Part of SEO is enticing searchers to choose your meta title and description out of all of the rest in the SERPs, and anything that will help you stand out is basically a win.

We've noticed that posts with a number, date, or bracket in the title (especially in the meta title) tend to stand out more in the SERPs which helps those posts get more clicks. But, you can use this technique on any kind of webpage—it's not just limited to blog posts.

Here are some examples of what we mean:

• 25 SEO Techniques to Rank Higher in the SERPs
• 100+ SEO Techniques to Rank Higher in the SERPs
• SEO Techniques to Rank Higher in the SERPs (Updated June 2020)
• SEO Techniques to Rank Higher in the SERPs [UPDATED]
• SEO Techniques to Rank Higher in the SERPs (With Examples)
• SEO Techniques to Rank Higher in the SERPs (+ SEO Checklist)
• SEO Techniques to Rank Higher in the SERPs (Case Study)
• 50 SEO Techniques to Rank Higher in the SERPs [FREE WORKBOOK]

Numbers, dates, and brackets tend to catch the eye, and just adding these small little details can be the reason why a searcher clicks on your SERP result over the others—so try them out!

Create a Content Hub

Does your site frequently cover one topic? Create a content hub for it.

Content hubs are basically landing pages that collect all of the information, links, and media one site has for a particular topic or subject matter. They might not be the right fit for all websites, but for some websites, they can really work.

To create a content hub for your site, pick a keyword that you want to be the main focus of the hub. Generally, it's a short-tail keyword that's an umbrella term that a lot of other similar keywords fall under.

For example, we could create a content hub for the keyword “SEO” and then within that content hub, collate information for all things related to SEO, including other keywords like SEO marketing, SEO tactics. SEO strategies, SEO for beginners, advanced SEO tips, and more.

In this hub, we could include basic content about SEO and what it is, and then link out to all our other SEO-related blog posts, SEO-related media, include podcasts about SEO, etc.

The purpose is to have a lot of content and links on one page that point back to all of your different content. Think of it as a table of contents that rounds up all your different content related to one topic so people can find it easily and then branch off to other more niche areas of the topic that interest them.

To create a content hub, simply add another page to your website! Include an overview description of the topic, and then link to related media. You can update it whenever you create new content that's relevant to it!

Off-Site SEO Tactics

As we've previously mentioned, off-site SEO tactics include all of the SEO tactics that you don't have direct control over.

These things are usually signals from other websites that demonstrate to search engines that your website offers value, and the more reputable the websites are that vouch for your site, the more search engines will take them into account.

Off-site SEO can also include another factor though, which depends on visitor engagement.

Visitor engagement metrics like bounce rates, time-on-site, pageviews per session, etc. also indicate to search engines that your website provides value and therefore should be shown to more searchers.

So although you don't always have control over off-site SEO tactics, there are some things you can do to improve the likelihood of achieving them—and we'll share how in this section.

Submit Your HTML Sitemap to Google Search Console

This is kind of an on-site SEO tactic and an off-site SEO tactic but regardless, it's an important SEO step every site should be doing.

Submit your sitemap to Google Search Console.

If you have absolutely no idea what this means, don't worry—it's super simple! A sitemap is a list of the webpages that belong to your website. Since there are so many websites out there—and so many new ones started every day—submitting your sitemap helps Google keep up with what they should be indexing. Since you want your site to show up in Google's search results (since they're the most-used search engine) you should submit your sitemap to Google so they know to index your webpages.

By doing this, you're basically signaling to Google that your website is up and running and ready for it to direct visitors your way!

Here's how to submit your sitemap:

• Connect your site to Google Search Console. GSC is basically your hub for all things related to your site and Google Search, so you can monitor what Google is indexing, and if there are ever any problems
• In Google Search Console, click on the “Sitemaps” tab
• In the “Sitemaps” tab, click “Add a New Sitemap”
• Then follow the instructions GSC prompts you with to get your Sitemap submitted

Get Backlinks

This is one of the most important off-site SEO tactics that you can do. It's possibly one of the strongest SEO-boosting indicators, and it's something search engines put a lot of stock into.

So, what are backlinks?

What Are Backlinks?

Backlinks occur when one website links to your website. They might link to your website from a blog post or on their homepage, but essentially, a backlink is recognized by search engines as one website vouching for another one.

It's basically like the website is saying, “Hey, I like their website so much I'm telling my audience about them!”

Backlinks are important and getting them is essential to your success in the SERPs. You can have great content on your site and have it entirely SEO-optimized, but if you aren't getting backlinks, it could still hurt your performance.

That said, getting backlinks can be hard . Which is part of what makes them so valuable and such a strong indicator to search engines. Site owners know the importance of backlinks, so they don't just give them out freely. Backlinks need to be earned—worthwhile backlinks can't be bought.

Backlinks need to be earned—worthwhile backlinks can't be bought.

Although, some people will try to buy backlinks—which we don't recommend doing, or selling. Backlinks are best when they're awarded and earned organically, so don't try to bribe websites into giving you backlinks. Go out there and earn them, and you'll likely have better SEO results because of it.

Why Backlinks Are Important

Although backlinks are important, it's not necessarily the case that more backlinks mean you'll get better SEO results.

This is another instance where quality matters more than quantity.

The value of a backlink depends on the quality of the website from where it comes. Backlinks that come from irreputable websites like gambling, porn, or spam sites aren't the kind of backlinks you should be aiming for. Backlinks from these sites can hurt your SEO more than they help it. You should aim to get backlinks from high-authority, trusted, established, and reputable websites that have been around for a while. These are the kinds of backlinks that will improve your SEO.

But of course, getting those kinds of backlinks is difficult (that's why they're so valuable!) so how do you get them?

How to Get Backlinks

While you can't actually force anyone to link back to your site from their site and you shouldn't bribe them to, these are some things you can do:

• Be the Source: If you're the source of information, data, insight, analysis, analytics, etc. then people will be more likely to link to you. So create content about the information that you're an authority on, share your own data or analytics, provide expert insight, or be the innovative producer of a product. If you're the source, people will link to the source.
• Include Stats and Data: Related to the above point, stats and data are important to include in your content, whether it's your stats or data, or someone else's. Of course, if you're sharing stats and data that weren't discovered by you then link out to the appropriate source. Including stats and data—whether in written or image format (think infographics)—is a very strategic way to generate more backlinks to your site.
• Create Great Content: Above all else, simply creating great content that people want to share is one of the best backlink-building strategies. When you create content that's useful and valuable, you'll increase the chances of people linking back to it.
• Guest Post: Posting content on other websites is a great way to get a backlink or two. Usually, sites that accept guest posts allow the author to place a link or two in the body of an article plus in the author bio, so find some reputable websites you can guest post on and get those backlinks! The guest website benefits from your content and you benefit from the backlink and audience cross-over, so it's a win-win for everyone. Just remember to be pleasant and polite in your pursuit of guest posts—this is definitely a scenario where you're more likely to catch more flies with honey rather than with vinegar, as the saying goes.
• Feature in Industry/Expert Roundups: Some websites or blogs reach out to experts in their respective industries to get quotes for articles, so try to get yourself included in one of those articles. They'll include your quote, plus a link back to your site, so it's an easy way to get a backlink. Find ones that are relevant to your niche and reach out to the site to see if you can be featured. Remember to focus on quality here though, not just quantity.
• Feature on Your Vendors'/Suppliers' Sites: Some vendors and suppliers mention the brands that they work with on their sites, so if yours do, ask them to link back to your site! This might not bring in a ton of traffic, but these sites have the potential to be reputable in the eyes of search engines, so it's worth getting a backlink.
• Get Featured on Influencer Blogs: Influencer blogs tend to be busy places, and it's likely that they have at least some domain authority, so get featured there! You'll likely have to send them your product(s) for them to test out, and you'll likely want to build a relationship with them, but it's worth doing for both the backlink as well as the potential exposure to their audience.
• Create a Subreddit: We walk through exactly how to do this in our How to Build Backlinks article, but basically, you can create your own subreddit on Reddit and link to your blog posts, website, and/or product pages in the sidebar. Technically these are nofollow links (which we define down below) but there's speculation that there is still some SEO value. It's so simple to do, so it's worth doing even if the benefit is small!
• Get a Backlink from Wikipedia: Did you know that you can get backlinks from Wikipedia? 你現在做！ You can use a tool like WikiGrabber to find links on Wikipedia that are missing or broken, and you can submit your link as a replacement. Again, Wikipedia links are technically nofollow, however, there's still potential for SEO benefits. And again, it's low-hanging fruit so you might as well go for it if you have anything relevant to be linked to.
• Link From Your YouTube Channel: Google loves Google, and Google owns YouTube, so link to your site from your YouTube Channel “About” section, as well as every video description box. These are easy links, so go for it!
• Link From Your Podcast Show Notes: Link back to your site from your podcast show notes, too! This is another easy link opportunity.
• Link From Your Social Media Bios: Another great backlink opportunity is your social media bios. Head to Instagram, Twitter, Facebook, Pinterest, and any other socials you use and make sure your site is being linked to.
• Request a Link: You don't get what you don't ask for—so ask for a link! If you think there's a website you would make a great addition to, or an affiliate or partner you can reach out to—ask for a link! Be polite and be authentic—don't use a generic template to ask for your request. The worst they can say is no, but at least you tried!
• Get Your Product Reviewed: Ask influencers or product review sites like Bless This Stuff, Uncrate, Cool Material, or Product Hunt to review your product. If they do, they'll likely give you a backlink as well, which is a bonus. We discuss how to do this in more detail in our How to Build Backlinks article.
• Comment on Blogs: Find high-quality blogs to leave thoughtful, non-spammy comments while providing a link back to your content. Make it authentic and value-adding, so it doesn't come off as spammy. 您想表明您首先在那裡參與內容，並且您的網站上還有一些相關的內容可以添加到討論中。 It's likely that links from blog comment sections are nofollow, but again, it's worth the effort for the potential SEO benefits.
• Syndicate Your Content: There are some websites where you can syndicate content which means that articles you've published on your own website can be re-published on other websites. This enables you to get your content out in front of a larger audience, and the original source of the content (your website) will get a link back to acknowledge where it was originally published. Find out more about how (and where) to do this in our How to Build Backlinks article.
• Interview Authorities in Your Niche: Seek out “authorities” in your niche, whether it's bloggers, influencers, speakers, entrepreneurs, creators, etc., and interview them. 將內容髮佈到您的網站，並聯繫您採訪的任何人，讓他們了解您創建的內容。 More often than not, the person will share your content—whether it's on social media or, if you're lucky, on their own website—and you'll generate a backlink from it. 人們在被注意到時會喜歡它，即使它是由他們的利基市場中較小的參與者所引起的，因此您很可能會被認出。

Dofollow Backlinks vs. Nofollow Backlinks

On your quest to get backlinks, it's important to know the difference between the two main kinds: Dofollow backlinks and nofollow backlinks.

有什麼區別？

• Dofollow backlinks share “linkjuice” between websites. This means that websites that link to each other want to be affiliated with one another, and want search engines to take notice of the backlink. By sharing linkjuice with one another, their backlinks carry more weight with search engines, and really stand for the websites vouching for one another.
• Nofollow backlinks don't share linkjuice between the websites. By making a link “nofollow” you're basically telling search engines that you don't want them to recognize the link and don't want to be affiliated to the site you're linking out to.

Dofollow backlinks carry more power and will do more for your SEO, so you want the backlinks you receive from high-authority sites to be dofollow. If you're linking to sketchy sites for any reason, you should make the link nofollow.

Generally speaking, most links are dofollow unless otherwise stated.

That said, links on high-authority websites that can be added by the general public are usually nofollow. For example, links that are added to Wikipedia by the public or on Reddit by users, are usually nofollow links. This is because basically, any user has the ability to link out to anything, so the websites don't want to be affiliated just in case it's something sketchy.

That being said, even though nofollow links are generally understood to have no SEO linkjuice power, there is some speculation that they still do—even if it's just a little bit. So although we've recommended some ways to get backlinks that would give you nofollow links instead of dofollow links, we still think they're worth pursuing because there might be some SEO-boosting potential, so they're worthwhile anyways.

Minimize Bounce Rate

When searchers have clicked onto your content from a Google search, land on your site, and then promptly click back or exit, that hurts your SEO.

為什麼？

Because it demonstrates to search engines that your site wasn't what they were looking for, and if it happens often enough, it seems to search engines that your content isn't worth showing to their searchers.

So, you need to minimize your bounce rate to prevent this from happening. You want searchers to land on your site and stay there.

Here are a few ways you can minimize your bounce rate:

• Optimize Above-the-Fold Content: What visitors first see when they land on your website is really important, so place your best content “above-the-fold,” where it's easy for them to see.
• Make Your Webpages Scannable: Evidence shows that 79% of people scan a webpage rather than read it fully. 那麼，如果大多數人都這樣做，為什麼不通過創建易於閱讀的頁面來滿足這種習慣呢？ 針對“掃描儀”優化的網頁對訪問者和您自己都有利。
• Use Images: Images aren't just there to make your website look pretty—they keep visitors engaged for longer, too.
• Use Videos: Uploading good-quality, fun, informative and engaging video content is one of the best ways to keep visitors on your pages for longer. For best results, place a video above-the-fold.
• Create Quizzes & Polls: Quizzes and other interactive content like polls keep people engaged with your site by harnessing the power of entertainment.
• Minimize Pop-Ups: Almost 70% of consumers find pop-up ads both intrusive and annoying so if you do use pop-ups, ensure that they're well-designed and as discreet as you can make them.
• Target the Right Keywords: Optimizing your site for the right keywords plays an important role in your site's overall bounce rate. 如果您的目標關鍵字與您的內容鬆散相關或非常不相關，那麼當搜索者到達您的網站時，他們會意識到內容不是他們正在尋找的內容，他們會點擊離開。 這可能意味著您必須定位搜索量較低的關鍵字，但最終當您獲得的流量高度相關時，這將是值得的。

Improve Time On-Site

Time-on-site is an important SEO metric because it shows search engines how engaging—and thus, valuable—your content is.

To reap the most SEO benefits, make necessary changes to your store to improve each visitor's time on site. 就是這樣：

• Use Videos: This is one of the best ways to improve time on site because your visitors will be engaged with the video. Add videos to your homepage, your product pages, your FAQ page, your blog posts, or anywhere else where it might make sense for your site.
• Reduce Pop-Up Use: Again, pop-ups can annoy visitors, so reduce the use of pop-ups unless it's absolutely necessary. Alternatively, time your popup to occur after your visitors have been on your site for a while, so it doesn't immediately deter them.
• Add Comment/Review Boxes: When your visitors can comment on your blog posts or add reviews to your product pages, they'll stay on your site longer in order to formulate those comments or reviews. Or, if visitors don't write their own, they'll spend time reading through them instead.
• Make Your Site Pretty: An aesthetically pleasing site is more likely to keep visitors around than an outdated, spammy, ad-ridden, or glitchy-looking one is, so keep web design at the forefront of your mind and make your site nice to look at.
• Make All Links Open in a New Tab: When you link internal or external links on your site, ensure that the links open in a new tab, not the same tab. When they open in a new tab, the tab with your website will remain open so it will appear as if the visitor is still active on your site.
• Add Quizzes & Polls: Another reason to add quizzes and polls to your site is that it keeps visitors on your site for longer while they have fun participating.
• Allow Users to Create Wish Lists: Create a space where your users can dream up the products they want to buy next with a wish list feature! This may encourage them to stick around on-site for longer as they browse.
• Create an On-Site Members Forum: Keep your community on your site with a members area! This can be a place for members to interact, share their experiences, talk about their purchases, ask for advice, answer questions, or whatever works for your community! If your visitors are getting value from it, they'll be more likely to be on your site.
• Add a Blog: Create more value for your visitors with blog posts that inspire and inform them and they'll be more likely to stick around. Case studies are another similar branch of this type of content that could be engaging, too.

Encourage Multiple Pageviews Per Session

In addition to all of the off-site SEO strategies mentioned above, another metric that can add to or detract from your standings in the SERPs is pageviews per session.

Pageviews per session refers to how many webpages a visitor visits anytime they come to your website. If a visitor checks out multiple pages per session, it shows that they're highly engaged with your site, which signals to search engines that your site's content is valuable.

Here's what you can do to encourage visitors to visit more than one page per session:

• Make Your Site Easy to Navigate: If your site is easy to navigate through, it's more likely that users will navigate around! Make sure your header and footer menus are clear and well-laid-out and ensure that users can search on your site easily, and that content, products, information, and posts are easy to find.
• Add Internal Links: Internal linking is key for keeping visitors on your site. Make sure to link to other relevant blog posts within new blog posts, link to your FAQ page, size guides, or product assembly videos from your product pages, link to your most popular product collections from your homepage, etc. Basically, just make it easy for users to click around your site without having to search for anything. Anticipate where they might want to go next!
• Add Call-to-Action Buttons: Draw attention to where you want your visitors to go next with call-to-action buttons. These should be obvious, they should stand alone (meaning they should have a fair amount of whitespace around them), and they should have great copy that makes users want to click. You can add call-to-action buttons on your homepage, on product pages, on blog pages, on thank-you pages, on your About page, etc.
• Optimize Your Site for Mobile: Most people use their mobile devices to browse the internet rather than desktop computers—plus if you're directing traffic from your socials then you're even more likely to have visitors viewing your site on their mobile devices, so make sure your site is optimized for it. If visitors are having a hard time navigating your site or it doesn't appear clearly on their smaller device, they probably won't want to keep browsing.

How to Track Your SEO Progress

Improving your SEO is the goal—but how do you know if you're successful or not?

You need to keep tabs on your SEO progress! 就是這樣。

Track Your Traffic

The main goal with all of your SEO efforts is to drive traffic to your site—so track that metric!

But since SEO tends to be a slow burn, track the traffic to your site over time. See how certain webpages, blog posts, or product pages perform monthly, quarterly, and yearly, and keep track of how much traffic they're getting. If traffic starts to die down, it might be an indicator that your SEO efforts are wearing off and it's time to update them or try new ones.

You can track your traffic through your site platform's analytics dashboard, or through Google Analytics.

Track Your Keyword Rankings

A big part of your SEO strategy is where you end up in the SERPs. Whether you're in the first spot, third spot or tenth spot is going to make a big impact on the amount of traffic you get, so it's important to keep track of where you're landing.

Plus, it's important to know if you're not ranking for your keywords at all so you can modify your SEO strategies and/or change the keyword you're targeting!

We use SERPWatcher to keep tabs on our keywords and it's one of the best things we do. We already use its sister tool, KWFinder, for our keyword research so it made sense to add SERPwatcher to our roster of SEO tools, too.

We love SERPwatcher because it keeps tabs on the keywords we're ranking for—or not ranking for—and how our positions change in the SERPs. SERPwatcher lets us know when our rankings go up or down so we can make any changes, and it also gives us an idea of which of our posts aren't doing so well so we can update the SEO on them.

Track What Keywords You're Ranking For

Just because you set out to target a certain keyword, doesn't mean that you'll rank for that keyword—but you might rank for another keyword you hadn't even planned for!

You can track this with a tool like SEMrush. It's a powerful SEO tool that offers a lot of different insights, but one of those insights is the keywords that you rank for. This can help you understand what you're actually ranking for that you might not have planned to, so you can keep those keywords on your radar and keep tabs on them if you want to.

Track Your Website Authority

Use a website authority checker like Ahrefs to track your site's authority over time. As you improve your SEO, and as your domain ages, it's possible for your website authority to increase, so keep tabs on it quarterly and yearly to see if it does. An increased site authority demonstrates that you're doing the right things!

Track Ancillary Metrics

Remember all those additional off-site SEO strategies we mentioned in the section above?

• Time-on-Site
• Bounce Rate
• Pageviews Per Visit

Keep tabs on those metrics over time, too. If your time on site is increasing, your bounce rate is decreasing, and your pageviews per visit are increasing, it'll likely bring you SEO benefits.

Tracking these metrics won't tell you exactly how your SEO is doing, but they're SEO-related so they're worth keeping an eye on monthly, quarterly, and yearly.

搜索引擎優化工具

There are probably lots of different SEO tools out there, but these are our top recommendations and the ones worth actually spending money on:

• KWFinder: For finding keywords to target. Find out how we use KWFinder in our Keyword Research article and get more in-depth information in our KWFinder Review
• SERPWatcher: For tracking keywords in the SERPs. Learn more about the tool in our SERPWatcher Review.
• LinkMiner: For finding backlink opportunities
• SEMrush: For all-things SEO (there's basically nothing SEO-related that SEMrush can't do). Find out how SEMrush boosted our organic traffic by 500% in our SEMrush Review.
• Ahrefs: For tracking your domain authority
• SEOReviewTools: For checking domain authority and page authority

How to Use SEMrush to Spy on Your Competition

Not only is SEMrush useful for your own SEO efforts, but it's also useful for conducting SEO warfare. Use it to spy on your competitor's SEO so you can swoop in under their feet and take the top spots from them. In this section, we'll share how.

In the main search bar of SEMrush, you have three main things you can search for. The first is a domain (ie amazon.com). By searching for a domain, SEMrush is going to pull all the information from that domain, which includes all pages for that domain. To search for a domain, make sure you leave out the http:// . For example, amazon.com instead of https://www.amazon.com .

The next thing you can search for is a keyword. By searching for a particular keyword, SEMrush will pull a report of all domains and pages ranking for that keyword.

Finally, you can search for a URL. A URL differs from a domain because SEMrush will only pull information from that exact one page. For example, if you search https://www.amazon.com , SEMrush will only pull information from the homepage of Amazon, and none of the other pages from the Amazon site.

For the purpose of this walkthrough, we're going to walk you through uncovering lucrative keywords from a domain (not a keyword or URL).

To begin, search for a competitor's domain in SEMrush that feels relatively similar to your site. Keep in mind that unless you are trying to target a specific geographical area, most of you will want to make sure you select the USA. This means that all the information and reports that SEMrush pulls will be coming from Google's USA database.

Your search will bring up a dashboard, similar to this:

The top section gives an “Overview” of the domain's stats:

• The predicted Authority Score (in this example, the domain has a score of 87/100 which is considered high and therefore valuable)
• The Organic Search Traffic (4.3 million visitors/month coming from search engines)
• The Paid Search Traffic (243,500 visitors/month coming from paid search engines ads)
• The total number of Backlinks (there are 741.8 million backlinks to this domain)
• The Display Ads (89,200 websites publish this domain's Google Display Network ads)

On the right-hand side of the second section, you'll see the “ Traffic Trend” which is a graph showing the total predicted organic search volume over 1 month, 6 months, 1 year, 2 years, and all-time. This can help show you how both your domain—as well as your competitor's domain—are progressing.

Finally in the third section, on the left-hand side, you'll see the “Top Organic Keywords” which are the top keywords the domain is organically ranking for in Google, along with their position in the search results (1 is the first search result, 10 would be the last search result on the first page, and 11 would be the first search result on the second page of Google).

Also in the “Top Organic Keywords” section, under “Volume” you'll see the approximate monthly search volume for each keyword the domain is ranking for, and the approximate cost-per-click ( “CPC” ) if the keyword was being targeted with Google Adwords ads. Finally, next to CPC is “Traffic %” which shows the percentage of organic traffic that's coming to the domain from each particular keyword.

Here's how you can use this data to get an edge on your competitors:

• In the “Top Organic Keywords” section, click on “View Details” to get the full keyword report
• Look at all of the keywords to see the top-ranking posts
• Click on each top-ranking blog post's URL and analyze the content. How good is it? Can it be better? What are the comments saying? How many social shares are there? What's missing? (There's always something missing.) Is it practical and resourceful?
• Check the SEMrush report for the number of backlinks to the page—can you get more backlinks?
• Now check the domain authority and page authority. Is the website in the same battle arena as you? Can you compete?
• If so, game on.
• Gather your resources for the battle.
• In Googele, search for the keyword and review the other top blog posts. Create an initial list of headlines and subheadlines to start giving your post some structure.
• Then create your content and make it killer. Make sure the writing's on-point and interesting, add stats and data, include charts or diagrams, include links, tips, and resources, and don't forget images, videos, and other media, too.
• Next, SEO-optimize your content (using all the tactics we mentioned in this article).
• Finally, post your content, and then watch the magic happen!

你有它！ A competitive SEO strategy to steal your competitors' keywords.

This is just a snapshot of what SEMrush can do though—we're barely even scratching the surface here—so if you really want to dig into your or your competitor's SEO, it's worth checking out.

SEO Courses

There are very few SEO courses that we trust and recommend, but these are the ones we do:

• Clickminded SEO Course: This is a really beginner-friendly SEO course that's thorough and practical. Get more information about this course and other good courses for entrepreneurs in our Best Online Business Courses for Entrepreneurs article.
• Backlinko's SEO Course: Brian Dean is the king of SEO so his blog alone is worth reading, but his SEO course is next-level. If you want to know everything about SEO or want all the advanced SEO strategies, this is the course to take. It's not always open to enroll in though, so check out his blog and sign up to his newsletter in the meantime.

Short SEO Checklist

Next time you're optimizing a webpage or blog post for SEO, use this quick checklist of on-site SEO tactics to make sure you don't miss anything. This is what we run through every time we post a blog post or a product page to make sure that we keep our SEO consistent and thorough at all times.

• Is your title optimized for SEO? Is the keyword is in the title, and if possible, at the beginning of the title?
• Is the meta title for the page optimized?
• Has the page slug (URL) been optimized to include the keyword?
• Is the meta description for the page is optimized?
• Have you used keywords in your H Tags?
• Is the keyword used in the introductory paragraph?
• Is the keyword is used an appropriate number of times throughout the page/article? Not too often (keyword stuffing) and not too little (under-optimized).
• Have the page tags been optimized with the target keywords?
• Have the file names for the images on the page been optimized with the relevant keywords?
• Have the titles and alt tags of the images on the page been optimized with the relevant keywords?
• Are all images optimized to reduce their file size as much as possible? (Using tools like ImageOptim and ShortPixel)
• Have appropriate backlinks been linked on the page/article?
• Have internal links been linked where applicable?
• Do all of the links have keyword-optimized anchor text?
• Have you added other relevant multi-media to your page like videos, GIFs, podcast audio, infographics, charts, etc. to make the page as engaging as possible?
• Does your page/article have a competitive word count compared to other pages/articles ranking for your target keyword?

結論

And there you have our comprehensive overview of all things SEO! You should now have an idea of why you need to implement SEO on your site, and which ecommerce SEO strategies you can use, whether they're on-site or off-site. Using these SEO tips will help you boost your traffic so be consistent with them, don't be afraid to experiment with the different SEO strategies, and keep trying new things! There's a lot of value in SEO so it's worth putting the time in to get it right.