如何開始利基規劃師和期刊業務：終極指南

在過去的幾年裡，利基規劃師的人氣飆升。 如今，您幾乎可以為任何利基市場購買目標導向的期刊：商業、健身、派對策劃——隨便你說，可能有一個計劃者可以幫助組織你生活中的這一部分。 因此，開始規劃業務讓企業家興奮地利用這個受歡迎且不斷增長的市場。

不相信我們？

統計數據不言自明：

• 早在 2016 年，預約簿和紙質規劃師的銷售額就約為 3.427 億美元。 這比前一年增加了 10%！
• 更不用說，截至 2019 年，業餘愛好和文具行業現在價值高達 1131.18 億美元。
• 此外，預計收入將以每年 8.6% 的速度增長，到 2023 年市場規模將達到 1571.9 億美元！

因此，如果您正在考慮進入利基規劃行業，那麼現在是時候跟上潮流了。 對您來說幸運的是，我們將在本文中分解您啟動自己的利基規劃師業務所需的一切。

因此，事不宜遲，讓我們深入了解開始您自己的規劃師業務所需的一切。

如何從頭開始規劃業務

從其他成功的規劃師業務中獲得啟發

與任何商業冒險一樣，您應該從其他已經成功的企業家和企業那裡獲得靈感。 為了幫助您解決這個問題，我們在下面列出了一些我們最喜歡的規劃師業務——他們都絕對是在扼殺牠！

規劃師業務示例#1：Best Self Co.

最初是兩位企業家 Cathryn 和 Allen 的激情項目，後來變成了一家全面的企業。

他們的旅程令人鼓舞。

與閱讀本文的大多數人一樣，Cathryn 和 Allen 夢想著用他們的日常工作進行交易來經營自己的企業。 然而，儘管付出了一些努力，他們仍然覺得自己一無所獲。 日子一天天過去，他們以為自己什麼都沒做。

於是，他們創立了 Best Self Co. 並創建了 Self Journal。 他們希望這個資源能夠幫助人們在一天結束時進行反思，並為他們所取得的成就感到自豪。

不用說，凱瑟琳和艾倫已經粉碎了它。

他們發起了令人難以置信的 Kickstarter 活動，現在擁有多達 6,531 名支持者，累計承諾 322,695 美元以實現該項目！

那麼，什麼是自我日記？ 簡而言之，它是一個計劃器，可以幫助您在三個月內改變您的行為，因此非常適合想要提高自己並完成工作的企業家和創作者！

對於凱瑟琳和艾倫來說，三個月似乎是最佳時間。 畢竟，我們中有多少人制定了新年決心並在幾個月後放棄了？ 他們認為設定年度目標會鼓勵目標制定者推遲採取行動。 此外，年度目標沒有考慮其他可能隨機出現的變量。

相反，當您在三個月的最後期限前工作時，您更有可能產生緊迫感並努力實現目標。

Self Journal 提供什麼？

• 13 周路線圖：這是一個目標設定指南。 如果使用得當，它可以幫助您確定目標，將其分解為可管理的任務，並採取行動（每天或每週）。
• 20 英里三月：這是關於如何採取一致行動的藍圖。
• 早上的例行公事：遵循早上的例行公事有助於讓您在一天中保持正確的心態。
• 晚上的例行公事：這對鼓勵你反思你的一天產生了奇蹟，並促使你休息和充電。 這樣，您可以在第二天早上醒來時感覺富有成效並準備好了！

更具體地說，自我日記的早晚例行程序會促使您思考自己感激的事情，除了設定當天的目標、排序優先事項、記錄每天的勝利以及記下您學到的人生經驗之外！

自我日記還提供每週佈局來監控習慣、進步和發展，並提供空間來記下改進自己的方法。

您還可以在 13 週內完成“每日頁面”。 這是“每日時間表”的補充。 在這裡，您可以在早上 6 點到晚上 9 點之間以半小時為增量計劃您的一天。 還有一個簡單的空白網格，您可以在其中做筆記、繪製草圖和集思廣益。

我們也喜歡這個計劃器沒有過時，所以你可以立即開始設定目標，無論是一年中的什麼時候！ 此外，整個計劃表中都點綴著鼓舞人心的名言，以幫助激勵您採取行動。

在封面質量方面，Self Journal 重四盎司，由全粒面牛皮製成。 它的觸感非常柔軟，而且經過滾筒染色，因此顏色可以完全滲入皮革中。 您還可以選擇使用您姓名首字母的字母組合來個性化您的規劃師。

Planner 業務示例#2：五分鐘日誌

五分鐘日記是一種非常受歡迎的計劃書，它強調通過練習正念、有意識地生活以及關註生活中更輕鬆、更光明的一面來提高自我。

它的結構相對簡單：每天這個計劃者都會給你五個日常問題來回答，重點是感恩、安排你的一天，以及反思讓你微笑的事情。

他們的目標受眾主要是那些對自我提升感興趣但不確定如何在日常生活中實踐的人，或者那些需要每天進行更有條理的自我提昇實踐的人。 五分鐘雜誌旨在通過將科學研究和頂級自我提昇實踐濃縮為一個易於使用的計劃器來彌合理論與實踐之間的差距。

五分鐘日記有何不同？

他們還有一個應用程序，幾乎只是他們日記的數字版本！ 主要區別在於該應用程序在早上問三個問題，晚上問兩個問題。 但是，就像身體規劃師一樣，他們都鼓勵您反思自己的成就、白天發生的好事以及如何改進。

您還可以使用他們的每日快照功能捕捉一天中的高潮。 然後，如果您願意，可以將所有照片作為時間線查看。

規劃器業務示例 #3：生產力規劃器

五分鐘日誌的創建者也為您帶來了生產力規劃師是另一個模範的規劃師產品。

這就是它的工作原理：生產力規劃器可幫助您確定待辦事項列表中最重要的任務的優先級並完成。 這對幫助您完成所有任務產生了奇蹟，因此您可以帶著滿足感和成就感回顧您的一天。

該期刊提供了一個特定的待辦事項列表佈局結構，並鼓勵用戶使用“番茄鐘”（遵循番茄鐘技巧）來避免分心，並在更短的時間內完成更多任務——有什麼不喜歡的？！

Planner 業務示例#4：Code&Quill

Code&Quill 的使命是製作幫助創意者思考的計劃器（和其他工具）：

• 他們的工作應該是什麼樣子
• 他們的工作取得了什麼
• 他們的工作如何影響世界

他們相信，要將願景變為現實，需要將其分解為更小的部分。 當我們這樣做時，我們更有可能更加關注每一個小細節。

為了完成他們的使命，他們創建了習慣系統規劃器。 這個為期三個月的計劃旨在幫助您成為最好的自己。

如何？

• 通過減少壓力和焦慮
• 目標設定
• 保持健康的工作與生活平衡

該雜誌鼓勵用戶花時間思考他們的每一個行為如何形成更重要的習慣的一部分。 是的，我們所做的一切——從我們交流的方式，到我們的呼吸方式——都是習慣性的。

打破習慣可能是一個挑戰，但只要有一點時間和毅力，你就會很高興聽到任何行為模式都可以被打破。 不管舊習慣有多根深蒂固，這一切都歸結為識別我們行為的趨勢並理解為什麼它首先成為我們生活的一部分。

Habit System Planner 不僅僅是一個筆記本，它會提示您創建更多待辦事項列表。 相反，它是一個經過驗證的系統，可讓您在分析對您而言重要的事情的同時，專注於您想用時間實現的目標。

它分為每月、每周和每天幾個部分，並提供筆記頁來記下您的想法和/或草圖。

習慣系統規劃器允許您：

• 看看你把時間花在哪裡
• 設定每月目標
• 佈置您的日常任務
• 衡量形成新習慣需要多長時間
• 反思你走了多遠

以上所有內容都可以幫助您將日常行動與總體目標保持一致，這樣您就不會感到太不知所措。

在 Kickstarter 活動的幫助下，習慣系統規劃師也變得栩栩如生。 迄今為止，Code&Quill 擁有 810 名支持者，他們共同認捐了 29,181 美元！

Planner 業務示例#5：子彈日記

Bullet Journal（也稱為 BuJo）是 Ryder Carroll 創建的一種奇妙的方法論。 他是一名數字產品設計師，早年患有各種學習障礙。 這促使他尋找其他方法來保持專注和高效。 於是，子彈日記誕生了。

現在他想用他的方法幫助別人。

有些人將他的技術稱為“有意識的生活藝術”。 讓我們解釋一下……

儘管您需要編寫材料才能使用 Bullet Journal，但它實際上更像是一種方法論而不是計劃器產品。

最好將其描述為正念和生產力系統之間的交叉。 正確完成後，您將可以安排時間，同時了解自己為什麼要做正在做的事情。 因此，你最終應該過上更有目的、更有成效和更有意義的生活。

官方子彈日記為您提供：

• 249頁編號
• 點網格佈局
• 線裝防墨紙（80 克/平方米）
• 一份 8 頁的指南，教您如何使用 Bullet Journal 方法
• 用於跟踪您用於編碼條目的符號的鍵，包括用於創建自己的設計的空白區域
• 一個 4 頁的索引，用於跟踪您的 Bullet Journal 的內容
• 一個 4 頁的未來日誌：這提供了你正在努力的未來的一瞥

無論您是在尋找組織待辦事項列表、管理日程或跟踪個人和職業目標的地方，子彈日記幾乎都可以用於任何事情！

與此列表中的其他策劃企業一樣，子彈日記也通過 Kickstarter 活動而栩栩如生。 迄今為止，它擁有多達 2,888 名支持者，共籌集了 79,416 美元！

規劃師業務示例#6：幸福規劃師

正如這款規劃器產品的名稱所暗示的那樣，The Happiness Planner 經過專業設計，不僅可以管理您的日程安排，還可以鼓勵您過上真正幸福的生活。

如何？

規劃師會提示您以一種反映您真實身份的方式生活，同時利用積極思考、正念和感恩的力量。 您可能會說，這本雜誌強調自我發展的重要性。

更具體地說，幸福規劃師將指導您完成以下工作：

• 設定目標以提高您的整體幸福感
• 自我反省的實踐
• 圍繞真正重要的事情安排你的生活，這樣你就可以把時間和金錢花在讓你真正快樂的事情上
• 以鼓舞人心的想法開始一天，以感恩結束一天
• 切斷任何阻礙你的東西
• 專注於任何給定場景的積極方面
• 韌性的藝術
• 如何加強人際關係，吃更健康的飲食，並定期鍛煉

您從幸福計劃中得到什麼？

• 幸福路線圖：規劃者的這一部分通過提出一些簡單的問題來幫助您設定目標，從而引導您變得更加自我意識。
• 計劃頁面：在月初，有一個用於設置個人和職業目標的頁面。 這對幫助您保持專注和積極性有奇效。
• The Daily Pages：這些鼓勵你每天早晚都保持積極的心態； 即，通過練習感恩和反省。 這包括每日報價、意圖設定、日程安排、待辦事項清單、筆記以及鍛煉和膳食計劃。
• 反思頁：在月末，有一個空間讓你反思高潮、低谷、你學到了什麼，以及你可以如何改進。 這有助於您反思並關注即使是看似不利的事件也會產生的積極結果。

您還可以獲得專門用於年度日曆概覽和年終反思的空間。

Happiness Planner 為客戶提供多種顏色選擇：

• 黑色、粉色、白色，帶玫瑰金戒指活頁夾和邊角
• 粉色、藍色、白色，帶玫瑰金戒指活頁夾和角落
• 薄荷色、白色、銀色，帶銀環活頁夾和邊角
• 灰色、淡紫色、白色，帶玫瑰金戒指活頁夾和邊角

這些規劃師印在有紋理的紙上（感覺很像織物）並且有硬封面。 封面裝飾有玫瑰金色或銀色徽標和角落。

除此之外，還有：

• 一個內袋
• 筆架、筆和夾子
• 塗層月度標籤
• 反思和規劃印刷品
• 報價卡

顯然，幸福規劃師為用戶提供了大量價值！

不同類型的規劃師

如您所見，有幾種不同類型的規劃器。 為了進一步激發您的靈感，我們認為我們會重點介紹一些更受歡迎的規劃師。

日計劃者

傳統的日程安排通常遵循每天一頁或兩頁的格式，分解為時間增量。 這項工作奇蹟般地幫助忙碌的人們處理眾多約會、任務和差事。

一些日間計劃者還包括以下頁面：

• 待辦事項清單
• 跟踪里程和費用的空間
• 膳食計劃
• 雜貨清單

如今，市場上有數百種日間計劃器。 幾乎有一款適合各種個性和規劃風格，因此任何人都可以保持專注和高效。

類似地，日曆計劃者做很多相同的事情，只是它專注於年度概覽，而不是通常分解為幾週。

有趣的是，每日和年度計劃者也可以稱為“議程”，所以不要讓這個術語混淆您。 我們剛剛在本指南的前一部分中談到的一些示例是日間計劃者，因此如果您需要靈感，請返回它們。

派對策劃者

無論您是在計劃婚禮、生日派對還是其他任何事情，都有很多派對策劃師可以幫助您設計一場精彩絕倫的活動。 這些策劃者通常包括方便的清單、提示部分、空白區域和迷你文件夾，將您的所有派對策劃文件、想法和日程安排放在一個地方。 最重要的是，派對策劃者通常看起來很漂亮！

商業規劃師

是的，企業家可以使用大量應用程序、軟件和小工具來幫助他們安排時間，但是，越來越多的企業主正在轉向專為經營自己品牌的人設計的傳統紙張規劃器。

商業規劃師差異很大，但是，他們中的大多數都擁有以下特點：

• 用於佈置和跟踪目標的部分
• 大型筆記部分
• 習慣追踪頁面

同樣，我們在上一節中提到的大多數規劃師也是業務規劃師，因此向上滾動以更好地了解我們正在談論的內容。

飲食、健身和健康規劃師

如今，關於飲食和健身的信息太多了，難怪我們中的一些人想要將所有這些信息放在一個地方並跟踪我們的進度！ 這就是飲食和健身計劃者發揮作用的地方。 這些期刊往往有以下部分：

• 記下你每天吃的東西
• 跟踪鍛煉程序
• 設定健身目標的部分
• 一個記錄你的飲食和運動成就的地方

規劃器設計：您需要考慮的事項

信不信由你，在設計（或選擇）規劃器以銷售規劃器業務時，您需要考慮一些事項。

紙張類型

鎮紙很棘手。

我們大多數人都認為較厚的紙張更好，但情況並非總是如此——尤其是對於鋼筆用戶——因為紙張越密，墨水越容易滲出。 但是，您也不希望使用太薄的紙張，因為您會冒著人們不小心撕開紙張和/或在下面的頁面上留下凹痕的風險。

如果您真的想為您的規劃師找到最優質的紙張，請在線訂購一些樣品或前往附近的工藝品商店。 這應該讓您了解哪種重量和品牌的紙張符合您的標準。

捆綁

您可能已經知道，裝訂是指用於將您的計劃人員的文件固定在一起的方法。 有多種綁定選項可供選擇：

• 裝訂
• 螺旋環
• 縫合裝訂
• 膠水裝訂

大多數專家說縫合裝訂（或縫合和膠水的組合）是迄今為止最好的。 它重量輕，計劃員應該平躺，並且頁面將安全地保持在原位。 然而，膠水裝訂可能是一個挑戰，因為這些具有這種裝訂類型的期刊往往較弱，並且不太可能像您需要的那樣平躺。

蓋子

在選擇您的計劃書封面時，請花一些時間權衡軟封面與精裝封面的優缺點。

精裝的優點：

• 它們更耐用
• 它們為書寫提供了更堅硬的表面
• 它們往往更適合更正式或專業類型的客戶

而軟封面是：

• 更靈活——如此之多，您有時可以折疊或捲起書
• 手感更好
• 更適合更休閒的觀眾

方面

有趣的是，規劃器尺寸幾乎是標準化的。 當您查看歐洲與美國的規劃師時，就會出現主要差異。

歐洲尺寸通常分為 A、B 和 C 類。這些範圍從 A0 到 A10、B0 到 B10 和 C0 到 C10。 數字越小，紙張越大。 這些字母都具有相同的比例，這使它們具有相同的形狀，但大小不同。 A0 是最大的尺寸，相反也是最稀有的——它的面積高達一平方米（33.1 x 46.8 英寸）！

另一方面，美國規劃師的規模要非正式得多。 最常見的類型是：

• Letter（8.5 x 11 英寸，與 A4 非常相似）
• 合法（形狀較窄，8.5 x 14 英寸）
• 半信（大約 A5，8.5 x 5.5 英寸）
• 初級法律（8 x 5 英寸）
• 袖珍型（通常約為 3.5 x 5 英寸，但在美國也可稱為歐洲 A6）

您的計劃器的大小主要取決於您的客戶使用它的目的。 袖珍筆記本通常是最輕的選擇，有時只有 50 頁，而半個字母通常是最好的全能筆記本，如果有疑問，這往往是最安全的選擇。

頁數

同樣，您的計劃員擁有的頁數取決於其目的。 問問自己，“用戶需要多少空間才能有效利用它？”

您還應該考慮是否希望用戶能夠在不撕紙的情況下取出紙條。 這意味著您需要在每個頁面上添加穿孔標記，以便用戶可以在需要時輕鬆撕下它們。

如何創建您的計劃表

好的，現在我們已經完成了基礎工作，讓我們深入研究細節。 我們現在將帶您完成創建自己的規劃器的各個階段，從產品構思到實現。 這是您對規劃器業務採取行動所需要知道的。

設計數字模型

數字樣機正是它聽起來的樣子。 這只是您希望規劃器外觀的數字原型。 它通常是 3D 繪圖，因此您和您的供應商/製造商可以更好地了解實物產品的外觀。

如何創建數字模型？

你有幾個選擇。 您可以使用 Creative Market 之類的網站來創建計劃器的數字版本。 在那裡，您會發現大量現成的設計，包括各種圖形、字體、主題、照片等，而且價格合理！

或者，前往 Upwork 或 Fivver 等在線自由職業者網絡。 只需在搜索欄中輸入“產品模型”或“數字模型”，然後查看出現的自由職業者的評論、評級和投資組合。 您會驚訝於在這些平台上花費很少的錢就能做出令人難以置信的設計。

設計您自己的產品模型

或者，如果您認為自己具備完成這項工作的技能和專業知識，請嘗試自己創建產品模型。 如果您不確定從哪裡開始，請查看以下資源：

• Mockuuups Studio：這是一款 Windows 和 Mac 用戶都可以使用的應用程序，可以在幾秒鐘內製作數字模型。 它的界面非常直觀，只需使用他們的拖放編輯器即可開始。 他們的免費版本允許您創建最多五個模型並導出最多十個高分辨率圖像。
• Threed.io：此資源允許您通過互聯網瀏覽器方便地生成 3D 模型。 最重要的是，它是完全免費的，不需要任何額外的軟件。 只需上傳您的設計並開始創作！ 然後，完成後，下載圖像。 它真的是那麼簡單！
• Artboard.Studio：這個應用程序完全致力於創建產品模型。 在這裡，您將找到一整套要使用的項目和模板。 最重要的是，所有內容都保存到雲端，因此您可以隨時隨地訪問您的設計——無需下載！ 目前，您只能將此應用程序用作 Beta 測試版，但用戶報告其界面既直觀又簡單，因此您不會遇到太多初期問題。

創建規劃器原型

使用 Lulu xPress 或 Blurb 之類的工具來設計規劃器的初始原型。 在製作任何樣品之前，此階段對於讓您更好地了解尺寸、頁數、封面、裝訂選項等至關重要。

露露xPress

有超過 3,000 種不同的配置可供選擇，您無疑會找到讓您的計劃器栩栩如生所需的一切。

Lulu xPress 的書本尺寸：

• 美國貿易（6 x 9 英寸）
• 美國信函（8.5 x 11 英寸）
• 摘要（5.5 x 8.5 英寸）
• 行政（7 x 10 英寸）
• A5（5.83 x 8.27 英寸）
• A4（8.27 x 11.69 英寸）
• 皇家（6.14 x 9.21 英寸）
• Crown Quarto（7.44 x 9.68 英寸）
• 方形（8.5 x 8.5 英寸）
• 小正方形（7.5 x 7.5 英寸）
• 袖珍本（4.25 x 6.875 英寸）
• 美國信函橫向（11 x 8.5 英寸）
• A4 橫向（11.69 x 8.27 英寸）
• 小風景（9 x 7 英寸）
• 日曆（11 x 8.5 英寸）

Lulu xPress 的綁定選項：

• 完美裝訂： 32 至 800 頁（這是傳統平裝裝訂的行業術語）
• 線圈裝訂： 2 到 470 頁（一個靈活的黑色塑料線圈）
• 騎馬訂： 4 到 48 頁（將規劃器內的頁面折疊並插入封面之間，然後沿書脊裝訂）
• 精裝封面： 24 到 800 頁（傳統的精裝裝訂，正面印有圖像）

Lulu xPress 的顏色選項（在規劃器內部）：

• 標準黑白：非常適合幾乎沒有圖像的主要以文本為中心的頁面
• 標準顏色：如果您有一些彩色圖像、圖表或插圖，則是理想之選
• 高級黑白：適合更大量的文本
• 優質顏色：非常適合頁面上有大量墨水覆蓋的圖像量大的內容

Lulu xPress 的紙​​張類型：

• 60# Cream – Uncoated：傳統的奶油色紙
• 60# 白色 – 無塗層：多功能且經濟實惠的白皮書
• 80# 白色 – 塗層：超光滑，亮白色，稍厚

然後，一旦您完成了原型的創建，就可以將其發送給您。 Lulu xPress 可運送到 150 多個國家/地區，因此它們很有可能運送到您所在的位置。 通常，您應該等待 3 到 5 天才能通過郵件收到您的產品。

模糊

或者，您可以使用 Blurb 之類的網站來創建您的計劃器業務原型。 他們有一個年度期刊模板，您可以輕鬆地將其用作計劃者的框架。 您最多可以包含 480 個頁面、引用和提示頁面。

Blurb 與一家名為 BookWright 的公司合作，因此要開始，請前往那裡，然後選擇“創建” ，然後選擇“筆記本”按鈕。 從那裡，Blurb 為您提供創建計劃器所需的一切！

作為一般規則，他們的期刊紙沒有塗層，並採用標準顏色 #70 文本庫存。

說到 Blurb 的封面，您可以選擇：

• 軟裝
• 帶防塵套的精裝本
• 單獨的精裝本

您還可以從以下尺寸中進行選擇：

• 5 x 8 英寸
• 6 x 9 英寸
• 8 x 10 英寸

現在是時候為您的 Planner 業務尋找供應商了

為了讓您更輕鬆，我們對所有不同類型的規劃師業務供應商進行了排名，從最直接到最複雜。 希望以下信息能幫助您決定最適合您的規劃師業務的採購方法。

按需印刷

按需打印可能是最簡單和最容易獲得的選項。 您不僅可以（在一定程度上）自定義您的計劃器，而且您的產品的包裝和運輸也由您的供應商處理。 此過程也稱為直銷。

這是它的工作原理：

• 您自定義規劃器產品，然後將其列在您的網站上並進行營銷
• 客戶下訂單
• 您將上述訂單通知按需印刷公司
• 然後他們代表您將訂單直接發送給您的客戶

是的，就這麼簡單。

但是，您應該注意，按需打印的主要缺點是成本通常較高，這意味著您的利潤率通常較低。 此外，您可能無法對規劃器的定制獲得太多控制（與我們在下面更深入討論的“全面設計和生產”路線相比），因為您的供應商將使其保持非常標準化。

按需印刷的商業模式確實意味著您不必提前訂購庫存——您只需在客戶向您下訂單後才從供應商處購買庫存——這使得它對於不這樣做的人來說更容易獲得不想預先購買大量庫存。

以下是您應該查看的幾家按需印刷公司：

古騰

目前，Gooten 只提供空白筆記本和期刊。 但是，通過正確的設計，您可能可以將它們作為規劃器進行營銷。

扎茲勒

Zazzle 是創建和運輸規劃師的出色按需印刷供應商，因為 Zazzle 規劃師標配以下所有功能：

• 尺寸：5.5 英寸 x 8.5 英寸（相對較小）
• 跨越 12 個月的每月和每週計劃部分
• 一張充滿樂趣和彩色貼紙的紙。 這些放置在規劃器的背面
• 60頁
• 軟封面封面和層壓封底
• Wire-o 螺旋脊（有白色、黑色或金色可供選擇）
• 您可以上傳自己的封面設計，也可以使用其他 Zazzle 會員上傳的圖片和圖案

Zazzle 可以免費使用。 您可以使用他們的平台建立商店，也可以將 Zazzle 與您用來託管在線商店的任何電子商務平台集成。

代發貨

或者，如果您不太擔心定制規劃師的設計，您可以搜索直銷供應商目錄。 然後，一旦找到您喜歡的規劃師，就可以將產品直接運送給您的客戶。

如果您要沿著這條路走下去，Spocket (Spocket Review) 可能是您最好的選擇。

簡而言之，Spocket 是一款直銷應用程序，您可以與 Shopify 或 WooCommerce 商店集成。 Spocket 主要與位於美國、英國和歐盟的供應商打交道，這使它們與大多數專注於速賣通供應商的直銷應用程序不同。

要找到您喜歡的規劃師，只需前往 Spocket 的搜索欄並輸入“規劃師”，就會彈出大量結果。 當您找到喜歡的策劃師時，您可以從供應商處訂購樣品，以便您可以在現實生活中看到它。 對產品感到滿意後，將產品列表和圖像導入您的電子商務商店並開始銷售計劃器！

Spocket 的所有產品都有預先協商好的折扣（有些折扣高達零售價的 60%）。 更不用說，您還可以為購物者提供快速交貨時間（2-5 天），因為 Spocket 70% 的供應商都在美國和歐洲。

最重要的是，您可以免費開始使用 Spocket。 他們的免費計劃使您有權：

• 將多達 25 種 Spocket 產品導入您的電子商務商店
• 接收無限數量的產品訂單
• 訪問 Spocket 的全球定價規則
• 所有貨件的追踪編號
• 通過電子郵件獲得客戶支持

這有多棒？！

全面設計和生產（製造）

這種採購選項意味著您必須自己組織規劃器業務的各個方面——從設計規劃器產品到訂單履行，一切都歸結於您。 不過不要讓這嚇到您，因為在您閱讀本文的其餘部分時，您會在每個階段找到幫助您的建議。

通過全面設計和生產進行採購時，您可能會預先從供應商處採購規劃器產品庫存。 為此，您需要與供應商合作從頭開始創建您的計劃器產品，您需要在訂購庫存時滿足供應商的最低訂購量 (MOQ)，並且您還需要有一個運輸和執行計劃到位。

有幾種方法可以找到可以為您的規劃師業務創建產品的製造商：

• 來自阿里巴巴廠商
• 通過第三方組織（如 Sourcify）獲取資源
• 通過目錄來源製造商

我們將在下面更詳細地討論每個選項。

你如何在阿里巴巴上找到值得信賴的供應商？

從阿里巴巴採購可能會很棘手。 Our advice is to look for specific supplier types and use Alibaba's supplier filters to increase the likelihood of finding high-quality suppliers.

Here are some of the filters you'll want to check:

Trade Assurance Suppliers
When you do business with a trade assurance supplier, you're covered if:

• Your products aren't shipped on time
• The products don't meet your quality standards

In the unfortunate event either of these happens, Alibaba will pay for the goods.

Gold Suppliers
Gold suppliers are merchants who have paid a $10,000 fee to become listed as a “Gold Supplier” on the Alibaba supplier marketplace in the hopes of better promoting their products. Needless to say, suppliers who are willing to pay $10,000 aren't as likely to scam you but there are still no guarantees. It's just another way to reduce the likelihood of getting scammed.

Assessed Suppliers
When it comes to Alibaba suppliers, these are the best of the best. They're all either Chinese, Hong Kong, or Taiwanese Gold Suppliers that have all been investigated on-site by a third-party inspection company.

They also have to provide the following information to comply with Alibaba's Factory Audits:

• Assessment Reports
• Verified Videos
• Verified Main Products

Check the Supplier's Background
Head over to their website and try and find the following details:

• Their business license
• Their location
• Their ownership status
• Photos and/or videos of the supplier's operations
• Legitimate contact info

In addition to this, you should do a Google search with the supplier's name + “scam.” This should tell you whether other buyers have been caught out by them before.

Analyze Their Page on Alibaba
Head over to their page on Alibaba and ask yourself the following questions:

• Does the page look professional? Is it structured well?
• Have they published several product pictures? Does the quality of their images look professional?
• Do they describe their products and factory in-depth?
• Do they specify where they're based?
• Do they outline their quality control process?

These questions can give you a better indication of whether a potential supplier is worth pursuing. If something doesn't feel right then look elsewhere.

Ask for References
We also suggest contacting the supplier directly and asking them to provide you with references from previous customers. Decent suppliers shouldn't have an issue with providing glowing customer testimonials. If they're unable to do that for you, cut your losses and find another potential supplier.

Have You Considered Using Sourcify?

If you're looking for an easier way to find the perfect supplier for your planner business, you might want to check out Sourcify.

This is how Sourcify works:

• Submit Your Project: Define your product, design, specs, and any other requirements and then receive bids from factories Sourcify has matched you with. Once you like the look of a potential factory, order a product sample.
• Approve Your Sample: Once you receive your sample, you can then send over any changes you'd like. Then when you're happy, approve the final sample with your factory. The factory will then send you a production invoice and request that you pay the pre-production balance.
• Start Production: During this stage, you can monitor production updates and converse with factories about any production changes. Then, once your planners are produced, you'll be notified. All that's left to do is settle the remaining production balance.
• Receive Your Products: Get your products delivered to you or your fulfillment warehouse so they can be prepared to ship to your customers!

Best of all, Sourcify goes to the trouble of pre-vetting these factories beforehand, so you're way less likely to do business with a bad manufacturer.

Use Manufacturer Directories to Find Planner Suppliers

Another great way to find suppliers who can create bespoke products for your planner business is by looking through supplier directories like our Manufacturers Directory. Here, you'll find a list of manufacturers who you can check out to see if they have the capabilities to produce the kinds of products you're looking to make.

Get a Sample Made for Your Planner Business

No matter how you choose to source products for your planner business, it's always a good idea to get a sample made/sent to you so you can thoroughly analyze it to ensure it meets your specifications.

However, before you jump right in and request a sample, you'll need to be aware of the following to ensure that you get what you actually asked for. When contacting suppliers, be sure to ask them the following in your email:

• The exact specifications of the product. Try to be as detailed as possible about dimensions, covers, bindings, paperweight, materials, extra additions, etc.
• The shipping address you want the supplier to send your sample to
• Request a model number and company name tag so you can differentiate their sample from other suppliers
• Ask how long the supplier takes to send samples and when should you expect to receive it

Now that we've covered the basics, you might be interested to know there are different types of samples you can request:

• Factory Samples: These are products that the supplier's already going to make. As such, they don't have to go to the effort and expense of manufacturing items specific to your brief. This is an excellent option if you're producing a planner that doesn't require much (if any) customization.
• Pre-Production Samples: These are pretty much essential if you're customizing a planner because you need to test whether a manufacturer can produce something that matches your specifications. After all, you don't want to order a whole batch of planners until you're confident the supplier will get everything just how you want it.

Ordering Inventory

Once you're happy with your sample, you'll be ready to order inventory. There's a good chance your supplier will have MOQs which refers to the smallest number of units your supplier will produce for you at any one time. Check out our article for more info on why MOQs are essential, their advantages, disadvantages, and how to negotiate them.

Warehousing, Shipping & Fulfillment for Your Planner Business

Somehow, your product needs to get into your customers' hands which is where warehousing, shipping, and order fulfillment comes in.

In short, you have two options:

• You can sell a product from a dropshipper who then fulfills orders on your behalf
• You fulfill your own orders, meaning you work alongside a logistics company who handles warehousing and other order fulfillment tasks

Many logistics companies will happily store your products, pack them, and then ship the orders as they come in. Not to mention, if you already have a Shopify store, tons of apps will integrate your online shop with third-party logistics services.

Needless to say, you'll enjoy the benefit of not having to bother with these jobs. But, more than that though, you'll also reap the advantages of:

• Flexible Pricing: Most logistics companies offer clients flexible pricing. So, as your business grows (or goes through slower periods) and the service you require varies, as will the price. This is usually nowhere near as much of a financial commitment as renting your own warehouse.
• Avoid the Hassle of Recruiting: If you plan on fulfilling and shipping your own customer orders, you'll eventually need to hire staff to help you out. Recruiting, training, and managing a team takes time—which is why outsourcing to a logistics company can be a much-welcomed relief.
• Focus on Your Strengths: We don't mean to make assumptions, but there's a good chance you didn't launch your business because you love packing boxes. As such, handling your own shipping can often be a drain on your precious time, which is better spent growing other areas of your business.

This is why outsourcing to companies that specialize in shipping and fulfillment is important. By shedding the responsibility of this monotonous task, you can spend more time on activities that directly boost your bottom line.

The same principle also applies to handling refunds and returns so you'll be pleased to hear that the majority of third-party logistics companies also manage these issues on your behalf—freeing up even more of your time!

When Should You Use a Third-Party Logistics Company?

It can be tricky to put your finger on when to start outsourcing this task so we've listed a few scenarios where you might benefit from using a professional warehousing and shipping company:

• Your Sales are Sporadic: If your sales rate fluctuates throughout the year, it usually isn't worth managing and staffing your own warehouse—as such, outsourcing is probably the best way to go.
• You're Time-Poor: Most entrepreneurs are time-poor. However, if you're spending the majority of your time handling order fulfillment tasks and not on activities that actually grow your business, you're probably ready to start outsourcing.
• You Don't Have the Infrastructure: If your business is rapidly snowballing, you run the risk of outgrowing your current infrastructure, which leaves little room for growth. If you can relate, outsourcing to a company that specializes in logistics is usually a wise decision.

How Do I Choose a Shipping and Fulfillment Company?

It's always best to find and use a company with experience working with other planner or stationery-themed ecommerce stores so reach out to the logistics service you're considering and chat about the nature of your business. During the conversation, be sure to also:

• Ask for references
• Specify your exact needs
• Ask any other questions you may have

This is usually the most reliable way of getting a better feel for the kind of service you'll receive.

Printful Shipping & Logistics

Have you considered using Printful?

If you've done any research on the print-on-demand business model, you've probably come across Printful (Printful Review). However, did you know they also offer warehousing and fulfillment services for products like planners?

Printful will store your products in their warehouses, fulfill your orders, and ship merchandise directly to your customers on your behalf.

Best of all, Printful can get your orders out as fast as in one day! They offer same-day shipping for orders placed by noon—which is excellent for improving the customer experience provided to shoppers.

Not to mention, it's free to sign up, and there aren't any account maintenance fees.

Printful users report that their support team is incredibly helpful and friendly. So, if you get stuck or have a question, there's no need to worry!

The following is a more in-depth look into how shipping and fulfillment with Printful works.

Send Printful Your Products
First things first, you need to send Printful the products you want them to warehouse and ship on your behalf. Printful will then either approve or disapprove the items. If they accept your products, you can then go ahead and send them a full shipment.

Printful Looks After Your Items
Once Printful receives your shipment, they'll store your goodies in their warehouse. From there, you can sync product levels with your online store and start selling.

You can choose to store products in Printful's fulfillment centers located in:

• Charlotte, USA
• North Carolina, USA
• Riga, Latvia

So, selling to an international audience is a breeze!

Printful Fulfills Orders on Your Behalf
When a customer makes an order, Printful ships the necessary products from their warehouse directly to your customers. To automate this process, Printful integrates with over 14 ecommerce solutions, including:

• Shopify
• 愛奇藝
• WooCommerce
• WordPress
• 方空間
• 亞馬遜
• Ecwid
• 威利
• Inktale
• Storenvy
• 大商務
• ShipStation
• Gumroad
• 大卡特爾
• 易趣
• 商店
• Magento2
• 希望

So, there's a good chance you'll be able to connect Printful to your online store.

How Much will Printful Set Me Back?
Here's a quick breakdown of how much Printful's warehousing and order fulfillment services cost:

Processing and Fulfillment Fees:

• Fulfillment fee (per package for an item from the warehouse): $2.00 USD or €1.75 Euro
• Picking a product (per item in an order) $0.95 USD or €0.80 Euro
• The receiving, processing, and barcoding of your products is entirely free!
• Packaging materials are charged at cost

Storage Fees:

• 1 to 200 Units: In the USA is $1.65 per cubic foot of storage ($25 monthly minimum) or in Europe is €1.40 per cubic foot of storage (€22 monthly minimum)
• 201-1000 Units: In the USA is $1.30 per cubic foot of storage ($25 monthly minimum) or in Europe is €1.10 per cubic foot of storage (€22 monthly minimum)
• 1001-10,000 Units: In the USA is $1.00 per cubic foot of storage ($25 monthly minimum) or in Europe is €0.85 per cubic foot of storage (€22 monthly minimum)
• 10,000+ Units: In the USA is $0.75 per cubic foot of storage ($25 monthly minimum) or in Europe is €0.65 per cubic foot of storage (€22 monthly minimum)

So, as you can see, the more you store, the better value the rate is.

You'll also be happy to know that Printful partners with numerous global carriers—all of which offer a decent range of quick and budget-friendly shipping options:

• USPS
• FedEx
• 敦豪
• APC

Creating Your Online Planner Business Store

When it comes to creating an online store, you have lots of options:

• Shopify
• 大商務
• 愛奇藝
• 亞馬遜
• Social Media Stores

More often than not, it's best to use a variety of the above. This is what we call “multi-channel selling.”

So, let's delve into each of these platforms in greater detail.

Shopify

Shopify is a subscription-based software that empowers online sellers to create a website that integrates with a digital shopping cart. This makes selling, shipping, and managing stock an effortless task. Best of all, you can benefit from Shopify's free trial so you don't have to part with your hard-earned cash before you're confident that you like the service they provide.

Advantages of Shopify:

• Shopify's interface is incredibly intuitive, so you don't need any technical know-how to get up and running. Within minutes you can customize your online store to reflect your brand. They even have professional-looking themes you can use to make your site look incredible.
• Shopify has a reliable infrastructure which ensures your ecommerce store loads in a matter of seconds.
• Shopify integrates with thousands of different apps which makes adding extra features and extending the functionality of your site super easy.

Disadvantages of Shopify:

• For entrepreneurs with a limited budget, Shopify might significantly eat into your funds, however, when you consider that you get web hosting and a web domain included within the price, it's actually pretty reasonable!
• Shopify offers users plenty of features (which once you get to grips with the platform is a bonus), however, this can be a tad daunting for newbies. If you find their amount of features overwhelming, set aside some time to learn the ropes—trust us, it'll be worth it in the end! Start with our comprehensive Shopify Review to learn about their most noteworthy features.

大商務

A similar alternative to Shopify, BigCommerce is another ecommerce platform that provides you with a web domain and hosting for your online store.

Advantages of BigCommerce:

• BigCommerce has an app, so you can manage your store while you're on the run (in addition to using your desktop).
• BigCommerce isn't as costly as Shopify.
• eBay, Amazon, and Facebook integrations are available for BigCommerce which makes syncing your online sales across all these platforms much more manageable.

Disadvantages of BigCommerce:

• BigCommerce's website templates store isn't as comprehensive as some of their competitors.
• There also aren't as many plugins available for BigCommerce users so you may be limited when it comes to extending the functionality of your store.

愛奇藝

There's a good chance you've heard of Etsy before and it may just be the platform for you if you're hand-making your planner or designing one with a vintage flair.

Advantages of Etsy:

• Etsy has a fabulous community feel to it, making it a fun platform to get involved with.
• You'll typically attract a higher-quality customer. On the whole, shoppers genuinely respect this online marketplace because Etsy sellers have lots of opportunities to build rapport with their customers.
• You'll find your audience. Even if your niche planner is a bit unique, there's a good chance you'll find a market for it on Etsy.

Disadvantages of Etsy:

• New sellers often struggle to get themselves noticed on Etsy, so it could be a while before you turn a profit on this platform.
• Etsy requires you to pay a variety of fees such as for publishing a listing, making a sale, as well as credit card fees. Needless to say, these expenses can quickly add up.
• Users report Etsy's search feature is a tad awkward—and we all know how important providing excellent user experience is.
• Last but not least, Etsy sellers sometimes complain about too many sponsored items popping up on search results. This can distract customers from looking at your listings, leading to a decrease in traffic and, therefore, fewer sales.

亞馬遜

Amazon makes it simple for online sellers to jump right into the ecommerce world.

Advantages of Amazon:

• Amazon boasts an international reach, making it a fabulous place to extend your audience.
• As a merchant, you'll be pleased to hear that Amazon's customer support is second to none. They have plenty of agents in a variety of countries, so you're bound to connect with a rep in your time zone.
• You can store inventory in their fulfillment centers (as a Prime seller) so you don't have to deal with the hassle of shipping and fulfillment.

Disadvantages of Amazon:

• There are hundreds of sellers on Amazon because the marketplace is so big, so it's easy to be overlooked. So, if you don't have the best prices or if your product has shipping costs, Amazon customers (especially customers who have Prime) may overlook you.
• Amazon is by far the priciest option on this list. In addition to charging you fees on each product you sell, you also have to pay around $500 a year just to publish your product catalog!

Social Media Stores

When we think of social media stores, Facebook likely springs to mind. This is hardly surprising considering its the most popular social media platform on the planet. Well, businesses can now add a shop to their Facebook page and sell to customers directly. You can even integrate your Shopify store, so you don't have to keep two different inventories!

Advantages of a Facebook Store:

• There are thousands of users so there's a good chance you'll find and appeal to your target market.
• It's easy to customize your Facebook shop to reflect your brand's aesthetic.
• Customers can contact you directly with their questions and queries.
• Facebook analytics are pretty thorough.

Disadvantages of a Facebook Store:

• Loading times in comparison to other platforms are reported to be pretty slow.
• Unless you have any web development skills, getting your Facebook store to look just how you want it can get pretty expensive.

Selling & Marketing for Your Planner Business

There are tons of ways you could market and sell your planner business, but have you considered making it into a subscription box? Since planners and planner accessories are used on a monthly or yearly schedule, they can easily become a subscription box product.

Subscription boxes are great because they boast higher customer retention rates. When you consider that 15% of online consumers signed up for an ecommerce subscription over the last year, you soon understand that there's a lot of money to be made! And as you probably already know, it's more cost-effective to retain existing shoppers than to obtain new ones and by offering a subscription box, you'll be more likely to keep customers around for longer.

They do this because they provide natural opportunities to engage with your community on a regular basis. They're all about getting customers to commit to an on-going buyer/seller relationship rather than one-off purchases. So, providing that you're selling the right product and offering shoppers an excellent customer experience, retention shouldn't be too tricky!

Consequently, you don't have to spend loads of time trying to market your planners to get customers to keep purchasing products. With all the time you've saved, you can focus your energy on designing and developing new products and providing customers with awesome customer service.

Following are a few other marketing tips that are a perfect fit for a planner business.

Use Pinterest for Your Planner Business

Pinterest marketing for a planner business can be incredibly lucrative. Again, the stats speak for themselves:

• 59% of millennials have stumbled across products on Pinterest
• 90% of weekly Pinterest users use this platform to help make purchasing decisions
• 55% of Pinterest users search specifically for products on this platform

In light of this, you'll want to get your Pinterest business account up and running.

Do you already have a personal account? If so, you can easily convert this into a business account. The advantage of doing this is that you won't lose any boards you've already created or the pins you've saved.

Alternatively, you can create a fresh business account. Just follow the steps Pinterest takes you through.

Part of this process is claiming your website. You don't want to skip this step because it enables you to:

• Automatically add your profile picture to any images pinned from your site
• Integrate with your website's analytics, so you can see the content visitors are saving from your site to their Pinterest accounts
• Enjoy greater exposure to other Pinterest users. Pinterest openly says; “If you use and have a confirmed account, your pins appear higher in search results,” how awesome is that?!

How Do I Claim My Site on Pinterest?

There are two ways to claim your site:

• You can use a meta tag
• Or, you can upload an HTML file

For more detailed instructions on how to do this, head over on Pinterest's Claim Your Website help page.

Why Do I Need a Pinterest Business Account?

If you're taking marketing on Pinterest seriously, you'll want access to all the additional features that come with a business account. For instance, you'll unlock the ability to advertise, Pinterest's analytics, and a broader array of pinning options.

In fact, business users have five different types of pins they can use, however, we're only going to explore four of them, as the Shop the Look pin isn't relevant for selling planners (these are uniquely designed for the fashion and home decor categories).

Standard Pins
Just like the name suggests, these are just regular pins. Standard pins are the only kinds of pins non-business accounts can post.

Standard pins display:

• 一條鏈接
• 標題
• A description

就是這樣。

Promoted Pins
These are more like ads that business users can pay for. This helps to ensure your target audience actually gets exposed to your content. They look like standard pins to other Pinterest users, but they work a lot like PPC ads.

Rich Pins
For selling planners, Rich Pins are probably going to be your best bet. They're highly optimized pins that offer a far more engaging user experience, namely because they provide much more context to the potential pinner.

Interestingly, there are four types of Rich Pins: App, Product, Recipe, and Article. The Product option (and potentially the Article option, if you're running a blog on your store) will be the Rich Pin best suited to marketing your planner business.

Here's a little more information on these two options:

• Product: These make online shopping way easier for Pinterest users. They provide info about pricing, product availability, and purchasing details.
• Article: These pins highlight where the article has been sourced, the headline, author, and briefly describes the blog post.

You'll need to validate your website URL and get it authorized to be able to use Rich Pins. Pinterest provides more information on how to do that over in their help center.

Buyable Pins
These are very similar to Product Rich Pins, however, with a Buyable Pin, a customer (using either a mobile device or a desktop) can purchase products without leaving Pinterest. Best of all, Pinterest doesn't even take a cut of the sales you make!

You can also integrate buyable pins with your online store so your order fulfillment process isn't disrupted.

Add a Pinterest Save Button to Your Site

Making it simple for website visitors to share images on Pinterest is hands-down the easiest way of circulating your content on Pinterest.

This is how it works.

Once you install a Pinterest Save Button, a clickable logo is displayed on all the images published on your website. When visitors click on the logo, they can then save your content directly onto their Pinterest boards.

Best of all, every time a user saves a pin using the Save Button, their followers also see the content they've collected. This works wonders for bolstering traffic to your site and gaining more exposure on Pinterest.

Interestingly, there are two types of Pinterest Save Buttons:

• Automatic Buttons: As the name suggests, this is where Pinterest's Save Button logo appears on your images automatically (without the visitor taking any sort of action).
• Hover Buttons: Conversely, this is where Pinterest's Save Button only appears on images when visitors hovers their cursor over the image. This is the better option if you'd prefer to keep your Pinterest marketing covert. You can also modify the aesthetic of Pinterest Save Buttons to complement your branding.

Once you have a Save Button installed, you can use Pinterest's analytics to see which images visitors are pinning. With this data at your disposal, you'll find it easier to refine and improve your content marketing strategy.

Automate Your Pins

Consistency is the key to successfully marketing yourself on Pinterest. In fact, experts suggest you should pin anywhere from 11 to 20 times per day!

Pinterest gurus suggest 80% of what you post should be re-pinned from other Pinterest users, and the other 20% your own original content. But don't just publish product photos—this isn't the most efficient way to grow your following on Pinterest.

Instead, pin product-related stuff like infographics and blog posts brimming with valuable information, in addition to content specific to your planner business. Over time, this technique should acquire new customers and help retain your existing ones.

Understandably, pinning 11 to 20 times a day may sound like a lot. This is why automating the process comes in handy. Without it, you run the risk of losing momentum. Use scheduling tools like Buffer to help. This kind of software makes it easy to keep on top of your social media marketing.

Pinterest Pincodes

What are Pincodes?

Well, they're unique codes that work a bit like QR codes. So, as you may have already guessed, they help prospects find both your brand and products on Pinterest.

You can place Pincodes on any of your physical marketing materials, for example:

• Product catalogs
• Brochures
• 商業名片
• Product packaging (for selling planners online, this is probably the most effective way of using pincodes)

你明白了！

Then, whenever someone scans your Pincode with their Pinterest app, they'll be taken directly to your content.

Optimizing Your Pins

Pinterest, just like Google, works just like a search engine so you can employ SEO tactics to extend your reach.

This means doing a bit of keyword research.

The titles and descriptions of your pins are (primarily) how other Pinterest users stumble across your content. So, optimize both these pieces of copy with keywords your target audience is searching for.

To find high-converting keywords, use a tool like KWFinder. This is our favorite keyword research tool because it's thorough, accurate, and has a user-friendly interface. Check out our KWFinder Review to learn more about why it's one of the top keyword research tools out there.

In addition to using keywords, you'll also want to utilize hashtags. Again, these also help people discover your pins. These are most effective with content that's already optimized for high-converting keywords so don't rely solely on hashtags to get your planner business found on Pinterest!

Remember, however, that hashtags are clickable, which means they can take users away from your content so you don't want to bombard your pins with them. Instead, we suggest using a maximum of two hashtags per pin.

In addition to all the above, you'll want to optimize the size of your images. This means using a vertical aspect ratio with the recommended 2:3—600px wide x 900px high. When you stick to these ideal dimensions, you'll take up more space using Pinterest's kanban format. So it stands to reason, you're more likely to capture the eyes of people scrolling through their feed. Check out Canva's templates for the ideal Pinterest image size.

Video Marketing for Your Planner Business

You can also use video marketing to advertise your planner business. 就是這樣：

Have a Plan

The age-old adage “fail to plan and plan to fail” is accurate in this case, and launching video marketing campaigns are no exception.

Before you do anything else, do some research. Get to know your target audience inside out. This is the only way to achieve an in-depth understanding of what your target demographic is struggling with, and how you can offer them a solution with your planner products.

Write a Script

Once you have a topic in mind, you're now in a position to write a script.

保持簡單。 Use language your audience can resonate with, such as the kind of lingo you'd use in everyday conversations. This helps to give your video a more natural feel to it.

Before you start shooting, read your script aloud. You'll soon tell whether the narration flows. If you find yourself tripping over words, go back to the script and edit it until the words spill out naturally.

Record Your Narration

If you don't have one already, buy yourself a cheap mid-range microphone. You can get pretty decent ones second-hand for a fraction of the cost. Head over to Amazon and eBay to see what you can find. You'll be astounded at how much better the audio quality is, in comparison to using the mic built into your computer.

Now, find a quiet place to record. Ideally, somewhere you won't get disturbed or distracted.

Use your preferred video editor and record your voice over. Don't forget to speak both slowly and clearly into the microphone. This is a surefire way to achieve the best quality audio.

Record Your Video and Edit

Now record the visual content of your video. Once you're finished, play it back on your editing software. Cut out any mistakes or unnecessary footage.

When you're happy with both your video and audio, sync them together. Save the video and publish it on the platform of your choice—say, Facebook, YouTube, Instagram, etc.

It really is as simple as that!

Ready to Start Your Planner Business?

We hope having read this mammoth guide, you now feel as though you're in a better position to kickstart your planner business. Planners are one of the top rising product niches at the moment so if you're looking to create an in-demand product that you can tailor to your own audience, then starting your very own niche planner business could be something to seriously consider. Dive in sooner rather than later to really capitalize on this growing market!