如何通過修復結帳頁面上的錯誤來提高銷售額和客戶忠誠度

目錄

• 挑戰
• 目標
• 解決方案
  • 步驟 1. 收集有關錯誤的數據
  • 步驟 2. 處理數據
  • Step 3. 使用獲取的數據
• 結果

挑戰

目標

解決方案

步驟 1. 收集有關錯誤的數據

步驟 2. 處理數據

    Select date, hour,minute, email, description, City, productIds, productnames, productprice, cartquantity, cartamount, From ( SELECT usererrors.date as date, usererrors.hour as hour, usererrors.minute as minute, usererrors.userEmail as email, usererrors.action as action, usererrors.error as error, case when action = 'disabled' and error = 'buttonCreateOrder' then 'Unable to checkout in cart' when action = 'notAdded' and error = 'productToCart' then 'Unable to add product to cart' when action = 'open' and error = 'emptyCart' then 'Product can not be viewed in cart' when action = 'open' and error = 'HoldingPageCheckout' then 'Maintenance work in progress (after checkout)' when action = 'absent' and error = ƋdiscountCart' then Ƌ% discount unavailable online (in cart)' when action = 'absent' and error = ƋdiscountCheckout' then Ƌ% discount unavailable online (at the checkout page)' when action = 'disabled' and error = 'buttonSubmit' then 'Button "Place Order" not working at the checkout page' else 'Other' end as description, Dimensions.city as City, Dimensions.productids as productIds, Dimensions.productnames as productnames, customMetrics.productprice as productprice, customMetrics.cartquantity as cartquantity, customMetrics.cartamount as cartamount, FROM (SELECT date, hour,minute, hitId, userEmail, eventInfo.eventAction as action, eventInfo.eventLabel as error, hour(CURRENT_TIMESTAMP())+2-hour as currenthour from TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') ) where eventInfo.eventCategory = 'Errors' and userEmail is not null group by 1,2,3,4,5,6,7,8) as usererrors left join (SELECT hitId, MAX(IF(customDimensions.index=4, customDimensions.value, NULL)) WITHIN hitId AS city, MAX(IF(customDimensions.index=21, customDimensions.value, NULL)) WITHIN hitId AS productids, Max(IF(customDimensions.index=22, customDimensions.value, NULL)) WITHIN hitId AS productnames from TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') )) as Dimensions ON Dimensions.hitId=usererrors.hitId left join (SELECT hitId, MAX(IF(customMetrics.index=1, customMetrics.value, NULL)) WITHIN hitId AS productprice, MAX(IF(customMetrics.index=4, customMetrics.value, NULL)) WITHIN hitId AS cartamount, Max(IF(customMetrics.index=5, customMetrics.value, NULL)) WITHIN hitId AS cartquantity FROM TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') )) as customMetrics ON customMetrics.hitId=usererrors.hitId where usererrors.currenthour=0 ) ORDER BY date asc, hour asc, minute asc, email asc
Select date, hour,minute, email, description, City, productIds, productnames, productprice, cartquantity, cartamount, From ( SELECT usererrors.date as date, usererrors.hour as hour, usererrors.minute as minute, usererrors.userEmail as email, usererrors.action as action, usererrors.error as error, case when action = 'disabled' and error = 'buttonCreateOrder' then 'Unable to checkout in cart' when action = 'notAdded' and error = 'productToCart' then 'Unable to add product to cart' when action = 'open' and error = 'emptyCart' then 'Product can not be viewed in cart' when action = 'open' and error = 'HoldingPageCheckout' then 'Maintenance work in progress (after checkout)' when action = 'absent' and error = ƋdiscountCart' then Ƌ% discount unavailable online (in cart)' when action = 'absent' and error = ƋdiscountCheckout' then Ƌ% discount unavailable online (at the checkout page)' when action = 'disabled' and error = 'buttonSubmit' then 'Button "Place Order" not working at the checkout page' else 'Other' end as description, Dimensions.city as City, Dimensions.productids as productIds, Dimensions.productnames as productnames, customMetrics.productprice as productprice, customMetrics.cartquantity as cartquantity, customMetrics.cartamount as cartamount, FROM (SELECT date, hour,minute, hitId, userEmail, eventInfo.eventAction as action, eventInfo.eventLabel as error, hour(CURRENT_TIMESTAMP())+2-hour as currenthour from TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') ) where eventInfo.eventCategory = 'Errors' and userEmail is not null group by 1,2,3,4,5,6,7,8) as usererrors left join (SELECT hitId, MAX(IF(customDimensions.index=4, customDimensions.value, NULL)) WITHIN hitId AS city, MAX(IF(customDimensions.index=21, customDimensions.value, NULL)) WITHIN hitId AS productids, Max(IF(customDimensions.index=22, customDimensions.value, NULL)) WITHIN hitId AS productnames from TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') )) as Dimensions ON Dimensions.hitId=usererrors.hitId left join (SELECT hitId, MAX(IF(customMetrics.index=1, customMetrics.value, NULL)) WITHIN hitId AS productprice, MAX(IF(customMetrics.index=4, customMetrics.value, NULL)) WITHIN hitId AS cartamount, Max(IF(customMetrics.index=5, customMetrics.value, NULL)) WITHIN hitId AS cartquantity FROM TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') )) as customMetrics ON customMetrics.hitId=usererrors.hitId where usererrors.currenthour=0 ) ORDER BY date asc, hour asc, minute asc, email asc

作為查詢的結果，分析人員獲得了一個包含以下信息的表：

• 日期;
• 小時;
• 分鐘;
• 用戶電子郵件地址；
• 錯誤描述；
• 用戶城市；
• 購物車中產品的 ID；
• 購物車中的產品名稱；
• 購物車中產品的價格；
• 購物車中的產品總數；
• 購物車中產品的總價。

然後，使用 OWOX BI BigQuery Reports 插件設置數據導入到 Google 表格，該插件每小時自動更新表中的信息。 這意味著報告始終包含有關前一小時錯誤的最新數據。

您可以在下面找到此類報告的示例：

Step 3. 使用獲取的數據

結果