Come caricare dati grezzi da Google Ads su Google BigQuery

Sommario

• Perché hai bisogno di dati grezzi da Google Ads
• Due modi per caricare dati grezzi da Google Ads in BigQuery
• Come configurare il caricamento tramite Trasferimento dati
• Come impostare il caricamento utilizzando Ads Script
• Come collegare il download dei dati da Google Ads a OWOX BI
• Consigli utili

Scopri il vero valore delle campagne

Importa automaticamente i dati sui costi in Google Analytics da tutti i tuoi servizi pubblicitari. Confronta i costi della campagna, il CPC e il ritorno sulla spesa pubblicitaria in un unico rapporto.

Inizia la prova

Perché hai bisogno di dati grezzi da Google Ads

Due modi per caricare dati grezzi da Google Ads in BigQuery

Cosa ti serve per le impostazioni

Come concedere i diritti di accesso in GBQ

Come configurare il caricamento tramite Trasferimento dati

Passaggio 1. Crea un progetto in Google Cloud Platform

Passaggio 2. Attiva API BigQuery

Passaggio 3. Attiva l'API di trasferimento dati

Passaggio 4. Preparare il set di dati in GBQ

Passaggio 5. Imposta il trasferimento dei dati da Google Ads

Come impostare il caricamento utilizzando Ads Script

    /** * @name Export Data to BigQuery * * @overview The Export Data to BigQuery script sets up a BigQuery * dataset and tables, downloads a report from AdWords and then * loads the report to BigQuery. * * @author AdWords Scripts Team [[email protected]] * * @version 1.3 */ var CONFIG = { BIGQUERY_PROJECT_ID: 'BQ project name', BIGQUERY_DATASET_ID: AdWordsApp.currentAccount().getCustomerId().replace(/-/g, '_'), // Truncate existing data, otherwise will append. TRUNCATE_EXISTING_DATASET: false, TRUNCATE_EXISTING_TABLES: true, // Lists of reports and fields to retrieve from AdWords. REPORTS: [], RECIPIENT_EMAILS: [ 'Your email' ] }; var report = { NAME: 'CLICK_PERFORMANCE_REPORT', //https://developers.google.com/adwords/api/docs/appendix/reports/click-performance-report CONDITIONS: '', FIELDS: {'AccountDescriptiveName': 'STRING', 'AdFormat': 'STRING', 'AdGroupId': 'STRING', 'AdGroupName': 'STRING', 'AoiCountryCriteriaId': 'STRING', 'CampaignId': 'STRING', 'CampaignLocationTargetId': 'STRING', 'CampaignName': 'STRING', 'CampaignStatus': 'STRING', 'Clicks': 'INTEGER', 'ClickType': 'STRING', 'CreativeId': 'STRING', 'CriteriaId': 'STRING', 'CriteriaParameters': 'STRING', 'Date': 'DATE', 'Device': 'STRING', 'ExternalCustomerId': 'STRING', 'GclId': 'STRING', 'KeywordMatchType': 'STRING', 'LopCountryCriteriaId': 'STRING', 'Page': 'INTEGER' }, DATE_RANGE: new Date(new Date().setDate(new Date().getDate()-1)).toISOString().slice(0, 10).replace(/-/g, "")+','+new Date(new Date().setDate(new Date().getDate()-1)).toISOString().slice(0, 10).replace(/-/g, ""), DATE: new Date(new Date().setDate(new Date().getDate()-1)).toISOString().slice(0, 10).replace(/-/g, "") }; //Regular export CONFIG.REPORTS.push(JSON.parse(JSON.stringify(report))); //One-time historical export //for(var i=2;i<91;i++){ // report.DATE_RANGE = new Date(new Date().setDate(new Date().getDate()-i)).toISOString().slice(0, 10).replace(/-/g, "")+','+new Date(new Date().setDate(new Date().getDate()-i)).toISOString().slice(0, 10).replace(/-/g, ""); // report.DATE = new Date(new Date().setDate(new Date().getDate()-i)).toISOString().slice(0, 10).replace(/-/g, ""); // CONFIG.REPORTS.push(JSON.parse(JSON.stringify(report))); //} /** * Main method */ function main() { createDataset(); for (var i = 0; i < CONFIG.REPORTS.length; i++) { var reportConfig = CONFIG.REPORTS[i]; createTable(reportConfig); } var jobIds = processReports(); waitTillJobsComplete(jobIds); sendEmail(jobIds); } /** * Creates a new dataset. * * If a dataset with the same id already exists and the truncate flag * is set, will truncate the old dataset. If the truncate flag is not * set, then will not create a new dataset. */ function createDataset() { if (datasetExists()) { if (CONFIG.TRUNCATE_EXISTING_DATASET) { BigQuery.Datasets.remove(CONFIG.BIGQUERY_PROJECT_ID, CONFIG.BIGQUERY_DATASET_ID, {'deleteContents' : true}); Logger.log('Truncated dataset.'); } else { Logger.log('Dataset %s already exists. Will not recreate.', CONFIG.BIGQUERY_DATASET_ID); return; } } // Create new dataset. var dataSet = BigQuery.newDataset(); dataSet.friendlyName = CONFIG.BIGQUERY_DATASET_ID; dataSet.datasetReference = BigQuery.newDatasetReference(); dataSet.datasetReference.projectId = CONFIG.BIGQUERY_PROJECT_ID; dataSet.datasetReference.datasetId = CONFIG.BIGQUERY_DATASET_ID; dataSet = BigQuery.Datasets.insert(dataSet, CONFIG.BIGQUERY_PROJECT_ID); Logger.log('Created dataset with id %s.', dataSet.id); } /** * Checks if dataset already exists in project. * * @return {boolean} Returns true if dataset already exists. */ function datasetExists() { // Get a list of all datasets in project. var datasets = BigQuery.Datasets.list(CONFIG.BIGQUERY_PROJECT_ID); var datasetExists = false; // Iterate through each dataset and check for an id match. if (datasets.datasets != null) { for (var i = 0; i < datasets.datasets.length; i++) { var dataset = datasets.datasets[i]; if (dataset.datasetReference.datasetId == CONFIG.BIGQUERY_DATASET_ID) { datasetExists = true; break; } } } return datasetExists; } /** * Creates a new table. * * If a table with the same id already exists and the truncate flag * is set, will truncate the old table. If the truncate flag is not * set, then will not create a new table. * * @param {Object} reportConfig Report configuration including report name, * conditions, and fields. */ function createTable(reportConfig) { var tableName = reportConfig.NAME+reportConfig.DATE; if (tableExists(tableName)) { if (CONFIG.TRUNCATE_EXISTING_TABLES) { BigQuery.Tables.remove(CONFIG.BIGQUERY_PROJECT_ID, CONFIG.BIGQUERY_DATASET_ID, tableName); Logger.log('Truncated table %s.', tableName); } else { Logger.log('Table %s already exists. Will not recreate.', tableName); return; } } // Create new table. var table = BigQuery.newTable(); var schema = BigQuery.newTableSchema(); var bigQueryFields = []; // Add each field to table schema. var fieldNames = Object.keys(reportConfig.FIELDS); for (var i = 0; i < fieldNames.length; i++) { var fieldName = fieldNames[i]; var bigQueryFieldSchema = BigQuery.newTableFieldSchema(); bigQueryFieldSchema.description = fieldName; bigQueryFieldSchema.name = fieldName; bigQueryFieldSchema.type = reportConfig.FIELDS[fieldName]; bigQueryFields.push(bigQueryFieldSchema); } schema.fields = bigQueryFields; table.schema = schema; table.friendlyName = tableName; table.tableReference = BigQuery.newTableReference(); table.tableReference.datasetId = CONFIG.BIGQUERY_DATASET_ID; table.tableReference.projectId = CONFIG.BIGQUERY_PROJECT_ID; table.tableReference.tableId = tableName; table = BigQuery.Tables.insert(table, CONFIG.BIGQUERY_PROJECT_ID, CONFIG.BIGQUERY_DATASET_ID); Logger.log('Created table with id %s.', table.id); } /** * Checks if table already exists in dataset. * * @param {string} tableId The table id to check existence. * * @return {boolean} Returns true if table already exists. */ function tableExists(tableId) { // Get a list of all tables in the dataset. var tables = BigQuery.Tables.list(CONFIG.BIGQUERY_PROJECT_ID, CONFIG.BIGQUERY_DATASET_ID); var tableExists = false; // Iterate through each table and check for an id match. if (tables.tables != null) { for (var i = 0; i < tables.tables.length; i++) { var table = tables.tables[i]; if (table.tableReference.tableId == tableId) { tableExists = true; break; } } } return tableExists; } /** * Process all configured reports * * Iterates through each report to: retrieve AdWords data, * backup data to Drive (if configured), load data to BigQuery. * * @return {Array.<string>} jobIds The list of all job ids. */ function processReports() { var jobIds = []; // Iterate over each report type. for (var i = 0; i < CONFIG.REPORTS.length; i++) { var reportConfig = CONFIG.REPORTS[i]; Logger.log('Running report %s', reportConfig.NAME); // Get data as csv var csvData = retrieveAdwordsReport(reportConfig); //Logger.log(csvData); // Convert to Blob format. var blobData = Utilities.newBlob(csvData, 'application/octet-stream'); // Load data var jobId = loadDataToBigquery(reportConfig, blobData); jobIds.push(jobId); } return jobIds; } /** * Retrieves AdWords data as csv and formats any fields * to BigQuery expected format. * * @param {Object} reportConfig Report configuration including report name, * conditions, and fields. * * @return {string} csvData Report in csv format. */ function retrieveAdwordsReport(reportConfig) { var fieldNames = Object.keys(reportConfig.FIELDS); var query = 'SELECT ' + fieldNames.join(', ') + ' FROM ' + reportConfig.NAME + '' + reportConfig.CONDITIONS + ' DURING ' + reportConfig.DATE_RANGE; Logger.log(query); var report = AdWordsApp.report(query); var rows = report.rows(); var csvRows = []; // Header row csvRows.push(fieldNames.join(',')); // Iterate over each row. while (rows.hasNext()) { var row = rows.next(); var csvRow = []; for (var i = 0; i < fieldNames.length; i++) { var fieldName = fieldNames[i]; var fieldValue = row[fieldName].toString(); var fieldType = reportConfig.FIELDS[fieldName]; // Strip off % and perform any other formatting here. if (fieldType == 'FLOAT' || fieldType == 'INTEGER') { if (fieldValue.charAt(fieldValue.length - 1) == '%') { fieldValue = fieldValue.substring(0, fieldValue.length - 1); } fieldValue = fieldValue.replace(/,/g,''); if (fieldValue == '--' || fieldValue == 'Unspecified') { fieldValue = '' } } // Add double quotes to any string values. if (fieldType == 'STRING') { if (fieldValue == '--') { fieldValue = '' } fieldValue = fieldValue.replace(/"/g, '""'); fieldValue = '"' + fieldValue + '"' } csvRow.push(fieldValue); } csvRows.push(csvRow.join(',')); } Logger.log('Downloaded ' + reportConfig.NAME + ' with ' + csvRows.length + ' rows.'); return csvRows.join('\n'); } /** * Creates a BigQuery insertJob to load csv data. * * @param {Object} reportConfig Report configuration including report name, * conditions, and fields. * @param {Blob} data Csv report data as an 'application/octet-stream' blob. * * @return {string} jobId The job id for upload. */ function loadDataToBigquery(reportConfig, data) { // Create the data upload job. var job = { configuration: { load: { destinationTable: { projectId: CONFIG.BIGQUERY_PROJECT_ID, datasetId: CONFIG.BIGQUERY_DATASET_ID, tableId: reportConfig.NAME + reportConfig.DATE }, skipLeadingRows: 1 } } }; var insertJob = BigQuery.Jobs.insert(job, CONFIG.BIGQUERY_PROJECT_ID, data); Logger.log('Load job started for %s. Check on the status of it here: ' + 'https://bigquery.cloud.google.com/jobs/%s', reportConfig.NAME, CONFIG.BIGQUERY_PROJECT_ID); return insertJob.jobReference.jobId; } /** * Polls until all jobs are 'DONE'. * * @param {Array.<string>} jobIds The list of all job ids. */ function waitTillJobsComplete(jobIds) { var complete = false; var remainingJobs = jobIds; while (!complete) { if (AdWordsApp.getExecutionInfo().getRemainingTime() < 5){ Logger.log('Script is about to timeout, jobs ' + remainingJobs.join(',') + ' are still incomplete.'); } remainingJobs = getIncompleteJobs(remainingJobs); if (remainingJobs.length == 0) { complete = true; } if (!complete) { Logger.log(remainingJobs.length + ' jobs still being processed.'); // Wait 5 seconds before checking status again. Utilities.sleep(5000); } } Logger.log('All jobs processed.'); } /** * Iterates through jobs and returns the ids for those jobs * that are not 'DONE'. * * @param {Array.<string>} jobIds The list of job ids. * * @return {Array.<string>} remainingJobIds The list of remaining job ids. */ function getIncompleteJobs(jobIds) { var remainingJobIds = []; for (var i = 0; i < jobIds.length; i++) { var jobId = jobIds[i]; var getJob = BigQuery.Jobs.get(CONFIG.BIGQUERY_PROJECT_ID, jobId); if (getJob.status.state != 'DONE') { remainingJobIds.push(jobId); } } return remainingJobIds; } /** * Sends a notification email that jobs have completed loading. * * @param {Array.<string>} jobIds The list of all job ids. */ function sendEmail(jobIds) { var html = []; html.push( '<html>', '<body>', '<table width=800 cellpadding=0 border=0 cellspacing=0>', '<tr>', '<td colspan=2 align=right>', "<div style='font: italic normal 10pt Times New Roman, serif; " + "margin: 0; color: #666; padding-right: 5px;'>" + 'Powered by AdWords Scripts</div>', '</td>', '</tr>', "<tr bgcolor='#3c78d8'>", '<td width=500>', "<div style='font: normal 18pt verdana, sans-serif; " + "padding: 3px 10px; color: white'>Adwords data load to " + "Bigquery report</div>", '</td>', '<td align=right>', "<div style='font: normal 18pt verdana, sans-serif; " + "padding: 3px 10px; color: white'>", AdWordsApp.currentAccount().getCustomerId(), '</tr>', '</table>', '<table width=800 cellpadding=0 border=1 cellspacing=0>', "<tr bgcolor='#ddd'>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5px 5px; background-color: #ddd; ' + "text-align: left'>Report</td>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5px 5px; background-color: #ddd; ' + "text-align: left'>JobId</td>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5x 5px; background-color: #ddd; ' + "text-align: left'>Rows</td>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5x 5px; background-color: #ddd; ' + "text-align: left'>State</td>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5x 5px; background-color: #ddd; ' + "text-align: left'>ErrorResult</td>", '</tr>', createTableRows(jobIds), '</table>', '</body>', '</html>'); MailApp.sendEmail(CONFIG.RECIPIENT_EMAILS.join(','), 'Adwords data load to Bigquery Complete', '', {htmlBody: html.join('\n')}); } /** * Creates table rows for email report. * * @param {Array.<string>} jobIds The list of all job ids. */ function createTableRows(jobIds) { var html = []; for (var i = 0; i < jobIds.length; i++) { var jobId = jobIds[i]; var job = BigQuery.Jobs.get(CONFIG.BIGQUERY_PROJECT_ID, jobId); var errorResult = '' if (job.status.errorResult) { errorResult = job.status.errorResult; } html.push('<tr>', "<td style='padding: 0px 10px'>" + job.configuration.load.destinationTable.tableId + '</td>', "<td style='padding: 0px 10px'>" + jobId + '</td>', "<td style='padding: 0px 10px'>" + job.statistics.load?job.statistics.load.outputRows:0 + '</td>', "<td style='padding: 0px 10px'>" + job.status.state + '</td>', "<td style='padding: 0px 10px'>" + errorResult + '</td>', '</tr>'); } return html.join('\n'); }
/** * @name Export Data to BigQuery * * @overview The Export Data to BigQuery script sets up a BigQuery * dataset and tables, downloads a report from AdWords and then * loads the report to BigQuery. * * @author AdWords Scripts Team [[email protected]] * * @version 1.3 */ var CONFIG = { BIGQUERY_PROJECT_ID: 'BQ project name', BIGQUERY_DATASET_ID: AdWordsApp.currentAccount().getCustomerId().replace(/-/g, '_'), // Truncate existing data, otherwise will append. TRUNCATE_EXISTING_DATASET: false, TRUNCATE_EXISTING_TABLES: true, // Lists of reports and fields to retrieve from AdWords. REPORTS: [], RECIPIENT_EMAILS: [ 'Your email' ] }; var report = { NAME: 'CLICK_PERFORMANCE_REPORT', //https://developers.google.com/adwords/api/docs/appendix/reports/click-performance-report CONDITIONS: '', FIELDS: {'AccountDescriptiveName': 'STRING', 'AdFormat': 'STRING', 'AdGroupId': 'STRING', 'AdGroupName': 'STRING', 'AoiCountryCriteriaId': 'STRING', 'CampaignId': 'STRING', 'CampaignLocationTargetId': 'STRING', 'CampaignName': 'STRING', 'CampaignStatus': 'STRING', 'Clicks': 'INTEGER', 'ClickType': 'STRING', 'CreativeId': 'STRING', 'CriteriaId': 'STRING', 'CriteriaParameters': 'STRING', 'Date': 'DATE', 'Device': 'STRING', 'ExternalCustomerId': 'STRING', 'GclId': 'STRING', 'KeywordMatchType': 'STRING', 'LopCountryCriteriaId': 'STRING', 'Page': 'INTEGER' }, DATE_RANGE: new Date(new Date().setDate(new Date().getDate()-1)).toISOString().slice(0, 10).replace(/-/g, "")+','+new Date(new Date().setDate(new Date().getDate()-1)).toISOString().slice(0, 10).replace(/-/g, ""), DATE: new Date(new Date().setDate(new Date().getDate()-1)).toISOString().slice(0, 10).replace(/-/g, "") }; //Regular export CONFIG.REPORTS.push(JSON.parse(JSON.stringify(report))); //One-time historical export //for(var i=2;i<91;i++){ // report.DATE_RANGE = new Date(new Date().setDate(new Date().getDate()-i)).toISOString().slice(0, 10).replace(/-/g, "")+','+new Date(new Date().setDate(new Date().getDate()-i)).toISOString().slice(0, 10).replace(/-/g, ""); // report.DATE = new Date(new Date().setDate(new Date().getDate()-i)).toISOString().slice(0, 10).replace(/-/g, ""); // CONFIG.REPORTS.push(JSON.parse(JSON.stringify(report))); //} /** * Main method */ function main() { createDataset(); for (var i = 0; i < CONFIG.REPORTS.length; i++) { var reportConfig = CONFIG.REPORTS[i]; createTable(reportConfig); } var jobIds = processReports(); waitTillJobsComplete(jobIds); sendEmail(jobIds); } /** * Creates a new dataset. * * If a dataset with the same id already exists and the truncate flag * is set, will truncate the old dataset. If the truncate flag is not * set, then will not create a new dataset. */ function createDataset() { if (datasetExists()) { if (CONFIG.TRUNCATE_EXISTING_DATASET) { BigQuery.Datasets.remove(CONFIG.BIGQUERY_PROJECT_ID, CONFIG.BIGQUERY_DATASET_ID, {'deleteContents' : true}); Logger.log('Truncated dataset.'); } else { Logger.log('Dataset %s already exists. Will not recreate.', CONFIG.BIGQUERY_DATASET_ID); return; } } // Create new dataset. var dataSet = BigQuery.newDataset(); dataSet.friendlyName = CONFIG.BIGQUERY_DATASET_ID; dataSet.datasetReference = BigQuery.newDatasetReference(); dataSet.datasetReference.projectId = CONFIG.BIGQUERY_PROJECT_ID; dataSet.datasetReference.datasetId = CONFIG.BIGQUERY_DATASET_ID; dataSet = BigQuery.Datasets.insert(dataSet, CONFIG.BIGQUERY_PROJECT_ID); Logger.log('Created dataset with id %s.', dataSet.id); } /** * Checks if dataset already exists in project. * * @return {boolean} Returns true if dataset already exists. */ function datasetExists() { // Get a list of all datasets in project. var datasets = BigQuery.Datasets.list(CONFIG.BIGQUERY_PROJECT_ID); var datasetExists = false; // Iterate through each dataset and check for an id match. if (datasets.datasets != null) { for (var i = 0; i < datasets.datasets.length; i++) { var dataset = datasets.datasets[i]; if (dataset.datasetReference.datasetId == CONFIG.BIGQUERY_DATASET_ID) { datasetExists = true; break; } } } return datasetExists; } /** * Creates a new table. * * If a table with the same id already exists and the truncate flag * is set, will truncate the old table. If the truncate flag is not * set, then will not create a new table. * * @param {Object} reportConfig Report configuration including report name, * conditions, and fields. */ function createTable(reportConfig) { var tableName = reportConfig.NAME+reportConfig.DATE; if (tableExists(tableName)) { if (CONFIG.TRUNCATE_EXISTING_TABLES) { BigQuery.Tables.remove(CONFIG.BIGQUERY_PROJECT_ID, CONFIG.BIGQUERY_DATASET_ID, tableName); Logger.log('Truncated table %s.', tableName); } else { Logger.log('Table %s already exists. Will not recreate.', tableName); return; } } // Create new table. var table = BigQuery.newTable(); var schema = BigQuery.newTableSchema(); var bigQueryFields = []; // Add each field to table schema. var fieldNames = Object.keys(reportConfig.FIELDS); for (var i = 0; i < fieldNames.length; i++) { var fieldName = fieldNames[i]; var bigQueryFieldSchema = BigQuery.newTableFieldSchema(); bigQueryFieldSchema.description = fieldName; bigQueryFieldSchema.name = fieldName; bigQueryFieldSchema.type = reportConfig.FIELDS[fieldName]; bigQueryFields.push(bigQueryFieldSchema); } schema.fields = bigQueryFields; table.schema = schema; table.friendlyName = tableName; table.tableReference = BigQuery.newTableReference(); table.tableReference.datasetId = CONFIG.BIGQUERY_DATASET_ID; table.tableReference.projectId = CONFIG.BIGQUERY_PROJECT_ID; table.tableReference.tableId = tableName; table = BigQuery.Tables.insert(table, CONFIG.BIGQUERY_PROJECT_ID, CONFIG.BIGQUERY_DATASET_ID); Logger.log('Created table with id %s.', table.id); } /** * Checks if table already exists in dataset. * * @param {string} tableId The table id to check existence. * * @return {boolean} Returns true if table already exists. */ function tableExists(tableId) { // Get a list of all tables in the dataset. var tables = BigQuery.Tables.list(CONFIG.BIGQUERY_PROJECT_ID, CONFIG.BIGQUERY_DATASET_ID); var tableExists = false; // Iterate through each table and check for an id match. if (tables.tables != null) { for (var i = 0; i < tables.tables.length; i++) { var table = tables.tables[i]; if (table.tableReference.tableId == tableId) { tableExists = true; break; } } } return tableExists; } /** * Process all configured reports * * Iterates through each report to: retrieve AdWords data, * backup data to Drive (if configured), load data to BigQuery. * * @return {Array.<string>} jobIds The list of all job ids. */ function processReports() { var jobIds = []; // Iterate over each report type. for (var i = 0; i < CONFIG.REPORTS.length; i++) { var reportConfig = CONFIG.REPORTS[i]; Logger.log('Running report %s', reportConfig.NAME); // Get data as csv var csvData = retrieveAdwordsReport(reportConfig); //Logger.log(csvData); // Convert to Blob format. var blobData = Utilities.newBlob(csvData, 'application/octet-stream'); // Load data var jobId = loadDataToBigquery(reportConfig, blobData); jobIds.push(jobId); } return jobIds; } /** * Retrieves AdWords data as csv and formats any fields * to BigQuery expected format. * * @param {Object} reportConfig Report configuration including report name, * conditions, and fields. * * @return {string} csvData Report in csv format. */ function retrieveAdwordsReport(reportConfig) { var fieldNames = Object.keys(reportConfig.FIELDS); var query = 'SELECT ' + fieldNames.join(', ') + ' FROM ' + reportConfig.NAME + '' + reportConfig.CONDITIONS + ' DURING ' + reportConfig.DATE_RANGE; Logger.log(query); var report = AdWordsApp.report(query); var rows = report.rows(); var csvRows = []; // Header row csvRows.push(fieldNames.join(',')); // Iterate over each row. while (rows.hasNext()) { var row = rows.next(); var csvRow = []; for (var i = 0; i < fieldNames.length; i++) { var fieldName = fieldNames[i]; var fieldValue = row[fieldName].toString(); var fieldType = reportConfig.FIELDS[fieldName]; // Strip off % and perform any other formatting here. if (fieldType == 'FLOAT' || fieldType == 'INTEGER') { if (fieldValue.charAt(fieldValue.length - 1) == '%') { fieldValue = fieldValue.substring(0, fieldValue.length - 1); } fieldValue = fieldValue.replace(/,/g,''); if (fieldValue == '--' || fieldValue == 'Unspecified') { fieldValue = '' } } // Add double quotes to any string values. if (fieldType == 'STRING') { if (fieldValue == '--') { fieldValue = '' } fieldValue = fieldValue.replace(/"/g, '""'); fieldValue = '"' + fieldValue + '"' } csvRow.push(fieldValue); } csvRows.push(csvRow.join(',')); } Logger.log('Downloaded ' + reportConfig.NAME + ' with ' + csvRows.length + ' rows.'); return csvRows.join('\n'); } /** * Creates a BigQuery insertJob to load csv data. * * @param {Object} reportConfig Report configuration including report name, * conditions, and fields. * @param {Blob} data Csv report data as an 'application/octet-stream' blob. * * @return {string} jobId The job id for upload. */ function loadDataToBigquery(reportConfig, data) { // Create the data upload job. var job = { configuration: { load: { destinationTable: { projectId: CONFIG.BIGQUERY_PROJECT_ID, datasetId: CONFIG.BIGQUERY_DATASET_ID, tableId: reportConfig.NAME + reportConfig.DATE }, skipLeadingRows: 1 } } }; var insertJob = BigQuery.Jobs.insert(job, CONFIG.BIGQUERY_PROJECT_ID, data); Logger.log('Load job started for %s. Check on the status of it here: ' + 'https://bigquery.cloud.google.com/jobs/%s', reportConfig.NAME, CONFIG.BIGQUERY_PROJECT_ID); return insertJob.jobReference.jobId; } /** * Polls until all jobs are 'DONE'. * * @param {Array.<string>} jobIds The list of all job ids. */ function waitTillJobsComplete(jobIds) { var complete = false; var remainingJobs = jobIds; while (!complete) { if (AdWordsApp.getExecutionInfo().getRemainingTime() < 5){ Logger.log('Script is about to timeout, jobs ' + remainingJobs.join(',') + ' are still incomplete.'); } remainingJobs = getIncompleteJobs(remainingJobs); if (remainingJobs.length == 0) { complete = true; } if (!complete) { Logger.log(remainingJobs.length + ' jobs still being processed.'); // Wait 5 seconds before checking status again. Utilities.sleep(5000); } } Logger.log('All jobs processed.'); } /** * Iterates through jobs and returns the ids for those jobs * that are not 'DONE'. * * @param {Array.<string>} jobIds The list of job ids. * * @return {Array.<string>} remainingJobIds The list of remaining job ids. */ function getIncompleteJobs(jobIds) { var remainingJobIds = []; for (var i = 0; i < jobIds.length; i++) { var jobId = jobIds[i]; var getJob = BigQuery.Jobs.get(CONFIG.BIGQUERY_PROJECT_ID, jobId); if (getJob.status.state != 'DONE') { remainingJobIds.push(jobId); } } return remainingJobIds; } /** * Sends a notification email that jobs have completed loading. * * @param {Array.<string>} jobIds The list of all job ids. */ function sendEmail(jobIds) { var html = []; html.push( '<html>', '<body>', '<table width=800 cellpadding=0 border=0 cellspacing=0>', '<tr>', '<td colspan=2 align=right>', "<div style='font: italic normal 10pt Times New Roman, serif; " + "margin: 0; color: #666; padding-right: 5px;'>" + 'Powered by AdWords Scripts</div>', '</td>', '</tr>', "<tr bgcolor='#3c78d8'>", '<td width=500>', "<div style='font: normal 18pt verdana, sans-serif; " + "padding: 3px 10px; color: white'>Adwords data load to " + "Bigquery report</div>", '</td>', '<td align=right>', "<div style='font: normal 18pt verdana, sans-serif; " + "padding: 3px 10px; color: white'>", AdWordsApp.currentAccount().getCustomerId(), '</tr>', '</table>', '<table width=800 cellpadding=0 border=1 cellspacing=0>', "<tr bgcolor='#ddd'>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5px 5px; background-color: #ddd; ' + "text-align: left'>Report</td>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5px 5px; background-color: #ddd; ' + "text-align: left'>JobId</td>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5x 5px; background-color: #ddd; ' + "text-align: left'>Rows</td>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5x 5px; background-color: #ddd; ' + "text-align: left'>State</td>", "<td style='font: 12pt verdana, sans-serif; " + 'padding: 5px 0px 5x 5px; background-color: #ddd; ' + "text-align: left'>ErrorResult</td>", '</tr>', createTableRows(jobIds), '</table>', '</body>', '</html>'); MailApp.sendEmail(CONFIG.RECIPIENT_EMAILS.join(','), 'Adwords data load to Bigquery Complete', '', {htmlBody: html.join('\n')}); } /** * Creates table rows for email report. * * @param {Array.<string>} jobIds The list of all job ids. */ function createTableRows(jobIds) { var html = []; for (var i = 0; i < jobIds.length; i++) { var jobId = jobIds[i]; var job = BigQuery.Jobs.get(CONFIG.BIGQUERY_PROJECT_ID, jobId); var errorResult = '' if (job.status.errorResult) { errorResult = job.status.errorResult; } html.push('<tr>', "<td style='padding: 0px 10px'>" + job.configuration.load.destinationTable.tableId + '</td>', "<td style='padding: 0px 10px'>" + jobId + '</td>', "<td style='padding: 0px 10px'>" + job.statistics.load?job.statistics.load.outputRows:0 + '</td>', "<td style='padding: 0px 10px'>" + job.status.state + '</td>', "<td style='padding: 0px 10px'>" + errorResult + '</td>', '</tr>'); } return html.join('\n'); }

Prima di eseguire lo script, assicurati di fare clic sul pulsante Anteprima nell'angolo in basso a destra per controllare il risultato. Se sono presenti errori, il sistema ti avviserà e indicherà in quale riga si è verificato, come in questa schermata:

Come collegare il download dei dati da Google Ads a OWOX BI

Consigli utili

    SELECT ExternalCustomerId FROM `project_name.dataset_name.Customer_*` WHERE _PARTITIONTIME >= "2020-01-01 00:00:00" AND _PARTITIONTIME < "2020-07-10 00:00:00" group by 1
SELECT ExternalCustomerId FROM `project_name.dataset_name.Customer_*` WHERE _PARTITIONTIME >= "2020-01-01 00:00:00" AND _PARTITIONTIME < "2020-07-10 00:00:00" group by 1

    SELECT {source language="sql"} c.ExternalCustomerId, c.CampaignName, c.CampaignStatus, SUM(cs.Impressions) AS Impressions, SUM(cs.Interactions) AS Interactions, {/source} (SUM(cs.Cost) / 1000000) AS Cost FROM `[DATASET].Campaign_[CUSTOMER_ID]` c LEFT JOIN {source language="sql"} {source language="sql"} `[DATASET].CampaignBasicStats_[CUSTOMER_ID]` cs ON (c.CampaignId = cs.CampaignId AND cs._DATA_DATE BETWEEN DATE_ADD(CURRENT_DATE(), INTERVAL -31 DAY) AND DATE_ADD(CURRENT_DATE(), INTERVAL -1 DAY)) WHERE c._DATA_DATE = c._LATEST_DATE GROUP BY 1, 2, 3 ORDER BY Impressions DESC
SELECT {source language="sql"} c.ExternalCustomerId, c.CampaignName, c.CampaignStatus, SUM(cs.Impressions) AS Impressions, SUM(cs.Interactions) AS Interactions, {/source} (SUM(cs.Cost) / 1000000) AS Cost FROM `[DATASET].Campaign_[CUSTOMER_ID]` c LEFT JOIN {source language="sql"} {source language="sql"} `[DATASET].CampaignBasicStats_[CUSTOMER_ID]` cs ON (c.CampaignId = cs.CampaignId AND cs._DATA_DATE BETWEEN DATE_ADD(CURRENT_DATE(), INTERVAL -31 DAY) AND DATE_ADD(CURRENT_DATE(), INTERVAL -1 DAY)) WHERE c._DATA_DATE = c._LATEST_DATE GROUP BY 1, 2, 3 ORDER BY Impressions DESC