결제 페이지의 오류를 수정하여 판매 및 고객 충성도를 높이는 방법

목차

• 도전
• 목표
• 해결책
  • 1단계. 오류에 대한 데이터 수집
  • 2단계. 데이터 처리
  • 3단계. 획득한 데이터 사용
• 결과

도전

목표

해결책

1단계. 오류에 대한 데이터 수집

2단계. 데이터 처리

    Select date, hour,minute, email, description, City, productIds, productnames, productprice, cartquantity, cartamount, From ( SELECT usererrors.date as date, usererrors.hour as hour, usererrors.minute as minute, usererrors.userEmail as email, usererrors.action as action, usererrors.error as error, case when action = 'disabled' and error = 'buttonCreateOrder' then 'Unable to checkout in cart' when action = 'notAdded' and error = 'productToCart' then 'Unable to add product to cart' when action = 'open' and error = 'emptyCart' then 'Product can not be viewed in cart' when action = 'open' and error = 'HoldingPageCheckout' then 'Maintenance work in progress (after checkout)' when action = 'absent' and error = ƋdiscountCart' then Ƌ% discount unavailable online (in cart)' when action = 'absent' and error = ƋdiscountCheckout' then Ƌ% discount unavailable online (at the checkout page)' when action = 'disabled' and error = 'buttonSubmit' then 'Button "Place Order" not working at the checkout page' else 'Other' end as description, Dimensions.city as City, Dimensions.productids as productIds, Dimensions.productnames as productnames, customMetrics.productprice as productprice, customMetrics.cartquantity as cartquantity, customMetrics.cartamount as cartamount, FROM (SELECT date, hour,minute, hitId, userEmail, eventInfo.eventAction as action, eventInfo.eventLabel as error, hour(CURRENT_TIMESTAMP())+2-hour as currenthour from TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') ) where eventInfo.eventCategory = 'Errors' and userEmail is not null group by 1,2,3,4,5,6,7,8) as usererrors left join (SELECT hitId, MAX(IF(customDimensions.index=4, customDimensions.value, NULL)) WITHIN hitId AS city, MAX(IF(customDimensions.index=21, customDimensions.value, NULL)) WITHIN hitId AS productids, Max(IF(customDimensions.index=22, customDimensions.value, NULL)) WITHIN hitId AS productnames from TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') )) as Dimensions ON Dimensions.hitId=usererrors.hitId left join (SELECT hitId, MAX(IF(customMetrics.index=1, customMetrics.value, NULL)) WITHIN hitId AS productprice, MAX(IF(customMetrics.index=4, customMetrics.value, NULL)) WITHIN hitId AS cartamount, Max(IF(customMetrics.index=5, customMetrics.value, NULL)) WITHIN hitId AS cartquantity FROM TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') )) as customMetrics ON customMetrics.hitId=usererrors.hitId where usererrors.currenthour=0 ) ORDER BY date asc, hour asc, minute asc, email asc
Select date, hour,minute, email, description, City, productIds, productnames, productprice, cartquantity, cartamount, From ( SELECT usererrors.date as date, usererrors.hour as hour, usererrors.minute as minute, usererrors.userEmail as email, usererrors.action as action, usererrors.error as error, case when action = 'disabled' and error = 'buttonCreateOrder' then 'Unable to checkout in cart' when action = 'notAdded' and error = 'productToCart' then 'Unable to add product to cart' when action = 'open' and error = 'emptyCart' then 'Product can not be viewed in cart' when action = 'open' and error = 'HoldingPageCheckout' then 'Maintenance work in progress (after checkout)' when action = 'absent' and error = ƋdiscountCart' then Ƌ% discount unavailable online (in cart)' when action = 'absent' and error = ƋdiscountCheckout' then Ƌ% discount unavailable online (at the checkout page)' when action = 'disabled' and error = 'buttonSubmit' then 'Button "Place Order" not working at the checkout page' else 'Other' end as description, Dimensions.city as City, Dimensions.productids as productIds, Dimensions.productnames as productnames, customMetrics.productprice as productprice, customMetrics.cartquantity as cartquantity, customMetrics.cartamount as cartamount, FROM (SELECT date, hour,minute, hitId, userEmail, eventInfo.eventAction as action, eventInfo.eventLabel as error, hour(CURRENT_TIMESTAMP())+2-hour as currenthour from TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') ) where eventInfo.eventCategory = 'Errors' and userEmail is not null group by 1,2,3,4,5,6,7,8) as usererrors left join (SELECT hitId, MAX(IF(customDimensions.index=4, customDimensions.value, NULL)) WITHIN hitId AS city, MAX(IF(customDimensions.index=21, customDimensions.value, NULL)) WITHIN hitId AS productids, Max(IF(customDimensions.index=22, customDimensions.value, NULL)) WITHIN hitId AS productnames from TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') )) as Dimensions ON Dimensions.hitId=usererrors.hitId left join (SELECT hitId, MAX(IF(customMetrics.index=1, customMetrics.value, NULL)) WITHIN hitId AS productprice, MAX(IF(customMetrics.index=4, customMetrics.value, NULL)) WITHIN hitId AS cartamount, Max(IF(customMetrics.index=5, customMetrics.value, NULL)) WITHIN hitId AS cartquantity FROM TABLE_DATE_RANGE([mvideo-ru:Streaming.streaming_], DATE_ADD(CURRENT_TIMESTAMP(), 0 ,'DAY'), DATE_ADD(CURRENT_TIMESTAMP(), 0 , 'DAY') )) as customMetrics ON customMetrics.hitId=usererrors.hitId where usererrors.currenthour=0 ) ORDER BY date asc, hour asc, minute asc, email asc

쿼리 결과 분석가는 다음 정보가 포함된 테이블을 얻었습니다.

• 날짜;
• 시간;
• 분;
• 사용자 이메일 주소
• 오류 설명;
• 사용자 도시;
• 장바구니에 담긴 제품의 ID
• 장바구니에 담긴 제품 이름
• 장바구니에 담긴 제품의 가격
• 장바구니에 담긴 총 제품 수
• 장바구니에 담긴 제품의 총 가격.

그런 다음 테이블의 정보를 매시간 자동으로 업데이트하는 OWOX BI BigQuery 보고서 추가 기능을 사용하여 Google 스프레드시트로 데이터 가져오기가 설정되었습니다. 즉, 보고서에는 항상 이전 시간의 오류에 대한 최신 데이터가 포함됩니다.

아래에서 그러한 보고서의 예를 찾을 수 있습니다.

3단계. 획득한 데이터 사용

결과